Note to Editors: For Further Information, Press Releases, Artwork and Product Images:

Contact: Lois Clark, Natural Eco Trading Ltd. Tel +44 1892 616871 or email info@greenbrands.co.uk

EARTH FRIENDLY PRODUCTS CLEANERS FROM NATURE • MADE FROM PLANTS

NOPE 2013 STAND 3013

NEW Fresh Labels

Previewing at NOPE 2013 is Earth Friendly Products exciting, fresh new label design for their extensive range of green cleaners.

Being phased in now the new labels clearly communicate to the consumer the brand’s eco-credentials such as natural, plant-based

formulations and eco-certifications such as carbon neutral, Eco-Control and Vegan. Visually highlighted are product descriptions,

benefits, concentration and excellent value through washes per bottle where appropriate. From laundry liquids, bathroom, kitchen

and household cleaners through to air fresheners, baby products and handsoap, the new designs create an eye-catching display

Exciting NEW product launches at NOPE 2013 •After 13 years of sales growth in the UK and Europe. Earth Friendly Products show commitment and confidence in further sales

success in the green cleaning sector with the launch of a large array of new products. For full details see next 2 pages:

•ECOS Laundry Liquid for Dark Colour Care 600ml Magnolia & Lily formulated especially for black and dark fabrics

•Baby Bottle Wash 500ml and Toy & Nursery Cleaner 500ml. Both Fragrance Free

•‘Dilute and Mop’ Floor Cleaner 500ml with Lemon & Sage . A concentrate with lemon and sage for dilution and use with mop

and bucket.

•Handsoap Fragrance Free 500ml- as demand for our fragrance free products grows we add a Fragrance Free version of our

excellent value gentle Handsoap

•Toilet Cleaner 710ml changes to a larger better value Duck-neck bottle with new formula

• Laundry, Dishwasher and Oxobrite Laundry Stain Remover Pods - convenient individual dosage sachets- in packs of 20

•BULK 3.75L sizes for cleaning companies & refills. Handsoap Lemongrass 950ml Refill size

•ECOS Laundry PreWash Bamboo & Lemongrass 500ml - popular pre wash stain remover

•Wave Dishwasher Gel (38 washes) 950ml- Fragrance Free version of out popular concentrated dishwasher gel.

NEW Disney Baby Range Previewed at NOPE 2102, the Disney Baby laundry range is now

available to order. The new Disney Baby ECOS Detergent and Disney

Baby ECOS Stain and Odor Remover are adorned with the lovable

animated character Winnie the Pooh, a symbol of comfort, safety and

innocence, and his loyal sidekick,Tigger enhancing the image of

natural gentle products that mothers can trust.

Readers of Natural Lifestyle magazine voted

Orange Mate Concentrate - orange oil based

kitchen degreaser Best Eco Product 2012.

Readers of Your Healthy Living magazine

voted ECOS Laundry Liquid – concentrated

laundry liquid with fabric softener Best Eco

Household Product 2012

Voted Best Eco Product 2012 - Two Awards!

ECOS Laundry Prewash is a concentrated, plant-based, biodegradable viscous liquid

formulated for advanced stain removal with a delightful bamboo & lemongrass fragrance.

Safely & easily removes a wide variety of stains from most fabrics: foods, coffee, blood,

oil, dirt & more.

ECOS LAUNDRY PREWASH 500ML RRP £3.60 Bamboo & Lemongrass

ECOS DARK COLOUR CARE LAUNDRY LIQUID 600ML (20 WASH) RRP £4.60 Magnolia & Lily

ECOS Dark Colour Care is specially formulated for black and dark coloured fabrics,

cleaning to the most exacting standards, protecting from fading, yet gentle on your

laundry. In 3rd party testing it outperformed the ‘conventional’ market leader on dark

colour protection. Ultra-concentrated: Use just 30ml per load with built-in fabric

conditioner and delicate magnolia & lily fragrance.

Powerful enzymes and oxygenating action releases the toughest stains for fresher,

brighter, cleaner than ever laundry! Just add with detergent. No measuring, and no

mess! Works well against a variety of stains : foods, coffee, blood, oil, dirt & more. Will

not fade coloured fabrics and laundry

OXO BRITE LAUNDRY PODS (20) RRP £4.75 Fragrance Free

ECOS LAUNDRY PODS (20) RRP 4.75 Fragrance Free Earth Friendly’s Best Selling green laundry detergent is now available in convenient,

easy-to-use pre-measured pods. Deep cleans, protects colours, keeps fabrics fresh. For

people you prefer the convenience of a pre-measured pod. Same great cleaning power,

safe for your family and kind to the planet. Finally a single-dose laundry detergent you

can feel good about using!

Available soon

Available soon

NEW PRODUCTS NOPE 2013

WAVE DISHWASHER GEL 950ML(38 LOADS) RRP £4.95

Fragrance Free

A non-toxic, pH neutral,fragrance free alternative to conventional dishwasher gels. It

works effectively and with built-in rinse aid action.

Excellent value: Use just 25ml per wash Free from phosphates, petroleum, bleach and

ammonia, which can be found in conventional dishwasher products. Will not etch glass,

crockery or utensils or leave harmful residues.

WAVE DISHWASHER PODS (20) RRP £4.75 Fragrance Free

Wave Automatic Dishwasher Pods are pre-measured for the perfect clean every time!

Cleans thoroughly, brings out the shine in your dishes and glassware. Never etches!

Available soon

Baby Bottle Wash bundles nature’s cleaning power into a fragrance free formula with a

beautifully balanced neutral pH. Gentle on hands, Baby Bottle Wash is concentrated- and so

effective it can be used for cleaning your other dishes too.

Use just 5ml per bowl of washing-up!

BABY BOTTLE WASH 500ML RRP £3.40 Fragrance Free

Toy & Nursery Cleaner is formulated from pure plant ingredients with babies and their busy

mothers in mind. Our fragrance free, pH neutral formula thoroughly cleans all nursery and toy

hard surface areas safely and naturally, leaving them fresh and clean without any harmful

chemical residues that may be found in conventional spray cleaners.

TOY & NURSERY CLEANER 500ML RRP £3.60 Fragrance Free

FLOOR CLEANER CONCENTRATE 500ML DILUTE & MOP RRP £5.90

Lemon & Sage Dilute & Mop Floor Cleaner cleans with the fresh scent of lemon and sage, leaving your floor

clean and residue free. Safe to use on all sealed wood, tiles, laminate, marble & hard

surfaces.

Super concentrated: Use just 30ml diluted in a 4 litre bucket of water. Perfect for larger

floor areas, a great value long-lasting product.

NEW PRODUCTS NOPE 2013

TOILET CLEANER 710ML RRP £3.60 Cedar New Formula and Better Value 710ml duck neck bottle

Made from coconut based surfactant, citric acid and cedar oil (a natural antiseptic) it cleans

effectively and works on scale and bacteria. It is a gel rather than a liquid and should be

used with a brush.

HANDSOAP 500ML RRP £3.90 Fragrance Free This luxurious blend of coconut-based soap and grapefruit seed extract is a

non-drying formula that cleans and softens hands. Generous sized bottle

looks stylish by kitchen or bathroom sink.

HANDSOAP 950ML RRP £5.90 Organic Lemongrass REFILL SIZE

This luxurious blend of coconut -based soap, grapefruit seed extract &

lemongrass essential oil is a non-drying formula that cleans and softens

hands. Great Value refill bottle.

NEW: Bulk sizes for refills & professional use by

cleaning companies, schools and hotels

CLEANERS

FROM

NATURE

MADE

FROM

PLANTS

Safe For People

Animals & Environment

Ecological

Economical Effective

Washes 50

Ethical Sustainable Made from plant extracts

in our solar powered

factories Free From: •Petrochemicals • Chlorine • Ammonia • Caustic Soda• Phosphates • SLES, SLS • Dyes • Formaldehyde • 1,4-dioxane • GMOs • Palm oil

The Original Earth Friendly Products, since 1989.