www.eao.com

User guideEAO Media Database

English

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ContentIntroduction 3FAQ 4Access 5Overview 7Media Data View 11Download Media Data 12Download Links 13Creating and Managing Collections 15General Terms of Use 18

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Introduction

Our Media Database offers you a comprehen-sive selection of high-quality images and docu-ments which you are officially permitted to use for the purposes of marketing EAO.

All media files in this database meet the corpo-rate design guidelines and are intended foruse in both internal and external communica-tion.

The Media Database is structured according to communicative criteria (corporate, markets, applications, etc.) and file-related criteria (imag-es, media, etc.).

The clear overview of the media files provided by the Media Database‘s display makes it possible to search the database intuitively and effectively. The database also provides various additional search options.

General terms of use (full version page 18)

With registration, you will set your individual password which grants you access to the entire image archive, or to sections thereof. You are not permitted to pass this password on to third parties.

EAO AG holds you as the user liable for all media accessed and ordered using your access password.

Please note that the images must be used exclusively in their original condition and only in relation to EAO.

Thanks to the «download- and collectionlinks», you can send a selection of images and doc-uments also to persons who do not have an access. They can then directly download them without having access to a cloud or an FTP server.

If you cannot find a certain image in the data-base, or if you have additional image material to add to the database, please contact us via e-mail «media@eao.com». Our administrator will then get in touch with you to arrange the next steps.

We hope that this application assists you in your communications tasks.

Your EAO Corporate Communications team

Introduction

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Who are the intended users of this database?

This database is primarily aimed at employees of the EAO Group and official partner compa-nies / distribution partners who stock our products.

Is my previous login in the new database still valid?

User with an existing login can as always log in with their personal e-mail and password. Other-wise please use the function „forgot password“

What will I find in this database?

What different media types does it contain?

This database contains: images of products and applications, printable advertisements and mul-timedia animations.

May I provide my distribution partner with my access

details?

No, this is not permitted. If your distribution partner wishes to access the database, they must apply through the official channels.

Who manages the content of this database?

The database‘s content is managed by the Corporate Communications Department. Fol-lowing their release, new publications are added to the database as quickly as possible. Old files are removed at the same time.

FAQ

What is a ZIP file? When I download the requested files,

all I see is a ZIP file. Where are my files?

The ZIP file format is a compressed file format which saves on memory during archiving, and which also serves as a container file in which several sets of files or even entire directories can be compiled. For example, if you select three images from the database, you will receive a link to a single ZIP file. So you only have to download one file. Once downloaded to your hard-drive, the ZIP file can be opened by dou-ble-clicking on it, and the individual files which you have sourced from the database will be un-packed. If you select five images and two PDFs from the database, for example, these will then be turned into two ZIP files, as the images and PDFs each have a different file format. Then you use the same procedure.

What is about iStock pictures?

iStock pictures have limited licensing and must not be used for all purposes. Therefore, they are locked respectively may be ordered, with the time and user reason information, by Corporate Communications.

What does «Asset» mean?

«Assets» are contents like pictures, medias, do-cuments, etc.

Is there a possibility to send media assets to someone,

who haven‘t access to the EAO media database?

You can provide a download- or collectionlink and forward it via e-mail. The advantage is, if you add or delete something later, the link will update automatically without change.

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Login in

Please open http://media.eao.comand login using your personal account.

If you do not have an account yet, please click «Request account».

Request account

Important: Use your e-mail address as username (login)!To register a new account, please enter all required information and then click «request account».

Access

Access

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Set password

Your account will be processed as soon as possible. You will generally receive an e-mail with a related link to set your password within 24 hours.

Login in

Now you can use your login datas to access the database.

NOTE You have the possibility to change the password anytime by yourselve.

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Overview

Part 1

Part 4 Part 3

Part 2

Overview

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1 User menue

Change password and add personal e-mail signature.

2 Home button

Return to the start page.

3 Messages

Display your messages.

4 News

Display the news window, including the user guide and the general terms of use.

5 Log out

Log out of the Media Database.

6 Navigation bar

Overview of category you are in.

7 Structure tree

Click on the arrow (left, next to the subject) to browse the other subsections and find the item you are looking for.

Overview | Part 1

Overview | Part 11 2 3 4 5 6

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Overview | Part 2

Overview | Part 3

8 Sorting

Use the two arrows to sort in ascending or descending order by a range of criteria.

9 Search

. Click on the down arrow to limit your search category. . You can enter terms in the input field. . The search can also be limited using the “AND” / “OR” setting.

10 Zoom

Move the zoom control to the left or right to view a smaller or larger section of the media data.

NOTEHover the mouse over a field for five seconds to bring up a small information panel. Click on this panel to receive additional informa-tion about the feature in question.

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Overview | Part 4

11 Pinning the footer line in place Display the footer line at all times or as required.

12 Show directories Choose whether folders are shown in the content area for the list and icon views.

13 Items per page

Limit the items shown on a single page to 10, 50 or a maximum of 100.

14 Thumbnail view Display media data with an image and the file name.

15 Thumbnail list view Show media data along with their details.

16 List view Only display the details without image views.

17 Display collections Display or hide the collections (see the separate topic “Create Collections”).

18 Number of pages

Number of additional pages with assets.

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Media Data View

Full view Double-clicking on the small image will show a larger version of the image.

NOTEThe following information can be found under each image: image name, file size, colour space (the zoom determines how much information is shown).

Details Further information on the respective image is shown if you move the mouse to the right.

This display can be pinned by selecting the “PIN icon” (1).

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Download Media Data

Download Media Data

Image options

If you hover the mouse over an image, two icons will appear on top of the window.

1 Save icon

Quick selection, option to donwload the image.

Clicking on the save icon will open a new window with information on the image data for the download.

“Start” begins the download.

You can then use the data for your purposes directly, the default is office use.

2 Gear icon

Clicking on the gear icon opens a new selection window.

Selecting “Actions” displays two different download options.

. «Download EAO Press» for press articles use high resolution pictures with 300dpi, in RGB colour space, jpg-format.

. «Download EAO Office» for office communication (e.g. powerpoint) use low resolution pictures with 72dpi, in RGB colour space, png-format.

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Creating a link

Single or multiple images can be sent using a download link. You can create links in just a few steps and then conveniently forward them by e-mail.

. Click on the calendar symbol to individually determine the length of time the download link will function for (the default setting is 30 days).

. If you put a cross in the box, you will receive an e-mail as soon as the recipient downloads the data.

. Enter the name of the download link here.

. Link where the data can be downloaded.

Send the link to the recipient:. Copy the link and send it to the recipient, for example by e-mail.

OR

. Click on the letter icon A “New message” window containing the link opens, providing an easy way of forwarding the link to the relevant person.

Hold the “Shift” or “Alt key” to select multiple items.

Download Links

Download LinksThis method describes the option to send one or more images to someone, using a link, in the event that the recipient cannot access the EAO Media Database. The advantage of this method is that the images do not need to be placed in a collection beforehand.

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Customising download links

All active download links can be found in the user menue (1).

2 Rename link3 Change validity period4 Send link by e-mail5 Copy download link6 Remove selection completely

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Creating and Managing CollectionsA selection of images and documents can be compiled in a collection. You can create several collections, label them individually and send them to other people as links. The advantage of working with links is that associated collections are automatically updated to reflect later changes, such as images being added to or removed from the collection. The clipboard is an existing collection.

Collections

Displaying a collection

Click on the arrow (1) or the basket icon (2).

The “clipboard” will be displayed on the right-hand side of the screen (this is a standard collection that cannot be renamed).

Moving assets to the “clipboard” collection. Click on the required asset.. Hold down the left mouse button and drag the asset into the clipboard.

OR

. Hover the mouse over the image.

. Click on the gear icon and then “Add to collection Clipboard”.

The file /s can now be found in the clipboard.

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Creating further collections. Clicking on the arrow (1) expands the collections view.

. Click on the plus icon and a small window will open.

. Enter the name of the new collection here and press “Enter”.

. The new collection will now be visible in the overview.

Managing collections

The images can be moved to the collection you have created (e.g. using drag and drop).

Over 30 different collections can be created. This means you can access your personal collection of media data quickly. The collections are retained until they are expressly deleted.

Collections

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1 Eye icon

Show all of the collection content.

2 Letter icon

Send a collection link by e-mail.

3 Print icon

Print an overview of the selection (the view settings can be customised).

4 Gear icon

Download or delete all of the content.

Removing individual media data from the collection

Hover the mouse over the respective image and click on the gear icon that appears on the right. The “Remove from collection” option will appear.

Adjusting collection links

Collection links can also be retrospectively edited (like download links).

The collection name has to be edited directly within the collection.

If images are added to or removed from your collection at a later point, any links you have already sent are automatically updated.

Collections

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General Terms of Use

1. General

All images in the database are copyright pro-tected. Upon receipt of access authorisation, however no later than upon downloading an image, the following terms of use apply. Deviating terms and conditions of the user are hereby rejected.

2. Copyright

All images are protected by copyright world-wide. The licensed images always remain property of EAO AG and the organisations and photographers, which provide photographs for the image database. EAO AG and their licensors have the necessary rights to the images. Only the rights which are required for the approved intended use will be licensed to you.

The granted right of use is not transferable, i. e. the image must be designated either for your own use or for your direct business partners who is the end user of the image. Neither the image nor the right to use this image may be sold, rented, lent, sublicensed or otherwise transferred.

3. Description of services and intended use

3.1 In accordance with the terms of use, the provided images can be downloaded for free.

3.2 On registering, you must specify your full name and e-mail address. Only after access authorisation the user can access the images in the image archive.

3.3 The use of the image database is only per-mitted and free of charge, if all provided data are correct and complete and the terms of use are ad-hered to. Otherwise the consent for use is deemed not given.

3.4 The access data are confidential and to be kept carefully, in particular a disclosure to third parties is not permitted. Loss or inadvertent disclosure of such data are to be reported immediately to EAO AG, so that access can be blocked or access data can be changed accordingly. Should EAO AG incur damages due to unauthorised use as a result of improper handling of the access data or failure to comply with these regulations, the user is liable for any damages.

3.5 EAO AG grants the user a non-transferable, royalty-free, content restricted usage right limited to 12 months for the following use:

3.5.1 Print use The user may use the image for printing applica-tions such as brochures and reports etc. The images may not be altered.

3.5.2 Multimedia useThe image files (72 dpi) may be used exclusively in non-print applications, e. g. websites, streaming, multimedia presentations, CD-ROMs etc. The images may be used only in a way that they can not be unlawfully downloaded or copied.

3.6 The date must be deleted at the latest after the expiry of the twelve-month right of use (after digital transfer) or must be blocked for the access by third parties. EAO AG must consent to any exceeding use.

Online media database EAO AG

To avoid legal problems, it is absolutely necessary that you take the time to read carefully the fol-lowing terms of use. Thank you very much!

The use of the website http://media.eao.com from EAO AG takes place only subject to the conditions listed below:

General terms of use

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3.7 The granted right of use includes exclusively the journalistic and technical use of the images for the promotion of EAO products. Application pictures may only be used in connection with the correct focus market.

3.8 If the user should violate the terms of use, he may be excluded from further use of the image database with immediate effect.

3.9 Doctoring, copying, rephotographing, changing the meaning or changing by photo composing or similar of the pictures from the database is only allowed after written consent of EAO AG.

4. Liability

The liability of EAO AG is limited to intent and gross negligence. EAO AG assumes no liability for the usability / marketability / merchantability of the images for a particular purpose.

5. Liability of the user

Users of the image database shall be liable for any unauthorised use of the image in particular if privacy rights of depicted persons are violated.

6. Social networks

Use in social networks is not allowed under any circumstances. Any exceptions require the prior, written permission of EAO AG.

7. Compliance with the Press Code

The user is obliged to observe the journalistic prin-ciples of the Swiss Press Code. The user bears the responsibility for the wording.

8. Indemnification from claims by third parties

You shall hold EAO AG harmless from any claims by third parties arising from your use of an image in a way that does not correspond to the applications which are expressly allowed by this agreement.

9. Other

The use of the image database takes place according to the provisions of Swiss copyright law. Swiss law applies. The Court of Jurisdiction and place of fulfilment is Olten.

The infringement of this agreement may result in a claim for damages.

Should any provision of this agreement be inval-id, the validity of the remaining provisions thereof shall remain unaffected. In place of the invalid provision, another provision shall apply, which is effective and as far as permitted by law, comes closest to the content and purpose of the invalid provision.

EAO AG has the right also for existing contracts, unilaterally to change the general terms and con-ditions, if, taking into account their interests, the change is reasonable for the users. The user will be informed of changes in writing or by e-mail. The change becomes effective if the user does not object within a period of six weeks after sending of the information. In the event of such objection, EAO AG is entitled to terminate the contract forthwith.

10. Contact person

If you are unsure about your rights under this agreement, or if you want to use an image in a way that is not allowed within the agreement, please contact:

David KramerHead of Corporate CommunicationsEAO AGTannwaldstrasse 88CH-4600 OltenEmail: david.kramer@eao.comwww.eao.com

Olten, in September 2014

General terms of use