EANUCC - The Global Language of Business Radiofrequency Identification (RFID) Rudolf Behrens Division Manager ECR Process Management Centrale für Coorganisation

EAN•UCC - The Global Language of Business

Radiofrequency Identification Radiofrequency Identification (RFID)(RFID)

Rudolf BehrensDivision Manager ECR Process Management

Centrale für Coorganisation GmbHMaarweg 133, 50825 Cologne

November 27th 2003


AgendaAgenda Status ECR D-A-CH Project Team

Results of the RFID-Questionnaire

International Framework (Extract)

EPCglobal

EPC - Number and Network

Organisational Structure

Wal Mart - Starting EPC


Status D-A-CH ProjectStatus D-A-CH Project

RFID Questionnaire finished in October 2003

Meeting at 10th of November 2003 of ECR D-A-CH Project team

“Process Changes by RFID”

Joint Meeting with the more technology oriented CCG Project team “RFID”

Informing and discussing about the current international developments,

e.g.

EPCglobal

Decision to restructure the project organisation reflecting the international

framework


Next Steps D-A-CH projectNext Steps D-A-CH project

Adapting current working structures reflecting national and international

requirements

until January 2004

Co-operation within the most important User Action Groups (UAG)

Support RFID pilots (e.g. European adoption program)

Finalise standardisation of tag data content as starting position of

process adoption


Results Results of the RFID-Questionnaire of the RFID-Questionnaire

ECR Europe National InitiativesECR Europe National Initiatives


RFID - Questionnaire RFID - Questionnaire

Background and objective Decision of National Initiatives, 04th of September 2003

Overview of the RFID activities of ECR Europe National Initiatives

Period October 2003

Participation 10 from 18 Initiatives (without D-A-CH)

Denmark

France

Spain

Great Britain

Ireland

Norway

Finland

Netherlands

Greece

Sweden


SummarySummary

RFID activities:

Monitoring the development in general and the working of other

organisations (especially GCI and EAN International)

Informing the members of the national ECR initiative

Researching projects / pilots are only established in few countries (or

unknown)

Co-operation with scientific organisations regarding RFID not

established in many countries

Few contacts with government

A European RFID project will be appreciated by some national initiatives


Summary regarding countriesSummary regarding countries

Spain

No activities in the national initiative

Further activities in Spain:

EAN Spain (AECOC) - ePC consulting, information, publication

Research project of the “Catalan research foundation” - content not defined yet

Contacts to the ministry of science and technology

UK (IGD)

In scope of the ECR initiative / IGD - research regarding RFID

Commitment by EAN UK (e-centre)

No contact to ministries / organisations in connection with RFID



Ireland


RFID as an aspect in the survey “Measuring the Impact of ECR in the Irish Market

Place” Dublin Institute of Technology (2004)

France


Orientation on the GCI EPC group

Finnland


Activities by EAN Finnland

National aided program - RFID feasibility study

Planning contacts to ETSI (European Telecommunications Standards Institute)


Summary regarding countriesSummary regarding countries Norway

No activities

Monitoring, waiting for developments of ECR-Europe

Greece


Further activities: research, retailers and manufacturers consider to invest in RFID-

technology

Support programs:

national: secretariat for research and technology

EU - in the scope of Information society programme

Research project (pilot): MyGrocer (Store of the Future)

January 2001 / November 2002

Participants: Atlantic Supermarktes / Procter & Gamble Greece

Supported by EU / IST



Sweden

Activities planned for 2004

Willingness for co-operation on European level

Netherlands

ECR is permanently informed through experts

Summary and translation of ECR-D-A-CH brochure

Further activities by EAN Netherlands

Research program: University of Wageningen / ATO (Agrotechnological

Research Institute) - temperature measuring by fruits and vegetables

Denmark

Monitoring, waiting for developments of ECR-Europe


Is this all?

Questionnaire completed?

Next steps?


International FrameworkInternational Framework(Extract)(Extract)


CCG

Extract: International FrameworkExtract: International Framework

EPC Globalincl. various Working Groups

EAN WestRFID-project

ECR Europe

EPC GlobalNational Structure

EuropeanAdaption Program

ECR D-A-CH

National Initiatives

GCIEPC Group

Academic Partnership

development

NationalAdministration

Promotion

Co-operation

leadership

leadership

Co-ordination

Ministry of research and developmentGovernment Aid

co-ordination

RFIDCompetence-Center

GSMP

leadership


EPC GlobalEPC Global(Organisational Structure)(Organisational Structure)


What is EPCWhat is EPC

A network

A numbering concept, that is able to identify all units


EPC-Nummer

GTIN/S

SCC

EPC-NumberEPC-Number

EPC

= serial identification number

In discussion:

= GTIN + serial number = Serial Shipping Container Code= further EAN number identifications


96- and 64-Bit-variants

Header = EAN•UCC indicator EAN (NVE, GRAI ...) follow as data

EPC-Manager = EAN•UCC basis number

Object class = object reference

EPC-Number (draft)EPC-Number (draft)

EPC Manager Serial NumberObject ClassHeader


Further numbering systems then EAN.UCC will be accepted by EPC in different formats:

Automotive sector Defence sector ...

EPC-Branchenansatz

FMCG Automotivesector

Defense sector

etc.

EPC-Number (draft)EPC-Number (draft)


EPC - Communication networkEPC - Communication network

EPC

Object Name

Service (ONS)

Informa-tion

of product


Electronic Product Code (EPC)Each object has an exact identification number

ReaderReader detect RFID-Chips with radio frequency waves, which send back the EPC

Object Name Server (ONS)A Server detects the EPC through the Middleware and gets the connection to the internet to receive further information. The Software Savant acts as the nerve system of the new network

Physical Mark-Up Language (PML)Information to every product, important characteristics + product category, will be send in PML which bases on XML

Physical object with EPC labell

Reader

Open system (Savant network)

Product information

(PML)ONS

Operational systems

Internet

RF Übertragung1

2

3

4

1

2

3

4

EPC - Communication networkEPC - Communication network


EPCglobal Board

Operating Committee

UCC Board EAN Board

User ActionGroup

Technical SteeringCommittee

SoftwareAction Group

HardwareAction Group

Auto-IDLabs

EPCglobal Organisational StructureEPCglobal Organisational Structure

Develop Use CasesBusinessrequirements

SuggestNew

Technologies


ISO 18000 FrequenciesISO 18000 Frequencies

FM, TV,

SW BC, Mobile, Fixed, Marine...)

AM Broadcast, Navigation

Microwave Link, Satellite

10

1

0.1

0.01

0,1 1 10 100 1,000 10,000MHz

< 135kHz

6,8 13,56 MHz

(CEPT/ERC) 870 MHz

REGION 2(US / FCC)

915 MHz 2,45 MHz

5,8 GHz

F R E Q U E N Z

The blue areas are global harmonised for frequencies and energy level

POWER FIELDSTRENGTH [Watt] [dB A/m]

REGION 1

72

42


WAL MART - Starting EPCWAL MART - Starting EPC


WAL MART - Starting EPC WAL MART - Starting EPC

Supplier BriefingSupplier Briefing November 4th

Briefed and educated our top 100 suppliers Briefed the technology community

Quelle: UAG Meeting, 12./13.11.03, London


MilestonesMilestones

Live already with 2 suppliers in specialty DC 2004 Q1 Pilot and commence ramp up January 2005 regional implementation with Top 100

Suppliers 2006: Rollout to all suppliers by year end (US-Market)




January 2005January 2005

Formats for domestic implementation Multiple DC formats Multiple Store formats Expand as Technology matures



Documents

EANUCC - The Global Language of Business Radiofrequency Identification (RFID) Rudolf Behrens Division Manager ECR Process Management Centrale für Coorganisation