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Eames Century Modern House Industries Presents 1 2 4 3

Eames Specimen Book

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Page 1: Eames Specimen Book

Eames Century ModernHouse Industries Presents

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Page 2: Eames Specimen Book

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Charles & Ray Eames

Utilitarian, Mirthful, Beautiful

Aesthetic, Nostalgia & Blinders

Artful & Sculptural Contours

“It is not easy to do something good, but it is extremely difficult to do something bad.”

“We work because it's a chain reaction, each subject leads to the next.”

“Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”

“Art resides in the quality of doing, process is not magic.”YYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

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Eames Century Modern Thin

Eames Century Modern Light

Eames Century Modern Regular

Eames Century Modern Book

Charles and Ray Eames did not design a typeface. They did, however, leave a philosophical template for a font collection worthy of their name. Extensive research and close correspondence with the Eames family clarified our mission to honor their aesthetic while maintaining the timeless relevance and functionality that characterizes their legacy.

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Page 3: Eames Specimen Book

We derived a clear framework for this project from the way Charles and Ray used type in their illustrations, films, layouts, exhibitions and ephemera.

Since much of their design work refers to the rich typographic tradition of Victorian printing, the typeface would incorporate a wide selection of styles that reinforce the utilitarian, mirthful and beautiful tangents of the Eames oeuvre.

Dignified Directional Stability

Exquisitely Cultivated Closure

Practical, Uncommon, Beautiful

Illustrative Type System

Angles & Playfulness“Choose your corner, pick away at it carefully, intensely and to the best of your ability.”

“Does it solve a problem? Is it serviceable? How is it going to look in ten years?”

“Recognizing the need is the primary condition for design.”

Dramatic Negative Shapes“It is almost impossible to reconcile self expression with the creative act.” t������������������

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Eames Century Modern Medium

Eames Century Modern Bold

Eames Century Modern Black

Eames Century Modern Stencil

Eames Century Modern Stencil Caemo

Eames Century Modern Extra Bold

Page 4: Eames Specimen Book

Before drawing a single letterform we embarked on a journey that took us far beyond the low-hanging fruit of published material and internet search-es. Our process of building a foundation for Eames Century Modern started with breakfast meetings at the kitchen table of the Eames House and took us through in-depth tours of their studio and living space, visits to the archives of Herman Miller in Michigan and Vitra in Weil am Rhein, and quality time in a cramped carrel at the Library of Congress. We took every opportunity to learn even more through our nearly constant interaction with the Eames family and Eames Office employees of past and present.

Only then did we pick up our flexible pointed pens and begin to draw, em-ploying a hint of nostalgia and a set of blinders (so as to ignore the typo-graphic fads of the last three decades). The goal was to create practical text fonts in medium “workhorse” weights, then incorporate more playful traits at the heavy and thin extremes.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm NnOo Pp Qq Rr Ss Tt Uu VvWw XxYy Zz 1 2 3 4 5 6 7 8 9 0

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Page 5: Eames Specimen Book

On the light side of the spectrum we created wiry thin strokes that show visible contrast at large sizes.

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Page 6: Eames Specimen Book

An extreme black weight with very little counter space and heavy bracketed serifs provides the dramatic anchor for the family.

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yLeather Lounge Chair

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Page 7: Eames Specimen Book

lounge chair

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The italic styles took on a life of their own with emphasized serifs, graceful curves and dramatic negative shapes. Their rhythm, angle and playfulness offer a thoughtful tribute to Ray’s writing samples and correspondence.

Page 8: Eames Specimen Book

Mid Century ModernBroad appeal & Universally practical

Uncommonly BeautifulSophisticated Fraction FeatureDesign Challenges & User neeDsA Hint Of Nostalgia & A Set Of Blinders

Charles and Ray were always quick to point out that good ideas are worthless

without the willingness to execute them in a way that they can have a broad

appeal and become universally practical. A modern typeface needs

to fulfill a wide range of design challenges and user needs.

Armchair Rocker

Page 9: Eames Specimen Book

Carefully-weighted small caps, nine different figure styles, ligatures, contextual alternate forms and thousands of lines of code form the molds from which a truly practical yet uncommonly beautiful typeface is cast.

123456789 123456789

Aa Bb Cc Dd Ee Ff Gg

1 2 3 4 5 6 7 89 10 11 1 2

00CC GG SS

fj ff ffi ft tt fj ff ffi ft tt

⅓ ⅔ ⅛ ⅜ ⅝ ⅞ 1 15/16 8 23/24 5 6/7

Small Caps

Lining & Non Lining Figures

9 Different Figure Styles

Smart Ligatures

Alternates

Fractions

22 77Bend Chair

Page 10: Eames Specimen Book

No study of the Eames legacy is complete with-out taking note of the bold stencil lettering used

throughout their work. A new stencil font based on the heaviest weight of Eames Century Modern takes the curvature of bent plywood and abstracts the shapes into type. This artful interaction of sculptur-al contours can easily stand alone or work together as an illustrative typographic system.

Page 11: Eames Specimen Book

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In a nod to Charles and Ray’s infatuation with circus imagery, we penned three elephantine numeral fonts whose woodcut-inspired forms leave a tastefully pachydermic impact on any layout.

Fanciful figures from Ray’s January and December 1943 Arts and Architecture covers were the impetus for a more delicate set of numbers.

Each of the figure sets boast a rich array of currency symbols, punctuation and a sophisticated fraction feature.

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Easy Chair

Page 12: Eames Specimen Book

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The Eames’ pragmatism was always tempered with their love of adornment, so this collection would not be complete without a host of carefully drawn ornaments and a galley of frames. These elements are sure to provide dignified directional stability and exquisitely cultivated closure to any design project.

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Page 13: Eames Specimen Book

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