EAA Newsletter 2/2004 - European Athletic Association · We felt that the time had come to streamline, ... increasingly fragmented market place and ever changing en- ... The blue

1UPDATE 2|04 Newsletter of the EAA

them recognisable and members of thesame family. EAA´s new logotype consistsof a picture mark which depicts stylisedtracks and a word mark consisting of thetwo words «European Athletics». We be-lieve strongly that it is our sport and not thegoverning body itself that should be pro-moted wherever possible since this is whatthe general public relate to. It is for this rea-son that we will no longer use the word«Association» in the logotype. We are con-fident that this approach is in the very in-terest of European Athletics which willbenefit from this prominent exposure.

This new look will help us to position Eu-ropean Athletics in a changing and highlycompetitive environment. In order to main-tain and improve our role among the mostpopular sports we must have a modern,comprehensive communications strategyincluding a consistent and recognisablegraphic design. Our new visual identitybroadens the base for our partners insidethe sport of Athletics including the Mem-ber Federations, the LOCs and our com-mercial partners and by linking all of ouractivities, we are all strengthening our part-nership in the new and larger universe ofEuropean Athletics.

[email protected]

Hansjörg Wirz (SUI) is President of

the European Athletic Association

HANSJÖRG WIRZ

Nothing stays the same. This simple truthapplies to everything around us. It is truefor nature including us, as humans, it istrue for all organisations including busi-nesses and it is also true for entities such asour European Athletic Association. Theyear of 2004 is one of many and substan-tial changes: we moved our headquartersfrom Darmstadt, Germany to Lausanne,Switzerland. A new organisational andmarketing structure is now in place andnew members joined our team working atthe EAA office. Furthermore, the Councilapproved the implementation of a newcorporate identity at its Spring meeting inLausanne. We felt that the time had cometo streamline, re-create and re-launch ourvisual identity in order to make the EAA,and the sport of Athletics that it stands for,more visible and better recognisable acrossall of our activities.

The goal set for this branding project wasto create not just a logotype, but a brandarchitecture, as communications and de-sign experts call it, which includes and linksvisually all of our athletics and federationevents, including the Congress, the Calen-dar Conference and our managementseminars, with the competitions held un-der the auspices of the EAA. All of our ac-tivities will have a common look making

European Athletic Association Avenue Louis-Ruchonnet 181003 LausanneSwitzerland

Phone +41 (21) 313 43 50Fax +41 (21) 313 43 51Mail [email protected] www.european-athletics.org

Another step forward:the EAA brand

2 INSIDEThe new EAA brand and itsdesigner

6 EVENTSThe SPAR European Cup in Bydgoszcz/POL

9 EVENTSItaly dominates the EuropeanMountain Running

11 DEVELOPMENTGrants awarded to 12 federations

12 FINISHJan Zelezny going for lastOlympic attempt

Newsletter of the European Athletic Association 2|04 August

U P D AT E

1UPDATE 2|04 Newsletter of the EAA

EAA President Hansjörg Wirz andEuropean Athlete of the Year 2003Christian Olsson inaugurate the all newwebsite www.european-athletics.org.

2 Newsletter of the EAA 2|04 UPDATE

PETR STASTNY

The aim of the EAA’s communicationsstrategy must be to enhance the relevanceand value of the sport with all of its con-stituencies – athletes, federations, audi-ences, media partners, politicians and, lastbut not least, commercial partners.

A key aspect of mass communications isdesign. Until now the EAA’s various eventshave been branded separately and conse-quently recognition of European Athleticsby spectators and television viewers is lim-ited. To increase the recognition level andbetter position the sport, the EAA Councildecided that the time was right to create amore modern and comprehensive visualidentity.

The process was initiated in the summer of2003 with the aim of delivering the newlook to roughly coincide with the move ofthe EAA Headquarters to Lausanne andthe restructuring of the way the EAA mar-kets its top events. Five agencies from fourcountries (Adjouri from Germany,ANR.BBDO from Sweden, gvap from the

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INSIDE

Newsletter of the EAA 2|04 UPDATE

European Athletics: the brandbuilding has just begun

To compete successfully for attention and resources in today’s

increasingly fragmented market place and ever changing en-

vironment, the EAA needs a focused and determined ap-

proach to its corporate communications.

INSIDE

UPDATE 2|04 Newsletter of the EAA

The EAA Council approved the brand ar-chitecture, including the new logo, at itsspring meeting in Lausanne. On the 5th ofAugust, the master brand was launchedworld-wide through emails to key con-stituencies, a press release and the inau-guration of the new look EAA website.

But this is just the first step of a long-termbrand building process. Further work isnow underway on applications for the nu-merous required items, from A for Accred-itations, through M for Meal Tickets to Yfor Yearbook. And, in addition to the cor-porate applications used by the EAA itself,the picture mark «United Tracks» will ap-pear as a linking element in the logotypesand applications of all the events held un-der the auspices of the EAA in the future.

The consistent use of the new visual iden-tity over time will lead to increasing recog-nition with each event. As people noticeand remember and see again, the level willbuild on itself like a snowball.

Importantly, the value of the brand «Euro-pean Athletics» will grow and its positionamong the leading sports in the countriesof Europe will strengthen.

Note: the EAA Brand Design Manual will

shortly be accessible by Member Federa-

tions and LOCs at the new www.european-

athletics.org website.

Czech Republic, Octagon and re-mediafrom the U.K.) presented design conceptsto an EAA selection panel and, after a sec-ond presentation by the top two agencies,ANR.BBDO of Sweden were appointed tocreate a new logotype and develop a com-plete brand architecture.

The brief set for the designers was chal-lenging. The final concept had to reflect adynamic, sporty feel but still be appropriatefor use in the media and with the businesscommunity. Importantly it had to link allthe EAA’s events, including competitionsand other activities such as the Congressand Calendar Conference, and make themrecognisable as part of one family. Anoth-er key deliverable required by the brief wasthe creation of a Brand Design Manual, in-tended to assist the sport in maintainingconsistency in how the logotype and oth-er graphic elements are used well into thefuture.

ANR’s proposal for the EAA logotype con-sisted of two elements, a picture mark anda word mark. The picture mark developedinto what has been baptised «UnitedTracks» and depicts three stylised athletictracks, which represent the whole sport ofAthletics including technical events. Per-haps the most radical idea to emerge fromthe process was to drop the word «Associ-ation» from the word mark. This means thesport, European Athletics, is being pro-moted at all times, rather than the govern-ing body.


The wired pattern as basic element for print and decoration.

The master logo type in color and black.

3

The wired logo in color and black as basic element for print design.

velopments can be made in order tostrengthen the final out-put. The fact thatEAA does not run this kind of projects ona regular basis and that there is a largenumber of stakeholders involved, hasmade the process longer in time than wehad anticipated.

CAN YOU EXPLAIN WHAT'S BEHIND THEMASTER LOGO TYPE? WHAT DO YOUWANT TO EXPRESS WITH IT?Lannering: The base for the creative workcomes from the fact that the EAA with itsathletic events «unites» the different Euro-pean athletic federations and the athletes.This led me to establish the expression«United Tracks» which is the base for thedesign. The logotype holds three tracks,each representing one of the basics com-ponents of athletics; running, jumping andthrowing. I also feel the final result reflectsthe word dynamic; that was used severaltimes in the brief, by leading your eye inthree dimensions creating a feeling ofmovement.

AS A FIRST STEP YOU ANALYZED THEFORMER EAA LOGO. WHAT WAS YOURIMPRESSION?Lannering: I felt that the former logotypehad a nice simplicity and clearness but thatit overtime has lost its strength and mod-ern feeling. With EAA being the leader ofEuropean athletics my feeling is that thesymbol has to express much more strengthand professionalism. I also find it beneficialif the logo is not focused on one specificathletic field, but rather includes all thefields of athletics.

DID YOU GET ANY ADVISES, OR LIMITA-TIONS REGARDING THE DEVELOPMENTOF A NEW LOGO / BRAND? IF YES, INWHICH DIRECTION?Lannering: It was made clear that the taskwas to create a design system, that couldreflect all the events and activities under-taken by EAA. The logo per se was askedto reflect the dynamics of athletics as wellas it should be able to function in a corpo-rate/sponsor environment. And with theincreasing digitalization of society the logoof course should function well on thescreen.

WHAT IS THE SPECIALTY CONCERNINGTHE CREATION OF THE BRAND FOR ASPORTS ORGANIZATION COMPARINGTO THE SAME PROCEDURE FOR A COM-MERCIAL COMPANY?Lannering: In the creative part I do not feelthere are many differences. You alwaysface the same questions and decisions re-garding the impression of the logotype.There is however a difference in creating alogo for an organization versus for a prod-uct, since there is a greater need for a«stand-alone-ability» when there is noproduct to support the logo.

APPARENTLY THERE WERE DIFFERENTPROPOSALS ON THE TABLE UNTIL THEFINAL VERSION HAS BEEN DEVELOPEDAND APPROVED. HOW DID YOU EXPERI-ENCE THIS PROCEDURE?Lannering: Very often a process like this in-cludes a number of proposals in order tohave a common ground for the decisions.Even when a proposal is liked further de-

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INSIDE


«United Tracks» is the baseThe Swede Martin Lannering, working as designer with ANR.BBDO, created the

new EAA logo. In an interview he describes his feelings and the way to the final

result.

THE COMPANY:ANR.BBDOFacts and Figures: 35 employees atANR.BBDO and 80counting our daugh-ter- and sister compa-nies. yearly budget 45million SEK.

Main areas the com-pany is working in:Design and advertis-ing with focus onFMCG and sports.

5

WHY DID YOU CHOSE THESE THREECOLORS?Lannering: I thought the basic colors fromthe present logo are good. They have beenmade a little stronger to be more powerfuland to function well both in the system andin digital versions. The blue and the yellowsymbolizes Europe and the added orangecolor symbolizes athletics.

THE NEW EAA LOGO IS MUCH MORETHAN JUST ONE SIGN. THERE WILL BE INFUTURE ALSO A BRAND ARCHITECTUREFOR ALL EAA EVENTS. CAN YOU DE-SCRIBE THE PHILOSOPHY BEHIND?Lannering: As all brands also EAA is devel-oped through its products. In EAA's casethat is to a large extend through the eventshosted by LOC's and EAA. Therefore thereis a common interest to create a graphicsystem that is recognizable from time totime and that assures an EAA presence atall times. This will facilitate the creation ofthe graphical elements for all events andover time strengthen the EAA brand.

INSIDE


MARTIN LANNERINGHometown: GöteborgAge: 31 yearsProfession: DesignerRelation to sports (active/specta-tor): I usually never miss the sports ontelevision and I still have a dream ofwinning a competition, even if mychances now are in dart and curling. Ihave practiced all kinds of sports fromrugby to fencing, but with orienteeringas the only sport which I have beenmore serious about. Nowadays I dowork outs on mountainbike and byrunning.Hobbies: I enjoy outdoor activitiessuch as fishing and hiking. Recently Ihave gained an interest in renovatingfurniture which so far has given me anew table.

Upgraded website for the EuropeanChampionships 2006Two years ahead of the next EuropeanChampionships, on August 6, the LOC inGöteborg, Sweden, launched an up-graded version of their website,www.goteborg2006.com. The design ofthe new version includes the new eventlogo (which is a result of the EAA re-

branding project) and the official patternthat will be used for the Championships.From September 4 everyone will have theopportunity to buy tickets on the web-site. Already now it is possible to see thecompetition programme per session andthe ticket packages that are offered.

The new designed EAA website

continued her mistake-free series withfirst-jump clearances of 2.00, 2.02 and2.04, the last two standing as season lead-ers. Three failures at 2.06 were her onlymisses of the day.

HEROIC LAST-DITCH SPRINTIn a wild finish, the German men used acome-from-behind victory in the finalevent of the two days, the 4x400 relay, toregain the team title for the first time since1999. With the top five nations separatedonly by 8.5 points, it was the most compactfinish at the top in the history of the cupcompetition. Behind the Germans cameFrance (105), Poland (104), first-day leaderGreat Britain (102.5), and Russia (99).

The concluding 4x400 relay was won insplendid style with a heroic last-ditch sprintby Germany's Bastian Swillims. His 44.62concluded a 3:01.78 win over the Russian(3:01.88), Polish (3:02.05) and French(3:02.09) teams. A collision between sec-

There was no way to stop the Russianwomen's juggernaut as they amassed 142points in taking their eighth team crown.Far behind them was a relatively close bat-tle for second, won by Ukraine (97) overFrance (92.5) and Germany (92).

In the run-up to the start of the cup com-petition, Radcliffe had declared her goal tobe an improvement of her own personalbest in the women's 5000 metres(14:31.42). The European 10,000m cham-pion ended up with 14:29.11, the third-fastest performance of all-time and aCommonwealth record, which was also su-perior to the winning time in the men's ver-sion of the event the day before.

Although Slesarenko was the heavyfavourite in the women's High Jump, it wasassumed that she would have more com-petition than materialised today. TheWorld Indoor champion found herself adeclared winner at 1.95, and after that she


Russian Women as expected,Germany takes dramatic win

The Russian women ran away

with the women's team crown

at the 25th edition of the SPAR

European Cup in Bydgoszcz

(POL). The German men came

away with a dramatic last

event win to take the first

place.

Russia won for the 8th time in a row.


SPAR EUROPEAN CUPBYDGOSZCZ/POL 19/20 JULY

Men 1 GER 107.52 FRA 1053 POL 1044 GBR 102.55 RUS 996 ITA 727 SWE 678 NED 62

Women 1 RUS 1422 UKR 973 FRA 92.54 GER 925 POL 86.56 GRE 797 ESP 668 GBR 63

ond British runner Tim Benjamin and theman receiving the baton, Chris Rawlinson,sent the latter rolling onto the track. Cred-it Rawlinson's scrappy 47.66 recovery, aswell as the final lap of 44.63 of DanielCaines, with a brave 3:02.90 fifth-placefinish for the British, who likely saw their ti-tle hopes dashed with this bit of bad luck.

The result in the men's Pole Vault waschanging faster than the capricious windsin the Stadion Zawisza, thanks to some al-leged legerdemain by France's RomainMesnil. His third-attempt 5.75 was thoughto have been a so-called «put-back», a vi-olation of vaulting rules which do not per-mit the steadying of the bar with thehands. The jury of appeals was convenedtwice, each time to view television replayevidence. Mesnil's jump was first disal-lowed, but later the jury reversed itself, andthe French athlete could finally claim a suc-cessful title defence.

5th win for the German team.

Radcliffe on the wayto a personal best.

7


HENGELO/NED 03/04 JULY

Men (First League)1 ESP 22312 (+)2 AUT 22151 (+)3 NED 219404 SUI 215705 CZE 215266 GBR 215127 SLO 21439 (-)8 GRE 19311 (-)

Women (Super League)1 RUS 178722 POL 177043 BLR 170244 GER 167065 NED 164916 GBR 163917 GRE 16208 (-)8 CZE DNF (-)

TALLINN/ESTMen (Super League)1 EST 232822 GER 232343 FRA 231204 ITA 228475 RUS 222676 POL 221187 FIN 21784 (-)8 UKR 21363 (-)

Women (First League)1 UKR 17015 (+)2 FIN 16935 (+)3 SWE 167404 FRA 166675 EST 163146 ITA 160667 ESP 15682 (-)8 SUI 15644 (-)

European CupCombined Events 04

RIGA/LATMen (Second League)1 LAT 22085 (+)2 HUN 21859 (+)3 BLR 213754 LTU 207135 SWE 202866 DEN 196047 BEL 19316

Women (Second League)1 TUR 15587 (+)2 LTU 15533 (+)3 AUT 143134 HUN 142495 LAT 141096 DEN 13553

ISTANBUL/TURMen (First League Group B)1 ESP 1292 FIN 1033 HUN 95.54 SLO 945 POR 826 SUI 80.57 NOR 67.58 AUT 63.5

Women (First League Group B)1 ITA 126.52 FIN 1043 HUN 1014 POR 885 NED 826 SLO 797 SUI 778 TUR 62.5

REYKJAVIK/ISLMen (Second League Group A )1 EST 126.52 IRL 1213 DEN 1044 CYP 945 ISL 806 LUX 67.57 LTU 588 AASSE 49

Women (Second League Group A )1 IRL 1182 NOR 109.53 AUT 1034 DEN 985 CYP 92.56 LTU 767 ISL 708 AASSE 42

NOVI SAD/SCGMen (Second League Group B)1 SCG 193.52 SVK 183.53 LAT 172.54 ISR 1645 TUR 1646 MDA 1437 BIH 1138 AZE 1109 ARM 84.510 ALB 82.511 GEO 8012 MKD 44.5

Women (Second League Group B)1 CRO 1822 SCG 1823 SVK 1784 ISR 150.55 MDA 1346 BIH 1057 GEO 1008 ALB 859 ARM 7610 MKD 51.511 AZE 45

European Cup 2004PLOVDIV/BULMen (First League Group A)1 CZE 1092 UKR 1073 ROM 103.54 BEL 1005 GRE 966 BLR 80.57 CRO 758 BUL 46

Women (First League Group A)1 ROM 1302 BUL 1223 BLR 1044 CZE 945 SWE 906 BEL 817 EST 488 LAT 45

EVENTS

9

together with the Austrian Andrea Mayrwho was equal in the uphill parts butcouldn't keep the pace on the downhill. «Iran very relaxed, saved my power on thefirst half of the race», Pichrtova said. «As aformer ski racer I am not afraid to rundown very fast and I have a very good bal-ance», Pichrtova explained her specialskills.The women's result are a good examplethat mountain running is not only led byspecialists. The winner Anna Pichrtova is amember of the Czech olympic team afterhaving achieved the marathon standard inLos Angeles (4th in 2:35:12). And silvermedalist Andrea Mayr was 4th recently atthe World Duathlon Championships.

EVERY THIRD MEDAL TO ITALYAt the first three edition of the EuropeanMountain Running Championships Italywon every third medal (12 out of 36). Be-fore at seven European Trophies they got27 medals out of 84, at 19 World Trophies93 out of 176.

The 3rd edition of the European MountainRunning Championships was held this time- according to the rules - on an up- anddownhill course. Up along the tracks of theskilifts and down on the very steep slopesthe athletes hade to run three laps (women7.2 km/600 m up and down) respectivelyfour laps (men/10.3 km/840 m up anddown).Despite an early try to escape by the Turk-ish runner Selehattin Selcuk the Italianskept the lead in their hands. First defend-ing champion Marco Gaiardo was the headof the field, then on the third lap Marco DeGasperi ran away to a clear win in 44:06. «The downhill was realy steep. I don't likecourses like we had it here. It should bemore technical», De Gasperi said after win-ning his first official title. At the 1st Euro-pean Championships two years ago onMadeira he became second. At the WorldMountain Running Trophy he has won al-ready four times (1997, 1999, 2001 and2003). «Today I was the lucky one», headded.The women's race was a clear matter forthe Czech Anna Pichrtova who achievedher first gold win in 34:50. She started fast

EVENTS


Italians dominated once moreOnce more the Italian mountain runners were dominating an event: At the 3rd

European Mountain Running Championships in the Polish ski resort of

Korbielow/POL they won five out of 12 medals, inckuding one individual title

and both team gold medals.

EUROPEAN MOUNTAINRUNNING TROPHY 1995 - 2001Men (7 individual and team long)

Gold Silver Bronze TotalITA 10 3 4 17FRA 2 4 3 9AUT 2 1 2 5ENG 0 3 2 5SCO 0 1 0 1SUI 0 1 0 1SVK 0 1 1 2GER 0 0 1 1POR 0 0 1 1

14 14 14 42

Women (7 individual and team long)Gold Silver Bronze Total

ITA 4 2 6 12SUI 4 1 2 7FRA 3 3 2 8POL 2 0 0 2RUS 1 0 0 1ENG 0 3 2 5GER 0 3 1 4SCO 0 2 0 2BEL 0 0 1 1

14 14 14 42

EUROPEAN MOUNTAINRUNNING CHAMPIONSHIPS2002 - 2004Men (3 individual and team long)

ITA 5 1 1 7SUI 1 0 1 2AUT 0 3 0 3GBR 0 1 0 1SVK 0 1 0 1CZE 0 0 2 2TUR 0 0 1 1FRA 0 0 1 1

6 6 6 18

Women (3 individual and team long)Gold Silver Bronze Total

ITA 3 0 2 5CZE 1 2 1 4BEL 1 1 0 2RUS 1 0 0 1AUT 0 2 0 2GBR 0 1 3 4

6 6 6 18

RESULTSMen (Distance:10.300 km / Heightdifference: 840 m): 1Marco De Gasperi ITA44:06. 2 Florian Hein-zle AUT 45:05. 3 Mar-co Gaiardo ITA 45:10.4 Robert Krupicka CZE45:17. 5 SelehattinSelcuk TUR 45:56. 6Alessio Rinaldi ITA46:01. 7 RaymondFontaine FRA 46:07. 8Alexis Gex-Fabry SUI46:10. 9 Peter Lam-ovec SLO 46:12. 10Davide Chicco ITA46:16. - 79 partici-pants, 78 ranked

Men Teams: 1 ITA 10.2 GBR 49. 3 SUI 51. 4CZE 51. 5 SLO 53. 6FRA 63. - 19 teamsranked.

Women (Distance:7.200 km / Heightdifference: 600 m): 1Anna Pichrtova CZE34:50. 2 Andrea MayrAUT 36:27. 3 RositaRota Gelpi ITA 36:43.4 Isabelle Guillot FRA36:56. 5 Izabela Za-torska POL 37:06. 6Tracey Brindley GBR37:37. 7 AntonellaConfortola ITA 37:44.8 Flavia Gaviglio ITA38:18. 9 Lucinda Mor-eiras POR 38:23. 10Lynn Wilson GBR38:27. - 73 partici-pants, 73 ranked

Men Teams: 1 ITA 18.2 AUT 31. 3 GBR 37. 4FRA 45. 5 SUI 51. 6CZE 59. - 16 teamsranked.

Winner Anna Pichrtova,followed by Andrea Mayr.

European ChampionMarco De Gasperi.

10

EVENTS


Inauguration of thenew EAA headquar-ters: Former andcurrent tenants metThe inauguration of the new EAA head-quarters in Lausanne (SUI) brought for-mer and current tenants at 18 avenueLouis-Ruchonnet together: On 23 June1982 the «provisional» OlympicMuseum had been opened in this build-ing and then, until the opening of thenew Museum in 1993, it welcomed upto 10,000 visitors per year. On the pic-ture (from left): The former OlympicMuseum Curator Jean-François Pahud,EAA President Hansjörg Wirz andOlympic Museum director FrançoiseZweifel.

Vattenfall, Europe’s 5th biggest energycompany, is the first official sponsor ofthe European Championships in Athletics2006 in Göteborg. Via the association toone of Europe’s biggest sporting eventsVattenfall will strengthen its position inmany important markets.

Vattenfall encompass an extensive opera-tion and many employees not only in Swe-den but also in Germany, Poland and Fin-

Vattenfall the first Official Sponsor for theEuropean Championships in Athletics 2006

land, which all are big sporting nations.«We want to be a leading European ener-gy company and the EC 2006 is a goodopportunity to expose our brand and to beviewed among a wide general public in Eu-rope. Furthermore, we have excellent ex-periences of Göteborgs capacity to stagewell-managed international events», saysKnut Leman, Director of Communicationat Vattenfall.

EAA and Epson sign enhanced sponsorshiprights and technical service supply agreement

Berne celebrates 50th anniver-sary of European Championships50 years after hosting the 5th European Championships athleticfriends in the Swiss capitale of Berne will celebrate the anniversarywith an event on Saturday, 28 August. In the same year when theGerman footballers created the famous «miracle of Berne» alsothe athletes in the Neufeld stadium achieved outstanding per-formances: Vladimir Kuts (URS) ran a 5000 m World Record in13:56.6, Mikhail Krivonosov (URS) set a hammer World Record(63.34 m) and Emil Zatopek (TCH) won the 10000 m race in 28:58.0.

Congratulations: 25 years of WigeWIGE, the German company for Television, Communication, Mar-keting and Data Services, celebrated its 25th anniversary recentlywith a big party in Köln-Müngersdorf. Despite the main businessis based on motor sports also for the athletics family Wige-Data isa longtime partner, and also for the EAA. With the new contractfor the period 2004 - 2007, it is not the first time that Wige-Datais working with the European Athletic Association. Already in1982 the German were providing the results service for the 13thEuropean Championships.

The European Athletic Association (EAA)and Epson Europe B.V. (Epson) enhancedthe commercial partnership contractthrough to the end of 2007. This followson from the previous successful agreementunder which Epson supplied touch screenCommentator Information Systems (CIS)to the EAA's premier events including the

European Championships held in Munichin 2002. The EAA and Epson will also co-operate in the development of improvedtechnology and services that can add qual-ity to the EAA's events. Under the newagreement, in addition to providing CIS fa-cilities and printers, Epson will also under-write the EAA's data processing services.

11

DEVELOPMENT


Grants awarded to 12 federations

JANEZ ALJANCIC

Chairman of the EAA Development Com-mittee praised the improved quality of therequests received this year, the third year ofthe Development Support Programme,adding that «as the federations come to abetter understanding of the programmeand its aims, we will be able to make moregrants in the future.»

A total of CHF 184,000 was granted to 12projects in 2003, with CHF 85,000 paid outto 6 projects the year before.

Support from the programme is meant tohelp federations cover part of their costs

for special initiatives, explained AljanJanez, «but it is against our guidelines topay for a whole project or to subsidisecompetitions or the normal day to daywork of a federation.»

«Our experience has been that even a littlefinancial assistance from the EAA gives akind of official international recognitionand approval that helps the project organ-isers attract other funding and support lo-cally,» he said.

Responsibility for the Development Sup-port Programme rests with the Develop-ment Committee while the day to day ad-ministration is one of the duties of EAA’s

Sport scientists from 13 European coun-tries have responded to the EAA’s invita-tion in the previous issue of UPDATE andsubmitted a record 25 entries for the 4thEAA Science Awards. The highest num-ber of applicants in any previous editionof the biannual contest was 6 in the year2000.

As in the past, the awards include prizemoney to a total of 20, 000 Swiss Francs.

Chairing this year’s Science Awards Jurywill be EAA Vice President and formerjumping events coach Agoston Schulek(HUN). He will be joined by sports scien-tist Dr Jitka Vindu_ková (CZE), coach andcoach educator Peter Thompson (GBR),

new Director of Member and CorporateServices, Bill Glad. Aljan Janez said that,«with Bill now in his job, it is possible forfederations to get advice on the grant ap-plication procedure and the design of suit-able projects. I am sure this will help us im-prove the quality and effectiveness of fu-ture projects».

Federations considering projects for 2005should note that the application deadlinefor grants to be paid next year is 31 August2004.

Further information on the EAA Develop-ment Support Programme, including theofficial application, can be found in the De-velopment section at www.european-ath-letics.org.

[email protected] Aljancic (SLO) is EAA Council Member andChairman of the Development Committee

The EAA has awarded grants of more than 140,000 Swiss Francs

to Member Federations for 12 development projects to be car-

ried out in 2004.

Record entry for EAAScience Awards

and the Editor of the German high per-formance sports magazine Leistungss-port Dr Peter Tschiene (GER).

The Jury’s selection of winners will takeinto account the practical application tocoaching and/or teaching in athletics aswell as the scientific rigour and quality ofeach entry.

The winning project will be honoured ata ceremony during the EAA CalendarCongress in Talinn, Estonia 14-17 Octo-ber. For further information on the EAAScience Awards see the Developmentsection of the EAA website www.euro-pean-athletics.org.

EAA President Hansjörg Wirzwith Alexander Streltsov(RUS), who received theScience Award 2002.

«We wanted something that communi-cates the right messages about the EAA»,explained Lufft, «so we decided that ourevents and our history should be thethemes. From there it was obvious that thepublicity posters from past EuropeanChampionships, nicely framed, would beideal as decoration.»

The only problem was that the EAA’s ownarchives were incomplete and the oldestitems dated back to just 1996, the year theassociation got its first dedicated office inDarmstadt. Before that date there was atotal void.

Lufft e-mailed all the Member Federationsthat had staged one or more editions ofthe 18 European Championships, stretch-ing from Torino in 1934 (when the EAAwas known as the European Commissionof the IAAF) up to Munich in 2002, askingthem to see if a copy of a poster from theevent had been saved.

«The level of interest generated by theemail,» said Lufft, «was both surprisingand gratifying. Some federations began al-most scouring the countryside, contacting

BILL GLAD

As the movers and deliverymen were shift-ing boxes and furniture in the high-ceilinged rooms of the building that oncehoused the Olympic Museum, an idea foran interior decoration scheme began totake shape.

12

EVENTS


Treasure hunt for the EAA’s pastStanding in the EAA’s new Lausanne Headquarters in late Janu-

ary this year, General Secretary Till Lufft was confronted with

newly painted but empty walls and the thought that the office

would be the venue for a formal opening party with at least 100

dignitaries and other guests less than 3 months later.

1946 1954 1958

13

moving from room to room in the officejust looking to see what was on the walls,»he said. The continent-wide search turnedup several other interesting items as well.

In Norway, the federation contacted thetop selling tabloid Aftenposten, which ranan article asking for any memorabilia relat-ed to the 3rd Championships in Oslo,1946. From the response it was deter-mined that no publicity poster was pro-duced at the time but a poster-sized designfor a commemorative medal was discov-ered and forwarded as an electronic file e-mail attachment.

The Gymnastische Gesellschaft of Bern,Switzerland, organisers of the 5th Cham-pionships, wrote Lufft to tell him that asearch for a copy of the poster from 1954had already been initiated as they wereplanning a celebration of the 50th an-niversary of the event on 28 August thisyear. Enclosed with their letter were exam-ples of the original publicity flier and theadvanced booking leaflet.

EAA TV Consultant Luciano Barra, theGeneral Secretary of the organising com-

libraries, city authorities and individualsthat might have some connection with theChampionship.»

«In just a few weeks we obtained copies,either original or electronic files, fromeleven of the Championships to date,» hesaid. «To these we added a few, very strik-ing photographs from our events, includ-ing a great shot of the Munich Olympic sta-dium packed for the 2002 champi-onships.»

With the help of Italiques Communica-tions, a design company located in thesame building as the EAA, full sized repro-ductions of the posters were created fromthe electronic files and the photographswere printed in a similar scale.

All the posters and photos were thenframed courtesy of the staff of the OlympicMuseum, which is now located in its ownbuilding in another part of Lausanne.

According to Lufft, the reaction of theguests at the opening party was very posi-tive. «We had plenty of compliments onthe posters and I saw a number of people

EVENTS


mittee, provided the original logotype andfour different mini-posters for the 11thChampionships in Rome, 1974. He also ini-tiated a search for the poster from the 1stChampionships in Torino, unearthing aframed reproduction of the programmecovers from the 1934 event in the process.

Lufft said that many Member Federationswere able to provide posters from otherEAA events such as the European IndoorChampionships, the SPAR European CrossCountry Championships and the SPAR Eu-ropean Cup.

He said, «everything we get helps us buildour archive and makes our history a littlemore tangible. My personal wish is to seea poster from all those outdoor champi-onships that produced one hanging on ourwalls here in Lausanne. The search will goon.»

[email protected] Glad is the EAA Member Services and Cor-porate Director

1962 1971

14

FACTS & FIGURES


Directory Changes

Comparison of Rankings EAA Outdoor Meetings 2003 and European Cups 2004

Event / Meeting Venue Date Score

1 SPAR European Cup Bydgoszcz/POL 19/20.06.2004 833702 Vardinoyiannia Rethymno/GRE 06.07.2003 828473 G.P. Ciudad de San Sebastian San Sebastian/ESP 10.08.2003 82731

Reebok Trophy4 Zywiec Cup Poznan/POL 29.06.2003 824875 Spitzen Leichtathletik Luzern/SUI 25.06.2003 824766 European Cup 1st League Group A Plovdiv/BUL 19/20.06.2004 808627 Venizelia Chania/GRE 09.06.2003 807728 Kusocinski Memorial Warszawa/POL 15.06.2003 799249 European Cup 1st League Group B Istanbul/TUR 19/20.06.2004 7988710 Meeting Citta di Padova Padova/ITA 06.07.2003 79357

(based on IAAF Scoring Tables of Athletics, 2003 edition by Bojidar Spiriev)

MOSCOW/RUS 29/30 MAY 04

Men (Group A)1 Luch Moscow RUS 125.52 Dukla Praha CZE 114.53 Sporting Clube Portugal POR 104.04 Fiamme Gialle Rome ITA 94.05 Panellinios A.C. Athens GRE 92.06 Puma Chapin Jerez ESP 79.07 AK Crvena Zvezda SCG 69.0

Beograd8 Maccabi Tel Aviv ISR 40.0

Women (Group A)1 Luch Moscow RUS 133.02 Valencia C.A. Terra i Mar ESP 98.03 Panellinios A.C. Athens GRE 86.04 Enka Sports Club TUR 83.05 USK Praha CZE 76.56 Sporting Clube Portugal POR 76.07 Fondiara-Sai Atletica ITA 73.08 AK Crvena Zvezda SCG 58.5

Beograd

European Champion Clubs CupGENT/BEL 29 MAY 04

Women (Group C)1 USC Mainz GER 1002 Stadt Turnverein Bern SUI 913 KAA Gent BEL 824 Groningen Atletiek NED 765 Thir Conaillh IRL 74

Athletic Club6 Borac Banja Luka BIH 637 Cercle Athlétique LUX 32

Dudelange

MARIBOR/SLO 29 MAY 04

Men (Group B)1 C.A. Montreuil 93 FRA 1292 AAC Holland NED 1263 AK Varadinska banka HUN 1174 AD Almont 1145 IF SPARTA, Denmark DEN 1026 Slavia UK Bratislava SVK 997 ST Bern SUI 808 Crusaders Athletic Club 679 G.S. Olympia 59

Women (Group B)1 AK Gorica 992. C.A. Montreuil 93 FRA 983 IF SPARTA, Denmark DEN 814 Sale Harriers Manchester GBR 635 AK Slavonijaito SLO 596 AC Nove Zamky 537 Maccabi Rishon Lezion ISR 49

EAA Member FederationALB(page 30)New e-mail address:[email protected]

GBR(page 32)New central office address, tel/fax:UK AthleticsAthletics HouseCentral BoulevardBlythe Valley ParkSolihullWest Midlands B90 8AJGreat BritainTel. (44 870) 998 68 00 (cent. lline)Fax (44 870) 998 67 52

HUN(page 33)New coordinates:Dózsa György Str. 1-31143 BudapestHungaryTel: +36 1 251 07 09Tel: +36 1 221 58 28Tel: +36 1 468 38 08Fax: +36 1 471 41 50remains the same

ITA(page 33)Add e-mail:[email protected]

MKD(page 34)New tel/fax number:1) +389 2 313 13 252) +389 2 316 63 06

SCG(page 35)New President:Branko Jovanovic

SMR(page 35)New tel/fax number:+378 976295New e-mail address:[email protected]

SUI(page 36)New General Secretary:Hans [email protected]

Athletics OrganisationsEACAEACA(page 38)New Secretary:Boris Mikuzc/o Atletska Zveza SlovenijeVodnikova Cesta 1551000 LjubljanaSloveniaTel: (386 1) 513 65 04Fax: (386 1) 513 65 [email protected]

15

FACTS & FIGURES


59th European Calendar ConferenceTallinn (EST), 14-17 October 2004SOKOS Hotel Viru

Draft Programme(as at 6 July 2004)

Date Event Room

Thursday, 14 October16.00 – 18.30 Euro Meetings General Assembly Bolero 1 & 2TBC EAA Executive Committee Meeting Forte20.00 Euro Meetings Dinner (by invitation) tbd by Euro MeetingsFriday, 15 October09.00 – 17.00 EAA Calendar Conference Grande 1, 2 & 312.00 IAAF Lunch (by invitation) tbd by IAAF15.00 – 17.00 Balkan Athletic Association Meeting Allegro15.30 – 17.30 TBC - Small States Meeting Forte19.00 – 20.00 EAA Welcome Cocktail for new Presidents / Bar Bogart

General Secretaries of EAA Members20.00 LOC Dinner for all participants Venue tbdSaturday, 16 October09.15 – 12.30 Workshop of EAA Federation Presidents / Grande 2 & 3

General Secretaries13.15 Press Conference (followed by Press Cocktail) Bolero 2 & Bar Bogart 13.00 – 15.00 Lunch15.00 – 18.00 IAAF Circuits Working Group Meeting Bolero 115.00 – 18.00 Head Coaches’ Meeting Grande 2 & 315.00 – 18.30 EAA Reflection Commission Meeting Bolero 220.00 EAA Dinner (by invitation) «House of the

Brotherhood» (tbc)Sunday, 17 October09.00 – 13.00 TBC - EAA Athletes’ Commission Meeting Bolero 109.00 – 13.00 EAA Reflection Commission Meeting Bolero 209.30 – 13.30 Golden League Working Group Meeting Allegro

Office RoomsEAA Office 13 – 17 Oct Andante 1 & 2EAA Meeting Room 13 – 17 Oct ForteLOC Office 13 – 17 Oct DuettoIAAF Office (tbd) tbd Business Center

Further information on:59ecc.ekjl.eewww.european-athletics.org

Contacts:Estonian Athletic Association (EKJL)Erik PallasePhone: +372 603 1531Fax. +372 603 1532E-mail: [email protected]

LOC (Baltic Incentives & Conferences)Anne MaisveePhone: +372 6 108 780Fax: +372 6 108 790E-mail: [email protected]

EAAChristiane MaillardPhone: +41 21 313 43 50Fax: +41 21 313 43 51E-mail: [email protected]

online corner

EAA EVENTS 2004SPAR European Cross Country ChampionshipsHeringsdorf / GER (12 December)www.eurocross2004.de

EAA EVENTS 2005European Indoor Championships Madrid / ESP (04 - 06 March)www.madrid2005.org

EAA EVENTS 2006European Championships Göteborg / SWE (07 - 13 August)www.goteborg2006.com

OLYMPIC GAMES 2004Various Links

Official Websitewww.athens2004.comIOCwww.olympic.orgIAAFwww.iaaf.org/oly04/index.htmlNBCwww.nbcolympics.com

Comparison Medal placings Grosseto 2004,Paris 2003 and Sherbrooke 2003

Grosseto 2004 Percentage Percentage PercentageWCH ‘03 WYCH ‘03

Area Gold Silver Bronce TotalAfrica 9 11 5 25 18,9 15,9 16,2Asia 3 7 9 19 14,4 6,5 17,1Europe 18 18 16 52 39,4 50,7 40,2NACAC 14 8 9 31 23,5 24,6 19,7Oceania 0 0 3 3 2,3 0,7 4,3S-America 0 1 1 2 1,5 1,4 2,6Total 44 45 43 132 100 100 100

IMPRESSUM

European Athletic AssociationAssociation Européenne d'Athlétisme

President: Hansjörg Wirz SUIVice Presidents: Valentin Balakhnichev RUS, AgostonSchulek HUNTreasurer: Karel Pilny CZEGeneral Secretary: Till LufftGER

Office:Avenue Louis-Ruchonnet 18CH-1003 LausanneSwitzerlandPhone +41 (0)21 313 43 50Fax +41 (0)21 313 43 [email protected]

«UPDATE» is published by theEuropean Athletic Association

Co-ordination:Nicolas RussiEAA Media and Internet Managerc/o mediasprint gmbhJunkerbifangstrasse 9CH-4800 ZofingenPhone +41 (0)62 752 46 76Fax +41 (0)62 752 46 [email protected]

Text, Photos:Janez Aljancic SLO, Bill GladGBR, Ed Gordon USA, Andy Heading GBR, Alfons Juck SVK,Ivan Khodabakhsh GER, MartinLannering SWE, Christiane Maillard SUI, Nicolas Russi SUI,Petr Stastny GER, Hansjörg Wirz SUI

Design, Production:AMK Atelier für Marketing undKommunikationAmstutzstrasse 14 CH-6010 Kriens, SwitzerlandPhone +41 (0)41 320 00 72Fax +41 (0)41 320 00 [email protected]

Print:Multicolor Print AGCH-6340 Baar, Switzerland

16

FINISH


ALFONS JUCK

«I need to be more careful, because I´molder and the body is no more as it was. I´malso more observed and watched by theothers. One thing is sure, I do not careabout statistics and number of medals.These are just numbers. I want to do some-thing special for people who supported meso long and for myself. I compete for my-self and for the people. Without spectatorsand supporters it would not have anysence. Yes advantage with more experi-ence and disadvantage because I´m olderand the energy of younger age is simplymissing. There is of course a change con-cerning my popularity towards the public.But from my own point of view and mypersonal feelings I remained unchanged,»he says. As always in Seoul, Barcelona, At-lanta and Sydney – Athens will be no dif-ferent. He will not see too much from oth-er sports. «Apart of my competitions thereis not too much, because javelin is alwaysat the end of the games and before mycompetition it would not be wise to spendtoo much time on watching other sports.So actually, my best memories are for

Nagano Winter Olympics, where I did notcompeted of course and was able towatch. Mainly, the games of our winningice-hockey team.»

He made the same approach in olympicyear as in past years. He spent nearly fourmonths in South African centre of Potchef-stroom from January until April. «It wentwell I did everything what I wanted. Fortu-nately many czech athletes made the train-ing camp too, so I was not left alone. Ofcourse there have been some problems, Ihad a cold and was no table to train forsome days. But in principle, it was as weplanned. The feelings were so good that Ichanged my mind and competed in Dohaalready early May. Initially I wanted to startthe season in Ostrava. I came to Qatar withhigh expectations. But storm, sand andwind was against. Only on that day in Dohait was so. The day before and the day aftervery nice. All of us throwers were far awayfrom anything good. I did only 77 metres,something what did not happened formany years. Of course I was disappointed,but we had only four throws and for me asmore technical thrower the wind was like

«For me the Olympics did not change too much. Some are say-

ing the games are now more a business enterprise, but I still

have all feelings as a competitor. It is the biggest tradition and

toughest competition!» These are words from a man who knows

what he is saying. He is planning to compete at his fifth Olympic

Games: Javelin legend Jan Zelezny from Czech Republic.

a wall. Fortunately in Ostrava I was able topass 86 metres and that was a good sign.Full stadium expected from me a win, butIvanov was simply better. The public wasexcellent, so much support. The best in theworld. I said to them – whenever I will havemy last competition it will be in Ostrava.»But nobody knows when it will be. JanZelezny is waiting for the right moment totell the world what will be his next step inhis life. We will know only after Olympics.He won 114 from 150 competitions 1991-2004, 59 throws over 90 metres, his 100best throws average 90.70. In 2004 beforeolympics only two competitions, but he re-mains confident: «I´m consulting with thebest doctors. One of them Pavel Kolar wasalso advicer to our former president VaclavHavel. They said keep your body as it is, donot put it in danger with competition. So Isaid yes, I have enough experience.»

[email protected] Juck (SVK) has a wide range of athleticsactivities, working as journalist, TV commentator,Athletes' Representative and Meeting Organiser.

Javelin King goingfor last Olympicattempt

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