e-STUDIO2050c/2550c e-STUDIO2051cSales Guide

2 CONFIDENTIAL

Contents

– Market Trends– Road map– Product Introduction– Product Positioning– New Features– New Technologies– Summary

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Market Trends

– Colour Forecast 2012 – 2016

Data Speed Range/Price Band 2011 2012 2013 2014 2015 2016Units Color Laser 11-20 ppm 154% 115% 111% 106% 106% 102%

Color Laser 21-30 ppm 116% 111% 109% 108% 108% 106%Color Laser 31-44 ppm 93% 100% 104% 104% 105% 105%Color Laser 45-69 ppm 133% 103% 102% 106% 105% 107%Color Laser 70-90 ppm 164% 116% 107% 106% 103% 103%Total Colour 120% 107% 106% 106% 106% 105%

11-20ppm & 21-30ppm highest growing segment

MAJORITY OF THIS GROWTH TIPPED TO BE IN THE LOW END (SPEC)MAJORITY OF THIS GROWTH TIPPED TO BE IN THE LOW END (SPEC)

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– Customer Buying Behaviour in the A3 space• Trend 1 Shift from Mono to Colour• Trend 2 Focus on environmentally friendly products• Trend 3 Increase demand for entry level Colour MFP• Trend 4 Demand for smaller footprint

Market Trends

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Colour Road Map 20-50ppm

Product Category FY11 FY12Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Low ES 2051C

ES 2050CES 2550C

Mid ES 2040C Discontinued

ES 2540C ES 2555CES 3040C ES 3055CES 3540C ES 3555CES 4540C ES 4555C

High New Model! ES 5055C

A3 (Colour)

NEW SEGMENT FOR TOSHIBANEW SEGMENT FOR TOSHIBA

Code Name Model Description PPM Previous ModelWeiss LL ES 2051C A3 Entry level colour - No HDD 20 n/a

Weiss L ES 2050C A3 Low end colour - opt HDD 20Weiss L ES 2550C A3 Low end colour - opt HDD 25 n/a

Weiss HWeiss HWeiss H

ES 2555C/3055CES 3555C/4555CES 5055C

25,3035,45

50

ES 2540C/3040CES 3540C/4540C

n/a

A3 High end colourA3 High end colourA3 High end colour

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– Product Introduction• Code Name Weiss L and Weiss LL• Product Name e-STUDIO 2050c

e-STUDIO 2550c e-STUDIO 2051c

Product Introduction

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Price

Functionality / Features

ES 2040c

Full Featured MFD Priced out of low end market

Product Positioning (Current 20PPM)

FS C-8020

Mx – 2010u

MP 2030

Mx – 2310u

IR C2020 C 2051

Bizhub C 220 DCIV 2263

Basic MFD

Full Featured MFD

ES 2051cES 2050c

Intermediate Featured MFD

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Price

Functionality / Features

Product Positioning (Current 25PPM)

Basic MFD

Full Featured MFD

Intermediate Featured MFD

es 2540cDCiV 2265

Priced out of low end market

ES 2550c

Bizhub C 220

Bizhub C 280

Mx – 2310u

Mx – 2610u

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Customer Profile

e-STUDIO2051cCustomer RequirementsColourUp to 20ppmLow document volumeLowest introduction costBasic functionalityNo finishing optionWindows PC users

Currently has:Single function printer, scanner and faxEntry level Monochrome MFD (eg e-STUDIO182)Competitor’s low cost colour models such as Bizhub C200

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Customer Profile

e-STUDIO2050c / 2550cCustomer RequirementsColourUp to 20 / 25ppmLow document volumeLow introduction costBasic to intermediate functionalityBasic finishing

Currently has:Single function printer, scanner and faxMonochrome MFP (standard features)

Colour MFP in 20 / 25ppm

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Product Restrictions

e-STUDIO2051c• No finishing options• Smaller paper capacity up to 2,000 sheet• Restricted paper media capability• No PostScript3 and XPS printer driver• Non-compliant except to Windows PC• Non-compliant to e-BRIDGE Open Platform• Some scanning functions are not available• Restricted management function

e-STUDIO2050 / 2550• HDD options are required for using full function such as scan preview• Restricted paper media capability

– Over A3/Ledger sized paper– Thick paper over 209g/m2– Banner paper

• USB direct print/ Scan is option

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Addition of HDD (for e-STUDIO2050c and 2550c models only)

By adding the option of a HDD, e-STUDIO2050C/2550C can expand itscapabilities similar to the e-STUDIO4540C series.

Addition of HDD includes the following functions:– e-Filing function– Scan functions (Scan to HDD, TWAIN scan, remote scan, etc)– Scan preview, Fax preview– Print functions (Proof Print, Private Print, Schedule Print, etc)– Expanding scan pages (maximum of 1,000 pages)– Expanding number of registration data (Address book, user management, department management, etc)– And more....

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Product Similarities (Weiss LL – Weiss L – Weiss H)

Main Unit(Image Processing Unit, LED Print Head, CCD line Scanner, etc.)

250 sheets (Std.) 550 sheets (Std.)

550 sheets (Std.)550 sheets (Opt.)

Lamp Fuser IH Fuser

eBX Controller (Available e-BRIDGE Open Platform Expansion)

7-inch Wide Colour LCD Screen

9-inch Wide Colour LCD Screen

Weiss-LL Weiss-L Weiss-H

eBX Controller

Base Engine

Model Name

Controller

Touch Panel

Fusing System

2nd Drawer

1st Drawer

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New Features

– RADF with LED Notification Lamp• Easily visible alert lamp easily shows status of RADF

– Blue lamp : The originals are placed on RADF tray – Blinking blue lamp : Originals are being scanned– Orange lamp : Paper misfeed

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New Features

– New Drawer Handles• New series equipped with a latch mechanism• Keeps drawer secure during moving• Prevents unnecessary “tugging” of drawer

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New Features

– Automatic Paper Size Detection• Same as e-STUDIO6550C series (EX-BP)• User can change the paper size without changing the setting on the control panel• Helps prevent a jam caused by wrong paper selection

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New Features

– New Control Panel• Large colour display• Easy to use touch panel• Tilt mechanism

e-STUDIO2051C e-STUDIO2050C/2550C

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New Features

– Operation Panel 2051c• 7 inch Colour LCD panel – largest in low cost (no HDD) segment

7- inch(Tiltable)

Konica Minolta bizhub C210

Ricoh Aficio MP C2010/2030/2530

5.7-inchi ¼ VGA STN Blue LCD Panel(Tiltable)

4-line Display Panel

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New Features

– Operation Panel 2050c / 2550c• 9 inch Colour LCD panel – largest in 20 / 25ppm Class Colour MFD!

Toshiba e-STUDIO2550C series

5.7-inch

Canon image RUNNER ADVANCE C2030 series

8.5-inch7- inch

7- inch

9- inch(Tiltable)

Xerox WorkCentre 7125 seriesFuji Xerox DocuCentre-IV C2265 series

4.3-inch

Sharp MX-3111U series Kyocera TASKalfa 255c (FS-C8025MFP) series

Ricoh Aficio MP C2551 series

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Security Features

– Comprehensive Security Features

Items Security Functions / Acquisition Standards

Security Standard(IT Products, MFP) ISO/IEC 15408 (CC Certification)*, IEEE2600.1

Data Security Security HDD, On-board Data Scramble (by Service Code Setting), Disk Overwrite (Opt.)

Document Security

Copy Hardcopy Security Printing (Opt.)

Print Secure Print, Secure Pattern Printing, Hardcopy Security Printing (Opt.)

Scan Encrypted PDF

Network SecurityIP Address Filtering (10 sets), MAC Address Filtering (10 sets), IPv6, SNMPv3, IEEE802.1X(Wire/Wireless), SSL, IPsec, Digital Signature for Client Utilities,

Password Policy, Password Lock

Mail Server Security POP Authentication before SMTP, SMTP Authentication

AuthenticationDepartment ID Management, User ID Management, Control Card System,

Local Authentication, External Server Authentication (LDAP/Windows), Role Base Access Control, IC card Authentication (Felica/HID/Mifare/NFC)

*Note Weiss L with optional HDD will receive the ISO15408 EAL3+ around November 2012

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Security Features

– Security HDD (TOSHIBA Unique Technology) Wipe Technology Encryption keys are deleted to wipe data if the system is connected to another that is not the paired system.

Model EX-Mash Series (Current Models)

Weiss-L (Opt.)*CND model excluded

Type of HDD 2.5-inch Normal HDD 2.5-inch Security HDD

Encryption Algorithm AES 128bit AES 256bit

Encryption Key for Data Encryption Stored in MFP Stored in HDD

Performance Down by Processing Encryption Max. 50% performance down No performance down

Time for Batch Erasing Two to eight hours Within a few second

TCG/Opal Security Subsystem Class Not supported Supported

Pre-Boot Authentication N/A Available

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Environmental Standards

Items Acquisition / Notification / Self-attestation / Conformity

Standards

State Laws (U.S.A.) California Proposition 65 (U.S.A.) RoHS (EU) Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) (EU) Waste Electrical and Electronic Equipment (WEEE) (EU) China RoHS (China) Law Regarding the Rationalization of Energy Use (Japan) Waste Disposal and Public Cleansing Law (Japan) Green Purchasing (Japan) Law for the Promotion of Effective Utilities of Resources (Japan)

Labels

Energy Star Program / MFD Tier2 (Worldwide) Blue Anger Mark / RAL UZ-122 (Germany) IT Eco Declaration / ECMA370 (Sweden, Norway, Denmark) Eco-Mark (Japan)

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– New to Toshiba• LED print head• LED Scanner light• Low Fusing Toner• Re engineered design• New image processor

New Technologies

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New Technologies

– Toshiba GOES LED!

– Why has Toshiba waited so long to use this print head technology?• Previous versions of LED had inconsistent and often poor quality

– However LED technology has improved significantly over the past couple of years.

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New Technologies

– LED vs Laser (print head)

Simple direct path

Up to 7 steps

Single step

LED

LASER

Must rely on elaborate combinations of rotating mirrorsand lenses that must remain in alignment throughout

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New Technologies

– Advanced LED Technology• Toshiba’s LED technology is an advanced LED system that:

– Improves Image Quality• Multi-level shading provides superior print quality and clarity

– Reduces noise• Significantly quieter than laser systems

– Compact Design• Less parts enables a much smaller footprint

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New Technologies

– Advanced LED Technology• Toshiba’s LED technology is an advanced LED system that:

– Increases reliability• LEDs have no moving parts and are ultra reliable compared to laser

– Environmentally friendly• Less power consumption, uses fewer material resources and energy

– Easier maintenance• No need for complex timing adjustments (e.g. Image dimension adjustments)

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Advanced LED Technology

– Improved Image QualitySmaller Beam Diameter than Laser models e-STUDIO 2040 Approx. 70 μm e-STUDIO 2051c / 2050c / 2550c 50 μm (LED)

Smaller dot size gives sharper crisper text and graphics

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New Technologies

– New Image ProcessorA new discrimination algorithm is applied to the new image processing– Result in improved copying of fine lines and edges

WeisshornLL/Lver service training

Current (EX-Mash) New processing 　　（ Weiss)

Discrimination error is improved.

Edge emphasis is suppressed.

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New Technologies

– 1200 dpi resolution• The e-STUDIO2050C/2550C has the ability to print in a high resolution 600 x 1,200dpi

(PostScript driver only) • Therefore improving the clarity of documents that display charts and line drawings

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New Technologies

– NEW LED Exposure Lamp (Scanner)LED exposure lamp with low power consumption

Model Name EX-Mash Series Weisshorn Series

Light Source Xenon Lamp LED Lamp

Power Consumption 24 W 5.3 W

The power consumption of an LED exposure lamp is 1/4 or less as compared with a xenon lamp.

Original

LED Exposure Lump

Mirror-1

Original Glass

Reflector

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New Technologies

– New Low Fusing Toner• Brand new toner formulation developed by Toshiba • One of the most energy efficient toners on the market• Lowest fusing temperature toner on the market• Wider colour gamut than previous models

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New Technologies

– Wide Colour Gamut• Significantly expanded colour gamut• Fantastic green and reds

ex Mash

Weiss L / LL

20% increase in colour gamut

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New Technologies

– Increased Gloss Levels• Significantly improved gloss levels• Rated higher than ex Mash and BP!!

Gloss (Gloss meter measurement value)

0.00

2.00

4.00

6.00

8.00

10.00

12.00

14.00

16.00

18.00

20.00

EX-B

P

EX-M

ash

DCⅣ

C22

60

BizH

ub C

220

iR A

DV C5

030

MX-26

10FN

Taskα

205C

Weissh

orn（

Lver)

Glo

ss

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New Technologies

– Re-engineered Design• Totally brand new design (interior and exterior)• Sleek new look• Compact design• Inner finisher• Massive tiltable touch screen• Environmentally friendly parts

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Re-engineered Design

– Compact Design

Items EX-Mash series Weisshorn series Reduction

Footprint (Width x Depth)

699 mm x 742 mm (L/LL) 575 mm x 590 mm 34.6 %

(H) 575 mm x 680 mm (22.6” x 26.8”) 24.6 %

Weight Approx. 121 kg (LL): Approx. 56 - 57 kg 52.9 -53.3 %

(L) Approx. 67 kg (148 lbs) 44.7 %

(H) Approx. 80 kg (173 lbs) 33.9 %

Weight of Main Frame 21.4 kg 13.0 kg 39.3 %

Robustness of Main Frame

Strong structure Equivalent to EX-Mash(Enabled with using 3D welding)

-

Number of Screws 1418 Weiss-L: 700 or less 50.6 %

Weiss-H: 816 or less 42.5 %

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Re-engineered Design– Compact Design – Smallest footprint in the market!

100

200

300

400

500

600

700

800

900

1000

0 100 200 300 400 500 600 700 800 900Width (mm)

Dep

th (

mm

)Mash

DC-IV C2260

imagio MP C2200

iR-ADV C2020/C2030

MX-2310F

Taskα255c

Weiss-L/LL

Weiss-H

Aficio MP C2200

MX-2310U

TASKalfa 255c

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Re- engineered Design

– New Environmentally Friendly Fuser Unit• Up to 70% of power consumed in an MFD comes from the fuser unit• Toshiba has been able to significantly reduce energy consumption by:

– Miniturisation of the fuser unit– Utilising a thin walled small diameter heat roller– Low temperature melting toner

MashMash Weiss-L/LLWeiss-L/LL

【 W / U time 】【 W / U time 】

99 sec.

35 sec.

65%reduction

MashMash Weiss-L/LLWeiss-L/LL

【 Recovery time 】【 Recovery time 】

75 sec.

15 sec.

80%reduction

MashMash Weiss-L/LLWeiss-L/LL

【 TEC value at 2050C 】【 TEC value at 2050C 】

3.4 KWh

1.5 KWh

56%reduction

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– Significant R &D into parts design has resulted in a reduction and more efficient parts and reduced noise

– Reduction of drive motor noise by reducing the number of drive motors from 8 (ex Mash) to 4 (Weiss)

– Reduction of fan noise by reducing the number of fans from 7 (ex Mash) to 3 strategically placed fans in Weiss

– Reduction of clutch noise by sealing clutch parts

Re-engineered Design

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Summary

– Toshiba’s 3 new colour models, the e studio 2051c, 2050c and 2550c set a new standard for entry level colour.

– Only MFD in its class to have an advanced LED system.– Smallest footprint in the 20-30ppm segment– Lightest MFD in the 20-30ppm segment– Lowest fusing toner on the market– One of the quietest MFD’s on the market– Largest operation panel in its segment– Re engineered design significantly improves efficiency– One of Toshiba’s most environmentally friendly MFD’s ever

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Questions?