E-Recruitment Rolling Out the Web Carpet for Prospective Students

The importance of e-recruitment.

The Internet at Major Life MomentsPew Internet & American Life Project (www.pewinternet.org)

E-Expectations: Class of 2007 Engaging the “Social Networking” Generation (www.noellevitz.com)

Website = Online Admissions Office

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30,000

35,000

40,000

Unique Visitors

What’s Hot!(www.crazyegg.com)

How our system works.

Programs of Study

100Credit ProgramsAccountingAdvanced Aesthetics & Skin Care Aesthetics & Skin Care Certificate Animal Care SpecialistAnimal Care Specialist Certificate Aviation ManagementAviation Science Professional PilotBiotechnologyBusiness AdministrationBusiness AdministrationComputer Aided Design Certificate Computer ApplicationsComputer Applications CertificateComputer Information SystemsComputer Networking CertificateComputer ProgrammingComputer Science TransferCosmetology Certificate Criminal JusticeCriminal Justice CertificateCulinary Arts & Food ServiceCulinary Arts & Food Service CertificateDevelopmental DisabilitiesDevelopmental DisabilitiesDigital Graphic DesignDigital Graphic Design CertificateDrug and Alcohol RehabilitationEarly Care and Education: Infant/ToddlerChild Care CertificateEarly Childhood DevelopmentEarly Childhood EducationElementary Education Transfer ProgramEngineering Science TransferEnglish as a Second Language(Certificate of Completion)Executive Administrative AssistantFire Protection & Safety TechnologyFire Protection & Safety TechnologylDevelopment CertificateFloriculture

Floriculture CertificateFood Science & SafetyGerontology CertificateGerontology/Activities Specialist CertificateGerontology/Social WelfareHealth Professions Preparatory Option Health ScienceHorticultureHotel ManagementHuman Services Preparatory OptioInterdisciplinary StudiesLaw Enforcement CertificateLegal Administrative AssistantLegal Office Support CertificateLiberal ArtsLiberal Arts – InternationalManagementMarketingMedical Administrative AssistantMedical Assisting Certificate ❇Medical Coding CertificateMedical Office Support CertificateMental HealthMental Health CertificateNurse Education ❇Nutritional Science & Diet TechnologyOccupational Therapy Assistant ❇Occupational Therapy Assistant –Accelerated Option ❇Office Support CertificateParaeducator Certificate ❖ParalegalParalegal CertificatePhysical Therapist Assistant ❇Practical Nursing Certificate ❇Pre-EngineeringRadiologic Technology ❇Respiratory Care ❇School-Age Child Care CertificateSterile Processing Technician Certificate ❇Substance Abuse Counseling CertificateSurgical Technology Certificate ❇Technical Careers Preparatory OptionCertificateTravel, Tourism & HospitalityVeterinary Technology ❇Web Development CertificateWellness and the Healing Arts Certificate

Areas of Interest

19Areas of InterestAnimal Care Aviation Science Beauty/Skin Care Business Careers Child Care/Teacher Training Computers Engineering FireFloral/Landscape Design Food/Cooking Graphic Design Health Professions Hospitality/Travel/Tourism Human Services Law/Legal Careers Liberal Arts Office Skills/Careers Science Technology

Recruit Module

This becomesArea of Interest

www.northshore.edu

Online Recruit

Thank You Page

Area of Interest Page

AcademicDept. Pages

24 Hour Email

Relationships

Hi Jennifer,

I wanted to thank you for the email you sent me. I don't know when I will end up going back to school it will probably be this fall or the following fall due to many upcoming changes in my life...(I'm getting married !!) If there are any information packets about the school and vet tech program that can be mailed to me, I would greatly appreciate it.

Phonathon: “Thanks for calling. I was meaning to get in touch with you.”

E-Marketing Communications (1)

E-Marketing Communications (2)

Review

1. Fill out online recruit form

2. View personalized Web content

3. Receive 24 hour personal email

4. E-marketing communications

-10 to 70/day- 15 minutes/day processing

Fall 20042963

518

1614

374

669

89

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Count Applied Registered

Web

High School

HS Visits vs. Web Recruits2963

518

1614

374

669

89

0

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1000

1500

2000

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Count Applied Registered

Web

High School

HELLO!!!

Sharing the DataMajors

Fall 2005None specif ied UnsureAC AHAV BABG BKBM BTCC CFCJ CNCO CUEC FLFS HAHD HEHL HMHP HSJC LALB LGMC MSNE OTPF PNPT RSRT SCST TMTRA VTWD WPZAT ZCM

16% Nurse Education

26% None Specif ied

Getting More SpecificInterestsFall 2005

Aviation ScienceAnimal CareBeauty/Skin CareBusiness CareersChildcare/Teacher TrainingComputersEngineeringFire ScienceFloral/Landscape DesignFood/CookingGraphic DesignHealth ProfessionsHuman ServicesLaw /Legal CareersLiberal ArtsOff ice Skills/CareersScienceTechnologyUnsure

AGE WHERE THEY LIVE Summer 2005 Fall 2006

Already have601 recruitsfor Fall 2005 Areas of Interest

Expansion

•Potential Students •Current Students

•Financial Aid

•Accepted but not Registered

•Non-Returning

•Guidance Counselors

The future.

“Email is for Old People”Chronicle, October 6, 2006

A 2005 report… found that teenagers preferred new technology, like instant messaging or text messaging, for talking to friends and use e-mail to communicate with "old people."

1. Make e-recruitment a social experience (not just personalized).

2. Expand e-recruitment beyond e-mail and Web pages.3. Remember the power of print and personal contact.4. Give students the information they want as soon as

they want it.5. E-recruit parents and family, too.6. Gain their trust and respect their privacy by offering

them the option to opt in.

Take-aways from Noel Levitz

MySpace / Facebook / iTunes University / YouTube College / iChat / Text

Messaging / Blogs / Vlogs / Podcasts

Questions?