E PRODUCT INFO BOOK - Phab Wholesale...• Argan Oil. All So Pure Natural Balance products are enriched with certiied organic Argan Oil. Argan Oil is harvested from Argan trees which

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PRODUCTINFO BOOK

SO PUREB Y

E

© K E U N E H A I R C O S M E T I C S 2

GENERAL INFORMATION

This book is made to provide knowledge on So Pure Natural Balance. It is meant for in-salon use as well as for Keune Distributors, Salespeople and technicians. In addition to detailed product information, this book contains important general information on So Pure Natural Balance color, care en styling.

All rights reserved. No part of this book may be reproduced, stored in a database or retrieval system, or published in any form of way, electronically, mechanically, by print, by photo print, microfilm or any other means without prior written permission from the publisher.

All correspondence regarding copyrights, translations or any other matter can be directed to the publisher:

KEUNE HAIRCOSMETICSP.O. BOX 883760 AB SOESTTHE NETHERLANDS


TABLE OF CONTENT

General Information 2

1. So Pure Natural Balance 4 1.1 Pure Hair Wellness 4 1.2 So Pure: Technology 5 1.3 So Pure Natural Balance: Assortment 6

2. So Pure Natural Balance Color 7

3. So Pure Natural Balance Cooling Range 9 3.1 Cooling Shampoo 10 3.2 Cooling Elixir 11 3.3 Cooling Essential Oil 12

4. So Pure Natural Balance Energizing Range 13 4.1 Energizing Shampoo 14 4.2 Energizing Lotion 15 4.3 Energizing Essential Oil 16

5. So Pure Natural Balance Moisturizing Range 17 5.1 Moisturizing Shampoo 18 5.2 Moisturizing Conditioner 19 5.3 Moisturizing Treatment 20 5.4 Moisturizing Overnight Repair 21 5.5 Moisturizing Essential Oil 22

6. So Pure Natural Balance Calming Range 23 6.1 Calming Shampoo 24 6.2 Calming Conditioner 25 6.3 Calming Elixir 26 6.4 Calming Essential Oil 27

7. So Pure Natural Balance Color Care Range 28 7.1 Color Care Shampoo 29 7.2 Color Care Conditioner 30 7.3 Color Care Leave-in Spray 31 7.4 Color Care Essential Oil 32

8. So Pure Natural Balance Exfoliating Range 33 8.1 Exfoliating Shampoo 34 8.2 Exfoliating Treatment 35 8.3 Exfoliating Essential Oil 369. So Pure Natural Balance Recover Range 37

9.1 Recover Shampoo 38 9.2 Recover Conditioning Spray 39 9.3 Recover Treatment 40 9.4 Recover Essential Oil 41

10. So Pure Natural Balance Styling Range 42 10.1 Styling Star Shaper 43 10.2 Styling Molding Mud 44 10.3 Styling Curl Enhancer 45 10.4 Styling Texture Spray 46 10.5 Styling Air Foam Strong 47 10.6 Styling Defrizz Shine Serum 48 10.7 Styling Modulation Gel 49

11. Moroccan Argan Oil 50 Moroccan Argan Oil Light 50

12. Shelf Plan 51


1. SO PURE NATURAL BALANCE

1.1 Pure Hair Wellness

Treat your customers to a complete hair wellness experience with So Pure Natural Balance, an exclusive line of professional hair cosmetics for color, styling and aromatherapy treatments.

FILLED WITH:• Plant extracts containing natural active ingredients• Certified organic essential oils to create a beautiful aromatic experience• Certified organic Argan Oil for added moisture, shine and protection

FREE FROM: • Parabens• Sulfates*• Ammonia**• Artificial fragrance and animal-derived ingredients – vegan-friendly

* Shampoo only** Color only



1.2 So Pure: Technology

ORGANIC• Composition. In all So Pure Natural Balance products a good portion of the

essential oils is of organic origin. It is produced without the use of artificial fertilizers. • Certified. All organic essential oils are certified.• Argan Oil. All So Pure Natural Balance products are enriched with certified

organic Argan Oil. Argan Oil is harvested from Argan trees which can be found in the Atlas Mountains in Morocco. Argan Oil is known for its strong moisturizing effect which fights scalp aging. The oil contains a high concentration of vitamin A and E to strengthen the hair and scalp.

SULFATE FREESo Pure shampoos are formulated with sulfate (SLS) free surfactants. A natural surfactant derived from a blend of plant extracts is used. For those not familiar with Sulfate free shampoos the experience is different compared with the traditional SLS based shampoos. The shampoo doesn’t foam like the traditional shampoos, giving it a distinct and pleasant experience. Sulfate free surfactants have a higher cost price. Today’s market asks for a Sulfate free shampoo in the top end of the market. The base ingredients for the surfactant are extracts from Guar Gum, Palm Kernel and Coconut Oil.

PARABEN FREEParaben based preservatives are widely used in cosmetic product for decades without problems. High end market today needs a Paraben free product line. So Pure Natural Balance is Paraben free.

COLOR SAFEToday 65% of consumers have color treated hair. All So Pure Natural Balance shampoos and conditioners are color safe.

HAIR GROWTHUnique is the So Pure Energizing hair growth lotion which prevents hair loss and stimulates hair growth. In-vitro tests show up to 25% faster hair growth when using the So Pure Natural Balance Energizing hair growth lotion. It improves the blood circulation and has a stimulating effect on hair growth. Ginger and Lemon, the principal ingredients, create a fresh and, at the same time, a warm feeling with a vital and dynamic effect. The line is formulated with certified organic Argan Oil.

© K E U N E H A I R C O S M E T I C S

MOISTURIZING

ENERGIZING

EXFOLIATING

COLOR CARE

COLOR

CALMING

COOLING STYLING

MOROCCAN ARGAN OIL

RECOVER

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1.3 So Pure Natural Balance: Assortment

REGIMENTSThe So Pure Natural Balance range consists of 10 regiments of color-, care- and styling products, each with its own specific effect and aroma experience. Mild cleansing is combined with effective restructuring and caring or energizing effect on both hair and scalp. The natural aromas give the user a feeling of relaxation and a sense of well being. This effect will be enhanced when using extra essential oils which are available for each line. Due to the fact that the composition now includes organic essential oils the aroma of the new line has changed. The line consists of the following ranges:


2. SO PURE NATURAL BALANCE COLOR

AMMONIA & PARABEN FREEKeune’s exclusive ammonia-free color program for professionals soothes the hair and the soul. A mild and effective way to color and lift your hair in an infinite palette of beautiful, intermixable, natural and fashion shades. The So Pure Natural Balance Color benefits are threefold.

MILD AND NOURISHING So Pure Natural Balance Color has a unique nourishing formulation filled with certified organic Argan Oil, phytokeratin and coconut base. It is mild on hair and will not stain the scalp.

EFFECTIVE The natural shades and fashion shades will lift 2-3 levels and offer up to 100% coverage for long-lasting color results.The So Pure Natural Balance 2000 and 3000 special blonde tones, will lift up to 5 levels.

PLEASURABLE AROMATIC EXPERIENCE So Pure Natural Balance Color offers an aromatic experience to relax and indulge in. No ammonia, but a warm, rich fragrance from Jasmine and Sandalwood essential oils.

TECHNOLOGYTo protect the hair during coloring, So Pure Natural Balance Color is created with:

COCONUT BASEIntense nourishment for the hair that also protects the scalp from staining.

CERTIFIED ORGANIC ARGAN OILMoisturizes the hair, making it soft and shiny. Antioxidants from vitamins A and E protect the hair from external influences.

COLOR PIGMENTSAmmonia-free, undeveloped pigments penetrate into the cortex of the hair shaft, resulting in a permanent coloring treatment.

PHYTOKERATINThis plant-derived ingredient, with natural keratin, penetrates deep into the hair and repairs the hair’s natural keratin structure.

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2.1 SO PURE NATURAL BALANCE COLOR

Free from Ammonia and Parabens

INGREDIENTS Aqua (Water), Cocamide MEA, Ceteareth-6, Ethanolamine, Polysorbate 80, Cetearyl Alcohol, Sodium Sulfite, Ascorbic Acid, Trisodium HEDTA, Argania Spinosa (Kernel) Oil, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Citrus Aurantium Bergamia (Bergamot Fruit) Oil Pogostemon Cablin Oil, Amyris Balsamifera (Bark) Oil, Ricinus Communis (Castor Seed) Oil, Coriandrum Sativum (Coriander Fruit) Oil, Cananga Odorata (Flower) Oil, Vetiveria Zizanoides (Root) Oil, Mentha Viridis (Spearmint Leaf) Oil, Geranyl Acetate, Juniperus Mexicana Oil, Citrus Reticulata (Tangerine) Leaf Oil, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Salvia Sclarea (Clary) Oil, Betula Alba Oil, Jasminum Grandiflorum (Jasmine) Flower Extract, Litsea Cubeba (Fruit) Oil, Mentha Arvensis (Leaf) Oil, Santalum Album (Sandalwood) Oil, Linalool, Limonene

MAY CONTAIN Toluene-2,5-Diamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, 2-Amino-4 Hydroxyethylaminoanisole Sulfate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, 2-Methylresorcinol 4-Amino-m-Cresol, 2-Amino-6-Chloro-4-Nitrophenol, 2-Methyl-5-Hydroxyethylaminophenol, 5-Amino-6-Chloro-o-Cresol, 2-Amino-3-Hydroxypyridine, 1-Naphthol, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate

• 52 intermixable shades• Ammonia free• Covers up to 100%• Long lasting, permanent result• Lifts up to 5 levels• Enriched with phytokeratin, to rebuild the hair structure• With Argan Oil, contains Vitamin A & E for added

moisture• Jasmine and Sandalwood essential oils• Pleasurable aroma experience• Enriched with certified organic Argan Oil, Jasmine

& Sandalwood

QUALITIES:

© K E U N E H A I R C O S M E T I C S

DIRECTIONS FOR USE:• Easy to mix 1:1 ratio with the color*• Processing time 30 minutes**• Use So Pure Natural Balance Color Developer 3%, 6%

or 9% depending on the hair quality and desired result.• Rinse with So Pure Natural Balance Color After Color

Shampoo and Conditioner. * Mixing ration for SP 3000 (mix 1:2) and Blonde Lift Powder:

2 scoops powder and 70ml developer.** Processing time for SP 3000 and Blonde Lift Powder is max.

50 minutes.

28... - Tube 60 ml/2 Fl.oz. So Pure Color No.


3. SO PURE NATURAL BALANCE COOLING RANGE

BALANCES & REFRESHES HAIR & SCALP

With organic Argan Oil, organic Mint oil and organic Rosemary oil

DESCRIPTION:Very gentle and natural conditioning for all hair types. Provides a refreshing and balancing effect on the scalp and leaves the hair shiny and soft. The rich mixture of Peppermint and Rosemary organic essential oils provides a relaxed environment which promotes a clear mind and increased awareness. Formulated with certified organic Argan Oil.

QUALITIES:• For all hair types• Leaves the hair shiny and soft• Vitamin A and E from the Argan Oil strengthen hair and scalp• Refreshing and balancing effect on hair and scalp• The aroma experience increases energy of body and mind• Free from sulfates* and parabens

* Shampoo only

ESSENTIAL OILS:Argan Oil: Vitamin A and E strengthen hair and scalpOrganic Mint oil: Provides a cooling effect, and invigorates the mind.Organic Rosemary oil: Increases blood circulation in the scalp, increases

awareness.


3.1 COOLING SHAMPOO

• 50 ml Cooling Shampoo• 250 ml Cooling Shampoo• 1000 ml Cooling Shampoo

DIRECTIONS FOR USE: Massage into wet hair and scalp. Rinse well. Avoid eye contact.

Mint – Rosemary – ArganBalances & refreshes hair & scalp

INGREDIENTSAqua (Water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-18 Glyceryl Oleate/Cocoate, PEG-40 Hydrogenated Castor Oil, Decyl Glucoside, Sodium Chloride, Palmitamidopropyltrimonium Chloride, Coco-Glucoside, Glyceryl Oleate, Propylene Glycol, Menthol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Mentha Piperita (Peppermint) Oil, Mentha Arvensis (Leaf) Oil, Guar Hydroxypropyl Trimonium Chloride, Argania Spinosa (Kernel) Oil, Rosmarinus Officinalis (Rosemary Leaf) Extract, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Amyris Balsamifera (Bark) Oil, Rosmarinus Officinalis (Rosemary Leaf) Oil, Mentha Piperita (Peppermint) Extract, Limonene, Linalool.

• Leaves the hair shiny and soft• Strengthen hair and scalp• Refreshing and balancing effect on hair and scalp• The aroma experience increases energy of body

and mind• Color safe• Sulfate free • Paraben free

Very gentle shampoo enriched with a blend of organic essential oils and plant extracts. The primary ingredients are made from Coconut oil, Palm Kernel oil and Guar Beans. The aroma comes from the active plant ingredients. This shampoo is free of sulfates and parabens and is color safe. Cooling Shampoo is very gentle and natural conditioning for all hair types. Provides a refreshing and balancing effect on the scalp, gives the hair body, leaving it shiny and soft. The rich mixture of Peppermint and Rosemary organic essential oils provides a relaxed environment which promotes a clear mind and increased awareness. Vitamin A and E from the Argan Oil strengthen hair and scalp.

RECOMMEND FOR:All hair types

RESULT:Shiny, soft and healthy hair.

QUALITIES:


3.2 COOLING ELIXIR

• 150 ml Cooling Elixir

DIRECTIONS FOR USE: Shampoo the hair with cooling shampoo and towel dry. Apply the elixir on the scalp. Massage if desired. Do not rinse. Use 2 to 3 times a week.


INGREDIENTSAqua (Water), Alcohol Denat., PEG-40 Hydrogenated Castor Oil, Hydroxyethylcellulose, Mentha Piperita (Peppermint) Oil, Mentha Arvensis (Leaf) Oil, Menthol, Argania Spinosa (Kernel) Oil, Propylene Glycol, Piroctone Olamine, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Rosmarinus Officinalis (Rosemary Leaf) Extract, Hydrolyzed Soy Protein, Citric Acid, Rosmarinus Officinalis (Rosemary Leaf) Oil, Glycerin, Sodium Chondroitin Sulfate, 3-Aminopropane Sulfonic Acid, Mentha Piperita (Peppermint) Extract, Limonene, Linalool.

• Intensive leave-in elixir for scalp treatment• Refreshing, cooling, balancing and stimulating effect

on hair and scalp• Strengthen hair & scalp• The aroma experience increases energy of body

and mind• Paraben free

Cooling Elixir provides a refreshing and balancing effect on the scalp and leaves the hair shiny and soft. Concentrated plant syrups and extracts are the most important ingredients. The rich mixture of Peppermint and Rosemary organic essential oils provides a cooling sensation that stimulates, soothes and improves the health of scalp & hair. Moisturizes and increases blood flow. Vitamin A and E from the Argan Oil strengthen hair and scalp. The elixir has a higher viscosity than the traditional hair lotions and is specifically for a more intensive treatment of the scalp. The Elixir is a leave-in product and can be used with a scalp massage. So Pure Natural Balance Elixirs are paraben free.


RESULT:Gives a cooling sensation. Stimulates and invigorates, improves the health of scalp and hair. Moisturizes and increases blood circulation.

QUALITIES:


3.3 COOLING ESSENTIAL OIL

• 10 ml Cooling Essential Oil

DIRECTIONS FOR USE: Add a few drops (max. 5) to enrich products, with water in an aroma diffuser, or on a warm damp towel.


INGREDIENTSCaprylic/Capric Triglyceride, Mentha Piperita (Peppermint) Oil, Mentha Arvensis (Leaf) Oil, Amyris Balsamifera (Bark) Oil, Rosmarinus Officinalis (Rosemary Leaf) Extract, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Rosmarinus Officinalis (Rosemary Leaf) Oil, Argania Spinosa (Kernel) Oil, Citral, Geraniol, Limonene, Linalool.

• Enhances the effects of the other products• Aroma treatment and experience

Rich blend of essential oils including organic Mint oil, organic Rosemary oil and organic Argan Oil. Adding a few drops of essential oils to one of the other So Pure Natural Balance products will enhance the beneficial effect of a treatment. Using a few drops of essential oils with water in an aroma diffuser gives a refreshing aroma experience. A few drops of essential oils on a warm, damp towel, can be used as an aroma treatment. The essential oils are not to be used directly on the scalp.


RESULT:Enhances the effects of the other products; gives a cooling sensation. Stimulates and invigorates.

QUALITIES:


4. SO PURE NATURAL BALANCE ENERGIZING RANGE

ENERGIZES & PREVENTS HAIR LOSS

With Organic Argan Oil, Organic Ginger Oil and Organic Lemon Oil

DESCRIPTION:This is the natural solution for thinning hair. Very gentle and naturally conditioning for fine and thin hair. Improves the blood circulation and has a stimulating effect on hair growth. Ginger, Lemon and Red Ginseng stimulate the scalp and create a fresh and warm feeling with a dynamic effect. Biotin strengthen the hair. The certified organic Argan Oil provides Vitamin A and E and strengthen hair and scalp. In vitro tests show up to 25% faster hair growth when using the Energizing Hair Growth Lotion.

QUALITIES:• For fine and thin hair• Improves blood circulation and stimulates hair growth • Prevents hair loss • Revitalizes the scalp and provides volume• Vitamin A and E from the Argan Oil strengthen hair and scalp• The aroma experience creates a fresh and warm feeling with dynamic effect• Free from sulfates* and parabens

* Shampoo only

ESSENTIAL OILS:Argan Oil: Vitamin A and E strengthen hair and scalpOrganic Ginger Oil: Warming and energizing, stimulates circulationOrganic Lemon Oil: Energizing, improves circulation and clears the mind


4.1 ENERGIZING SHAMPOO

• 250 ml Energizing Shampoo• 1000 ml Energizing Shampoo


Ginger – Lemon – Argan Energizes & prevents hair loss

INGREDIENTSAqua (Water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-18 Glyceryl Oleate/Cocoate, Decyl Glucoside, PEG-40 Hydrogenated Castor Oil, Sodium Chloride, Palmitamidopropyltrimonium Chloride, Coco-Glucoside, Glyceryl Oleate, Propylene Glycol, Sodium Benzoate, Polyquaternium-10, Citric Acid, Citrus Medica Limonum (Lemon Peel) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Butylene Glycol, Argania Spinosa (Kernel) Oil, Polysorbate 20, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Amyris Balsamifera (Bark) Oil, Mentha Viridis (Spearmint Leaf) Oil, Juniperus Mexicana Oil, Artemisia Pallens Flower Oil, Zingiber Officinale (Ginger Root) Oil, Salvia Sclarea (Clary) Oil, Zingiber Officinale (Ginger Root) Extract, Biotin, Panax Ginseng (Root) Extract, Linalool, Limonene.

• Stimulates the blood circulation and has a positive effect on hair growth

• Prevents hair loss• Strengthen hair and scalp• Revitalizes the scalp and provides volume• The aroma experience creates a fresh and warm feeling• Color safe• Sulfate free • Paraben free

Very gentle shampoo enriched with a blend of organic essential oils and plant extracts. The primary ingredients are made from Coconut oil, Palm Kernel oil and Guar Beans. The aroma comes from the active plant ingredients. This shampoo is free of sulfates and parabens and is color safe. Energizing Shampoo is very gentle for fine and thin hair types. Stimulates the blood circulation and has a positive effect on hair growth. A rich mixture of Ginger and Lemon organic essential oils revitalizes the scalp and creates an energizing aroma. Red Ginseng stimulates hair growth. Biotin prevents hair loss, provides volume and strengthen the hair. Certified organic Argan Oil provides Vitamin A and E and strengthen hair and scalp.

RECOMMEND FOR:Fine and thin hair, prevents hair loss

RESULT:Natural shine, volume and healthy hair.

QUALITIES:


4.2 ENERGIZING LOTION

• 45 ml Energizing Lotion

DIRECTIONS FOR USE: Shampoo the hair with Energizing Shampoo and towel dry. Apply the Energizing Lotion on the scalp and massage gently. Do not rinse. Repeat 2 to 3 times a week.


INGREDIENTSAqua (Water), Alcohol Denat., Butylene Glycol, Glycerin, Lecithin, Hydrolyzed Soy Protein, PEG-40 Hydrogenated Castor Oil, Sodium Benzoate, Caffeine, Citric Acid, Citrus Medica Limonum (Lemon Peel) Oil, 3-Aminopropane Sulfonic Acid, Sodium Chondroitin Sulfate, Citrus Aurantium Dulcis (Orange Fruit) Extract, Polysorbate 20, Propylene Glycol, Saccharomyces/Magnesium Ferment, Argania Spinosa (Kernel) Oil, Zingiber Officinale (Ginger Root) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Juniperus Mexicana Oil, Artemisia Pallens Flower Oil, Mentha Viridis (Spearmint Leaf) Oil, Amyris Balsamifera (Bark) Oil, Panax Ginseng (Root) Extract, Saccharomyces/Iron Ferment, Zingiber Officinale (Ginger Root) Extract, Biotin, Quaternium-51, Salvia Sclarea (Clary) Oil, Saccharomyces/Zinc Ferment, Quartz, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Citral, Limonene, Linalool.

• Intensive leave-in lotion for the scalp• Up to 25% faster hair growth• Stimulates the blood circulation• Strengthen hair and scalp• Prevents hair loss and delays loss of hair• The aroma experience creates a fresh and

warm feeling• Paraben free

This invigorating leave-in lotion prevents thinning hair and stimulates the cell metabolism of the scalp through a unique combination of natural Red Ginseng, organic Ginger and Lemon oil, Caffeine and Biotin. Stimulates the blood circulation and hair growth and strengthen the hair and scalp, increasing its life cycle. The certified organic Argan Oil provides Vitamin A and E and strengthen hair and scalp. In-vitro tests show up to 25% faster hair growth. The aroma experience creates a fresh and warm feeling.

RECOMMEND FOR:Fine and thin hair, preventive and effective care against hair loss

RESULT:Stimulates and improves the health of scalp and hair. Up to 25% faster hair growth. Gives body, volume and shine to the hair.

QUALITIES:


4.3 ENERGIZING ESSENTIAL OIL

• 10 ml Energizing Essential Oil



INGREDIENTSCaprylic/Capric Triglyceride, Citrus Medica Limonum (Lemon Peel) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Amyris Balsamifera (Bark) Oil, Mentha Viridis (Spearmint Leaf) Oil, Juniperus Mexicana Oil, Artemisia Pallens Flower Oil, Zingiber Officinale (Ginger Root) Oil, Argania Spinosa (Kernel) Oil, Salvia Sclarea (Clary) Oil, Isoeugenol, Limonene, Linalool, Citral, Geraniol, Eugenol, Citronellol.


Rich blend of essential oils including organic Ginger oil, organic Lemon oil and organic Argan Oil. Adding a few drops of essential oils to one of the other So Pure Natural Balance products will enhance the beneficial effect of a treatment. Using a few drops of essential oils with water in an aroma diffuser gives a refreshing aroma experience. A few drops of essential oils on a warm, damp towel, can be used as an aroma treatment. The essential oils are not to be used directly on the scalp.

RECOMMEND FOR:Fine and thin hair

RESULT:Enhances the effects of the other products; warms and revitalizes.

QUALITIES:


5. SO PURE NATURAL BALANCE MOISTURIZING RANGE

MOISTURIZES & BALANCES HAIR & SCALP

With Organic Argan Oil, Organic Ylang-Ylang Oil and Organic Palmarosa Oil

DESCRIPTION:Very gentle and natural conditioning for dry and damaged hair. A rich mixture of Ylang-Ylang and Palmarosa organic essential oils creates a sensual aroma. Hydrates hair and scalp, repairs and restores damaged hair. Certified organic Argan Oil provides Vitamin A and E and strengthen and moisturizes hair and scalp. For soft, shiny and healthy hair. The floral and sensual aroma of the oriental Ylang-Ylang offers body and mind a feeling of well-being and luxury.

QUALITIES:• For dry hair and scalp• Repairs damaged hair• Restores the natural hydration of the hair and scalp• Strengthen hair and scalp• Moisturizes and balances hair & scalp• The aroma experience offers body and mind a feeling of well-being and luxury• Free from sulfates* and parabens

* Shampoo only

ESSENTIAL OILS:Argan Oil: Vitamin A and E moisturizes and strengthens hair and scalpOrganic Ylang-Ylang Oil: Mildly euphoric and sedating, balancingOrganic Palmarosa Oil: Calming and uplifting, moisturizing and hydrating


5.1 MOISTURIZING SHAMPOO

• 50 ml Moisturizing Shampoo• 250 ml Moisturizing Shampoo• 1000 ml Moisturizing Shampoo


Ylang-Ylang – Palmarosa – ArganMoisturizes & balances dry hair & scalp

INGREDIENTSAqua (Water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-18 Glyceryl Oleate/Cocoate, Decyl Glucoside, PEG-40 Hydrogenated Castor Oil, Sodium Chloride, Palmitamidopropyltrimonium Chloride, Glyceryl Oleate, Coco-Glucoside, Polyquaternium-10, Propylene Glycol, Sodium Benzoate, Citric Acid, Panthenol, Guar Hydroxypropyl Trimonium Chloride, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Vanillin, Argania Spinosa (Kernel) Oil, Juniperus Mexicana Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Salvia Sclarea (Clary) Oil, Amyris Balsamifera (Bark) Oil, Mentha Viridis (Spearmint Leaf) Oil, Ricinus Communis (Castor Seed) Oil, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Cymbopogon Martini Oil, Geranyl Acetate, Anisaldehyde, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove Flower) Oil, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Geraniol, Limonene, Linalool.

• For dry hair and scalp • Restores and regulates the natural hydration and shine

to the hair and scalp• Strengthen hair and scalp• Moisturizes and balances hair & scalp• The aroma experience offers body and mind the

feeling of well-being and luxury• Color safe• Sulfate free • Paraben free• Also recommended for body care

A very gentle shampoo enriched with a blend of organic essential oils and plant extracts. The primary ingredients are created from Coconut oil, Palm Kernel oil and Guar Beans. The aroma comes from the active plant ingredients. This shampoo is free of sulfates and parabens and is color safe. A balanced mixture of organic essential oils and pure plant extracts including Ylang-Ylang and Palmarosa oils restores and regulates the natural hydration of the hair and scalp. Palmarosa oil reconstructs damaged hair. The certified organic Argan Oil provides Vitamin A and E and strengthen and moisturizes hair and scalp. The floral and sensual aroma of the oriental Ylang-Ylang offers body and mind the feeling of well-being and luxury.

RECOMMEND FOR:Dry, damaged hair and dry scalp

RESULT:Shiny, hydrated and healthy hair and scalp.

QUALITIES:


5.2 MOISTURIZING CONDITIONER

• 50 ml Moisturizing Conditioner• 200 ml Moisturizing Conditioner• 1000 ml Moisturizing Conditioner

DIRECTIONS FOR USE: Shampoo the hair with Moisturizing Shampoo and towel dry. Apply Moisturizing Conditioner, leave in for 1-3 minutes and rinse out.


INGREDIENTSAqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Chloride, Lactic Acid, Panthenol, Argania Spinosa (Kernel) Oil, Butyrospermum Parkii (Shea) Butter, Sodium Benzoate, Isopropyl Alcohol, Tocopheryl Acetate, Vanillin, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Salvia Sclarea (Clary) Oil, Mentha Viridis (Spearmint Leaf) Oil, Juniperus Mexicana Oil, Cymbopogon Martini Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Eugenia Caryophyllus (Clove Flower) Oil, Pogostemon Cablin Oil, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Linalool, Limonene.

• For dry and damaged hair• Restores the natural hydration and shine to the hair• Strengthen the hair • Moisturizes and balances the hair • The aroma experience offers body and mind the

feeling of well-being and luxury• Color safe• Paraben free

This conditioner hydrates dry and damaged hair. The primary ingredients are Shea butter, Coconut and Palm Kernel oil. Enriched with a blend of organic essential oils. The Moisturizing Conditioner needs to be rinsed out and is color safe and paraben free. The hydrating effects of Palmarosa oil reconstruct the damaged hair and detangles. Shea butter emollient restores the natural hydration and shine to the hair. The certified organic Argan Oil provides Vitamin A and E and strengthen and moisturizes the hair.

RECOMMEND FOR:Dry and damaged hair

RESULT:Shiny, hydrated and healthy hair

QUALITIES:


5.3 MOISTURIZING TREATMENT

• 200 ml Moisturizing Treatment

DIRECTIONS FOR USE: Shampoo the hair with Moisturizing Shampoo and towel dry. Apply Moisturizing Treatment, leave in for 3 minutes and rinse out.


INGREDIENTSAqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Cetrimonium Chloride, Amodimethicone, Lactic Acid, Isopropyl Alcohol, Hydrolyzed Wheat Protein, Panthenol, Argania Spinosa (Kernel) Oil, Sodium Benzoate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Vanillin, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Trideceth-12, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Salvia Sclarea (Clary) Oil, Mentha Viridis (Spearmint Leaf) Oil, Juniperus Mexicana Oil, Amyris Balsamifera (Bark) Oil, Cymbopogon Martini Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove Flower) Oil, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Moringa Pterygosperma Seed Extract, Betula Alba Oil, Linalool, Limonene.

• Intensive treatment for dry, porous and damaged hair• Restores the natural hydration and shine to the hair• Strengthen the hair • Moisturizes and balances the hair• The aroma experience offers body and mind the

feeling of well-being and luxury• Color safe

Moisturizing Treatment is an intensive hair mask for dry, porous and damaged hair. Enriched with a blend of organic essential oils. The Moisturizing Treatment needs to be rinsed out and is color safe and paraben free. The hydrating effects of Palmarosa oil reconstruct the damaged hair and detangles. Ylang-Ylang balances and Argan Oil provides Vitamin A and E and strengthen and moisturizes the hair. Contains micro proteins from Moringa seed extract. Penetrates deep into the hair to restore the moisture balance and to repair damage caused by chemical, mechanical and environmental stress.

RECOMMEND FOR:Dry, porous and damaged hair

RESULT:Shiny, hydrated and healthy hair

QUALITIES:


5.4 MOISTURIZING OVERNIGHT REPAIR

• 150 ml Moisturizing Overnight Repair

DIRECTIONS FOR USE: Moisturizes during the night. Apply to wet or dry hair. Rinse out next morning.


INGREDIENTSAqua (Water), Cyclopentasiloxane, Cetearyl Alcohol, Hydroxypropyl Guar, Dimethiconol, Phenoxyethanol, Behentrimonium Chloride, Guar Hydroxypropyl Trimonium Chloride, Panthenol, Trimethylsilylamodimethicone, Sodium Benzoate, Lactic Acid, PEG-40 Hydrogenated Castor Oil, Isopropyl Alcohol, Argania Spinosa (Kernel) Oil, Glycerin, Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cananga Odorata (Flower) Oil, Ethylhexylglycerin, Citrus Aurantium Dulcis (Orange Fruit) Extract, Vanillin, Cymbopogon Martini Oil, Juniperus Mexicana Oil, Mentha Viridis (Spearmint Leaf) Oil, Amyris Balsamifera (Bark) Oil, Salvia Sclarea (Clary) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove Flower) Oil, Moringa Pterygosperma Seed Extract, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Benzyl Salicylate, Limonene, Linalool, Geraniol, Benzyl Benzoate, Eugenol.

• Repairs dry, porous and damaged hair• Restores the natural hydration and shine during sleep• Repairs split ends and leaves the hair silky soft• Strengthen the hair • Moisturizes and balances the hair• The aroma experience offers body and mind the

feeling of well-being and luxury• Color safe

Moisturizing Overnight Repair is a lightweight serum for dry, porous & damaged hair. Enriched with a blend of organic essential oils. The Moisturizing Overnight Repair is color safe and paraben free. The hydrating effects of Palmarosa oil reconstruct the damaged hair and detangles. Ylang-Ylang balances and Argan Oil provides Vitamin A and E and strengthen and moisturizes the hair. Infused with micro proteins from wheat and Moringa seed for deep penetration into the hair. Moisturizes during sleep, repairs split ends and rinse out in the morning. The hair structure is significantly improved and feels silky soft.

RECOMMEND FOR:Dry, porous and damaged hair

RESULT:Silky soft, shiny and healthy hair.

QUALITIES:


5.5 MOISTURIZING ESSENTIAL OIL

• 10 ml Moisturizing Essential Oil



INGREDIENTSCaprylic/Capric Triglyceride, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Vanillin, Mentha Viridis (Spearmint Leaf) Oil, Juniperus Mexicana Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Amyris Balsamifera (Bark) Oil, Salvia Sclarea (Clary) Oil, Ricinus Communis (Castor Seed) Oil, Cymbopogon Martini Oil, Geranyl Acetate, Anisaldehyde, Argania Spinosa (Kernel) Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove Flower) Oil, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Geraniol, Cinnamal, Benzyl Alcohol, Isoeugenol, Citral, Farnesol, Benzyl Salicylate, Eugenol, Linalool, Limonene, Cinnamyl Alcohol, Benzyl Benzoate.


Rich blend of essential oils including organic Ylang-Ylang, organic Palmarosa and organic Argan Oil. Adding a few drops of essential oils to one of the other So Pure Natural Balance products will enhance the beneficial effect of a treatment. Using a few drops of essential oils with water in an aroma diffuser gives a refreshing aroma experience. A few drops of essential oils on a warm, damp towel can be used as an aroma treatment. The essential oils are not to be used directly on the scalp.


RESULT:Enhances the effects of the products; luxuriates and moisturizes.

QUALITIES:


6. SO PURE NATURAL BALANCE CALMING RANGE

SOOTHES & BALANCES MIND & BODY

With Organic Argan Oil, Organic Chamomile Oil and Organic Lavender Oil

DESCRIPTION:Very gentle and natural conditioning treatment for all hair types. Lavender and Chamomile provide a beneficial treatment for the sensitive scalp. The scalp will be calmed and relaxed. Organic Argan Oil provides vitamin A and E and strengthen hair and scalp. The hair will be conditioned and have more volume and shine. Chamomile and Lavender are the foundation of the aroma experience, described as delicate and calming. Rest and relaxation are key words when using So Pure Natural Balance Calming.

QUALITIES:• For all hair types• Calming for sensitive scalp• Balancing for body and mind• Provides volume and shine to the hair • Strengthen hair and scalp• The aroma experience creates a calming and relaxed feeling • Free from sulfates* and parabens

* Shampoo only

ESSENTIAL OILS:Argan Oil: Vitamin A and E strengthen hair and scalpOrganic Chamomile Oil: Soothing and calming, it reduces irritation

and inflammationOrganic Lavender Oil: Revitalizes and heals


6.1 CALMING SHAMPOO

• 250 ml Calming Shampoo• 1000 ml Calming Shampoo


Chamomile – Lavender – ArganSoothes & balances Mind & Body

INGREDIENTSAqua (Water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-18 Glyceryl Oleate/Cocoate, PEG-40 Hydrogenated Castor Oil, Decyl Glucoside, Sodium Chloride, Palmitamidopropyltrimonium Chloride, Coco-Glucoside, Glyceryl Oleate, Propylene Glycol, Sodium Benzoate, Ricinus Communis (Castor Seed) Oil, Polyquaternium-10, Citric Acid, Panthenol, Guar Hydroxypropyl Trimonium Chloride, Bisabolol, Argania Spinosa (Kernel) Oil, Lavandula Hybrida Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Mentha Arvensis (Leaf) Oil, Pelargonium Graveolens Oil, Anthemis Nobilis (Flower) Oil, Rosmarinus Officinalis (Rosemary Leaf) Oil, Thymus Vulgaris (Thyme Flower/Leaf) Oil, Lavandula Angustifolia (Lavender) Oil, Citronellol, Limonene, Linalool.

• For all hair types• Effective treatment for the sensitive scalp• Provides volume and shine• Strengthen hair and scalp• The aroma experience is delicate and calming, for a

feeling of rest and relaxation• Color safe• Sulfate free • Paraben free

An ultra mild, gentle shampoo enriched with a blend of organic essential oils and plant extracts. The primary ingredients are made from Coconut oil, Palm Kernel oil and Guar Beans. The aroma comes from the active plant ingredients. This shampoo is free of sulfates and parabens and is color safe. Lavender and Chamomile extracts and a blend of essential oils provide an effective treatment for the sensitive scalp. The scalp will be calmed and relaxed. The hair will be conditioned and have more volume and shine. Organic Argan Oil provides Vitamin A and E and strengthen hair and scalp. Rest and relaxation are the key words for the aroma experience.


RESULT:Natural shine, volume and healthy hair, a relaxed scalp

QUALITIES:


6.2 CALMING CONDITIONER

• 200 ml Calming Conditioner• 1000 ml Calming Conditioner

DIRECTIONS FOR USE: Shampoo the hair with Calming Shampoo and towel dry. Apply Calming Conditioner, leave in for 1-3 minutes and rinse out.


INGREDIENTSAqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Chloride, Lactic Acid, Panthenol, Argania Spinosa (Kernel) Oil, Butyrospermum Parkii (Shea) Butter, Sodium Benzoate, Isopropyl Alcohol, Ricinus Communis (Castor Seed) Oil, Bisabolol, Lavandula Hybrida Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Mentha Arvensis (Leaf) Oil, Pelargonium Graveolens Oil, Anthemis Nobilis (Flower) Oil, Rosmarinus Officinalis (Rosemary Leaf) Oil, Lavandula Angustifolia (Lavender) Oil, Thymus Vulgaris (Thyme Flower/Leaf) Oil, Linalool, Limonene.

• For all hair types• Relaxes sensitive scalp• Adds volume and shine• Conditions and leaves the hair easy to detangle• Strengthen hair and scalp• Moisturizes• The aroma experience is delicate and calming, for a

feeling of rest and relaxation• Color safe• Paraben free

This conditioner relaxes the sensitive scalp and conditions and detangles the hair. The primary ingredients are Shea butter, Coconut and Palm Kernel oil. The Calming Conditioner needs to be rinsed out, and is color safe and paraben free. The hair will have more volume and shine and be moisturized without adding weight. Lavender and Chamomile extracts and a blend of essential oils provide an effective treatment for the sensitive scalp. The certified organic Argan Oil provides Vitamin A and E and strengthen and moisturizes the hair. Rest and relaxation are the key words for the aroma experience.


RESULT:Shiny, conditioned and healthy hair, relaxed scalp

QUALITIES:


6.3 CALMING ELIXIR

• 150 ml Calming Elixir

DIRECTIONS FOR USE: Shampoo the hair with Calming Shampoo and towel dry. Apply the elixir on the scalp. This is a leave-in product.


INGREDIENTSAqua (Water), Alcohol Denat., PEG-40 Hydrogenated Castor Oil, Hydroxyethylcellulose, Ricinus Communis (Castor Seed) Oil, Propylene Glycol, Hydroxypropyltrimonium Honey, Bisabolol, Argania Spinosa (Kernel) Oil, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Lavandula Hybrida Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Mentha Arvensis (Leaf) Oil, Pelargonium Graveolens Oil, Anthemis Nobilis (Flower) Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary Leaf) Oil, Chamomilla Recutita (Matricaria Flower) Extract, Citric Acid, Thymus Vulgaris (Thyme Flower/Leaf) Oil, Geraniol, Limonene, Linalool, Citronellol.

• Intensive leave-in treatment for sensitive and irritated scalp

• Rebalances the scalp, mind and spirit• Strengthen hair and scalp• Volumizing and conditioning• The aroma experience is delicate and calming, for a

feeling of rest and relaxation• Paraben free

The elixir is an intensive treatment to rebalance the scalp, mind and spirit. Gives the hair volume and is conditioning, leaves the hair shiny and soft. Concentrated plant syrups and extracts are the most important ingredients. Chamomile soothes and relaxes the sensitive and irritated scalp. Lavender revitalizes and heals. Argan Oil provides vitamin A and E and strengthen hair and scalp. The elixir has a higher viscosity than the traditional hair lotions and is specifically for a more intensive treatment of the scalp. The Elixir is a leave-in product and can be used with a scalp massage. All So Pure Natural Balance Elixirs are paraben free.


RESULT:A balanced and calmed scalp, improved health of scalp and hair

QUALITIES:


6.4 CALMING ESSENTIAL OIL

• 10 ml Calming Essential Oil



INGREDIENTSCaprylic/Capric Triglyceride, Ricinus Communis (Castor Seed) Oil, Lavandula Hybrida Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Mentha Arvensis (Leaf) Oil, Pelargonium Graveolens Oil, Anthemis Nobilis (Flower) Oil, Rosmarinus Officinalis (Rosemary Leaf) Oil, Thymus Vulgaris (Thyme Flower/Leaf) Oil, Argania Spinosa (Kernel) Oil, Lavandula Angustifolia (Lavender) Oil, Benzyl Benzoate, Limonene, Linalool, Citronellol, Geraniol, Citral, Coumarin, Eugenol.


Rich blend of essential oils including organic Chamomile, Lavender and Argan Oil. Adding a few drops of essential oils to one of the other So Pure Natural Balance products will enhance the beneficial effect of a treatment. Using a few drops of essential oils with water in an aroma diffuser gives a refreshing aroma experience. A few drops of essential oils on a warm, damp towel, can be used as an aroma treatment. The essential oils are not to be used directly on the scalp.


RESULT:Enhances the effects of the other products; sooths and calms, revitalizes and heals

QUALITIES:


7. SO PURE NATURAL BALANCE COLOR CARE RANGE

PRESERVES & CONDITIONS COLOR TREATED HAIR

With Organic Argan Oil, Organic Jasmine Oil and Organic Sandalwood Oil

DESCRIPTION:A gentle and well-balanced regimen. Sunflower Seed extract helps to prevent color fading while organic essential oils of Jasmine and Sandalwood work together to restore the moisture balance of the hair. The certified organic Argan Oil provides Vitamin A and E and strengthen and moisturizes hair and scalp. So Pure Natural Balance Color Care insures a long lasting color, care and a beautiful shine with an exquisite oriental sensual aroma.

QUALITIES:• For colored hair• Prevents color fading• Strengthen hair and scalp• Moisturizes and balances hair & scalp• A warm and oriental sensual aroma experience• Free from sulfates* and parabens

* Shampoo only

ESSENTIAL OILS:Argan Oil: Vitamin A and E strengthen hair and scalpOrganic Jasmine Oil: Antidepressant and calming, it moisturizes and balancesOrganic Sandalwood Oil: Harmonizing and calming, it reduces

inflammation and moisturizes


7.1 COLOR CARE SHAMPOO

• 50 ml Color Care Shampoo• 250 ml Color Care Shampoo• 1000 ml Color Care Shampoo


Jasmine – Sandalwood – ArganPreserves & conditions Color Treated Hair

INGREDIENTSAqua (Water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-18 Glyceryl Oleate/Cocoate, PEG-40 Hydrogenated Castor Oil, Decyl Glucoside, Sodium Chloride, Palmitamidopropyltrimonium Chloride, Glyceryl Oleate, Coco-Glucoside, Propylene Glycol, Polyquaternium-10, Sodium Benzoate, Citric Acid, Guar Hydroxypropyl Trimonium Chloride, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Pogostemon Cablin Oil, Argania Spinosa (Kernel) Oil, Hydroxypropyl Oxidized Starch PG-Trimonium Chloride, Amyris Balsamifera (Bark) Oil, Cananga Odorata (Flower) Oil, Coriandrum Sativum (Coriander Fruit) Oil, Juniperus Mexicana Oil, Citrus Reticulata (Tangerine) Leaf Oil, Vetiveria Zizanoides (Root) Oil, Mentha Viridis (Spearmint Leaf) Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Salvia Sclarea (Clary) Oil, Artemisia Pallens Flower Oil, Helianthus Annuus (Sunflower) Seed Extract, Dimethylhydroxy Furanone, Litsea Cubeba (Fruit) Oil, Mentha Arvensis (Leaf) Oil, Betula Alba Oil, Santalum Album (Sandalwood) Oil, Jasminum Officinale (Jasmine) Oil, Linalool, Limonene.

• For color treated hair• Prevents color fading• Strengthen hair and scalp• Moisturizes and balances hair & scalp• A warm and oriental sensual aroma experience• Sulfate free • Paraben free• Color Safe

Color Care Shampoo gently cleanses color treated hair while maintaining the integrity of the color. The primary ingredients are made from Coconut oil, Palm Kernel oil and Guar Beans, enriched with a blend of organic essential oils and plant extracts. The aroma comes from the active plant ingredients. This shampoo is free of sulfates and parabens and is color saving. Sunflower Seed extract helps to prevent color fading while organic essential oils of Jasmine and Sandalwood work together to restore the moisture balance of the hair. Certified organic Argan Oil provides Vitamin A and E and strengthen and moisturizes hair and scalp. Sunflower Seed extract and Amylose provide maximum color protection and condition the hair.

RECOMMEND FOR:Color treated hair

RESULT:Long lasting color, conditioned and shiny hair

QUALITIES:


7.2 COLOR CARE CONDITIONER

• 50 ml Color Care Conditioner• 200 ml Color Care Conditioner• 1000 ml Color Care Conditioner

DIRECTIONS FOR USE: Shampoo the hair with Color Care Shampoo and towel dry. Apply Color Care Conditioner. Leave in for 1-3 minutes and rinse out.


INGREDIENTSAqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Chloride, Lactic Acid, Panthenol, Butyrospermum Parkii (Shea) Butter, Argania Spinosa (Kernel) Oil, Sodium Benzoate, Hydroxypropyl Oxidized Starch PG-Trimonium Chloride, Isopropyl Alcohol, Propylene Glycol, Pogostemon Cablin Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Amyris Balsamifera (Bark) Oil, Coriandrum Sativum (Coriander Fruit) Oil, Cananga Odorata (Flower) Oil, Juniperus Mexicana Oil, Vetiveria Zizanoides (Root) Oil, Mentha Viridis (Spearmint Leaf) Oil, Citrus Reticulata (Tangerine) Leaf Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Helianthus Annuus (Sunflower) Seed Extract, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Salvia Sclarea (Clary) Oil, Dimethylhydroxy Furanone, Mentha Arvensis (Leaf) Oil, Litsea Cubeba (Fruit) Oil, Betula Alba Oil, Jasminum Officinale (Jasmine) Oil, Santalum Album (Sandalwood) Oil, Linalool, Limonene.

• For color treated hair• Prevents color fading• Restores the natural hydration and shine to the hair• Strengthen hair and scalp• Moisturizes and balances hair• A warm and oriental sensual aroma experience• Paraben free• Color Safe

Color Care Conditioner is a rinse-out conditioner for color treated hair. The primary ingredients are Shea butter, Coconut and Palm Kernel oil and is paraben free. Sunflower Seed extract helps to prevent color fading while organic essential oils of Jasmine and Sandalwood work together to restore the moisture balance of the hair. Certified organic Argan Oil provides Vitamin A and E and strengthen and moisturizes hair and scalp. Sunflower Seed extract and Amylose provide maximum color protection and condition the hair. Leaves the hair smooth and shiny, easy to detangle and provides extra volume.



QUALITIES:


7.3 COLOR CARE LEAVE-IN SPRAY

• 200 ml Color Care Leave-in Spray

DIRECTIONS FOR USE: Shampoo the hair with Color Care Shampoo. Spray on towel-dried hair. Do not rinse out.


INGREDIENTSAqua (Water), Dicocoylethyl Hydroxyethylmonium Methosulfate, Propylene Glycol, Glyceryl Oleate, Coco-Glucoside, PEG-60 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Phenoxyethanol, Hydroxypropyltrimonium Corn/Wheat/Soy Amino Acids, Sodium Chloride, Ethylhexylglycerin, Pogostemon Cablin Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Amyris Balsamifera (Bark) Oil, Helianthus Annuus (Sunflower) Seed Extract, Cananga Odorata (Flower) Oil, Coriandrum Sativum (Coriander Fruit) Oil, Vetiveria Zizanoides (Root) Oil, Citrus Reticulata (Tangerine) Leaf Oil, Mentha Viridis (Spearmint Leaf) Oil, Juniperus Mexicana Oil, Ricinus Communis (Castor Seed) Oil, Argania Spinosa (Kernel) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Salvia Sclarea (Clary) Oil, Dimethylhydroxy Furanone, Santalum Album (Sandalwood) Oil, Jasminum Officinale (Jasmine) Oil, Mentha Arvensis (Leaf) Oil, Betula Alba Oil, Litsea Cubeba (Fruit) Oil, Linalool, Limonene.

• Leave- in spray for color treated hair• Prevents color fading• Protects from UV rays• Detangles and conditions the hair• Moisturizes and balances hair• Strengthen hair and scalp• A warm and oriental sensual aroma experience• Paraben free• Color Safe

Color Care Leave-in spray detangles and conditions the hair and protects from UV rays. Sunflower Seed extract helps to prevent color fading while organic essential oils of Jasmine and Sandalwood work together to restore the moisture balance of the hair. Certified organic Argan Oil provides Vitamin A and E and strengthen and moisturizes hair and scalp. Guarantees longer lasting color, manageability and radiant shine.



QUALITIES:


7.4 COLOR CARE ESSENTIAL OIL

• 10 ml Color Care Essential Oil



INGREDIENTSCaprylic/Capric Triglyceride, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Pogostemon Cablin Oil, Amyris Balsamifera (Bark) Oil, Coriandrum Sativum (Coriander Fruit) Oil, Cananga Odorata (Flower) Oil, Vetiveria Zizanoides (Root) Oil, Citrus Reticulata (Tangerine) Leaf Oil, Mentha Viridis (Spearmint Leaf) Oil, Juniperus Mexicana Oil, Argania Spinosa (Kernel) Oil, Salvia Sclarea (Clary) Oil, Mentha Arvensis (Leaf) Oil, Litsea Cubeba (Fruit) Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Jasminum Officinale (Jasmine) Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Santalum Album (Sandalwood) Oil, Maltol, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Linalool, Citronellol, Isoeugenol, Eugenol, Farnesol, Benzyl Salicylate, Benzyl Benzoate, Citral, Benzyl Alcohol, Limonene, Geraniol.


Rich blend of essential oils including organic Jasmine, organic Sandalwood and organic Argan Oil. Adding a few drops of essential oils to one of the other So Pure Natural Balance products will enhance the beneficial effect of a treatment. Using a few drops of essential oils with water in an aroma diffuser gives a refreshing aroma experience. A few drops of essential oils on a warm, damp towel, can be used as an aroma treatment. The essential oils are not to be used directly on the scalp.


RESULT:Enhances the effects of the products

QUALITIES:


8. SO PURE NATURAL BALANCE EXFOLIATING RANGE

CLEANCES & BALANCES HAIR & SCALPFor scalp cleansing

With certified organic Tea Tree, Lavender and Argan Oil

DESCRIPTION:Flakes are a common problem for many people. So Pure Exfoliating is a cleansing treatment that gently makes the scalp flake-free and prevents future flaking. A blend of organic Tea Tree oil and Willow Bark extract effectively removes flakes while strengthening and moisturizing the scalp. The Tea Tree and Lavender essential oils provide calming, wholesome aromatherapy.

QUALITIES:• Removes dandruff• Prevents new flaking• Stimulates the blood cinculation• Relieves itching and irritation of the scalp• The aroma experience creates a calming feeling • Free from sulfates* and parabens

* Shampoo only

ESSENTIAL OILS:Tea Tree oil : for anti-septic and exfoliating working stimulates blood

circulation and gives a refreshing cleansing of hair and scalp.Lavender oil : a calming aroma therapy, which relaxes the sensitive scalp.Argan oil : Vitamin A and E strengthens hair and scalp.


8.1 EXFOLIATING SHAMPOO

• 250 ml Exfoliating Shampoo• 1000 ml Exfoliating Shampoo

Tea Tree – Lavender – ArganCleances & Balances Hair & Scalp

INGREDIËNTENAqua (Water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Undecylenamidopropyl Betaine, Sodium Chloride, Palmitamidopropyltrimonium Chloride, Glyceryl Oleate, Coco-Glucoside, Sodium PEG-7 Olive Oil Carboxylate, Decyl Glucoside, Sodium Caproyl/Lauroyl Lactylate, Propylene Glycol, Sodium Benzoate, Polyquaternium-10, Lavandula Hybrida Oil, Melaleuca Alternifolia (Tea Tree Leaf) Oil, Pogostemon Cablin Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Citric Acid, Argania Spinosa (Kernel) Oil, Guar Hydroxypropyltrimonium Chloride, Menthol, Salix Nigra (Willow Bark) Extract, Lavandula Angustifolia (Lavender) Oil, Limonene, Linalool.

• Removes dandruff• Prevents new flaking• Relieves itching and irritation of the scalp• Tea tree regulates the scalp function• Color safe• Sulfate free • Paraben free

Very gentle shampoo enriched with a blend of organic oils and plants extracts. The primary ingredients are made from Coconut Oil, Palm Kernel oil and Guar beans. The aroma comes from the active plant ingredients. This shampoo is free of sulfates and parabens and is color safe. So Pure Exfoliating is an effective exfoliating hair care and scalp range, Tea Tree oil removes dandruff and prevents new flaking. Vitamin A and E from the Argan Oil strengthens hair and scalp.

RECOMMEND FOR:Remove dandruff and prevents new flaking.

RESULT:Dandruff free hair. A balanced and relaxed clean scalp.Healthy and shiny hair.

QUALITIES:


8.2 EXFOLIATING TREATMENT

• 100 ml Exfoliating treatment

Tea Tree – Lavender – ArganCleanses & Balances Hair & Scalp

INGREDIENTSAqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Jojoba Esters, Behentrimonium Chloride, Lactic Acid, Argania Spinosa (Kernel) Oil, Butyrospermum Parkii (Shea) Butter, Sodium Caproyl/Lauroyl Lactylate, Sodium Benzoate, Isopropyl Alcohol, Menthol, Lavandula Hybrida Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Pogostemon Cablin Oil, Melaleuca Alternifolia (Tea Tree Leaf) Oil, Salix Nigra (Willow Bark) Extract, CI 77289 (Chromium Hydroxide Green), Lavandula Angustifolia (Lavender) Oil, Linalool.

• Exfoliating treatment for scalp massage• Removes dandruff• Prevents new flaking• Relieves itching and irritation of the scalp• Tea tree regulates the scalp function• Color safe• Paraben free

It is a very gentle scrub treatment for the scalp to remove dandruff in an most effective way. The product formulation has a foundation of certified organic Tea Tree, Lavender and Argan Oil. Tea Tree is the exfoliating working ingredient. The Lavender oil relaxes the irritated scalp. Argan Oil gives the hair shine, softens unmanageable hair and moisturizes hair and scalp.

RECOMMEND FOR:Remove dandruff and prevents new flaking.

RESULT:Dandruff free hair. A balanced and relaxed clean scalp.Healthy and shiny hair.

QUALITIES:


8.3 EXFOLIATING ESSENTIAL OIL

• 10 ml Exfoliating Essential Oil

Tea Tree – Lavender – ArganCleanses & Balances Hair & Scalp

INGREDIENTSCaprylic/Capric Triglyceride, Lavandula Hybrida Oil, Melaleuca Alternifolia (Tea Tree Leaf) Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Pogostemon Cablin Oil, Menthol, Lavandula Angustifolia (Lavender) Oil, Argania Spinosa (Kernel) Oil, Geraniol, Linalool, Eugenol, Benzyl Alcohol, Citronellol, Benzyl Benzoate, Benzyl Salicylate, Farnesol, Coumarin, Citral, Isoeugenol, Anise Alcohol, Limonene.


Rich blend of essential oils including certified organic Tea Tree oil, Lavender oil and Argan Oil. Adding a few drops of essential oils to one of the other So Pure Exfoliating products will enhance the beneficial effect of the treatment. Using a few drops of essential oils with water in an aroma diffuser gives a pleasant aroma experience. A few drops of essential oils on a damp towel, can be used as an aroma treatment. The essential oils are not to be used directly on the scalp.

RECOMMEND FOR:Exfoliating hair treatments.

RESULT:Enhances the effects of the other Exfoliating products.

QUALITIES:


9. SO PURE NATURAL BALANCE RECOVER RANGE

REPAIRS DAMAGED HAIR

Avocado Oil, Coconut Oil, Argan Oil & Quinoa Proteins

DESCRIPTION:An intensive treatment with a rich lather designed to nourish, repair & strengthen damaged hair from the inside out. So Pure Recover is bursting with organic Avocado Oil, organic Coconut Oil, organic Argan Oil & Quinoa Proteins. The powerful restorative effect is complemented with the soft sweet scent of Palmarosa and Ylang Ylang.

QUALITIES:• For damaged hair• Strengthens, nourishes and conditions damaged hair from the inside out• Softens unmanageable hair• Gives dull hair an instant silky, shiny result• Enriched with certified organic Avocado Oil, organic Coconut Oil,

organic Argan Oil & Quinoa Proteins• Aromatherapy with Ylang Ylang & Palmarosa• Free from sulfates* and parabens

* Shampoo only

ESSENTIAL OILS:Argan Oil: Vitamin A and E strengthens hair and scalpOrganic Avocado Oil: Conditions and strengthens the hair from the inside outQuinoa and Coconut Oil: Repair the hair from the inside out


9.1 RECOVER SHAMPOO



Repairs damaged hair

INGREDIENTSAqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-60 Hydrogenated Castor Oil, Sodium Chloride, Coco-Glucoside, Decyl Glucoside, PEG-200 Hydrogenated Glyceryl Palmate, Glycol Distearate, Glycerin, PEG-120 Methyl Glucose Dioleate, Sodium Benzoate, Glyceryl Laurate, Citric Acid, Polyquaternium-10, PEG-7 Glyceryl Cocoate, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Sodium Hydroxide, Argania Spinosa (Kernel) Oil, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Juniperus Mexicana Oil, Mentha Viridis (Spearmint Leaf) Oil, Salvia Sclarea (Clary) Oil, Hydrolyzed Quinoa, Ricinus Communis (Castor Seed) Oil, Cymbopogon Martini Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Butylene Glycol, Eugenia Caryophyllus (Clove Flower) Oil, Pogostemon Cablin Oil, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Geraniol, Limonene, Linalool.

• Rich lathering; very suitable for scalp massages & daily use

• Repairs damaged hair from the inside out• Enriched with certified organic Avocado Oil, organic

Coconut Oil, organic Argan Oil & Quinoa Proteins • Aromatherapy with Ylang Ylang & Palmarosa• Free from sulfates and parabens

A very gentle shampoo with a blend of organic essential oils and plant extracts. The hydrating and moisturizing effects of Avocado Oil condition and strengthen damaged hair. Coconut Oil and Quinoa Proteins aid in repairing the hair. The certified organic Argan Oil provides Vitamins A and E and strengthens the hair and scalp. The powerful restorative effect is complemented with the soft sweet scent of Palmarosa and Ylang Ylang.

RECOMMEND FOR:Damaged hair

RESULT:Strong, healthy, shiny hair.

QUALITIES:• 250 ml Recover Shampoo• 1000 ml Recover Shampoo


9.2 RECOVER CONDITIONING SPRAY

• 200 ml Recover Conditioning Spray

DIRECTIONS FOR USE: Spray on towel-dried hair and leave in.

INGREDIENTSAqua (Water), Amodimethicone, Cetrimonium Chloride, Distearyldimonium Chloride, PEG-60 Hydrogenated Castor Oil, Silicone Quaternium-22, Sodium Benzoate, Glycolic Acid, Dipropylene Glycol, Polyglyceryl-3 Caprate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxypropyl Oxidized Starch PG-Trimonium Chloride, Cocamidopropyl Betaine, Trideceth-12, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Palmitamidopropyltrimonium Chloride, Propylene Glycol, Lactic Acid, Hydrolyzed Quinoa, Sodium Chloride, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Juniperus Mexicana Oil, Mentha Viridis (Spearmint Leaf) Oil, Salvia Sclarea (Clary) Oil, Phenoxyethanol, Argania Spinosa (Kernel) Oil, Cocos Nucifera (Coconut) Oil, Cymbopogon Martini Oil, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Butylene Glycol, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Potassium Sorbate, Eugenia Caryophyllus (Clove Flower) Oil, Pogostemon Cablin Oil, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Ethylhexylglycerin, Benzyl Salicylate, Eugenol, Farnesol, Geraniol, Limonene, Linalool.

• Leave-in conditioner• Repairs damaged hair from the inside out• Enriched with certified organic Avocado Oil, organic

Coconut Oil, organic Argan Oil & Quinoa Proteins • Aromatherapy with Ylang Ylang & Palmarosa

This conditioning spray repairs the hair from the inside out. The hydrating and moisturizing effects of Avocado Oil condition and strengthen damaged hair. Coconut Oil and Quinoa Proteins aid in repairing the hair. The certified organic Argan Oil provides Vitamins A and E and strengthens the hair and scalp. The powerful restorative effect is complemented with the soft sweet scent of Palmarosa and Ylang Ylang.



QUALITIES:




9.3 RECOVER TREATMENT

• 200 ml Recover Treatment

DIRECTIONS FOR USE: Apply to towel-dried hair; leave in 3 minutes and rinse thoroughly.

INGREDIENTSAqua (Water), Cetearyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Isopropyl Myristate, Glycerin, Amodimethicone, Cyclopentasiloxane, Cetrimonium Chloride, Cocos Nucifera (Coconut) Oil, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Isopropyl Alcohol, Glycolic Acid, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Sodium Benzoate, Dimethiconol, Argania Spinosa (Kernel) Oil, Persea Gratissima (Avocado) Oil, Trideceth-12, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Juniperus Mexicana Oil, Mentha Viridis (Spearmint Leaf) Oil, Salvia Sclarea (Clary) Oil, Cymbopogon Martini Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Eugenia Caryophyllus (Clove Flower) Oil, Hydrolyzed Quinoa, Pogostemon Cablin Oil, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Butylene Glycol, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Limonene, Linalool.

• Repairs damaged hair from the inside out• Enriched with certified organic Avocado Oil, organic

Coconut Oil, organic Argan Oil & Quinoa Proteins • Aromatherapy with Ylang Ylang & Palmarosa

This treatment is an intensive hair mask for damaged hair. The hydrating and moisturizing effects of Avocado Oil condition and strengthen damaged hair. Coconut Oil and Quinoa Proteins aid in repairing the hair. The certified organic Argan Oil provides Vitamins A and E and strengthens the hair and scalp. The powerful restorative effect is complemented with the soft sweet scent of Palmarosa and Ylang Ylang.



QUALITIES:




9.4 RECOVER ESSENTIAL OIL

• 10 ml Recover Essential Oil

DIRECTIONS FOR USE: Use a few drops of essential oils with water in an aroma diffuser to create a refreshing aroma experience. A few drops of essential oils on a warm, damp towel can be used as an aroma treatment. The essential oils are not to be used directly on the scalp.

INGREDIENTSCaprylic/Capric Triglyceride, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Juniperus Mexicana Oil, Mentha Viridis (Spearmint Leaf) Oil, Salvia Sclarea (Clary) Oil, Ricinus Communis (Castor Seed) Oil, Cymbopogon Martini Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Argania Spinosa (Kernel) Oil, Persea Gratissima (Avocado) Oil, Eugenia Caryophyllus (Clove Flower) Oil, Pogostemon Cablin Oil, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Cinnamal, Cinnamyl Alcohol, Citral, Citronellol, Eugenol, Farnesol, Geraniol, Isoeugenol, Limonene, Linalool.

• Essential oils, including organic Ylang Ylang & Palmarosa

• Paraben free• Enriched with certified organic Argan Oil• Add up to 5 drops to products to enhance the So

Pure Natural Balance Recover aromatherapy

Rich blend of essential oils, including organic Ylang Ylang, organic Palmarosa and organic Argan Oil. Adding a few drops of essential oils to one of the other So Pure Natural Balance products will enhance the beneficial effects of a treatment.



QUALITIES:




10. SO PURE NATURAL BALANCE STYLING RANGE

NATURE’S GIFT TO MODERN STYLING

With Organic Argan Oil, Organic Palmarosa Oil and Organic Orange Oil

DESCRIPTION:A complete range of styling and finishing products with perfect hold, achieve a long lasting natural look. All the products in the So Pure Natural Balance Styling range are suitable for all hair types and styles and have a natural fruity aroma of Orange and Palmarosa. Formulated with organic certified Argan Oil. The Hold and Shine factor are based on a rating scale from 1 to 10. All So Pure Natural Balance Styling products are paraben free.

QUALITIES:• Complete range for all hair types and styles• A natural fruity aroma of Orange and Palmarosa• Hold and Shine factor are based on a rating scale from 1 to 10• Vitamin A and E from the Argan Oil strengthen hair and scalp• Free from sulfates* and parabens

* Shampoo only

ESSENTIAL OILS:Argan Oil: Vitamin A and E strengthens hair and scalpOrganic Palmarosa Oil: Calming and uplifting, moisturizing and hydratingOrganic Orange Oil: Warm and cheerful, soothing


10.1 STYLING STAR SHAPER

• 100 ml Star Shaper

DIRECTIONS FOR USE: Apply to damp or dry hair and style as desired.

Palmarosa – Orange – Argan

INGREDIENTSAqua (Water), Synthetic Beeswax, Squalane, Ceteareth-20, Corn Starch Modified, Oleth-3 Phosphate, Oleth-10 Phosphate, Glycerin, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, Caprylyl Glycol, Citrus Aurantium Dulcis (Orange Fruit) Extract, Sodium Hydroxide, Ethylhexylglycerin, Argania Spinosa (Kernel) Oil, Ricinus Communis (Castor Seed) Oil, Mentha Piperita (Peppermint) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Amyris Balsamifera (Bark) Oil, Salvia Sclarea (Clary) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Cymbopogon Martini Oil, Citrus Aurantium Dulcis (Orange) Oil, Citrus Aurantium Dulcis (Orange Peel) Oil, Methylisothiazolinone, Maltol, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Geraniol, Limonene, Linalool.

• Styling cream• Provides flexible body and support• Long lasting texture• Hold factor 7 and Shine factor 6• Vitamin A and E from the Argan Oil strengthens hair

and scalp• Paraben free• A natural fruity aroma of Orange/Palmarosa

Styling cream enriched with organic Argan and essential oils. Corn starch provides flexible body and support for long lasting texture with strong hold and shine. The cream is suitable for hair of all lengths. Work a small amount through damp or dry hair and style.

HOLD FACTOR 7 / SHINE FACTOR 6

RECOMMEND FOR:Texturizing cream suitable for hair of all lengths

RESULT:Flexible body and support with long lasting texture

QUALITIES:


10.2 STYLING MOLDING MUD

• 100 ml Molding Mud

DIRECTIONS FOR USE: Apply to damp or dry hair and style as desired.

INGREDIENTSAqua (Water), Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, PVP, Petrolatum, Ozokerite, Ethylhexyl Palmitate, Paraffinum Liquidum (Mineral Oil), Ceteareth-20, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Citrus Aurantium Dulcis (Orange Fruit) Extract, Argania Spinosa (Kernel) Oil, Ricinus Communis (Castor Seed) Oil, Amyris Balsamifera (Bark) Oil, Mentha Piperita (Peppermint) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Salvia Sclarea (Clary) Oil, Cymbopogon Martini Oil, Citrus Aurantium Dulcis (Orange) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Geraniol, Limonene, Linalool.

• Sculpting mud• Restylable• Texture, volume and movement with semi-matte finish• Hold factor 6 and Shine factor 3• Vitamin A and E from the Argan Oil strengthens hair


Restylable sculpting mud enriched with organic Argan and essential oils and Shea butter. Provides long lasting hold for short to medium length hair. Especially designed to create texture, volume and movement with a semi-matte finish. Apply to damp or dry hair to create personal style.


RECOMMEND FOR:Restylable mud for short to medium length hair

RESULT:Texture, volume and movement with a semi-matte finish

QUALITIES:



10.3 STYLING CURL ENHANCER

• 150 ml Curl Enhancer

DIRECTIONS FOR USE: Pump a small amount into hands and massage evenly through damp or dry hair and style as desired. Air dry or create extra volume by using a blow dryer with diffuser.

INGREDIENTSAqua (Water), Cyclopentasiloxane, Propylene Glycol, Polyquaternium-69, Alcohol Denat., Polyacrylamide, Phenoxyethanol, Phenyl Trimethicone, Caprylyl Glycol, Dimethiconol, Dimethicone, PEG-40 Hydrogenated Castor Oil, C13-14 Isoparaffin, Trimethylsilylamodimethicone, Citrus Aurantium Dulcis (Orange Fruit) Extract, Laureth-7, Argania Spinosa (Kernel) Oil, Cymbopogon Martini Oil, Citrus Aurantium Dulcis (Orange) Oil, Methylisothiazolinone, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Mentha Piperita (Peppermint) Oil, Salvia Sclarea (Clary) Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Geraniol, Limonene, Linalool.

• Lightweight curl cream• Creates springy curls and adds definition for curly hair• Hydrates and nourishes hair• Hold factor 2 and Shine factor 5• Vitamin A and E from the Argan Oil strengthens hair


Lightweight curl cream enriched with organic Argan and essential oils. Creates springy curls and adds definition to naturally wavy, curly or permed hair. Helps to hydrate and nourish hair, leaving it smooth and shiny. Pump a small amount into hands and massage evenly through damp or dry hair. Air dry or create extra volume by using a blow dryer with diffuser.


RECOMMEND FOR:Lightweight curl cream for naturally wavy, curly or permed hair

RESULT:Definition to curly hair, leaving it smooth and shiny

QUALITIES:



10.4 STYLING TEXTURE SPRAY

• 200 ml Texture Spray

DIRECTIONS FOR USE: Spray into the hair and style as desired. Spray on dry and styled hair for a finishing hold.

INGREDIENTSAlcohol Denat., Aqua (Water), Ethyl Ester of PVM/MA Copolymer, PEG-40 Hydrogenated Castor Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Aminomethyl Propanol, Hydrolyzed Wheat Protein, Salvia Sclarea (Clary) Oil, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Mentha Piperita (Peppermint) Oil, Argania Spinosa (Kernel) Oil, Cymbopogon Martini Oil, Citrus Aurantium Dulcis (Orange) Oil, Geraniol, Limonene, Linalool.

• Firm hold spray• Sculpt and shape hair into the desired style• Hold factor 9 and Shine factor 7• Vitamin A and E from the Argan Oil strengthens hair

and scalp• Non-Aerosol hairspray• Paraben free• A natural fruity aroma of Orange/Palmarosa

Firm hold hairspray enriched with organic Argan and essential oils. Use to sculpt and shape hair into the desired style. Spray into the hair and style as desired. Spray on dry hair for a finishing hold.


RECOMMEND FOR:Use for sculpting and shaping or finishing of styled hair

RESULT:Firm hold of styled hair

QUALITIES:



10.5 STYLING AIR FOAM STRONG

• 185 ml Air Foam Strong

DIRECTIONS FOR USE: Apply on dry or towel-dried hair. Air dry or create extra volume by using a blow dryer

INGREDIENTSAqua (Water), Alcohol Denat., VP/VA Copolymer, Polyquaternium-11, Caprylyl Glycol, Inulin, Phenoxyethanol, Cetrimonium Chloride, Polyquaternium-4, PEG-40 Hydrogenated Castor Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Ceteareth-30, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Argania Spinosa (Kernel) Oil, Citric Acid, Salvia Sclarea (Clary) Oil, Mentha Piperita (Peppermint) Oil, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Cymbopogon Martini Oil, Citrus Aurantium Dulcis (Orange) Oil, Geraniol, Limonene, Linalool.

• Conditioning styling foam• Provides volume• Strong hold and adds natural shine• Hold factor 8 and Shine factor 4• Vitamin A and E from the Argan Oil strengthens hair


A conditioning styling foam enriched with organic Argan and essential oils. Provides volume with strong hold and adds natural shine. Apply the foam to damp hair and style as desired.


RECOMMEND FOR:All types and lengths of hair

RESULT:Volume with strong hold and natural shine

QUALITIES:



10.6 STYLING DEFRIZZ SHINE SERUM

• 50 ml Defrizz Shine Serum

DIRECTIONS FOR USE: Apply to dry or towel-dried hair.

INGREDIENTSCyclopentasiloxane, Dimethiconol, Isodecyl Neopentanoate, Citrus Aurantium Dulcis (Orange Fruit) Extract, Argania Spinosa (Kernel) Oil, Oryzanol, Cymbopogon Martini Oil, Citrus Aurantium Dulcis (Orange) Oil, Salvia Sclarea (Clary) Oil, Amyris Balsamifera (Bark) Oil, Mentha Piperita (Peppermint) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Geraniol, Limonene, Linalool.

• Shine polish• Smoothes and controls frizz• Defines curl when hair is air-dried• Seals in moisture and gives intense shine to straight hair• Hold factor 1 and Shine factor 10• Vitamin A and E from the Argan Oil strengthens hair


A serum enriched with organic Argan and essential oils. Smoothes the hair and controls frizz during blow-drying. It defines the curl when hair is air-dried. Seals in moisture and adds intense shine to straight hair. Apply a small amount before, during or after styling.


RECOMMEND FOR:All types and lengths of hair

RESULT:Smoothes, moisturizes and gives shine to the hair

QUALITIES:



10.7 STYLING MODULATION GEL

• 200 ml Modulation Gel

DIRECTIONS FOR USE: Apply to wet or dry hair and style as desired.

INGREDIENTSAqua (Water), PVP, Acrylates/Steareth-20 Itaconate Copolymer, Glycerin, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Aminomethyl Propanol, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Citrus Aurantium Dulcis (Orange) Oil, Argania Spinosa (Kernel) Oil, Cymbopogon Martini Oil, Methylisothiazolinone, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Salvia Sclarea (Clary) Oil, Mentha Piperita (Peppermint) Oil, Geraniol, Limonene, Linalool.

• Strong styling gel without being sticky• For wet or dry styling• Provides body, volume and shine• Hold factor 9 and Shine factor 8• Vitamin A and E from the Argan Oil strengthens hair


Ultra strong styling gel enriched with organic Argan and essential oils. For wet or dry styling. Provides body, volume and shine. Firm hold without being sticky. Apply a small amount to fingertips and work it through damp or dry hair.


RECOMMEND FOR:All types of hair

RESULT:Firm hold without being sticky, with lots of body, volume & shine.

QUALITIES:



11. MOROCCAN ARGAN OILMOROCCAN ARGAN OIL LIGHT

Moisturizes, revives & protects hair & scalp

INGREDIENTSMOROCCAN ARGAN OIL Cyclopentasiloxane, Dimethiconol, Argania Spinosa (Kernel) Oil, Xanthophyll, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Cymbopogon Martini Oil, Mentha Viridis (Spearmint Leaf) Oil, Amyris Balsamifera (Bark) Oil, Salvia Sclarea (Clary) Oil, Juniperus Mexicana Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Ricinus Communis (Castor Seed) Oil, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove Flower) Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Geraniol, Limonene, Linalool.

INGREDIENTSMOROCCAN ARGAN OIL LIGHTCyclopentasiloxane, Dimethiconol, Argania Spinosa (Kernel) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Cananga Odorata (Flower) Oil, Citrus Aurantium Dulcis (Orange Fruit) Extract, Cymbopogon Martini Oil, Mentha Viridis (Spearmint Leaf) Oil, Salvia Sclarea (Clary) Oil, Amyris Balsamifera (Bark) Oil, Citrus Aurantium Bergamia (Bergamot Fruit) Oil, Juniperus Mexicana Oil, Ricinus Communis (Castor Seed) Oil, Xanthophyll, Geranyl Acetate, Anisaldehyde, Vanillin, Citrus Aurantium Dulcis (Orange Peel) Oil, Maltol, Artemisia Pallens Flower Oil, Pogostemon Cablin Oil, Eugenia Caryophyllus (Clove Flower) Oil, Dimethylhydroxy Furanone, Betula Alba Oil, Linalool, Geraniol, Limonene.

• Revives, soothes and nourishes damaged hair• Softens unmanageable hair• Gives an instant silky and shiny result to dull hair• Protects hair against UV-radiation and external influences and heat styling• Eliminates frizz, locks out humidity and conditions hair• Vitamin A and E strengthens hair and scalp• Revives and moisturizes hair extensions• The aroma experience is soft sweet nourishing joy• Paraben-free

Luxurious treatment with immediate absorption into the hair. The lightweight non-oily Argan Oil formula leaves the hair soft and shiny, feeling healthy and smooth. Revives damaged hair and alleviates split ends. Argan Oil provides high concentrations of Vitamin A & E and Omega-6 and moisturizes and strengthens hair and scalp. Shields the hair against UV damage, external influences and heat styling and eliminates frizz. Revives and moisturizes hair extensions. Can be added to color and chemical treatments to enhance conditioning.

So Pure Moroccan Argan Oil is available in Regular and Light. Moroccan Argan Oil Regular tames, nourishes and adds shine to thick, coarse and resistant hair. Moroccan Argan Oil Light has been professionally developed for fine to brittle hair. It provides an ultra-lightweight Argan Oil formula infused with Apricot Kernel Oil which penetrates the hair shaft to help detangle and condition the hair. Incredible shine is easily achieved without weighing the hair down.

RECOMMENDED FORMoroccan Argan Oil – for thick, coarse, resistant hair.Moroccan Argan Oil Light – for fine to brittle hair

QUALITIES:

DIRECTIONS FOR USE:• Heat protection treatment - Add a few drops to dry or

towel dried hair to protect against heat.• Styling/ finishing - Add a few drops to hair before

styling to add shine and care for split ends.• Pre-conditioner - Apply on towel dried hair, leave in

for 5 – 10 minutes and rinse thoroughly with So Pure shampoo.

• Conditioning overnight leave-in - Apply on towel dried hair and massage lightly, leave in overnight. Rinse thoroughly the next day with So Pure shampoo.

• Shine treatment - For ultimate shine and deep nourishment, blend a few oil drops with So Pure conditioner. Leave in for 5-10 minutes and rinse thoroughly.

RESULT:Healthy, smooth and shiny hair

For thick, coarse, resistant hair• 10 ml Moroccan Argan Oil• 45 ml Moroccan Argan Oil

For fine to brittle hair• 10 ml Moroccan Argan Oil Light• 45 ml Moroccan Argan Oil Light


Moisturizing Shampoo

Moisturizing Conditioner

Moisturizing Overn. Repair

Moisturizing Treatment

Moisturizing Essential Oil

3 3 3 4 3 3 3 3

12. SHELF PLAN

If a So Pure Floor Display is not used, please follow these guidelines to generate the best set-up:

• Keep the regiments together• Follow the schedule below as much as possible

Shelf 1

Shelf 3

Shelf 4

Calming Shampoo

Calming Elixir

Calming Essential Oil

Shelf 5

Moroccan Argan Oil Light

45 ml

Moroccan Argan Oil

10 ml

Moroccan Argan Oil Light

10 ml

Moroccan Argan Oil

45 ml

Color Care Essential Oil

3

Cooling Shampoo

3

Texture Spray

3

3

Cooling Elixir

3

Star Shaper

6

3

Cooling Essential Oil

3

Curl Enhancer

3

3

Exfoliating Shampoo

3

Air Foam Strong

3

3

Exfoliating Shampoo

3

Molding Mud

6

3

Defrizz Serum

3

3

Shelf 2

3

Exfoliating Essential Oil

3

Modulation Gel

4

Energizing Shampoo

Energizing Essential Oil

Energizing Lotion

Recover Shampoo

Recover Conditioner

Recover Treatment

Recover Essential Oil

3 3 3 3 3 3 4 3

Color Care Shampoo

Color Care Conditioner

Color Care Leave-in Spray

Calming Conditioner

Documents

E PRODUCT INFO BOOK - Phab Wholesale...• Argan Oil. All So Pure Natural Balance products are enriched with certiied organic Argan Oil. Argan Oil is harvested from Argan trees which