E-ORIENT AVIATION ORIENT AVIATION'S WEEK IN THE ASIA … Mediainfo2017_final.pdfenvironment conference, Greener Skies, and Social Skies – a new forum that analyses the impact of

ORIENT AVIATION

ORIENT AVIATION CHINA

ORIENT AVIATION'S

WEEK IN THE ASIA-PACIFIC

ORIENTAVIATION.COM

E-ORIENT AVIATION

MEDIA INFORMATION

2017

ABOUT THE ORIENT AVIATION MEDIA GROUP

The Orient Aviation Media Group began life 23 years ago as Orient Aviation, a quarterly magazine set up in Hong Kong to cover Asia-Pacific commercial aviation.

Since that first issue in October 1993, Orient Aviation has grown into the Orient Aviation Media Group (OAMG), a B2B print and digital news platform that reports the region’s commercial aviation news to a global industry audience.

OAMG’s portfolio now comprises Orient Aviation, e-Orient Aviation, Orient Aviation China, Orient Aviation’s Week in the Asia-Pacific and orientaviation.com.

In the last five years, the group has expanded its portfolio to include invitation only industry events; occasions that offer commercial aviation leaders exceptional opportunities to meet their peers and consolidate vital business relationships.

These gatherings include our thought leadership series, Lunch with Orient Aviation, our aviation and environment conference, Greener Skies, and Social Skies – a new forum that analyses the impact of social media on commercial aviation.

An annual highlight of the OAMG calendar is the Orient Aviation Person of the Year awards dinner, held at year end to honor the group’s airline CEO of the year. Recent winners have included consistent star performer, All Nippon Airways, innovative Air New Zealand and outstanding airline leader and industry diplomat, Tony Tyler.

In the year ahead, the Orient Aviation Media Group will continue to strive to be the best and the first in delivering commercial aviation news to our readership – the men and women leading Asia-Pacific and Middle East airlines, airports and services. In doing so, we also will deliver this critical target audience to your global aerospace clients.

Christine McGee Publisher & Editor-in-chief

Orient Aviation Media Group Hong Kong

ORIENT AVIATION MEDIA GROUP • MEDIA INFORMATION 2017

REASONS TO ADVERTISE WITH ORIENT AVIATION * STRONG REPUTATION AND MOST QUOTED SOURCE OF ASIA-PACIFIC AIRLINE NEWS AND ANALYSIS

* RESPECTED BRAND PROVED BY ITS EXCLUSIVE ACCESS TO AIRLINE CEOs ACROSS THE REGION

* ESTABLISHED CIRCULATION - 23 YEARS OF CONTINUOUS PUBLISHING WITH BROAD ASIA-PACIFIC REACH, INCLUDING THE MIDDLE EAST

* FOCUSED READERSHIP OF AIRLINES AND AEROSPACE LEADERS IN THE ASIA-PACIFIC AND THE MIDDLE EAST

* AIRLINE CEO INTERVIEWS THAT EXAMINE THE PERSONALITY BEHIND THE LEADERSHIP

* UNIQUE POSITIONING IN THE ASIA-PACIFIC AS THE ONLY AVIATION MAGAZINE THAT EXCLUSIVELY COVERS THE REGION’S COMMERCIAL AVIATION INDUSTRY

* EXCLUSIVE AND TRUSTED RELATIONS WITH LEADING AIRLINE ASSOCIATIONS AND THEIR MEMBERS THAT PROVIDE FIRST PERSON EDITORIAL CONTENT AND EXCLUSIVE INDUSTRY INSIGHTS

* IN 2017, ORIENT AVIATION WILL PARTICIPATE IN MORE THAN 20 EVENTS AS A SUPPORTING MEDIA PARTNER. THIS PREFERRED PARTNERSHIP GIVES ORIENT AVIATION DIRECT ACCESS TO DELEGATES AND BONUS DISTRIBUTIONS AND ENHANCES THE PUBLICATION’S PROFILE AT THE EVENTS.

EDITORIAL EXCELLENCE * The Orient Aviation Media Group’s news platform is the most trusted source of commercial aviation news and analysis (AC Nielsen) in the

region.

* Original content, written by leading writers on commercial aviation, is published daily, weekly and monthly in a depth that has consistently made Orient Aviation the No.1 preferred commercial aviation B2B magazine in the region (AC Nielsen).

* Orient Aviation’s Asia-Pacific and Middle Eastern news and analysis provides UNDILUTED coverage of commercial airlines without the distraction of information about business aviation, space, defence and helicopter industries.

INDUSTRY REPUTATION * The Orient Aviation Media Group news publications have a reputation built on 23 years of publishing that gives us access to the C-Suites

of the region’s airlines and also to industry association bodies worldwide.

“Orient Aviation has built an indispensable role for itself as a provider of superb insight into the development of Asian aviation,” International Air Transport Association director general and CEO.

* Your clients’ brands benefit from the timely links between global conferences, our industry insight special reports and exclusive high level bonus distributions at prestigious commercial airline industry gatherings.

* Orient Aviation Media Group’s correspondents are invited to moderate panels of leading airline conferences around the world. Orient Aviation’s chief correspondent, Tom Ballantyne, is the chief moderator at the annual Association of Asia-Pacific Airlines Assembly of Presidents and a regular panelist at major international air transport association summits.

CIRCULATION

PRINT

* Orient Aviation has the largest circulation of Asia-Pacific B2B commercial aviation magazines - 10,389 industry subscribers - and is read on average by four readers per copy.

* Orient Aviation China, our Chinese language quarterly, has 2,671 subscribers in Greater China and a readership estimated at five times that number per copy.

* As of November 2016, 72.38% of Orient Aviation’s readers were based in the Asia-Pacific and were members of the commercial aviation industry.

* Airline subscribers to Orient Aviation, from management level and above, make up 53% of the magazine’s hard copy readership.

DIGITAL

e-Orient Aviation is the digital edition of our monthly print magazine, Orient Aviation. It is emailed to 8,399 subscribers and is FREE OF CHARGE to Orient Aviation advertisers.

Orient Aviation’s Week in the Asia-Pacific is a weekly digital news magazine that summarises the region’s top aviation news stories in an accessible, free of charge news source delivered with visual coherence and easy to read content. It is proving extremely popular with our readers since it was launched in late 2015. It is emailed directly to 8,399 airline and industry subscribers on the day of its publication.


ORIENT AVIATION EDITORIAL CALENDAR 2017*Bonus distributions are for the print editions of Orient Aviation and Orient Aviation China

BONUS DISTRIBUTIONS:



Aero India exhibition and conference, Benguluru, India 14-18 February, 2017

Aviation Festival Asia, Singapore 21-22 February, 2017

MRO East Asia Conference, Seoul, South Korea 8-9 March, 2017

IATA World Cargo Symposium, Dubai, UAE 14-16 March, 2017

Aircraft Interiors Expo, Hamburg, Germany 4-6 April, 2017

Australian International Air Show, Geelong, Australia28 February – 5 March, 2017

Routes Asia 2017, Okinawa, Japan19-21 March, 2017

Airline Distribution 2017, Hong Kong 21-23 March, 2017

FEBRUARY 2017 INDUSTRY INSIGHT SPECIAL REPORT INDIA’S EXTRAORDINARY COMMERCIAL AIR PASSENGER POTENTIAL ASSESSED

India is matching China in airline passenger growth. In the February 2017 edition of Orient Aviation, our editorial team will identify the most promising opportunities for the global aerospace industry in South Asia and report on the strategies of India’s competing airlines as the country’s middle class takes to the skies in their millions.

Also in February, Orient Aviation will publish an industry score card on the coming crop of Asia-Pacific airline leaders – the men and women who must build their businesses in a future world changed forever by the impact of social media on airline passenger behavior.

Booking deadline: 17 January, 2017

Booking deadline:17 February, 2017

Booking deadline:17 March, 2017

Materials deadline: 20 January, 2017

Materials deadline:22 February, 2017

Materials deadline:21 March, 2017

MARCH 2017 INDUSTRY INSIGHT SPECIAL REPORT AIRLINE NETWORK EXPANSION IN THE ASIA-PACIFIC: A ROUTE EXPLOSION

Orient Aviation has the largest readership of Asia-Pacific airline planning managers and C-Suite commercial aviation executives in the region. In the March 2017 edition of Orient Aviation, which will benefit advertisers through a bonus distribution at Routes Asia, our editorial team will report on the network planning ambitions of the region’s airlines. The exclusive coverage will outline carriers’ goals for bigger global networks to North and Latin America, Europe and Africa – plans that will bring multi-billion dollar profits to airports across the world.

Also in March. The Asia-Pacific will be the world’s largest MRO market in the next decade and the quality of its MROs will drive the sector’s growth. In Orient Aviation’s March edition, which will coincide with the MRO East Asia conference in Seoul in South Korea, our industry insight special report will examine one trend in particular: OEMs’ new trend of offering different aftermarket contracts over an aircraft’s life cycle to accommodate a new customer base- lessors and second owners of aircraft.

APRIL 2017 INDUSTRY INSIGHT SPECIAL REPORT ON BOARD WIFI: THE ONLY WAY TO GO FOR ASIA-PACIFIC AIRLINES

Wifi in Asia - a gold mine for providers? In a region where airline passengers are mad for 24/7 digital connectivity, industry surveys increasingly show that availability of wifi onboard is a critical factor in airline choice for passengers. Asia-Pacific airlines are global leaders in satisfying passenger demand when it comes to onboard service. The challenge for a region with inflight service standards that best the world is keeping up with technological change in a social media driven world. Orient Aviation speaks to leading airlines about a difficult decision: how to monetarise 24/7 wifi onboard when passengers demand nothing less than permanent connectivity.


CANSO (Civil Air Navigation Services Organisation) Asia-Pacific conference, Hanoi, Vietnam 3-5 May, 2017

ISTAT Asia, Grand Hyatt Hong Kong, Hong Kong9-11 May, 2017

IATA Ground Handling Conference, Bangkok, Thailand21-24 May, 2017

Passenger Check-in Summit, Shanghai, ChinaMay, 2017

Booking deadline:17 April, 2017

Materials deadline: 22 April, 2017

MAY 2017 INDUSTRY INSIGHT SPECIAL REPORT AIR TRAFFIC MANAGEMENT IN THE ASIA-PACIFIC: AN UPDATE

If there is one constant about Air Traffic Management (ATM) in the region, it is its woeful state in many countries. Passengers can’t get enough of flying. There are too many airlines flying to too many destinations that don’t have air navigation systems to match passenger growth. For suppliers it is a big business that is only going to get bigger. In a welcome trend, Asia-Pacific governments and private/public investment groups are pushing through improved systems and more streamlined ATM pathways, especially in China. Orient Aviation speaks to industry leaders on the success, so far, of the ATC improvement program.


73rd International Air Transport Association AGM and World Air Transport Summit, Cancun, Mexico4-6 June, 2017

Paris Air Show, Le Bourget, France 19-25 June, 2017

Bookings deadline:16 May, 2017

Materials deadline:19 May, 2017

JUNE 2017 INDUSTRY INSIGHT SPECIAL REPORTIMPACT OF BIG DATA ON AVIATION IN THE ASIA-PACIFIC

Mining Big Data and utilizing Data Analytics to their marketing and operational advantage is the biggest issue facing airline CEOs today. In the Asia-Pacific – one of the most technologically sophisticated regions in the world – the race is on to turn digital knowledge of customers’ travelling preferences into profits for airlines. In an edition that will enjoy a bonus distribution before 1,000 members of the global airline elite at the IATA World Air Transport Summit, Orient Aviation will outline the options for turning Big Data into better bottom lines for Asia-Pacific and Middle East carriers.

Also in Orient Aviation in June, 2017, will be a parallel analysis of Information Technology trends in Asia-Pacific aviation in a world transformed by the immediacy of digital communication.




Asia Pacific Airline Training Symposium (APATS), Marina Bay Sands, Singapore August, 2017

IATA World Financial SymposiumSeptember, 2017

China Air Finance Development Summit, Tianjin, China September 2017

6th China International Aviation Services Trade Fair, Shanghai, China

19-21 July, 2017

Aviation Expo China, Beijing, China 19-21 September, 2017

Bookings deadline:20 June, 2017

Bookings deadline:15 August, 2017

Materials deadline:23 June, 2017

Materials deadline:18 August, 2017

JULY-AUGUST 2017 INDUSTRY INSIGHT SPECIAL REPORTPILOT AND TECHNICAL TRAINING IN THE ASIA-PACIFIC

Keeping up with the number of skilled cockpit and technical staff needed to fly, service and repair aircraft flying in the world’s largest future commercial airline market is a constant challenge. It is an industry that demands the highest levels of strategic and technical expertise. In our industry insight special report for the month, we will look at all facets of this critical sector in commercial aviation, including next generation training needs, pilot personality selection methodology, the discussion surrounding the need for back to basics flying skills and cultural issues in training.

SEPTEMBER 2017 INDUSTRY INSIGHT SPECIAL REPORT AIRCRAFT LEASING IN THE ASIA-PACIFIC

China’s cash rich aircraft lessors have exploded in influence across the globe in the last two years. Chinese-owned but Dublin-based lessor, Avolon, is the third largest aircraft leasing company in the world – and it has made it plain it wants to be the biggest global player in the sector. With more than 50% of the region’s commercial airline fleet expected to be leased in the next decade, Orient Aviation outlines the most influential lessors in the region and learns about their ambitions in the next 10 years.

Also in Orient Aviation in September, to coincide with our bonus distributions at IATA’s World Financial Symposium, Beijing’s Aviation Expo China and the China Air Finance Development Summit in Tianjin in China, our editorial team will report on the global network plans of China’s leading airline CEOs to 2020.




MRO Asia-Pacific Singapore 31 October – 2 November, 2017

Association of Asia-Pacific Airlines Assembly of Presidents, Taipei, Taiwan November, 2017

Orient Aviation Person of the Year award and dinner, Hong Kong, China December, 2017

IATA World AVSEC conferenceOctober, 2017

Asia-Pacific Air Finance Conference, Hong Kong, China, November, 2017

Bookings deadline:19 September, 2017

Bookings deadline:17 October, 2017

Bookings deadline:21 November, 2017

Materials deadline:22 September, 2017

Materials deadline:20 October, 2017

Materials deadline:24 November, 2017

OCTOBER 2017 INDUSTRY INSIGHT SPECIAL REPORT KEEPING YOUR AIRLINE SAFE IN THE CYBER ERA

Only the paranoid survive when it comes to cyber security said the CEO of bank code verifier SWIFT in a recent industry discussion. In our October 2017 edition of Orient Aviation, the issues surrounding developing sound cyber security systems, given increased reliance on data, will be the focus of our special report. We will look at systems that will reduce the risks of cyber breaches in the cockpit, in the aircraft’s MRO cycle and in the IT systems that keep airlines in operation. This report, which is of critical importance to Asia-Pacific airlines, will have a bonus distribution at IATA’s World AVSEC conference.

MRO CHALLENGES IN THE ASIA-PACIFIC

As the region’s fleet balloons MRO faces many challenges, including the upgrading of MRO staff skills, engine leasing challenges, keeping up to date with repair technologies and dealing more often with a growing customer base – aircraft lessors. Orient Aviation will report on the latest developments in these critical sectors of airline MRO in an edition that will be available at MRO Asia-Pacific in Singapore in October.

NOVEMBER 2017 INDUSTRY INSIGHT SPECIAL REPORT KEY ISSUES THAT KEEP ASIA-PACIFIC AIRLINE CEOS AWAKE AT NIGHT

Each November, leading commercial airline organisation, the Association of Asia-Pacific Airlines, gathers together the region’s airline CEOs and leading representatives of OEMs and governments at its annual Assembly of Presidents. Orient Aviation will report on the key issues that concern these airline leaders at a conference where Orient Aviation, as the region’s only exclusively commercial airline magazine, will have a wide-ranging bonus distribution.

Also in Orient Aviation in November, we will publish an Asia-Pacific engine census, a commercial aviation map of airline trends in engine purchasing, leasing and maintenance.

DECEMBER-JANUARY 2017 INDUSTRY INSIGHT SPECIAL REPORT LOW-COST CARRIER REPORT: THE WINNERS AND THE LOSERS IN THE ASIA-PACIFIC

More than 60% of Asia-Pacific airlines are low-cost carriers and their profit results are mixed. In the issue that will feature the additional appeal of a cover story on the annual Orient Aviation Person of the Year, the edition will feature the winners and losers in the Asia-Pacific budget carrier league.

In addition, the final issue of Orient Aviation for 2017, the most trafficked edition of our annual publishing cycle, will include our very popular Year in Review – the highlights both good and bad of Asia-Pacific aviation for the year.

ORIENT AVIATION EDITORIAL CALENDAR 2017


GEOGRAPHIC BREAKDOWN BY REGION

BY REGION Asia-Pacific 7,520 72.38%

North America 900 8.66%

South America 40 0.39%

Europe 1,237 11.91%

Middle East 613 5.90%

Africa 79 0.76%

TOTAL 10,389 100%

ORIENT AVIATION CIRCULATION (OCTOBER 2016)


GEOGRAPHIC BREAKDOWN BY JOB TITLE

BY JOB TITLEBoard Chairman/ President Principal / Partner/ Owner 677 6.52%

Board Member / Secretary General / Director General / Chief Executive / Managing Director 887 8.54%

Consular Representative / Embassy 23 0.22%

Chief Operating Officer / Chief Financial Officer / Chief Commercial Officer / Chief Information OfficerExecutive Officer / Vice-President Executive Vice President / Director 3,575 34.41%Assistant Vice President / Assistant General Manager / Deputy Vice-President / Regional DirectorGeneral Manager / Assistant Director 890 8.57%

Department Head / Manager 2,869 27.62%

Supervisor / Deputy Department Head / Deputy Manager 245 2.36%

Special Assistant / Analyst / Consultant / Secretary 314 3.02%

Pilot / Editor / Representative / Reporter / Correspondent 202 1.94%

Others 707 6.81%

TOTAL 10,389 100%



GEOGRAPHIC BREAKDOWN BY INDUSTRY

BY INDUSTRY Airlines 5,468 52.63%

Governments 290 2.79%

Airports Administration 634 6.10%

Manufacturing 558 5.37%

Overhaul & Maintenance 492 4.74%

Aircraft Finance / Leasing 688 6.62%

Training Organisations 224 2.16%

Information Technology 375 3.61%

Ground Handling 208 2.00%

Inflight Supplier 62 0.60%

Aviation Consultants / Lawyers & Analysts 198 1.91%

Advertising Agencies & Media 330 3.18%

Associations 268 2.58%

Airfreight Forwarder / Air Cargo 222 2.14%

Others 372 3.58%

TOTAL 10,389 100%



FULL COLOUR

Frequency 1x1 1x2 1x3 1x4 1x5 1x6 1x7 1x8 1x9 1x10

Full Page 8395 7990 7600 7410 7340 7220 7125 7005 6815 6610

2/3 Page 6885 6545 6300 6155 6010 5910 5850 5745 5580 5420

1/2 Page 4425 4210 4050 3900 3870 3805 3760 3680 3570 3495

1/3 Page 3750 3555 3450 3300 3275 3215 3175 3125 3040 2950

1/4 Page (horizontal only) 2220 2090 2050 1950 1930 1910 1880 1850 1790 1745

• Publication dates: February, March, April, May, June, July-August, September, October, November, December-January

ORIENT AVIATION ADVERTISING RATES 2017 (US$)


Bleed: 283mm (D) x 212mm (W)Tr i m: 273mm (D) x 202mm (W)L i v e : 253mm (D) x 182mm (W)


228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)

E: BANNER468 pixels (W) x 60 pixels (D)

* Other options available on application

B: BUTTON 120 X 240120 pixels (W) x 240 pixels (D)

C: BUTTON 120 X 120120 pixels (W) x 120 pixels (D)

A: BUTTON 120 X 90120 pixels (W) x 90 pixels (D)

D: BUTTON 120 X 60120 pixels (W) x 60 pixels (D)

A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm

* All of these Special Cover, please add 5mm bleed.

40mm

273mm

116mm 202mm 116mm

Double Spread Bleed (5mm) Full Page Bleed (5mm) Double Half Page 2/3 Page



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm

Half Page vertical



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm

1/3 Page horizontal 1/4 Page horizontal Half Page horizontal



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm

1/3 Page vertical



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm

Barn Door Cover Gatefold Cover (4 pages) Cover Border



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm

Wraparound Cover



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm

Cover Sticker



228mm (D) x 84mm (W) 228mm (D) x 54mm (W)

228mm (D) x 114mm (W)

120mm (D) x 172mm (W)

120mm (D) x 374mm (W)

80mm (D) x 172mm (W) 60mm (D) x 172mm (W)







A E

E

B

C

D

$20,000

$22,000 $20,000

$10,000

$4,000

$6,000

Bleed

Trim

Live

273mm 70mm

195mm 202mm 202mm

273mm

202mm 202mm

202mm

90mm

202mm141mm 141mm

40mm


40mm

273mm

116mm 202mm 116mm

Belly Band

Bloated MAS on corporate diet

Turbulence ending for Qantas?

Why Skymark’s A380 bubble burst

SPEC

IAL R

EPORT

Passe

nger

s wan

t

com

plim

entar

y

infligh

t

Wi-F

i

Vol. 21 No. 7 September 2014orientaviation.com

GETTING IT DONEInfrastructure development tops wish list of IATA boss, Tony Tyler

CLIENT: ExxonMobil LubricantsPRODUCT: BellybandJOB#: P45914_DSPACE: Bellyband: 4CBLEED: 494 mm x 100 mmTRIM: 484 mm x 90 mmSAFETY: NoneGUTTER: 12.7 mm x 12.7 mmPUBS: Orient AviationISSUE: NoneTRAFFIC: Darcey LundART BUYER: NoneACCOUNT: NoneRETOUCH: Steve LakemanPRODUCTION: Len RappaportART DIRECTOR: NoneCOPYWRITER: None

This advertisement was prepared by BBDO New York

FontsEMprint (Condensed Regular, Semibold, Regular), Optima (Regular, Italic)Graphic Name Color Space Eff. Res.xom_mjo_print_image_03_layered_071814.psd (CMYK; 1071 ppi), Mobil_Jet_H_4C_R-TM.eps, exmo-tech-white_V2.eps, energy_lives_here_KO.eps

Filename: P45914_D_EML_G01_V5.inddProof #: 5 Path: Studio:Volumes:Studio:MECHANIC...chani-cals:P45914_D_EML_G01_V5.indd Operators: Brand, Adrienne / Bright, Jordan

Ink Names Cyan Magenta Yellow Black

Created: 8-15-2014 4:40 PM Saved: 8-18-2014 11:53 AMPrinted: 8-18-2014 11:54 AMPrint Scale: None

Copyright © 2014 Exxon M

obil Corporation. All rights reserved. All trademarks used herein are tradem

arks or registered tradem

arks of Exxon Mobil Corporation or one of its subsidiaries unless otherwise noted.

mobiljetoil387.com

Introducing our latest, most advanced jet engine oil technology

See pages 4–5 to learn more.

Mobil Jet™ Oil 387

Trim: 484 mm

Trim: 90 m

m

Bleed: 494 mm

Bleed: 100 mm

F:80 mm

Overlapping Area

141 mm 141 mm

F:61 mm F:202 mm

(Front Cover)

F:61 mm F:80 mm

Overlapping Area

BELLYBANDOrient Aviation

Copyright © 2014 Exxon Mobil Corporation. All rights reserved. All trademarks used herein are trademarks or registered trademarks of Exxon Mobil Corporation or one of its subsidiaries unless otherwise noted.

Legal is: EMprint Cond. Reg.Size: 5.5 pts / Leading: 6 pts

80% Opacity

CLIENT: ExxonMobil LubricantsPRODUCT: BellybandJOB#: P45914_DSPACE: Bellyband: 4CBLEED: 494 mm x 100 mmTRIM: 484 mm x 90 mmSAFETY: NoneGUTTER: 12.7 mm x 12.7 mmPUBS: Orient AviationISSUE: NoneTRAFFIC: Darcey LundART BUYER: NoneACCOUNT: NoneRETOUCH: Steve LakemanPRODUCTION: Len RappaportART DIRECTOR: NoneCOPYWRITER: None


FontsEMprint (Condensed Regular, Semibold, Regular), Optima (Regular, Italic)Graphic Name Color Space Eff. Res.xom_mjo_print_image_03_layered_071814.psd (CMYK; 1071 ppi), Mobil_Jet_H_4C_R-TM.eps, exmo-tech-white_V2.eps, energy_lives_here_KO.eps

Filename: P45914_D_EML_G01_V5.inddProof #: 5 Path: Studio:Volumes:Studio:MECHANIC...chani-cals:P45914_D_EML_G01_V5.indd Operators: Brand, Adrienne / Bright, Jordan


Created: 8-15-2014 4:40 PM Saved: 8-18-2014 11:53 AMPrinted: 8-18-2014 11:54 AMPrint Scale: None

Copyright © 2014 Exxon M

obil Corporation. All rights reserved. All trademarks used herein are tradem

arks or registered tradem

arks of Exxon Mobil Corporation or one of its subsidiaries unless otherwise noted.

mobiljetoil387.com

Introducing our latest, most advanced jet engine oil technology

See pages 4–5 to learn more.

Mobil Jet™ Oil 387

Trim: 484 mm

Trim: 90 m

m

Bleed: 494 mm

Bleed: 100 mm

F:80 mm

Overlapping Area

141 mm 141 mm

F:61 mm F:202 mm

(Front Cover)

F:61 mm F:80 mm

Overlapping Area

BELLYBANDOrient Aviation

Copyright © 2014 Exxon Mobil Corporation. All rights reserved. All trademarks used herein are trademarks or registered trademarks of Exxon Mobil Corporation or one of its subsidiaries unless otherwise noted.

Legal is: EMprint Cond. Reg.Size: 5.5 pts / Leading: 6 pts

80% Opacity

Sample

ORIENT AVIATION PAGE SIZES & SPECIFICATIONS


Full Run Split Run

Weight Loose Bound Loose Bound

0.1 - 10 grams 350 410 380 450

10.1 - 20 grams 410 470 450 510

20.1 - 30 grams 470 530 510 570

30.1 - 40 grams 530 590 570 630

• Maximum insert size: 258mm (H) x 187 mm (W)• A minimum charge of US$2,000 applies for all

inserts in Orient Aviation.• A sample of the insert must be provided to the

Publisher before delivery of the inserts for mailing.• Send inserts, labelled clearly with the name,

address and contact details of the sender to the address below.

• Also indicate the quantity of the inserts on each box.

DELIVERY:Please send inserts to:Quantium Solutions LtdUnit 3-6, G/F Pacific Trade Centre2 Kai Hing Road, Kowloon BayTel: +852 2318 1213

INSERTS (US$)

Insertions

Magazine size: 273 mm (D) x 202 mm (W)

Maximum insert size 258 mm (H) x 187 mm (W)

Gatefold Cover (Left Hand Gate)

COMMENT 5 The risks of technology’s advance

ADDENDUM 6 Pie in sky as government touts India as a global

hub?6 Boeing’s 787-10 roaring to rollout

6 Asian airports sweep Skytrax awards

7 Rich versus poor divide haunts emissions

negotiations

7 Blind faith or insider’s knowledge?

8 Global traffic through Dubai accelerating

8 Leadership shifts at Boeing

NEWS BACKGROUNDERS12 China races to keep ahead of passenger demand

for smart airports

13 Alarm as India considers air rights sell off

MANUFACTURERS22 The new E190-E2 jet will build new markets at

Asia-Pacific carriers says Embraer

24 Airbus unveils its Airspace by Airbus cabin

MAIN STORY 10 Technology’s threats. Industry survey says rapid

technological change and cyberattacks move to

the top of aviation’s risk agendas

SPECIAL REPORT Impact of Chinese airlines’ growth on global

aviation

25 Bilateral barriers: do Mainland carriers, with

their huge fleets, have the freedom they want to

expand worldwide?

COVER STORY

16 DELIVERING ON HIS DYNASTIC DESTINY

Trained economist, Lance Gokongwei, was in his

late twenties when his famous father bought four mature aircraft and told

his only son to “go start an airline”. Twenty years later, he has done

his billionaire father proud. Cebu Air Pacific is the

Philippines largest carrier.

MARCH 2016 / ORIENT AVIATION / 3

CONTENTS

PUBLISHED BY

ORIENT AVIATION MEDIA GROUPMailing address:

GPO Box 11435 Hong KongOffice:

17/F Hang Wai Commercial Building, 231-233 Queen’s Road East,

Wanchai, Hong KongTel: Editorial (852) 2865 1013

E-mail: [email protected]: www.orientaviation.com

Publisher & Editor-in-ChiefChristine McGee

E-mail: [email protected]

Chief CorrespondentTom Ballantyne

Tel: (612) 9638 6895Fax: (612) 9684 2776


Greater China CorrespondentDominic Lalk

Tel: (852) 2865 1013E-mail: [email protected]

North Asia CorrespondentGeoffrey Tudor

Tel: (813) 3373 8368 E-mail: [email protected]

India CorrespondentR. Thomas


PhotographersRob Finlayson, Colin Parker,

Graham Uden, Ryan Peters

Chief DesignerChan Ping Kwan

PrintingPrinting Station(2008)

ADMINISTRATION

General ManagerShirley Ho


ADVERTISING

Southeast Asia and the PacificTan Kay Hui


The Americas / CanadaBarnes Media Associates

Ray BarnesTel: (1 434) 770 4108

Fax: (1 434) 927 5101E-mail: [email protected]

Europe & the Middle EastREM International

Stephane de RémusatTel: (33 5) 34 27 01 30

Fax: (33 5) 34 27 01 31E-mail: [email protected]

© All rights reservedWilson Press HK Ltd.,

Hong Kong, 2016

Volume 23, Issue 3

Techn

ology

’s

threat

s top a

viatio

n

risk ag

enda

Alarm ov

er

India’s

prop

osed

air rig

hts se

ll-off

Asian a

irport

s

swee

p 2016

Skytr

ax aw

ards S

PEC

IAL R

EPO

RT

Chin

a bat

tles

bila

tera

l

bar

rier

s

Vol. 23 N

o. 3

April 2016

orientav

iation.co

m

DELIVERIN

G

ON HIS

DYNASTIC

DESTIN

Y

Cebu A

ir Paci

fic boss

, Lan

ce Gok

ongw

ei,

learnt

the f

amily

busin

ess at

his fa

ther’s

knee

,

but e

ven h

e was

surpri

sed w

hen G

okon

gwei

Snr.

told h

im tw

enty

years

ago “

to go

start

an air

line”

CLIENT: NYC BBDO New York ExxonMobil

PRODUCT: Aviation GatefoldJOB#:

716177-2SPACE:

Full Pg 4CBLEED:

205 mm x 283 mm

TRIM: 195 mm x 273 mm

SAFETY: 170 mm x 248 mm

GUTTER: NonePUBS: Orient Aviation

ISSUE: NoneTRAFFIC: Darcey Lund

ART BUYER: NoneACCOUNT: Elvia OrtizRETOUCH: NonePRODUCTION: Len Rappaport

ART DIRECTOR: Courtney IngeCOPYWRITER: None


FontsEMprint (Bold), Arial (Regular, Bold)

Graphic Name

Color Space Eff. Res.

None

Filename: 716177-2_GateA_V3.indd

Proof #: 3 Path: Studio:Volumes:Studio:EGPlus_

Departments:Print:A‚ÄîF:BBDO:Exxon:716177-2:716177-2_

Mechanicals:716177-2_GateA_V3.indd

Operators: Chong, Patricia / Chong, Patricia


Created: 3-21-2016 4:47 PM Saved: 3-21-2016 4:48 PM

Printed: 3-23-2016 11:39 AMPrint Scale: None

Thinking about the future for the past 100 years.

4C Black: 75/68/67/90

Gate A

S:170 mm

S:2

48 m

m

T:195 mm

T:273 m

m

B:205 mm

B:2

83 m

m

COMMENT 5 The risks of technology’s advance

ADDENDUM 6 Pie in sky as government touts India as a global

hub?6 Boeing’s 787-10 roaring to rollout

6 Asian airports sweep Skytrax awards

7 Rich versus poor divide haunts emissions

negotiations

7 Blind faith or insider’s knowledge?

8 Global traffic through Dubai accelerating

8 Leadership shifts at Boeing

NEWS BACKGROUNDERS12 China races to keep ahead of passenger demand

for smart airports

13 Alarm as India considers air rights sell off

MANUFACTURERS22 The new E190-E2 jet will build new markets at

Asia-Pacific carriers says Embraer

24 Airbus unveils its Airspace by Airbus cabin

MAIN STORY 10 Technology’s threats. Industry survey says rapid

technological change and cyberattacks move to

the top of aviation’s risk agendas

SPECIAL REPORT Impact of Chinese airlines’ growth on global

aviation

25 Bilateral barriers: do Mainland carriers, with

their huge fleets, have the freedom they want to

expand worldwide?

COVER STORY

16 DELIVERING ON HIS DYNASTIC DESTINY

Trained economist, Lance Gokongwei, was in his

late twenties when his famous father bought four mature aircraft and told

his only son to “go start an airline”. Twenty years later, he has done

his billionaire father proud. Cebu Air Pacific is the

Philippines largest carrier.

MARCH 2016 / ORIENT AVIATION / 3

CONTENTS

PUBLISHED BY

ORIENT AVIATION MEDIA GROUPMailing address:

GPO Box 11435 Hong KongOffice:

17/F Hang Wai Commercial Building, 231-233 Queen’s Road East,

Wanchai, Hong KongTel: Editorial (852) 2865 1013

E-mail: [email protected]: www.orientaviation.com

Publisher & Editor-in-ChiefChristine McGee


Chief CorrespondentTom Ballantyne

Tel: (612) 9638 6895Fax: (612) 9684 2776


Greater China CorrespondentDominic Lalk


North Asia CorrespondentGeoffrey Tudor

Tel: (813) 3373 8368 E-mail: [email protected]

India CorrespondentR. Thomas


PhotographersRob Finlayson, Colin Parker,

Graham Uden, Ryan Peters

Chief DesignerChan Ping Kwan

PrintingPrinting Station(2008)

ADMINISTRATION

General ManagerShirley Ho


ADVERTISING

Southeast Asia and the PacificTan Kay Hui


The Americas / CanadaBarnes Media Associates

Ray BarnesTel: (1 434) 770 4108

Fax: (1 434) 927 5101E-mail: [email protected]

Europe & the Middle EastREM International

Stephane de RémusatTel: (33 5) 34 27 01 30

Fax: (33 5) 34 27 01 31E-mail: [email protected]

© All rights reservedWilson Press HK Ltd.,

Hong Kong, 2016

Volume 23, Issue 3

CLIENT: NYC BBDO New York ExxonMobil

PRODUCT: Aviation GatefoldJOB#:

716177-2SPACE:

Full Pg 4CBLEED:

407 mm x 283 mmTRIM:

397 mm x 273 mmSAFETY:

372 mm x 248 mmGUTTER: 12.7 mm x 12.7 mm

PUBS: Orient Aviation

ISSUE: NoneTRAFFIC: Darcey Lund

ART BUYER: NoneACCOUNT: Elvia OrtizRETOUCH: NonePRODUCTION: Len Rappaport

ART DIRECTOR: Courtney IngeCOPYWRITER: None


FontsArial (Bold, Regular), EMprint (Regular, Bold)

Graphic Name

Color Space Eff. Res.

ExxonAviation_Boeing787_PRINT_101915_flattened_cmyk_deliver-

able.tif (CMYK; 359 ppi), exmo_white.eps, exmo_elh_tm_w.eps

Filename: 716177-2_GateB_Cvr2_V3.indd

Proof #: 3 Path: Studio:Volumes:Studio:EGPlus_

Departments:Print:A‚ÄîF:BBDO:Exxon:716177-2:716177-2_

Mechanicals:716177-2_GateB_Cvr2_V3.indd





Gate B

Cover 2

exxonmobil.com/aviation

© 2016 Exxon Mobil Corporation. All rights reserved. All trademarks used herein are trademarks or registered trademarks of Exxon Mobil Corporation or one of its affiliates unless otherwise noted.


Some call it innovation. We call it going to work.

Since the beginning of flight, ExxonMobil Aviation

built its reputation on innovation. As the industry

continues to evolve, we remain committed to pushing

the boundaries, developing and investing in advanced

technologies and infrastructure that will meet the

challenges for the next hundred years.

Body: 11.2ptLegal: 6pt

S:372 mm

S:2

48 m

m

T:397 mm

T:273 m

m

B:407 mm

B:2

83 m

m

F:195 mm

FS:176.15 mm

F:202 mm

FS:183.15 mm

CLIENT: NYC BBDO New York ExxonMobilPRODUCT: Aviation Gatefold

JOB#: 716177-2SPACE: Full Pg 4C

BLEED: 407 mm x 283 mmTRIM: 397 mm x 273 mm

SAFETY: 372 mm x 248 mmGUTTER: 12.7 mm x 12.7 mm

PUBS: Orient AviationISSUE: None

TRAFFIC: Darcey LundART BUYER: None

ACCOUNT: Elvia OrtizRETOUCH: None

PRODUCTION: Len RappaportART DIRECTOR: Courtney Inge

COPYWRITER: None


FontsArial (Bold, Regular), EMprint (Regular, Bold)

Graphic Name Color Space Eff. Res.ExxonAviation_Boeing787_PRINT_101915_flattened_cmyk_deliver-

able.tif (CMYK; 359 ppi), exmo_white.eps, exmo_elh_tm_w.eps

Filename: 716177-2_GateB_Cvr2_V3.inddProof #: 3 Path: Studio:Volumes:Studio:EGPlus_

Departments:Print:A‚ÄîF:BBDO:Exxon:716177-2:716177-2_Mechanicals:716177-2_GateB_Cvr2_V3.indd


Ink Names Cyan

Magenta Yellow

Black



Gate B Cover 2

exxonmobil.com/aviation© 2016 Exxon Mobil Corporation. All rights reserved. All trademarks used herein are trademarks or registered trademarks of Exxon Mobil Corporation or one of its affiliates unless otherwise noted.


Some call it innovation. We call it going to work.

Since the beginning of flight, ExxonMobil Aviation built its reputation on innovation. As the industry

continues to evolve, we remain committed to pushing the boundaries, developing and investing in advanced

technologies and infrastructure that will meet the challenges for the next hundred years.

Body: 11.2ptLegal: 6pt

S:372 mm

S:248 mm

T:397 mm

T:273 mm

B:407 mm

B:283 mm

F:195 mm

FS:176.15 mm

F:202 mm

FS:183.15 mm

Inside Front Cover202mm

Cover/Inside Front Cover202mm

Final Trim is273mm

Total283mm

Bleed5mm

Cover

Inside Back Cover202mm

Back Cover

Gate B Cover

195mm

Gate A Cover

Gate A Cover/Gate B Cover

200mm

Back Cover/Inside Back Cover207mm

Cover

Gate A Cover

Gate B Cover Inside Front Cover

ORIENT AVIATION PAGE SIZES & SPECIFICATIONS


BY REGION Asia-Pacific 5,357 63.78%

North America 755 8.99%

South America 27 0.32%

Europe 1,867 22.23%

Middle East 348 4.14%

Africa 45 0.54%

TOTAL 8,399 100%

GEOGRAPHIC BREAKDOWN BY REGION

E-ORIENT AVIATION CIRCULATION (OCTOBER 2016)



BY JOB TITLE

Board Chairman/ President / Principal/ Partner/ Owner 432 5.14%


Chief Operating Officer / Chief Financial Officer / Chief Commercial Officer / Chief Information OfficerExecutive Officer / Vice-President / Executive Vice President / Director 2,263 26.94%

Assistant Vice President / Assistant General Manager / Deputy Vice-President / Regional DirectorGeneral Manager / Assistant Director 729 8.68%

Department Head / Manager 2,852 33.96%

Supervisor / Deputy Department Head /Deputy Manager 204 2.43%


Pilot/ Editor / Representative / Reporter / Correspondent 242 2.88%

Others 699 8.32%

TOTAL 8,399 100%


















Others 236 2.81%

TOTAL 8,399 100%



SPECIFICATIONS OF LEADERBOARD:727 pixels (W) x 91 pixels (H)

• fixed size

SPECIFICATIONS OF TOP BANNER: 939 pixels (W) x 119 pixels (H)

• flexible size• height can be increased

SPECIFICATIONS OF MIDDLE BANNER: 703 pixels (W) x 91 pixels (H)


LEADERBOARD

TOP BANNER

MIDDLE BANNER

Position size

Leaderboard 727 pixels (W) x 91 pixels (H)

Top Banner 939 pixels (W) x 119 pixels (H)

Middle Banner 703 pixels (W) x 91 pixels (H)

Two Column Button 703 pixels (W) x 202 pixels (H)

One Column Button 508 pixels (W) x 308 pixels (H)

Closing Banner 703 pixels (W) x 91 pixels (H)

E-ORIENT AVIATION SPECIFICATIONS


SPECIFICATIONS OF CLOSING BANNER:703 pixels (W) x 91 pixels (H)


SPECIFICATIONS OF TWO COLUMN BUTTON: 703 pixels (W) x 202 pixels (H)


SPECIFICATIONS OF ONE COLUMN BUTTON: 508 pixels (W) x 308 pixels (H)


TWO COLUMN BUTTON

ONE COLUMN BUTTON

CLOSING BANNER

E-ORIENT AVIATION SPECIFICATIONS






Aviation Festival Asia Singapore21-22 February, 2017

MRO East Asia Conference, Seoul, South Korea 8-9 March, 2017

CANSO (Civil Air Navigation Services Organisation) Asia-Pacific conference, Hanoi, Vietnam 3-5 May, 2017

Asia-Pacific Airline Training Symposium Marina Bay Sands, SingaporeAugust, 2017

6th China International Aviation Services Trade Fair Shanghai, China 19-21 July, 2017

MRO Asia, Singapore Expo, Singapore 30 October – 3 November, 2017

Association of Asia-Pacific Airlines Assembly of Presidents, Taipei, Taiwan November, 2017

Routes Asia 2017, Okinawa, Japan19-21 March, 20 17

Passenger Check-in Summit, Shanghai, China May, 2017

China Air Finance Development SummitTianjin, China 17 September, 2017

Aviation Expo China Beijing, China 19-21 September, 2017

Orient Aviation Person of the Year dinner and award presentation, Hong Kong December, 2017

Bookings deadline:20 January, 2017

Bookings deadline:17 March, 2017

Bookings deadline:20 June, 2017

Bookings deadline:19 September, 2017

Materials deadline:23 January, 2017

Materials deadline:21 March, 2017

Materials deadline:23 June, 2017

Materials deadline:22 September, 2017

JANUARY-MARCH 2017 INDUSTRY INSIGHT SPECIAL REPORTMAINLAND CHINA’S LEADING AIRLINES: AN UPDATE

In our first quarterly edition of Orient Aviation China, our editorial team will present the most up to date guide to Mainland China’s airlines, both government and privately owned. The country’s carriers have to staff and transport passengers in the biggest domestic market in the world as demand from its huge middle class to travel to Europe, The Americas and Africa grows.

APRIL – JUNE 2017 INDUSTRY INSIGHT SPECIAL REPORTAIR TRAFFIC MANAGEMENT IN MAINLAND CHINA

A large proportion of China’s notorious ATC delays come down to China’s military which has control over the nation’s air space. Even along the most congested air corridor in China - from Beijing to Shanghai and onto Guangzhou to Hong Kong - air space can blocked off for hours every day, at very short notice, by China’s air force. Airlines say the Chinese government is responding to the problem and that there is an improvement in carriers’ on time performance. Orient Aviation reports.

JULY-SEPTEMBER 2017 INDUSTRY INSIGHT SPECIAL REPORT PILOT TRAINING AND RECRUITMENT IN CHINA: A DEMAND DRIVEN OPPORTUNITY FOR FLIGHT ACADEMIES

Mainland airlines, as their fleets expand so rapidly, have chronic shortages of qualified senior pilots. In a big business for airline recruitment companies and training schools, China’s airlines are matching or exceeding the salaries and conditions of first world airlines to attract top class flying talent to their China-headquartered carriers. The windfall employment conditions for the “right stuff pilots”, no matter their age or nationality, is only going to grow reports Orient Aviation China.

OCTOBER-DECEMBER 2017 INDUSTRY INSIGHT SPECIAL REPORT CHINA’S MRO BONANZA

MRO in China is one of the fastest growing centres for the sector in the region. Mainland airlines are spending billions of dollars on new aircraft, but many other carriers, including Mainland-owned airlines flying out of Hong Kong, are operating with older airplanes that require extensive maintenance.

Orient Aviation China reports on the opportunities for MRO companies at Mainland Chinese airlines.

Published quarterly

ORIENT AVIATION CHINA EDITORIAL CALENDAR 2017


BY JOB TITLE

Board Chairman/ President / Principal/ Partner/ Owner 161 6.03%


Chief Operating Officer / Chief Financial Officer / Chief Commercial Officer / Chief Information Officer Executive Officer / Vice-President / Executive Vice President / Director 559 20.93%

Assistant Vice President / Assistant General Manager /Deputy Vice-President /Regional Director General Manager / Assistant Director 553 20.70%

Department Head / Manager 792 29.65%

Supervisor / Deputy Department Head / Deputy Manager 113 4.23%


Pilot/ Editor / Representative / Reporter / Correspondent 86 3.22%

Others 178 6.66%

TOTAL 2,671 100%


ORIENT AVIATION CHINA CIRCULATION (OCTOBER 2016)
















Others 73 2.73%

TOTAL 2,671 100%


ORIENT AVIATION CHINA CIRCULATION (OCTOBER 2016)


FULL COLOUR

Frequency 1x1 1x2 1x3 1x4

Full Page 1850 1755 1745 1640

2/3 Page 1520 1435 1425 1340

1/2 Page 965 935 925 865

1/3 Page 790 775 765 720

1/4 Page (horizontal only) 495 475 440 430

These rates only apply to advertisers who have taken space in the English language edition of Orient Aviation

• Publication dates: January-March, April-June, July-September, October-December

ORIENT AVIATION CHINA ADVERTISING RATES 2017 (US$)


WEEKLY PUBLISHING SCHEDULE 2017Published every Friday

Total no. of issues

Jan-17 6 13 20 27 1

Feb-17 3 10 17 24 4

Mar-17 3 10 17 24 31 5

Apr-17 7 13 21 28 4

May-17 5 12 19 26 4

Jun-17 2 9 16 23 30 5

Jul-17 7 14 21 28 3

Aug-17 4 11 18 25 3

Sep-17 1 8 15 22 29 5

Oct-17 6 13 20 27 4

Nov-17 3 10 17 24 4

Dec-17 1 8 15 22 29 2

44

ORIENT AVIATION'S WEEK IN THE ASIA-PACIFIC PUBLICATION DATES


Week No. Total Email Sent Total Opens Total Clicks Unique Opens Unique Clicks Clicked Users

2 7,595 2,489 614 1,737 588 375

3 7,589 2,154 490 1,527 402 279

4 7,765 2,000 482 1,396 448 298

5 7,845 1,970 463 1,333 416 300

6 7,834 2,288 396 1,330 365 239

8 7,831 2,785 468 1,825 495 282

9 7,868 2,956 438 1,945 659 385

10 7,928 2,479 390 1,341 363 251

11 8,007 2,204 566 1,320 410 322

12 8,049 2,661 558 1,229 468 318

13 8,002 2,404 576 1,319 517 356

14 8,002 2,018 345 1,199 308 213

15 7,991 2,287 425 1,313 395 283

16 7,988 2,230 557 1,296 520 348

17 8,023 2,412 543 1,380 480 333

18 8,023 2,287 502 1,304 455 288

19 8,090 2,359 570 1,285 538 328

20 8,116 2,393 605 1,225 521 334

21 8,187 2,207 501 1,333 466 310

22 8,226 2,337 529 1,365 501 345

23 8,218 2,143 467 1,341 425 284

24 8,251 2,252 450 1,320 410 322

25 7,988 2,292 568 1,303 525 349

26 8,218 2,336 472 1,293 438 272

27 8,251 2,892 550 1,503 492 327

28 8,264 2,358 582 1,336 531 321

29 8,264 2,198 444 1,291 405 278

30 8,260 2,184 401 1,271 375 248

33 8,260 2,091 516 1,316 468 321

34 8,276 2,309 514 1,334 472 311

35 8,351 2,351 574 1,370 535 329

36 7,809 2,185 474 1,305 432 287

37 7,809 2,236 473 1,318 431 282

38 8,398 2,296 624 1,349 557 346

39 7,054 2,286 565 1,342 524 324

40 7,194 2,026 517 1,318 411 261

41 7,187 2,248 464 1,366 413 289

Average Total 7,564 2,195 479 1,299 440 291

ORIENT AVIATION'S WEEK IN THE ASIA-PACIFIC STATISTICS


MONTHLY FREQUENCY

Position 1x1 1x2 1x3 1x4 1x5 1x6 1x7 1x8 1x9 1x10 1x11 1x12

Leaderboard 4,800 4,650 4,500 4,350 4,200 4,050 3,900 3,750 3,600 3,450 3,300 3,150

Top Banner 4,900 4,750 4,600 4,450 4,300 4,150 4,000 3,850 3,700 3,550 3,400 3,250

Middle Banner 4,600 4,450 4,300 4,150 4,000 3,850 3,700 3,550 3,400 3,250 3,100 2,950

Two Column Button 4,000 3,850 3,700 3,550 3,400 3,250 3,100 2,950 2,800 2,650 2,500 2,350

One Column Button 2,250 2,100 1,950 1,800 1,650 1,500 1,350 1,200 1,050 900 750 600

Closing Banner 4,300 4,150 4,000 3,850 3,700 3,550 3,400 3,250 3,100 2,950 2,800 2,650

WEEKLY FREQUENCY


Leaderboard 1,270 1,240 1,210 1,175 1,145 1,110 1,080 1,050 1,015 985 950 920

Top Banner 1,300 1,265 1,235 1,205 1,170 1,140 1,105 1,075 1,045 1,010 980 945

Middle Banner 1,220 1,185 1,155 1,120 1,090 1,060 1,025 995 960 930 900 865

Two Column Button 1,055 1,025 990 960 930 895 865 830 800 770 735 705

One Column Button 585 550 520 490 455 425 390 360 330 295 265 230

Closing Banner 1,135 1,105 1,075 1,040 1,010 975 945 915 880 850 815 785

SIZE SPECIFICATIONSPosition size







ORIENT AVIATION'S WEEK IN THE ASIA-PACIFIC ADVERTISING RATES 2017 (US$)


LEADERBOARD

MIDDLE BANNER

TOP BANNER


• fixed size



SPECIFICATIONS OF MIDDLE BANNER: 703 pixels (W) x 91 pixels (H)


ORIENT AVIATION'S WEEK IN THE ASIA-PACIFIC SPECIFICATIONS


TWO COLUMN BUTTON

ONE COLUMN BUTTON

CLOSING BANNER



SPECIFICATIONS OF TWO COLUMN BUTTON: 703 pixels (W) x 202 pixels (H)




ORIENT AVIATION'S WEEK IN THE ASIA-PACIFIC SPECIFICATIONS


Month Users Sessions Page Views Pages/Session

January 2016 2,807 3,597 8,154 2.27

February 2016 2,331 3,135 8,133 2.59

March 2016 2,744 3,900 9,533 2.44

April 2016 4,394 5,700 12,031 2.11

May 2016 3,600 4,932 11,860 2.40

June 2016 2,974 4,204 10,283 2.45

July 2016 3,112 4,264 10,130 2.38

August 2016 2,228 3,065 7,623 2.49

September 2016 2,615 4,079 10,650 2.61

Average 2,978 4,097 9,822 2.42

MONTHLY STATISTICS

ORIENTAVIATION.COM STATISTICS


MONTHLY FREQUENCY


Leaderboard 4,800 4,650 4,500 4,350 4,200 4,050 3,900 3,750 3,600 3,450 3,300 3,150

Top Banner 4,900 4,750 4,600 4,450 4,300 4,150 4,000 3,850 3,700 3,550 3,400 3,250

Middle Banner 4,600 4,450 4,300 4,150 4,000 3,850 3,700 3,550 3,400 3,250 3,100 2,950

Two Column Button 4,000 3,850 3,700 3,550 3,400 3,250 3,100 2,950 2,800 2,650 2,500 2,350

One Column Button 2,250 2,100 1,950 1,800 1,650 1,500 1,350 1,200 1,050 900 750 600

Closing Banner 4,300 4,150 4,000 3,850 3,700 3,550 3,400 3,250 3,100 2,950 2,800 2,650

SIZE SPECIFICATIONSPosition size







ORIENTAVIATION.COM ADVERTISING RATES 2017 (US$)


LEADERBOARD

TOP BANNER

CLOSING BANNER

ONE COLUMN BUTTON


• fixed size







ORIENTAVIATION.COM SPECIFICATIONS


CONTACT THE ORIENT AVIATION MEDIA GROUP

MATERIALS DELIVERY INSTRUCTIONSHard copy film or transparencies will not be accepted as our magazine is printed using the Direct-To-Plate method.

MATERIALS EMAIL TO:[email protected] (file size should be less than 10MB)

FILE FORMAT:All files should be submitted in high resolution PDF files together with a color proof. Image resolution of 300dpi. All fonts should be embedded.

COLOR PROOF DELIVER TO:PRODUCTION DEPARTMENTOrient Aviation Media Group17/F Hang Wai Commercial Building, 231-233 Queen’s Road East, Wanchai, Hong Kong

Publisher & Editor-In-ChiefChristine McGee

+852 2865 1013 [email protected]

South East Asia and PacificClive Richardson

(971) 50 554 6608 [email protected]

The Americas / CanadaBarnes Media AssociatesRay Barnes

(1 434) 770 4108 (1 434) 927 5101 [email protected]

Europe & the Middle EastClive Richardson

(971) 50 554 6608 [email protected]

GENERAL INFORMATION:All images created must be saved as CMYK (cyan, magenta, yellow & key [black]) and NOT RGB (red, green, blue). Where Pantone Colour is applied it must be correctly set up using CMYK (cyan, magenta, yellow & key [black]) process colours.

Orient Aviation cannot be held responsible for images being printed incorrectly when RGB (red, green & blue) is later found to have been applied.

Quality and content files sent electronically are the responsibility of the sender.

CONTACT DETAILSADVERTISING


Documents

E-ORIENT AVIATION ORIENT AVIATION'S WEEK IN THE ASIA … Mediainfo2017_final.pdfenvironment conference, Greener Skies, and Social Skies – a new forum that analyses the impact of