_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest December 06 2014 16:36 _______________________________________________________________ 06 December 2014 ProQuest
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Report Information from ProQuestDecember 06 2014
16:36_______________________________________________________________
Document 1 of 1 E-Marketing on Online Social Networks and
Ethical Issues Author: Sharma, Gajendra; Baoku, Li ProQuest
document link Abstract: Online social network is any electronic
tool or application that provides information,
allowingcollaboration, interaction, and sharing information among
users. The social network can be utilized as an e-marketing tool
with low-cost and effective source of medium for marketers to
identify market needs, customerexperiences, competitive movements,
and trends. The purpose of this paper is to study the significance
ofonline social networks based on web 2.0 technologies on
e-marketing promotion and potential challenging issueas well as
needs of ethical standards. The paper adopts a broad literature
review relating to e-marketing ononline social networks and ethics.
This study examines that the ethical issues such as acts,
regulations andpolicies that govern privacy, the collection of
personal information and the protection of a user's identity
arecrucial when using social network for e-marketing and business
promotion. As a communication tool the onlinesocial networks play a
key role to reach initial product adopters and maintain interaction
and collaboration withcustomers for market promotion. Subject:
Social networks; Electronic commerce; Business ethics; Marketing;
Identifier / keyword: Applications, Challenges, Electronic Tool,
E-Marketing, Ethics, Online Social Network Publication title:
International Journal of Online Marketing Volume: 2 Issue: 4 Pages:
n/a Publication year: 2012 Publication date: Oct-Dec 2012 Year:
2012 Publisher: IGI Global Place of publication: Hershe Country of
publication: United States Publication subject: Business And
Economics--Marketing And Purchasing, Computers--Internet ISSN:
21561753 Source type: Scholarly Journals Language of publication:
English Document type: Journal Article Document feature: References
DOI: http://dx.doi.org/10.4018/ijom.2012100101 ProQuest document
ID: 1439069478 Document URL:
http://search.proquest.com/docview/1439069478?accountid=61315
Copyright: Copyright IGI Global Oct-Dec 2012 Last updated:
2014-11-25 Database: ProQuest Research Library
BibliographyCitation style: Harvard
Sharma, G. & Baoku, L. 2012, "E-Marketing on Online Social
Networks and Ethical Issues", InternationalJournal of Online
Marketing, vol. 2, no. 4, pp. 1-n/a.
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