e-Marketing & e-Advertising. Δρ. Ευάγγελος Χρήστου

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  • 8/3/2019 e-Marketing & e-Advertising. .

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    . .

    e-Marketing & e-Advertising

    , ,

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    !!

    &

    , ,

    !

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    , , , ,

    ;;

    ;;

    & ; & ;

    e-Marketinge-Marketing

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    ..

    , , ee--MarketingMarketing, , InternetInternet ..

    e-Marketing e-Marketing

    Kiosk

    Marketing

    Kiosk

    Marketing

    CD-ROM, DVDCD-ROM, DVD

    , ,

    e-Marketing e-Marketing

    e-Marketing

    e-Marketing

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    %

    %

    %

    %

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    ;

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    ;

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    :

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    22C22C 2 B2C2 B2C

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    : :

    Data mining, collaborativefiltering

    Data mining, collaborativefiltering

    Chat rooms, web logs/stats,

    Chat rooms, web logs/stats,

    !

    !

    :

    :

    : &

    : &

    : :

    , ,

    B2B & B2C

    , , B2B & B2C

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    ,

    , ,,

    2 &

    2 2 & &

    1 : Promotion

    e-Promotion

    1 : Promotion

    e-Promotion

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    ,

    . on-line marketing.

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    .

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    e- Advertisinge- Advertising

    e- Sales Promotion

    Merchandising e- Merchandising

    e- Publicity

    e- Personal Sales

    e-Promotionee--PromotionPromotion

    e-Promotion

    !

    e-Promotion

    !

    2 :Push

    Push & Pull

    2 :Push

    Push & Pull

    Push Pull

    Push

    Pull

    /;

    //;;

    &

    &

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    //

    , .

    , .

    .

    /

    / customisation offline promotion.

    .

    /.

    .

    .

    Offline

    (Search Engines) (Search Engines)

    (Portals)(Portals)

    (Affiliate Networks) (Affiliate Networks)

    Viral MarketingViral Marketing

    (Link Building)(Link Building)

    E-mail MarketingE-mail Marketing

    Banners & Pop-up Wins ()Banners & Pop-up Wins ()

    Online

    &

    (e-Advertising)

    &

    (e-Advertising)

    4

    4 1.

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    e-Marketing

    e-M

    arke

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    e-Marketing

    e-Marketing

    e-M

    arke

    ting

    //

    //

    //

    //

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    5

    ! !

    . .