E Gentic Company Presentation English Contact

eGENTICOUR COMPANY

eGENTIC OFFERS ITS CLIENTS QUALIFIED LEADSFOR SUCCESSFUL NEW CUSTOMER ACQUISITION.

From the 24th January 2012 onward Planet49, the leading provider of online lead generation, will be called eGENTIC.

The impulse for the introduction of the new B2B-brand is the worldwide repositioning and the clear separation of the business areas into B2B and B2C sectors.

With more than 40 million users eGENTIC is the new leading B2B brand in lead generation worldwide and one of the largest online advertisers in the world.

04.01.2012 The company4

Planet49 becomes eGENTIC

“A consistent, legally safe generation of qualified leads

will remain a growing market. In the long term reliable

partners in this field will even benefit from the new

national regulations.

We are convinced that, with eGENTIC, we will be

able to expand our market leadership and continue

to sustain our optimum presence within the world of

lead generation.”

Marko Reinbacher, Managing Director


Planet49 becomes eGENTIC

In 2001 eGENTIC GmbH was founded as a home based start-up company.

Our experience, innovative technology and knowledge makes us the most important player in the fast growing market of lead generation.

Our services are path breaking, reliable and demonstrably successful.


No.1 in lead generation

2011 – a year of new records

Ten years after its foundation eGENTIC generates over 2.5 million leads everymonth for more than 1.000 companies – from medium-sized companies to majorcorporations – to support their new customer acquisition.

2.5 million leads per month 1.000 companies

The company7 04.01.2012

In 10 years from start-up to No.1


2001

Foundation by Albrecht von Harnier (PhD)

• Implementation of the online-lottery on www.planet49.com

• First shares

• Initiation of the internationalisation by means of franchises

• Start: DE, AT, CH

2002 2003 2004 2005 2006 2007 2008

Top-advertiser in the online world

• Acquisition of the famous webpage www.autsch.de

• End of the franchising business

• Start: IT, FR, GB, ES, NL, PL, IE, BE

In 10 years from start-up to No.1


2009

New general management: C. Gudereit, H. Munte and M. Reinbacher

• Start: SE, PT, DK

• Founding of eGENTIC Asia Pacific Pte. Ltd. locatedin Singapore. Additional regions: AU, SG, MY, TW

• Acquisition of dgx new media GmbH, today‘seGENTIC Systems

2010 2011 2012

2010: • Founding of eGENTIC North America Corp. in Miami, USA • Additional starts: NO, BR, AR, KR2011• Foundations: Planet49 Media GmbH, P49 Skill GmbH and

Ordanduu GmbH• Start in the regions NZ, HU, GR, FI, CZ, SK, TR2012• Rebranding – Renaming into eGENTIC• Planned starts: JP, HK, CA

eGENTICMARKETS

AS A GLOBAL PLAYER WITH LOCAL COMPETENCE eGENTIC PROVIDES COUNTRY-SPECIFIC OFFERS WORLDWIDE – CUSTOMISED TO THENEEDS OF ITS CLIENTS.

eGENTIC worldwide

04.01.2012 Markets12

North & South AmericaUSA, Brazil and Argentina

EuropeGermany, Austria, Switzerland, United Kingdom, France, Spain, Portugal, Italy, Ireland, Belgium, the Netherlands, Greece, Sweden, Denmark, Norway, Finland, Hungary, Czech Republic, Turkey, Slovakia

Asia/PacificMalaysia, Singapore, Taiwan, Hong Kong, Korea, New Zealand and Australia

Understood worldwide: all teams speak German, English andthe respective language of the countries they work for.

eGENTIC – Our Mission

04.01.2012 Markets13

Our experience, innovative technology and knowledge makes us the most important player in the fast growing market of lead generation.

eGENTIC – USPs

04.01.2012 Markets14

• Constantly high volumes of leads worldwide

• Maximum reliability based on international standards

• Verifiably successful – locally and globally

Our USPs

eGENTICBUSINESS AREAS

BESIDE OUR CORE BUSINESS OF LEAD GENERATION eGENTICAND ITS VARIOUS SUBSIDIARIES OFFER OTHER PRODUCTSAND SERVICES IN THE AREAS B2B AND B2C.

eGENTIC business areas

Our three business areas

04.01.2012 Business areas17

GLOBAL SERVICES

LEAD GENERATION

MEDIA BUYING

Lead Generation

• Co-Sponsoring

• Co-Registration

• Lifestyle-questions

• Data for telemarketing


Our products - Overview

• E-mail marketing

• Data for direct mailing

Lead Generation – Products


Co-Sponsoring

Constantly high lead volumes (80,000 per day) through the co-sponsoring of our sweepstakes/surveys.

• Pay only what you get• High volumes of leads through continual database enhancement

• Legal compliance in data collection• Controlling and optimisation of campaigns• Additional Branding at low running expenses



Co-Registration

The optimum tool for generating direct sales.

• Valuable integration into our content portals andsweepstakes

• Premium quality through data qualification• Individual data transmission• Fair and transparent billing on CPx-basis• Possible data components: name, age, address, e-mail, telephone number, gender



Lifestyle-questions

Targeted data to facilitate initial customer contact.

• Highly qualifies leads selected by field of interest• Fields of interest: i.e. hobbies, media, finance, career, insurance

• Regular delivery of data of potential customers• Specific information about wishes, purchase intentionsand purchasing behaviour of potential customers



Data for Telemarketing

High converting telephone-data for personal contact to your prospective customers.

• Up to 10.000 data sets daily• Data acquisition in premium surroundings• Reconciliation of data sets with the common blacklist• Reference to sweepstakes as entry to the conversation• Refraining from frequent contact to avoid negative reactions



E-Mail-Marketing

Topic specific data collected on content websites (e.g. finance, travel, shopping, automotive).

• Safe delivery, continuously fresh data, high volumes• Constatant updating and enhancement of data sets• Transparent evaluation of results



Data for direct mailing

Continuously fresh data in high volumes, with a selection criteria of up to 50 different possibilities.

• Database of several million opt-ins• Continuous fresh data• Guaranteed high quality data• Transparent evaluation of results andcompetent consultation

Lead-Generation – Products


Exclusive Branded Sweepstakes

Independent premium campaigns for exclusivelead generation.

• Exclusive and eye-catching sweepstakesin the look&feel of your brand.

• High conversion rates+ High advertising impact

Media Buying – Marketing

eGENTIC is one of the largest online advertisers in the worldand has built a successful network with national andinternational partners.

• Utilisation of the entire marketing mix• Display-, e-mail-, mobile-, performance-marketing on CPM- and CPL-basis

• Consideration of economic, cultural and linguistic influences


We buy media

Global Services – Our Portfolio

These and other subsidiaries work for our business objective and are pioneers forour future.


B2B B2C

Our core business: from local tointernational lead generation on fivecontinents

Programming, design and operation of online applications

Operator of online sweepstakes

Online- and mobile services

Customer care service provider

eGENTICQUOTES

EVERY MONTH MORE THAN 1.000 COMPANIES RECEIVE LEADS FROMeGENTIC FOR THEIR NEW CUSTOMER ACQUISITION. MORE THAN 1.000 WINNERS RECEIVED PRICES WITH A TOTAL VALUE OF MORE THAN 1.5 MIO EUROS.

Customer Quotes

04.01.2012 Quotes30

“In matters of experience, service, professionalism and safety, eGENTIC is

one of the leading providers in the industry.” BAUR Versand Deutschland

„We appreciate the punctual delivery and the quality of the e-mail data "

QUELLE Versand Österreich

“The support of eGENTIC helps us to both continuously and reliably acquire

new customers.” Financial Times Deutschland

What clients say about us ...

Winner Quotes

From vouchers and iPads to cars – every month eGENTIC gives awayattractive prices.

„I can really recommend to everyone to participate. I never would have

thought that I could retrieve my prize today. Thanks to eGENTIC.“

Antonio C., Germany

„I was honestly amazed. It’s real, it happened. Honestly I couldn’t be

happier. Thank you.“ Chris T., Australia

„I have only participated one time and now I‘m here. I am very glad and

I would like to say thank you to this friendly, young team – I‘ll be happy

to come back again next month.“ Frank M., Germany

04.01.2012 Quotes31

What winners say about us ...

eGENTICSUMMARY

DYNAMIC, SUCCESSFUL, OPEN-MINDED –LEAD GENERATION AT ITS NEXT LEVEL!

eGENTIC is a member of

eGENTIC in figures

• Over 10 years experience

• Over 200 employees

• Over 30 countries on 5 continents

• Over 40 million registrated users

• Over 2.5 million leads per month

• Over 1000 companies as customers

And we keep on growing!

04.01.2012 Summary34

eGENTIC as employer

04.01.2012 Summary35

As the leading lead generating company eGENTIC offers its employeesexciting challenges in a dynamic branch. We also received the award„top company“ recommended by its employees.

What employees say about us…

"There is a lot of career support, and an excellent induction training - and you are being prepared to stand on your own two feet pretty quickly so that you're ready to take on responsibility."

"Likeable, open, and cosmopolitan."

"Excellent team play across all departments"

"Open and honest, fair working environment with horizontal hierarchies"

eGENTIC GmbHOberliederbacher Weg 25D-65843 Sulzbach/TaunusGermany

Tel.: +49 6196 8022-238Fax: +49 6196 8022-100E-Mail: [email protected]

YOUR CONTACT: PASCALE KOALL

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E Gentic Company Presentation English Contact