ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

e-box Work shop

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

InfoPanels

e-box

Internet

Local weather forecast OnsalaSunny until 14. 00, rain expected later

[weather] [tv] [mail] [music] [home]

Wireless

e-boxMailWeatherPicturesMusicHomeTVAlarmShoppingCalendar

Low cost LCD, simple, low bandwidth

High end color LCDwith Touch Screen

ProviderOperator

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

InfoPanels We need clients to show the information related

to the services Low cost wireless LCD panel High end color panel with family pictures

Carousel with information High priority info:

Alarms, weather changes, Location: Kitchen, living room, bed room

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Why Do I Want to Have it? No need to carry a device in the house Unobtrusive Personalized information

when I need it where I need it

Control panel for bundles Cost per display

LCD: ~ $150, Color LCD: ~ $250

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Operator Personalized information

Local weather with warnings for rain, storm Caller ID with name instead of number Mailbox (you have mail) SMS ...

Advertising (limited) Conduit for providers

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

ERICSSON Selling Hardware

Displays e-box

Frameworks for services and management

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Storage Unit Provide maximum storage >30 Gb (Optional) Interfaces to

PC (documents, mail) Audio/Video Recording Printers, Scanners, Digital camera's

Provide backup over the net Data management software

Allow bundles to access relevant data

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Storage 3pp services Intelligent Electronic Program Guide

Time shifting Always records for you the latest news

Indexing, sorting, associating and searching Forget-me-not Find relevant associations in the background

Subscriptions Top 10, new editions of favorite pop stars

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Why User

Reliable fast huge storage 3-party services can work with interesting data

Operator Paid services like backup, subscriptions

ERICSSON Equipment Infrastructure

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Inter[net]com

e-box

Internet

Wireless

Inter[net]com

e-box Wireless

Inter[net]comOperator

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Inter[net]com Ease of use

Point to Point, No setup Works like any other intercom, but world wide Baby watch Voice mail Family intercom

Talk to your mother with 1 press of the button Extend with home automation control

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Why Operator, paid services

Directory service Multi party setup Voice mail Integration with IP telephony

ERICSSON Equipment, Infrastructure Directory software

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Wireless speakers

e-boxWireless Internet

Operator OperatorProvidersKitchen

Living room

Bed room

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Wireless speakers e-box should control n-pairs of wireless speakers

bed room, living room, kitchen Music from Internet or storage

Internet radio, Napster, www.mp3.com Messages: 'You have mail' No more audio equipment Certificate in sealed component

Encrypted digital in, analog out

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Why Operator

Provide encrypted music at lower cost because it cannot be digitally copied

Cool service ERICSSON

Equipment Infrastructure Patent?

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Deployment models Controlled

Well known ERICSSON Reference model Customer lock in needed Central management

Open Current PC model Services loaded from anywhere

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Controlled Deployment Advantages

Defined reliability Ease of use and mind for customer Immediate scaling Payment model

Disadvantages Central management is bottleneck for innovation Very difficult market start because too many chicken-egg

problems

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Open model Advantages

Easier to have real innovation No customer lock in, more customer choice Could start yesterday

Disadvantages Incompatibilities between services User needs to be more technical savy Slower scaling (diversification) Advertising no good payment model in the long run

ERICSSON Copyright © 2000 All rights reserved presentation e-box workshop 2000/06/20

Provocations Openness will succeed because before

manufacturers, providers and operators have their act together, this model is already in place

The closed model will win because the open model will be so messy that customers want the reliability of the telephone system

The internet is completely unlike the telephony system. Lack of lock in makes operators like today infeasible in the long run.