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E-books: a snapshot from the UK
Dr Hazel Woodward
University Librarian, Cranfield University,
Chair, JISC E-Books Working Group
Göteborg University, Sweden, 12th December 2002
• small, niche, postgraduate University
• engineering, technology, defence, biosciences, business & management
• four libraries on three campus (two over 100 kilometres apart)
• leading edge, international research
• demanding client base
Cranfield University
Provision of E-books
• began mid 2001 with NetLibrary• some 600 titles selected across a range of subject areas• concerns:
– high cost of e-book provision– no simultaneous use (the usage model is not sustainable
in the longer term)– lack of appropriate UK content– how to market such a small ‘collection’
• extending access…………..
XRefer+ use July 2002-
015
46
131
2
46
110
287
0
50
100
150
200
250
300
350
Jul-02Aug-02Sep-02Oct-02Nov-02Dec-02Jan-03Feb-03Mar-03Apr-03
Searches
Entries viewed
Accesses to NetLibrary
18
161
89
155
34
64
122100 99
131
67
93 87 79
190
125
020406080
100120140160180200
Aug-01Sep-01Oct-01Nov-01Dec-01Jan-02Feb-02Mar-02Apr-02May-02Jun-02Jul-02Aug-02Sep-02Oct-02Nov-02
Different titles per month
14
68
57 56
26
4149
4439
53
37
5243
50
73
55
0
10
20
30
40
50
60
70
80
Aug-01Sep-01Oct-01Nov-01Dec-01Jan-02Feb-02Mar-02Apr-02May-02Jun-02Jul-02Aug-02Sep-02Oct-02Nov-02
Total no. of book accesses - cumulative
14
77105
129 133 145158
170 178 184 189 196 202216 221 226
0
50
100
150
200
250
Aug-01Sep-01Oct-01Nov-01Dec-01Jan-02Feb-02Mar-02Apr-02May-02Jun-02Jul-02Aug-02Sep-02Oct-02Nov-02
What e-book content do we want
to acquire?• general reference materials
– good range available via national consortia deals• specialist reference works
– some already available via national deals– individual negotiation with publishers
• scholarly monographs– background reading materials– available from individual publishers e.g. Taylor & Francis,
Wiley, McGraw Hill, Elsevier– frequently ‘bundled’ by the publisher into subject clusters– available via aggregators e.g. NetLibrary; Books 24x7
E-book content … continued
• high demand text books, and
short loan/reserve collection materials– the most difficult area !!– very little success to date– activity at national level
How do we move forward?
well……….
in the UK a lot is happening at a national level
Supporting Further and Higher Education
Collecting Activities
•World’s largest and most diverse e-collection for education
•Collection Strategy and Content Policies
•Work with content producers
•International Work (ICOLC)
•Agenda for the year ahead including new negotiations structure
Supporting Further and Higher Education
Collection Strategy • 8 collecting areas
– Books– Discovery Tools– Geospatial Resources– Images– Journals– Learning Materials– Moving Pictures and Sound – Primary Research Data
Supporting Further and Higher Education
E-Books Working Group
• Mission: to provide leadership in establishing a strategy for the develop of electronic books for the benefit of the academic community– Monitor and influence e-book industry– Acquire content for HE and FE sectors– Achieve a sustainable economic model– Promote content exploitation– Understand impact on institutions, libraries and
users– Advise on content creation
Supporting Further and Higher Education
JISC content acquisition programme
• Current activity http://www.jisc.ac.uk/dner/collections/licensing.html– Early English Books Online (EEBO)– Wiley reference works
– Portfolio of major general reference products
Supporting Further and Higher Education
Oxford Reference Online/xreferplus
Supporting Further and Higher Education
Britannica Online
Supporting Further and Higher Education
Current Working Group initiatives
• extensive community consultation– e-book community established
• commissioning research into e-books
• ongoing discussions with publishers and aggregators
• joint marketing plans with publishers and suppliers for existing deals
Supporting Further and Higher Education
E-book research studies
• Market mapping exercise – well underway• Promotion of ‘free’ e-books – started Dec 2002• Strategy for e-textbooks – will start Jan 2003• A vision for the development of e-textbooks - 2003• Marketing and promotion of e-books – 2003
• Research budget of over £200,000
Supporting Further and Higher Education
Market mapping exercise
• Phase 1 – focus groups in key subjects and FE specific• Core questions:
– Key challenges in managing print collection?– Does going electronic provide the answer?– Where would you prioritise your ebook acquisition?– What are your preferred economic models?
• For each discipline:– Agree on most useful type of books (reference,
monograph, textbook)– Seek consensus on essential titles for electronic
collection
Supporting Further and Higher Education
Market mapping: challenges with print
• access
• collection management and administration
• theft and vandalism
• space
• quality of stock
• out of print material
Supporting Further and Higher Education
Market mapping: opportunities for e-books• can solve many problems but…
• increased access is critical– on campus and off– multi-user
• collection management tools essential
• marketing is crucial
Supporting Further and Higher Education
Market mapping: problems of e-books
• knowing what’s available
• poor quality of what’s on offer
• effective means of evaluating resource
• some concerns about formats and IT infrastructure
• access and costs
Supporting Further and Higher Education
Market mapping: acquisition priorities
• textbooks and high-demand material
• some interest in reference works
• subject areas where material dates e.g. law, computing, business & management
• rely on JISC for endorsement
Supporting Further and Higher Education
Market mapping: economic models
• some uncertainty, but…
• who pays?
• concern of shifting costs to user
• differences in how budgets are allocated and spent
• many like subject bundling
• JIT option also popular in some cases
Supporting Further and Higher Education
Research project: a strategy for e-textbooks
(Jan 2003-)• aim: national collections strategy for e-textbooks• market analysis
– changing academic sector– institutional strategies– institutional cost structures– motivations/behaviours of core users– appropriate pricing
• industry structure and supply chain
Supporting Further and Higher Education
Research project: a vision for
e-textbooks (2003-)
• aim: longer term vision for e-textbooks
• both promise and reality
• use of textbooks in teaching and learning
• new forms of material, production and authoring
Supporting Further and Higher Education
Research project: marketing of e-books
(2003-)• aim: to maximise awareness and uptake of e-
books in HE and FE• current practice to date• key problems e.g. supply chain info• roles for key stakeholders:
– publishers– booksellers and other intermediaries– librarians– academics
Supporting Further and Higher Education
Thank you for your attention
Any questions?