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TRAFFIC
AND TRAVEL
INFORMATION
Jonathan Americo
March 2018
DYNAMICS OF MOBILITY:
TOMTOM O/D ANALYSIS
• Infrastructure planning is not only about road capacity, but
understanding the relations in the network
• Site owners want to know where customers come from, visit and
pass by their location
DYNAMICS OF MOBILITY
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TOMTOM ANALYTICS
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TomTom Big Data
is based on nearly
10 years of historical data
from more than
550 million devices
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🚧
URBAN
PLANNING
🏢
👜
GEO
MARKETING
🎁 🚉
🚌
SMART
MOBILITY
🚥
🏭
PRESENTING
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ZONE MATRIX
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O/D VARIANTS
G
E
J
H
L M
O
Zone Matrix
N
Q R
P
C
FD
B
KI
A
S
Allows a comprehensive understanding
of the dynamics and movement within a
city or metro area.
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PRODUCT
DEMO
ROUTE CHOICE
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O/D VARIANTS
B
A
C F
D
H
G
E35%
20%
15%
10%
12%
8%
Zone to Zone: Route Choice
Understand flow and its preferred
routes. Get an insight on traffic volume
to improve your location-based
decisions.
SELECTED LINKS
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O/D VARIANTS
Through a selected route you are able to
analyze the regions of interest and their
main destinations
C
D
E
G
F
H
B
I
A
J
Zone to Zone: Selected LinksZone to Zone: Selected Links
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🚀
🏁
💠
TRAVEL TIMES
AVERAGE SPEED
PROBE COUNTS
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NORTH TO CITY CENTER
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BRUSSELS
North to City Center
📍
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SOUTH TO CITY CENTER
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📍
BRUSSELS
South to City Center
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Billboard Advertisement Company
Value & Offer of each billboard location
More targeted advertisement
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TomTom Use CaseBillboard Advertisement Company
Value & Offer of each billboard location
Sell more targeted advertisement
API & WEB
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PRODUCT DELIVERY
DEVELOPER.TOMTOM.COM
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TOMTOM FOR DEVELOPERS
SUPPORTING SLIDES
O/D ANALYSIS DEMO
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