Unified Advertising Exchange Case Study | Dealer.com Dynamic Results In December, 2013 dealers nationwide who added Dynamic Vehicle Ads and to their existing paid search and display/retargeting strategy saw immediate increases in website traffic and leadflow. Compared to those who had previously only run paid search campaigns, dealers saw 47% more traffic to their site. The traffic increase resulted in 62% more Vehicle Details Page views, and 66% more leads. To learn more about digital advertising through the UAX, visit dealer.com/advertising Dynamic Campaigns, Dynamic Results Integrated Dynamic Vehicle Ad campaigns increase dealership leads nationwide A Common Challenge Across the dealer.com network, independent dealerships face a common question: What’s the most efficient, effective way to capitalize on today’s digital advertising opportunities? A nationwide study of dealerships running some form of digital advertising reveals that those who add Dynamic Vehicle Ad campaigns to their search, retargeting, and display strategy consistently enjoy the highest return on investment. 47 % More Visits 62 % More VDP Views 66 % More Leads

Dynamic Campaigns, Dynamic Results - Dealer.com USUniﬁ ed Advertising Exchange Case Study | Dealer.com Dynamic Results In December, 2013 dealers nationwide who added Dynamic Vehicle

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Page 1: Dynamic Campaigns, Dynamic Results - Dealer.com USUniﬁ ed Advertising Exchange Case Study | Dealer.com Dynamic Results In December, 2013 dealers nationwide who added Dynamic Vehicle

Unifi ed Advertising Exchange Case Study | Dealer.com

Dynamic ResultsIn December, 2013 dealers nationwide who added Dynamic Vehicle Ads and to their existing paid search and display/retargeting strategy saw immediate increases in website traffi c and leadfl ow.

Compared to those who had previously only run paid search campaigns, dealers saw 47% more traffi c to their site. The traffi c increase resulted in 62% more Vehicle Details Page views, and 66% more leads.

To learn more about digital advertising through the UAX, visit dealer.com/advertising

Dynamic Campaigns, Dynamic ResultsIntegrated Dynamic Vehicle Ad campaigns increase dealership leads nationwide

A Common ChallengeAcross the dealer.com network, independent dealerships face a common question: What’s the most effi cient, eff ective way to capitalize on today’s digital advertising opportunities? A nationwide study of dealerships running some form of digital advertising reveals that those who add Dynamic Vehicle Ad campaigns to their search, retargeting, and display strategy consistently enjoy the highest return on investment.

47%More Visits

62%More VDP Views

66%More Leads