DYING MATTERS COALITION PUBLIC OPINION ON ...comresglobal.com/wp-content/uploads/2016/05/NCPC_Public...DYING MATTERS COALITION – PUBLIC OPINION ON DEATH AND DYING METHODOLOGY NOTE

DYING MATTERS COALITION – PUBLIC OPINION ON

DEATH AND DYING

METHODOLOGY NOTE

ComRes interviewed 2,085 GB adults online between the 15th and 17th April 2016. Data were weighted to be representative of all

GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

All press releases or other publications must be checked with ComRes before use. ComRes requires 48 hours to check a press

release unless otherwise agreed.

To commission a voting intention poll or a public opinion survey please contact Katharine Peacock:

[email protected]

To register for Pollwatch, a monthly newsletter update on the polls, please email: [email protected]

IssuesImmigrationReligionMoneyPoliticsSexDying

208520852085208520852085Unweighted base

208520852085208520852085Weighted base

176616701629171510371336NET: Comfortable85%80%78%82%50%64%

936838684893331514Very comfortable (4)45%40%33%43%16%25%

830832946821706823Fairly comfortable (3)40%40%45%39%34%39%

151190283189553431Fairly (2)7%9%14%9%27%21%uncomfortable

55718747357193Very uncomfortable (1)3%3%4%2%17%9%

206261370236909623NET: Uncomfortable10%13%18%11%44%30%

324433345443Prefer not to say2%2%2%2%3%2%

81110531018582Don't know4%5%3%5%4%4%

3.343.263.113.312.522.85Mean

0.740.780.800.740.980.92Standard deviation0.020.020.020.020.020.02Standard error

Page 1

Death & Dying SurveyONLINE Fieldwork: 15th - 17th April 2016

Absolutes/col percentsTable 1Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?SummaryBase: All respondents

Prepared by ComRes

Employment SectorSocial GradeAgeGenderPri-vatePublicDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal

825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

5221823302863523693542092271932101437016351336NET: Comfortable58%64%65%63%63%66%76%70%61%56%58%59%66%63%64%

188731391091271371387896787350281233514Very comfortable (4)21%25%27%24%23%24%30%26%26%23%20%21%26%23%25%

33411019017722423121613113211513793421402823Fairly comfortable (3)37%38%37%39%40%41%46%44%35%34%38%38%39%40%39%

1896381106135108805687738450225206431Fairly (2)21%22%16%23%24%19%17%19%23%21%23%21%21%20%21%uncomfortable

115285450404919223146443010092193Very uncomfortable (1)13%10%11%11%7%9%4%7%8%14%12%13%9%9%9%

30391134156175158997811812012781325298623NET: Uncomfortable34%32%26%34%31%28%21%26%32%35%35%33%30%29%30%

247142131463151153123243Prefer not to say3%2%3%*2%3%1%1%4%3%1%1%1%3%2%

4563010212081011181916325182Don't know5%2%6%2%4%4%2%3%3%5%5%7%3%5%4%

2.722.832.892.782.832.873.042.932.842.722.712.732.862.832.85Mean

0.970.940.960.940.880.910.810.880.931.000.950.960.930.920.92Standard deviation0.040.060.050.050.040.040.040.050.050.060.060.070.030.030.02Standard error

Page 2


Absolutes/col percentsTable 2Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?DyingBase: All respondents

Prepared by ComRes

RegionYorkshire &

South WestSouth EastLondonEasternEast MidlandsWest MidlandsHumbersideNorth WestNorth EastNET: EnglandWalesScotlandTotal

18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

11019916511997113118151581130761311336NET: Comfortable60%68%60%59%63%60%67%63%67%63%72%72%64%

4673644138414958234332160514Very comfortable (4)25%25%23%20%25%22%28%24%26%24%20%33%25%

641261017958726992356965571823Fairly comfortable (3)35%43%37%39%38%38%39%39%40%39%52%39%39%

3755575335433653143831632431Fairly (2)20%19%21%26%23%23%21%22%16%21%15%18%21%uncomfortable

182833171020132610174109193Very uncomfortable (1)10%10%12%8%7%11%7%11%11%10%9%5%9%

5583897046634979245572641623NET: Uncomfortable30%28%32%35%30%33%28%33%28%31%24%22%30%

659361231361643Prefer not to say3%2%3%2%4%1%1%1%2%2%1%3%2%

125129611874754482Don't know7%2%4%5%4%6%5%3%4%4%4%2%4%

2.832.872.772.762.872.762.932.802.862.822.863.062.85Mean

0.960.910.970.890.900.940.900.950.960.930.860.860.92Standard deviation0.070.050.060.060.080.070.070.060.100.020.090.070.02Standard error

Page 3


Absolutes/col percentsTable 2Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?DyingBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

4251292782172612812591521861611641155275101037NET: Comfortable48%45%55%48%47%50%55%51%50%47%45%47%49%50%50%






287941822135111563173754Prefer not to say3%2%2%1%3%4%3%2%3%4%2%1%2%4%3%

39832122121141411142210463985Don't know4%3%6%3%4%4%3%5%3%4%6%4%4%4%4%

2.492.422.632.462.442.542.602.562.502.512.452.452.492.552.52Mean


Page 4


Absolutes/col percentsTable 3Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?SexBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

931271409775969612045889461011037NET: Comfortable50%43%51%48%49%51%54%50%51%49%43%56%50%






7714555131474354Prefer not to say4%2%5%3%3%3%*1%1%3%3%1%3%

8101513198103773685Don't know5%3%5%7%1%5%4%4%3%4%3%3%4%

2.562.392.602.462.532.522.572.532.522.512.442.622.52Mean


Page 5


Absolutes/col percentsTable 3Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?SexBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

7142254063654614834172682862692861878638511715NET: Comfortable80%79%80%80%82%86%89%89%77%78%79%77%81%84%82%




2731591013411510107212747Very uncomfortable (1)3%1%3%2%2%2%1%*4%3%3%3%2%3%2%


19610111112*11125392534Prefer not to say2%2%2%*2%2%1%*3%4%2%1%1%2%2%

4412372523161413141723205744101Don't know5%4%7%6%4%3%3%4%4%5%6%8%5%4%5%

3.253.243.333.283.273.363.443.473.213.273.233.193.263.373.31Mean


Page 6


Absolutes/col percentsTable 4Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?PoliticsBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

143231226166122155151210721476811581715NET: Comfortable78%79%82%82%79%83%85%88%83%82%76%87%82%






68635112132-234Prefer not to say3%3%2%2%3%1%*1%1%2%-1%2%

17518731512748867101Don't know9%2%6%3%2%8%7%3%4%5%6%4%5%

3.343.173.383.263.233.343.393.393.293.313.193.423.31Mean


Page 7


Absolutes/col percentsTable 4Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?PoliticsBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

6622243943664244453982502752422761898357951629NET: Comfortable74%78%78%81%76%79%85%83%74%71%76%78%78%78%78%






2176213133191433112233Prefer not to say2%2%1%*2%2%1%*3%4%1%1%1%2%2%

25419129138399139292453Don't know3%2%4%3%2%2%2%1%3%3%4%4%3%2%3%

3.053.053.093.163.083.133.273.182.973.013.083.133.093.133.11Mean


Page 8


Absolutes/col percentsTable 5Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?MoneyBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

136225202153117159147190651394861491629NET: Comfortable74%77%74%76%76%85%83%79%74%78%81%82%78%






57735112131-233Prefer not to say3%2%3%2%3%**1%1%2%-1%2%

729534584465253Don't know4%1%3%3%2%2%3%3%5%3%4%1%3%

3.063.033.103.093.123.203.203.103.093.113.063.223.11Mean


Page 9


Absolutes/col percentsTable 5Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?MoneyBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

7062233993594564573882492812652872008737971670NET: Comfortable79%78%78%79%81%81%83%83%76%77%79%83%82%79%80%






225113141774101373182644Prefer not to say2%2%2%1%2%3%1%1%3%4%2%1%2%3%2%

5119412120291719171430135258110Don't know6%7%8%5%4%5%4%6%4%4%8%6%5%6%5%

3.223.213.323.233.203.303.303.333.163.243.263.293.273.263.26Mean


Page 10


Absolutes/col percentsTable 6Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?ReligionBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

147213223160121153156200721446771471670NET: Comfortable80%73%81%79%79%82%88%83%82%80%73%81%80%






6108451*21382444Prefer not to say4%4%3%2%3%1%*1%1%2%2%2%2%

15201012313101149965110Don't know8%7%4%6%2%7%6%5%5%6%6%3%5%

3.333.163.293.253.213.323.343.313.243.273.133.263.26Mean


Page 11


Absolutes/col percentsTable 6Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?ReligionBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

7342324313904564894292783032722911938988681766NET: Comfortable82%81%85%86%81%87%92%92%82%79%81%80%84%85%85%






1959-12113111104392332Prefer not to say2%2%2%-2%2%1%*3%3%1%1%1%2%2%

43112016261910413152217493281Don't know5%4%4%4%5%3%2%1%4%4%6%7%5%3%4%

3.303.203.383.323.273.403.503.423.273.273.273.253.313.383.34Mean


Page 12


Absolutes/col percentsTable 7Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?ImmigrationBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

150239228174123163156206741514911611766NET: Comfortable82%82%83%86%80%87%88%86%85%84%86%89%85%




31375102165532-55Very uncomfortable (1)2%4%3%2%7%1%1%3%6%3%2%-3%


548461-2131-232Prefer not to say3%1%3%2%4%*-1%1%2%-1%2%

149109112782725481Don't know8%3%4%4%1%6%4%3%3%4%4%2%4%

3.373.203.393.333.303.413.463.353.283.343.253.413.34Mean


Page 13


Absolutes/col percentsTable 7Q.1 How comfortable or uncomfortable do you personally feel discussing the following issues with family and friends?ImmigrationBase: All respondents

Prepared by ComRes

StatementsIf people inBritain felt

On the whole, IEnd of lifemorethink thatcare for oldercomfortable

people who arepeople anddiscussingdying inpeople who aredying, death

Britain are notdying should beIf someoneandPeople inI would feeltreated withas much of aclose to mebereavement, itI feelBritain arecomfortabledignity andpriority forwere to die, Iwould be easieruncomfortableuncomfortable

discussing myrespect bythe NHS as carewouldn't knowto have our enddiscussingdiscussingend of lifehealth and carefor newbornwhere to turnof life wishesdying, deathdying, death

care with my GPprofessionalsbabiesfor supportmetand bereavementand bereavement

2085208520852085208520852085Unweighted base

2085208520852085208520852085Weighted base

13931036170874616266921521NET: Agree67%50%82%36%78%33%73%

600336951191632179477Strongly agree (4)29%16%46%9%30%9%23%

7937007575559935141045Tend to agree (3)38%34%36%27%48%25%50%

256515132692131637241Tend to disagree (2)12%25%6%33%6%31%12%

128141424163759049Strongly disagree (1)6%7%2%20%2%28%2%

38465617411081681226290NET: Disagree18%31%8%53%8%59%14%

49584350504851Prefer not to say2%3%2%2%2%2%2%

259335160181240118223Don't know12%16%8%9%12%6%11%

3.052.733.392.283.242.153.08Mean

0.880.870.720.930.670.960.71Standard deviation0.020.020.020.020.020.020.02Standard error

Page 14


Absolutes/col percentsTable 8Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?SummaryBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

6042173803273914243932452692382301467847371521NET: Agree68%76%75%72%70%76%84%82%72%70%64%60%73%73%73%

214511201341061161147699847033262215477Strongly agree (4)24%18%24%30%19%21%24%25%27%24%20%14%24%21%23%

3911652591922853082791691701551591125225221045Tend to agree (3)44%58%51%42%51%55%60%56%46%45%44%46%49%51%50%

1093853537460353146414442119122241Tend to disagree (2)12%13%10%12%13%11%8%10%12%12%12%17%11%12%12%

343918517851110106242549Strongly disagree (1)4%1%2%4%1%3%2%2%3%3%3%2%2%3%2%

1434162717878433657515448143147290NET: Disagree16%14%12%16%14%14%9%12%15%15%15%20%13%14%14%

2981082211341114119163451Prefer not to say3%3%2%2%4%2%1%1%3%4%3%4%2%3%2%

119205749694828153539674012697223Don't know13%7%11%11%12%9%6%5%9%11%19%16%12%10%11%

3.053.023.113.113.053.043.143.123.103.083.022.893.103.053.08Mean


Page 15


Absolutes/col percentsTable 9Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?People in Britain are uncomfortable discussing dying, death and bereavementBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

135233188156114118122178611306791361521NET: Agree73%80%69%77%74%63%69%74%70%73%75%75%73%

4767614634363166194072941477Strongly agree (4)25%23%22%23%22%19%17%28%22%23%27%23%23%

881661271118182911114289951951045Tend to agree (3)48%57%46%55%52%44%51%47%48%50%48%52%50%

2028301719372220122051125241Tend to disagree (2)11%10%11%9%12%20%12%8%14%11%10%14%12%

72936365-421649Strongly disagree (1)4%1%3%1%4%2%3%2%-2%1%3%2%

2730392025402825122471231290NET: Disagree14%10%14%10%16%21%16%11%14%14%11%17%14%

7513541361461551Prefer not to say4%2%5%3%2%1%2%2%2%3%1%3%2%

152334201127253112199149223Don't know8%8%13%10%7%15%14%13%14%11%13%5%11%

3.083.133.053.133.012.962.983.183.103.083.173.033.08Mean


Page 16


Absolutes/col percentsTable 9Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?People in Britain are uncomfortable discussing dying, death and bereavementBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

3181001841611781681259112313714670341352692NET: Agree36%35%36%35%32%30%27%30%33%40%40%29%32%35%33%

9522564841343220293645169485179Strongly agree (4)11%8%11%11%7%6%7%7%8%11%12%7%9%8%9%

2237812811413713493719410110155247267514Tend to agree (3)25%27%25%25%25%24%20%23%25%30%28%23%23%26%25%

25883134126186191168102107919474308329637Tend to disagree (2)29%29%26%28%33%34%36%34%29%27%26%31%29%32%31%


4871612872563253583291982221721741306425851226NET: Disagree54%56%56%56%58%64%70%66%60%50%48%54%60%58%59%

268125201154111279153348Prefer not to say3%3%2%1%4%2%1%1%3%3%2%4%1%3%2%

63172631372388152134327246118Don't know7%6%5%7%7%4%2%3%4%6%10%13%7%5%6%

2.232.172.192.192.162.071.992.052.112.302.352.152.102.192.15Mean


Page 17


Absolutes/col percentsTable 10Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?I feel uncomfortable discussing dying, death and bereavementBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

64103956858595687256162452692NET: Agree35%35%35%34%38%31%32%36%29%34%23%29%33%

2325221811211821916648179Strongly agree (4)12%9%8%9%7%11%10%9%10%9%4%5%9%

4278735047383966174492144514Tend to agree (3)23%27%27%25%31%20%22%28%19%25%19%24%25%

4790856944753769285433361637Tend to disagree (2)26%31%31%34%28%40%21%29%32%30%31%33%31%

4881665144446367234864162590Strongly disagree (1)26%28%24%25%28%23%36%28%27%27%39%34%28%

9517115011987119100137511029751221226NET: Disagree52%58%55%59%57%63%57%57%58%57%71%68%59%

659661261422548Prefer not to say4%2%3%3%4%*1%2%1%2%1%3%2%

17132193919101011151118Don't know9%4%7%5%2%5%10%4%12%6%5%1%6%

2.242.172.212.192.182.202.072.182.142.181.871.992.15Mean


Page 18


Absolutes/col percentsTable 10Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?I feel uncomfortable discussing dying, death and bereavementBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

6472364083724094364102613022512471558567701626NET: Agree72%83%80%82%73%78%88%87%81%73%68%64%80%76%78%

2407317416614215017997133938150372260632Strongly agree (4)27%26%34%37%25%27%38%32%36%27%23%21%35%26%30%

407163234206267287231164169158166105484510993Tend to agree (3)46%57%46%45%48%51%49%55%46%46%46%43%45%50%48%

6817282340401512113133296269131Tend to disagree (2)8%6%6%5%7%7%3%4%3%9%9%12%6%7%6%

21377111244-10137182037Strongly disagree (1)2%1%1%2%2%2%1%1%-3%3%3%2%2%2%

8820353051531917114145368089168NET: Disagree10%7%7%7%9%9%4%6%3%12%12%15%7%9%8%

276105241263111389143750Prefer not to say3%2%2%1%4%2%1%1%3%4%2%4%1%4%2%

1312356477760332047376142120120240Don't know15%8%11%10%14%11%7%7%13%11%17%18%11%12%12%

3.183.203.303.323.173.173.363.273.393.143.083.043.293.183.24Mean


Page 19


Absolutes/col percentsTable 11Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?If people in Britain felt more comfortable discussing dying, death and bereavement, it would be easier to have our end of life wishes metBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

147225194161129142137193621389851521626NET: Agree80%77%70%80%84%75%77%81%70%77%80%84%78%

5767816256446684225403656632Strongly agree (4)31%23%29%31%37%24%37%35%25%30%34%31%30%

9015811399739771109398494996993Tend to agree (3)49%54%41%49%47%52%40%45%45%47%46%53%48%

1024231071851051111010131Tend to disagree (2)5%8%8%5%5%10%3%4%6%6%9%6%6%

345333662352137Strongly disagree (1)2%1%2%1%2%2%4%2%3%2%2%*2%

132827121022111671461211168NET: Disagree7%9%10%6%7%12%6%7%8%8%11%6%8%

6511561352441550Prefer not to say3%2%4%3%4%*2%2%2%2%1%3%2%

18334323924262517218814240Don't know10%11%16%12%6%13%15%11%19%12%8%8%12%

3.263.143.223.273.313.123.323.303.183.233.233.273.24Mean


Page 20


Absolutes/col percentsTable 11Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?If people in Britain felt more comfortable discussing dying, death and bereavement, it would be easier to have our end of life wishes metBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

3641042211661971639982136154175100381365746NET: Agree41%36%43%36%35%29%21%27%37%45%48%41%36%36%36%

105286548423518203843442810388191Strongly agree (4)12%10%13%11%8%6%4%7%10%13%12%12%10%9%9%

2597615511815412781639811113172278277555Tend to agree (3)29%27%31%26%27%23%17%21%26%32%36%30%26%27%27%

2631101321462012131831201271009170343349692Tend to disagree (2)29%39%26%32%36%38%39%40%34%29%25%29%32%34%33%


401154226240292351346199191141133985795291108NET: Disagree45%54%44%53%52%63%74%66%52%41%37%41%54%52%53%

27710101911341114711143650Prefer not to say3%2%2%2%3%2%1%1%3%4%2%5%1%4%2%

10221523953362016333347339586181Don't know11%7%10%9%10%6%4%5%9%10%13%14%9%8%9%

2.432.342.432.302.302.121.902.082.342.532.582.512.262.312.28Mean


Page 21


Absolutes/col percentsTable 12Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?If someone close to me were to die, I wouldn't know where to turn for supportBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

741071126252615783286363377746NET: Agree40%37%41%31%34%33%32%35%32%35%31%43%36%

2027381381717217167915191Strongly agree (4)11%9%14%7%5%9%10%9%8%9%8%8%9%

5479744945444062214682462555Tend to agree (3)29%27%27%24%29%24%22%26%24%26%23%34%27%

68106867440635176295924456692Tend to disagree (2)37%36%31%36%26%33%29%32%34%33%41%31%33%


9016012411282106941344995064941108NET: Disagree49%55%45%55%53%57%53%56%56%53%61%52%53%

867572261451450Prefer not to say4%2%3%3%5%1%1%2%2%2%1%2%2%

1119322213182517916786181Don't know6%7%12%11%9%10%14%7%10%9%7%4%9%

2.432.302.472.212.142.212.202.212.192.282.222.322.28Mean


Page 22


Absolutes/col percentsTable 12Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?If someone close to me were to die, I wouldn't know where to turn for supportBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

6732404343774504474412703242642561539237851708NET: Agree75%84%85%83%80%80%94%90%87%77%71%63%86%77%82%

35410626422622523628015319413912362558393951Strongly agree (4)40%37%52%50%40%42%60%51%52%41%34%25%52%39%46%

31913417015122521116211713012513391365392757Tend to agree (3)36%47%33%33%40%38%35%39%35%36%37%38%34%39%36%

7220193134481413133028345676132Tend to disagree (2)8%7%4%7%6%9%3%4%4%9%8%14%5%8%6%

304710111333111195103142Strongly disagree (1)3%1%1%2%2%2%1%1%*3%5%2%1%3%2%

102242741456116151441473966108174NET: Disagree11%9%5%9%8%11%3%5%4%12%13%16%6%11%8%

24694181132111359113243Prefer not to say3%2%2%1%3%2%1%1%3%4%1%4%1%3%2%

951539334742713222453417091160Don't know11%5%8%7%8%7%2%4%6%7%15%17%7%9%8%

3.293.293.503.423.343.323.573.473.533.283.193.093.493.283.39Mean


Page 23


Absolutes/col percentsTable 13Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?End of life care for older people and people who are dying should be as much of a priority for the NHS as care for newborn babiesBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

146250210165124150144207711466901531708NET: Agree80%86%76%82%80%80%81%87%81%82%84%84%82%

8411810987808984123458175579951Strongly agree (4)46%40%40%43%52%47%47%51%51%45%52%44%46%

621321017844616085266493574757Tend to agree (3)34%45%37%39%29%33%34%35%29%36%33%41%36%

11152461715668108816132Tend to disagree (2)6%5%9%3%11%8%3%3%9%6%8%9%6%


14223082318111391461018174NET: Disagree7%8%11%4%15%9%6%5%10%8%9%10%8%

769541241381443Prefer not to say4%2%3%2%2%*1%2%1%2%1%2%2%

171426254192016714767160Don't know9%5%9%12%3%10%11%6%8%8%6%4%8%

3.423.333.303.453.353.413.433.473.443.393.443.353.39Mean


Page 24


Absolutes/col percentsTable 13Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?End of life care for older people and people who are dying should be as much of a priority for the NHS as care for newborn babiesBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

426117282239250265290158187156154905654711036NET: Agree48%41%55%53%45%47%62%53%50%46%43%37%53%46%50%

1273697797882994859545818201135336Strongly agree (4)14%13%19%17%14%15%21%16%16%16%16%8%19%13%16%

299811851601721831911101281029672363337700Tend to agree (3)33%28%36%35%31%33%41%37%34%30%27%30%34%33%34%

2139510510714116210183105778861228287515Tend to disagree (2)24%33%21%24%25%29%22%28%28%22%24%25%21%28%25%


26412813313718020612110712210911483299357656NET: Disagree29%45%26%30%32%37%26%36%33%32%32%34%28%35%31%

286178239741315712174158Prefer not to say3%2%3%2%4%2%2%1%3%4%2%5%2%4%3%

17635767110880483250628656189146335Don't know20%12%15%16%19%14%10%11%13%18%24%23%18%14%16%

2.732.492.852.762.672.642.902.682.742.682.692.502.812.652.73Mean


Page 25


Absolutes/col percentsTable 14Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?On the whole, I think that people who are dying in Britain are not treated with dignity and respect by health and care professionalsBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

781581321097788851243488463881036NET: Agree43%54%48%54%50%47%48%52%39%49%59%49%50%

2444463223352844102851635336Strongly agree (4)13%15%17%16%15%19%16%18%11%16%15%19%16%

54114867754535779256004753700Tend to agree (3)29%39%31%38%35%28%32%33%28%33%44%29%34%

4967664946434650294442051515Tend to disagree (2)27%23%24%24%30%23%26%21%33%25%19%28%25%


6283805653546469365572772656NET: Disagree34%28%29%28%34%29%36%29%41%31%25%40%31%

8911693242531458Prefer not to say4%3%4%3%6%2%1%2%2%3%1%2%3%

3643523115422743153041517335Don't know19%15%19%16%10%22%15%18%17%17%14%9%16%

2.642.772.772.822.712.782.642.772.522.732.802.632.73Mean


Page 26


Absolutes/col percentsTable 14Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?On the whole, I think that people who are dying in Britain are not treated with dignity and respect by health and care professionalsBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

5591903412883773873662222762121921247006931393NET: Agree63%67%67%63%67%69%78%74%74%62%53%51%65%68%67%

20879160126142172186101118906143318282600Strongly agree (4)23%28%31%28%25%31%40%34%32%26%17%18%30%28%29%

35211118116223521518012115912213181382411793Tend to agree (3)39%39%36%36%42%38%38%40%43%36%36%33%36%40%38%

1223554626376463329476339134122256Tend to disagree (2)14%12%11%14%11%14%10%11%8%14%18%16%13%12%12%


18549899887110644648729558209175384NET: Disagree21%17%18%22%16%20%14%15%13%21%26%24%20%17%18%

257126201151111599133549Prefer not to say3%2%2%1%4%2%1%*3%4%2%4%1%3%2%

1254066637753323236436551146112259Don't know14%14%13%14%14%9%7%11%10%13%18%21%14%11%12%

2.953.073.082.983.073.063.243.163.152.972.772.813.043.063.05Mean


Page 27


Absolutes/col percentsTable 15Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?I would feel comfortable discussing my end of life care with my GPBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

122192159139111120122157601184801291393NET: Agree67%66%58%69%72%64%69%66%69%66%75%71%67%

5168625944595871305033265600Strongly agree (4)28%23%22%29%29%31%33%30%34%28%30%36%29%

71123988067616486306814864793Tend to agree (3)39%42%35%40%44%33%36%36%35%38%45%35%38%

1638461717272330112241121256Tend to disagree (2)9%13%17%8%11%14%13%12%12%12%11%12%12%


3756673122413045153441426384NET: Disagree20%19%24%15%14%22%17%19%17%19%14%14%18%

689652241431549Prefer not to say3%3%3%3%3%1%1%2%1%2%1%3%2%

1835402516242334122271121259Don't know10%12%15%13%10%13%13%14%14%13%10%11%12%

2.962.972.883.093.133.023.143.053.153.033.153.223.05Mean


Page 28


Absolutes/col percentsTable 15Q.2 Much of this section regards end of life plans. End of life plans include: funeral arrangements, decisions about where youwould prefer to die, organ donation, what treatment you would or would not like to receive (advance care plan), making a will,granting lasting power of attorney (making decisions on your behalf when you are too ill to do so). Thinking about dying, death andbereavement, to what extent, if at all, do you agree or disagree with each of the following statements?I would feel comfortable discussing my end of life care with my GPBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

5351943132983994154242262461971991347866391425NET: Any60%68%62%65%71%74%91%75%66%57%55%55%73%63%68%

2198312114520625434515713067243365361726Written a will24%29%24%32%37%45%74%52%35%20%7%1%34%36%35%

2661041411242132161811081329011072408286694Registered to become an30%36%28%27%38%38%39%36%35%26%31%30%38%28%33%organ donor or have an

organ donor card

20082150142140194223115109786141356270626Talked to someone about22%29%30%31%25%35%48%38%29%23%17%17%33%27%30%my funeral wishes

1876711412112815615887100656643308211519Talked to someone about21%23%22%27%23%28%34%29%27%19%18%18%29%21%25%my own end of life

wishes

209741101081511451228396698261309204513Asked a family member23%26%22%24%27%26%26%28%26%20%23%25%29%20%25%about their own end of

life wishes

351933204048702222121058754141Written down any of my4%7%6%4%7%8%15%7%6%4%3%2%8%5%7%wishes or preferences

about my future care,should I become unableto make decisionsmyself

84518852347-91322Initiated a1%1%1%*1%2%1%1%1%1%2%-1%1%1%conversation with my GP

about my end of lifewishes

33985188149147135427011713515699266352618None of these38%30%37%33%26%24%9%23%31%39%43%41%25%35%30%

20788151125911610182542Prefer not to say2%2%2%2%3%2%*2%2%3%2%4%2%2%2%

Page 29


Absolutes/col percentsTable 16Q.3 Which, if any, of the following have you yourself done?Base: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

126202176139108124129155531213761361425NET: Any69%69%64%69%70%66%73%65%61%67%71%75%68%

55118749451616580246213570726Written a will30%40%27%47%33%32%36%33%27%35%33%39%35%

6796666853537175265764078694Registered to become an37%33%24%34%34%28%40%31%30%32%38%43%33%organ donor or have an

organ donor card

5680666957496364265303166626Talked to someone about30%27%24%34%37%26%35%27%29%29%29%36%30%my funeral wishes

4569654836455159204382853519Talked to someone about25%24%24%24%23%24%29%25%23%24%26%29%25%my own end of life

wishes

4975634636405860164422447513Asked a family member27%26%23%23%24%21%33%25%18%25%23%26%25%about their own end of

life wishes

723141511915176118419141Written down any of my4%8%5%7%7%5%9%7%7%7%4%11%7%wishes or preferences

about my future care,should I become unableto make decisionsmyself

12311332-162422Initiated a1%1%1%1%1%1%2%1%-1%2%2%1%conversation with my GP

about my end of lifewishes

5184915841614784325482941618None of these28%29%33%29%27%33%26%35%37%30%27%22%30%

768552212362442Prefer not to say4%2%3%2%3%1%1%*3%2%1%2%2%

Page 30


Absolutes/col percentsTable 16Q.3 Which, if any, of the following have you yourself done?Base: All respondents

Prepared by ComRes

Anyone at allYour parentsYour partner

208520852085Unweighted base

208520852085Weighted base

1285839941NET: Any62%40%45%

888449606Their funeral wishes43%22%29%

563270379Where would they like27%13%18%to die (e.g. at home,

in a hospice, inhospital, in a carehome)

992578636Whether they have made48%28%31%a will

603300399The type of care and29%14%19%support they would want

at the end of theirlives

649323411Their end of life31%15%20%financial preparations

609979872Not applicable29%47%42%

249267272Prefer not to say12%13%13%

Page 31


Absolutes/col percentsTable 17Q.4 Have you ever discussed any of the following with...?SummaryBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

36614219122023629427318117713712646481460941NET: Any41%49%38%48%42%52%59%60%48%40%35%19%45%45%45%

22587113133174216219143118864822317319636Whether they have made25%30%22%29%31%39%47%48%32%25%13%9%30%31%31%a will

20580134147140185205123115736228312294606Their funeral wishes23%28%26%32%25%33%44%41%31%21%17%12%29%29%29%

1455176961071311548568394718193217411Their end of life16%18%15%21%19%23%33%28%18%11%13%8%18%21%20%financial preparations

133627996971271307571514923201198399The type of care and15%22%16%21%17%23%28%25%19%15%14%9%19%20%19%support they would want


126549185951091316868354828176203379Where would they like14%19%18%19%17%19%28%23%18%10%13%12%16%20%18%to die (e.g. at home,


40710625615225920414289147156193144441430872Not applicable46%37%50%34%46%36%30%30%40%46%54%59%41%42%42%

1213961826663523048494252147125272Prefer not to say14%14%12%18%12%11%11%10%13%14%12%22%14%12%13%

Page 32


Absolutes/col percentsTable 18Q.4 Have you ever discussed any of the following with...?Your partnerBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

7612810692809288108368074986941NET: Any41%44%39%45%52%49%50%45%42%45%46%47%45%

4795706949606071215423262636Whether they have made26%32%26%34%32%32%34%30%24%30%30%34%31%a will

4990516045616371305212758606Their funeral wishes27%31%19%30%29%33%36%30%35%29%25%32%29%

2360324538404055173501744411Their end of life12%21%12%22%25%21%23%23%20%19%16%24%20%financial preparations

2653383528394554173352143399The type of care and14%18%14%17%18%21%26%23%20%19%20%24%19%support they would want


3052423631353546193271240379Where would they like16%18%15%18%20%19%20%19%22%18%11%22%18%to die (e.g. at home,


881181198459746994367404586872Not applicable48%40%43%42%39%40%39%39%41%41%42%48%42%

204550261521203715250139272Prefer not to say11%15%18%13%10%11%11%16%18%14%12%5%13%

Page 33


Absolutes/col percentsTable 18Q.4 Have you ever discussed any of the following with...?Your partnerBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

41615617019724222970118176175189110482357839NET: Any46%55%33%43%43%41%15%39%47%51%52%46%45%35%40%








3469126919025026936315113511813281458521979Not applicable39%32%53%42%45%48%78%50%36%34%36%33%43%51%47%

1323869686862353160494051130137267Prefer not to say15%13%14%15%12%11%8%10%16%14%11%21%12%14%13%

Page 34


Absolutes/col percentsTable 19Q.4 Have you ever discussed any of the following with...?Your parentsBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

771041357274657489287183585839NET: Any42%36%49%36%48%35%42%37%32%40%33%47%40%








851441051007010283110428405683979Not applicable46%49%38%49%45%54%47%46%48%47%53%46%47%

2244353010202041182391513267Prefer not to say12%15%13%15%7%11%11%17%20%13%14%7%13%

Page 35


Absolutes/col percentsTable 19Q.4 Have you ever discussed any of the following with...?Your parentsBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

5341932702893453822952122412172011196786071285NET: Any60%68%53%64%61%68%63%71%65%64%56%49%63%60%62%








2696419711216813214668959212781299310609Not applicable30%23%39%25%30%24%31%23%25%27%35%33%28%31%29%

1223457706260452847413651126123249Prefer not to say14%12%11%15%11%11%10%9%13%12%10%21%12%12%12%

Page 36


Absolutes/col percentsTable 20Q.4 Have you ever discussed any of the following with...?Anyone at allBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

110175169124112111117142481107601181285NET: Any60%60%61%61%73%59%66%59%55%62%57%65%62%








6085786034634567245153657609Not applicable33%29%28%30%22%34%25%28%28%29%34%31%29%

1740392610171835162191614249Prefer not to say9%14%14%13%7%9%10%15%18%12%15%8%12%

Page 37


Absolutes/col percentsTable 20Q.4 Have you ever discussed any of the following with...?Anyone at allBase: All respondents

Prepared by ComRes

FactorsBeing involved

in decisionsabout your

care, or if youare not able

Having yourto, for familyBeing cared forreligious/or those closeand able to dieBeing with your

spiritual needsto you to beRetaining yourin the place offamily andmetinvolveddignityyour choicefriendsBeing pain free

208520852085208520852085Unweighted base

208520852085208520852085Weighted base

99170278154408674Most important (1)5%8%13%7%20%32%

54251441290351398(2)3%12%21%14%17%19%

74371356388320275(3)4%18%17%19%15%13%

96450324397322195(4)5%22%16%19%15%9%

132435320432295170(5)6%21%15%21%14%8%

1329107651228972Least important (6)64%5%3%6%4%3%

301301301301301301I do not believe a good14%14%14%14%14%14%death is possible

5.293.593.093.583.012.44Mean

1.431.391.451.411.551.51Standard deviation0.030.030.030.030.040.04Standard error

Page 38


Absolutes/col percentsTable 21Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?SummaryBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

2781051491521761981591101371059471348327674Most important (1)31%37%29%33%31%35%34%37%37%31%26%29%33%32%32%

182439985110105896063657546202196398(2)20%15%19%19%20%19%19%20%17%19%21%19%19%19%19%

1114379567169613756444632155120275(3)12%15%16%12%13%12%13%12%15%13%13%13%14%12%13%

83292641626642274025362511085195(4)9%10%5%9%11%12%9%9%11%7%10%10%10%8%9%

7026503740442824273530258585170(5)8%9%10%8%7%8%6%8%7%10%8%11%8%8%8%

3411181521181371516156393372Least important (6)4%4%3%3%4%3%3%2%4%5%4%2%4%3%3%

1363089708161753634526538131170301I do not believe a good15%11%17%15%14%11%16%12%9%15%18%16%12%17%14%death is possible

2.452.462.482.412.472.412.312.312.412.552.592.542.472.412.44Mean


Page 39


Absolutes/col percentsTable 22Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Being pain freeBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

4895987046645584325933943674Most important (1)26%32%35%35%30%34%31%35%37%33%36%24%32%

2961453432403653143451637398(2)16%21%16%17%21%21%21%22%16%19%15%20%19%

2642242226292123182301233275(3)14%14%9%11%17%15%12%10%21%13%11%18%13%

2231291871917183165822195(4)12%11%10%9%5%10%9%8%4%9%8%12%9%

1818191912620276145816170(5)10%6%7%9%8%3%12%11%7%8%8%9%8%

411106106751605872Least important (6)2%4%4%3%7%3%4%2%1%3%4%4%3%

3734513320232129132601823301I do not believe a good20%12%18%16%13%12%12%12%14%14%17%13%14%death is possible

2.622.422.362.402.542.272.562.362.192.422.382.722.44Mean


Page 40


Absolutes/col percentsTable 22Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Being pain freeBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

1726510783118100704463748275232176408Most important (1)19%23%21%18%21%18%15%15%17%22%23%31%22%17%20%

1485089828792685473574851184166351(2)17%17%17%18%16%16%15%18%20%17%13%21%17%16%17%

1334874708789754462496625170150320(3)15%17%15%15%15%16%16%15%17%14%18%10%16%15%15%

1474883707693635968485133161161322(4)16%17%16%15%14%17%13%20%18%14%14%14%15%16%15%

11537505789100975447533113150145295(5)13%13%10%12%16%18%21%18%13%15%9%6%14%14%14%

43817232226209249197424789Least important (6)5%3%3%5%4%5%4%3%6%3%5%3%4%5%4%


3.022.872.843.012.993.163.283.203.112.912.862.422.933.093.01Mean


Page 41


Absolutes/col percentsTable 23Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Being with your family and friendsBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

3557414143353843143462141408Most important (1)19%20%15%20%28%19%21%18%16%19%20%23%20%

3053374319293834162992031351(2)17%18%13%21%12%15%22%14%18%17%19%17%17%

3147342515402853112841323320(3)17%16%12%12%10%22%16%22%12%16%13%12%15%

2144492231312246122771629322(4)11%15%18%11%20%16%13%19%14%15%15%16%15%

2246493417222627152571326295(5)12%16%18%17%11%12%15%11%17%14%12%14%14%

712154107487755989Least important (6)4%4%5%2%7%4%2%3%8%4%5%5%4%


2.903.013.322.872.932.982.823.033.253.012.952.963.01Mean


Page 42


Absolutes/col percentsTable 23Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Being with your family and friendsBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

7716383436463528311927156688154Most important (1)9%6%7%8%6%8%8%9%8%6%7%6%6%9%7%

1273876598075734161385720161129290(2)14%13%15%13%14%13%16%14%17%11%16%8%15%13%14%

172488694102106825081735845194194388(3)19%17%17%21%18%19%18%16%22%21%16%19%18%19%19%

1516810782100108907061735647197200397(4)17%24%21%18%18%19%19%23%17%21%16%19%18%20%19%

178618794131120926288657056245187432(5)20%21%17%21%23%21%20%21%24%19%19%23%23%18%21%

5325272131442113162228227548122Least important (6)6%9%5%5%5%8%5%4%4%6%8%9%7%5%6%


3.513.763.503.533.633.623.493.513.483.663.583.863.663.493.58Mean


Page 43


Absolutes/col percentsTable 24Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Being cared for and able to die in the place of your choiceBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

1024221611161221914248154Most important (1)6%8%8%8%7%8%7%9%11%8%4%5%7%

263634252630282914248933290(2)14%12%12%13%17%16%16%12%16%14%8%18%14%

2855543235283143173232243388(3)15%19%20%16%23%15%18%18%19%18%21%23%19%

4251344127393648193382534397(4)23%18%12%20%18%21%20%20%22%19%24%19%19%

3274544427393459123752434432(5)18%25%20%22%17%21%19%25%14%21%22%19%21%

81826118111511311238122Least important (6)4%6%10%5%5%6%8%5%4%6%3%4%6%


3.573.653.643.613.433.553.623.613.283.583.733.473.58Mean


Page 44


Absolutes/col percentsTable 24Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Being cared for and able to die in the place of your choiceBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

1113570578072774262383722138140278Most important (1)12%12%14%12%14%13%16%14%17%11%10%9%13%14%13%

1628598871281271006786746054229212441(2)18%30%19%19%23%23%21%22%23%22%17%22%21%21%21%

158498467102103795765544952201155356(3)18%17%16%15%18%18%17%19%17%16%14%21%19%15%17%

1434176748985664271556030176148324(4)16%14%15%16%16%15%14%14%19%16%17%12%16%15%16%

1523880826693594844517741165155320(5)17%13%16%18%12%17%13%16%12%15%21%17%15%15%15%

317121715211281018125303565Least important (6)4%3%2%4%3%4%3%3%3%5%3%2%3%3%3%


3.212.953.083.232.953.122.913.052.933.213.393.153.103.083.09Mean


Page 45


Absolutes/col percentsTable 25Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Retaining your dignityBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

243924222236282915240930278Most important (1)13%13%9%11%14%19%16%12%17%13%8%16%13%

2669694232333157143733037441(2)14%24%25%21%21%18%17%24%16%21%29%20%21%

2754473824352948143171425356(3)15%18%17%19%15%19%17%20%16%18%13%14%17%

2142453529204036172831625324(4)11%15%16%17%19%11%22%15%19%16%15%14%16%

3747312928342536112771032320(5)20%16%11%14%18%18%14%15%13%15%10%18%15%

10794-7354488965Least important (6)5%2%3%2%-4%2%2%4%3%8%5%3%


3.343.043.073.113.063.023.073.043.073.083.153.133.09Mean


Page 46


Absolutes/col percentsTable 25Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Retaining your dignityBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

82193134495634283032341210070170Most important (1)9%7%6%8%9%10%7%9%8%9%9%5%9%7%8%

1073452555986563948433827133118251(2)12%12%10%12%10%15%12%13%13%13%10%11%12%12%12%

154578578102106826564576438181190371(3)17%20%17%17%18%19%17%22%17%17%18%16%17%19%18%

189571011071231201135579707459253197450(4)21%20%20%23%22%21%24%18%21%20%21%24%24%19%22%

19170115931211058263102687050221214435(5)21%24%23%20%22%19%18%21%28%20%19%21%21%21%21%

3620351826282614142016185057107Least important (6)4%7%7%4%5%5%5%5%4%6%4%8%5%6%5%


3.543.723.773.583.603.433.583.483.653.543.533.803.543.643.59Mean


Page 47


Absolutes/col percentsTable 26Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Being involved in decisions about your care, or if you are not able to, for family or those close to you to be involvedBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

22192214910132241351026170Most important (1)12%7%8%7%6%5%8%9%4%7%9%14%8%

2934322117282234112271015251(2)16%12%12%10%11%15%12%14%13%13%9%8%12%

3354464631263836123221929371(3)18%19%17%23%20%14%22%15%14%18%18%16%18%

3379554235423953183951738450(4)18%27%20%21%23%22%22%22%20%22%16%21%22%

2660514036483650253712341435(5)14%21%18%20%23%26%20%21%29%21%22%23%21%

412207610816588910107Least important (6)2%4%7%4%4%5%4%7%6%5%9%5%5%


3.173.623.623.573.683.733.553.583.873.593.703.533.59Mean


Page 48


Absolutes/col percentsTable 26Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Being involved in decisions about your care, or if you are not able to, for family or those close to you to be involvedBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

381725252128171215222310544599Most important (1)4%6%5%5%4%5%4%4%4%6%6%4%5%4%5%

326717151574513187302354(2)4%2%1%4%3%3%1%1%1%4%5%3%3%2%3%

301212201627141210131313383674(3)3%4%2%4%3%5%3%4%3%4%4%5%4%4%4%

451327113028191119191711425496(4)5%5%5%2%5%5%4%4%5%5%5%5%4%5%5%

5224382433383513291918187161132(5)6%8%7%5%6%7%7%4%8%5%5%8%7%6%6%

5611843122893643643012122592062061457036251329Least important (6)63%65%61%64%65%65%64%71%70%60%57%60%66%62%64%


5.275.255.345.235.365.255.425.455.425.135.065.235.305.295.29Mean


Page 49


Absolutes/col percentsTable 27Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Having your religious/ spiritual needs metBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

6241774491118261199Most important (1)3%8%6%3%2%2%5%5%1%5%5%6%5%

658484145453654(2)3%2%3%2%5%2%*2%6%3%2%3%3%

1719646983618574(3)1%2%7%3%2%3%5%3%3%3%7%3%4%

910141151321068061196(4)5%3%5%5%3%7%1%4%6%4%5%6%5%

1113224151515125113910132(5)6%5%8%2%10%8%9%5%6%6%9%5%6%

11319914413898123120165551156571161329Least important (6)62%68%52%68%64%65%68%69%63%64%54%64%64%


5.405.254.995.455.355.445.395.395.345.325.075.205.29Mean


Page 50


Absolutes/col percentsTable 27Q.5 Thinking about death, dying and bereavement, please rank the following factors in order of how important they are toyou to ensure a ‘good death’ is possible?Having your religious/ spiritual needs metBase: All respondents

Prepared by ComRes

StatementsOver the pastOver the past

five years,five years,Over the pastBritish peoplepeople I knowfive years, Ioverall havehave becomehave become

I believe thatbecome moremoremoreeveryone in thecomfortablecomfortablecomfortable

UK currentlytalking abouttalking abouttalking abouthas equaltheir own deaththeir own deathmy own death or

access to goodor the death ofor the death ofdying, or thatquality end ofsomeone closesomeone closeof people close

life careto themto themto me


2085208520852085Weighted base

5127479041086NET: Agree25%36%43%52%

15890143261Strongly agree (4)8%4%7%13%

354657762825Tend to agree (3)17%31%37%40%

660461453378Tend to disagree (2)32%22%22%18%

493112111168Strongly disagree (1)24%5%5%8%

1153574563545NET: Disagree55%28%27%26%

62677889Prefer not to say3%3%4%4%

358698539364Don't know17%33%26%17%

2.112.552.642.72Mean

0.940.740.760.85Standard deviation0.020.020.020.02Standard error

Page 51


Absolutes/col percentsTable 28Q.6 To what extent do you agree or disagree with the following statements?SummaryBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

432139273243261309310179200151148985865011086NET: Agree48%49%54%54%46%55%66%60%54%44%41%40%55%49%52%

962471645473864246313521158104261Strongly agree (4)11%8%14%14%10%13%18%14%12%9%10%9%15%10%13%

33611520317920723622413715412011377428397825Tend to agree (3)38%40%40%39%37%42%48%46%41%35%31%32%40%39%40%

161677569122112666071727236180198378Tend to disagree (2)18%23%15%15%22%20%14%20%19%21%20%15%17%19%18%


2478012711015815094849610510759259286545NET: Disagree28%28%25%24%28%27%20%28%26%31%30%24%24%28%26%

41112919261614418191420375289Prefer not to say5%4%6%4%5%3%3%1%5%6%4%8%3%5%4%

17456798311686493457679265188176364Don't know19%20%15%18%21%15%10%11%15%20%26%27%18%17%17%

2.652.682.732.752.672.752.912.752.752.592.582.612.792.662.72Mean


Page 52


Absolutes/col percentsTable 29Q.6 To what extent do you agree or disagree with the following statements?Over the past five years, I have become more comfortable talking about my own death or dying, or that of people close to meBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

9613513310081909713546913631101086NET: Agree52%46%48%49%53%48%55%57%52%51%60%61%52%

2631332120242534132261323261Strongly agree (4)14%11%12%10%13%13%14%14%14%13%12%13%13%

7010410079616672102336875187825Tend to agree (3)38%36%36%39%39%35%41%42%38%38%48%48%40%

3267444633302344113301631378Tend to disagree (2)17%23%16%23%21%16%13%18%13%18%15%17%18%


4494756539453758234802144545NET: Disagree24%32%27%32%25%24%21%24%27%27%19%25%26%

12121610119261803789Prefer not to say7%4%6%5%7%5%1%2%1%4%3%4%4%

3150512823434141183251920364Don't know17%17%19%14%15%23%23%17%20%18%18%11%17%

2.782.612.652.622.802.732.802.802.672.712.852.772.72Mean


Page 53


Absolutes/col percentsTable 29Q.6 To what extent do you agree or disagree with the following statements?Over the past five years, I have become more comfortable talking about my own death or dying, or that of people close to meBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

36812422421021225823414216613514484508397904NET: Agree41%43%44%46%38%46%50%47%45%40%40%35%47%39%43%

6814404027353817232724138954143Strongly agree (4)8%5%8%9%5%6%8%6%6%8%7%5%8%5%7%

30011018417018522319612514310812070419343762Tend to agree (3)34%39%36%37%33%40%42%42%38%32%33%29%39%34%37%

2006590921331371036485817248218234453Tend to disagree (2)22%23%18%20%24%24%22%21%23%24%20%20%20%23%22%


2577513012215615512085106999559269295563NET: Disagree29%26%26%27%28%28%26%28%28%29%26%24%25%29%27%

36122417211711415161121294978Prefer not to say4%4%5%4%4%3%2%1%4%5%3%9%3%5%4%

2347613110517213110370859211178264275539Don't know26%26%26%23%31%23%22%23%23%27%31%32%25%27%26%

2.602.642.632.662.592.672.722.612.622.622.612.602.702.562.64Mean


Page 54


Absolutes/col percentsTable 30Q.6 To what extent do you agree or disagree with the following statements?Over the past five years, people I know have become more comfortable talking about their own death or the death of someone close to themBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

76116110846967901123876338104904NET: Agree41%40%40%41%45%36%51%47%43%42%36%57%43%

14181510151111248126611143Strongly agree (4)8%6%6%5%10%6%6%10%9%7%5%6%7%

6298957454577989306373293762Tend to agree (3)34%34%34%37%35%30%45%37%34%35%30%51%37%

4358675131482349183893133453Tend to disagree (2)24%20%24%25%20%26%13%21%21%22%29%18%22%


5279826239582964264903439563NET: Disagree28%27%30%31%25%31%16%27%30%27%32%22%27%

1112148910221701678Prefer not to say6%4%5%4%6%5%1%1%1%4%1%4%4%

4584684837525661234743332539Don't know24%29%25%24%24%28%32%25%26%26%31%18%26%

2.642.582.572.572.712.552.812.692.592.632.572.762.64Mean


Page 55


Absolutes/col percentsTable 30Q.6 To what extent do you agree or disagree with the following statements?Over the past five years, people I know have become more comfortable talking about their own death or the death of someone close to themBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

28810617618318020820811713710611266408338747NET: Agree32%37%35%40%32%37%44%39%37%31%31%27%38%33%36%

4391728222327101216178533790Strongly agree (4)5%3%3%6%4%4%6%3%3%5%5%3%5%4%4%

24597159155157185181107125909658355302657Tend to agree (3)27%34%31%34%28%33%39%36%34%26%26%24%33%30%31%

20572105941221401017479868042230232461Tend to disagree (2)23%25%21%21%22%25%22%25%21%25%22%17%21%23%22%


269871371191481701149011010610350281293574NET: Disagree30%31%27%26%26%30%24%30%30%31%29%21%26%29%28%

349221419139311141218254267Prefer not to say4%3%4%3%3%2%2%1%3%4%3%7%2%4%3%

3048417313921517113690113117133108356342698Don't know34%29%34%31%38%30%29%30%31%34%37%45%33%34%33%

2.482.512.512.612.542.532.692.532.482.482.492.562.602.502.55Mean


Page 56


Absolutes/col percentsTable 31Q.6 To what extent do you agree or disagree with the following statements?Over the past five years, British people overall have become more comfortable talking about their own death or the death of someone close to themBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

6492896652598395326323679747NET: Agree35%32%32%32%33%32%47%40%37%35%33%44%36%

8815610510115774990Strongly agree (4)4%3%6%3%7%3%6%5%5%4%3%5%4%

5784746042557383285553270657Tend to agree (3)31%29%27%30%27%29%41%35%32%31%30%39%31%

3667586036442149213923039461Tend to disagree (2)20%23%21%30%23%24%12%20%24%22%28%22%22%


5091727244502762244913646574NET: Disagree27%31%26%35%29%26%15%26%27%27%34%25%28%

1081378932*601667Prefer not to say5%3%5%4%5%5%1%1%1%3%1%4%3%

591011015750706581316143449698Don't know32%35%37%28%32%37%36%34%35%34%32%27%33%

2.512.412.562.442.562.542.782.592.602.542.462.652.55Mean


Page 57


Absolutes/col percentsTable 31Q.6 To what extent do you agree or disagree with the following statements?Over the past five years, British people overall have become more comfortable talking about their own death or the death of someone close to themBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

236891211291361258069918810975252260512NET: Agree26%31%24%28%24%22%17%23%25%26%30%31%24%26%25%

6926414636352227372823209365158Strongly agree (4)8%9%8%10%6%6%5%9%10%8%6%8%9%6%8%

16763808410090584254608555159195354Tend to agree (3)19%22%16%18%18%16%12%14%14%17%24%23%15%19%17%

2718515511618520417410110610911159349311660Tend to disagree (2)30%30%30%26%33%36%37%34%29%32%31%25%33%31%32%


457142273233298350312193210177174875985551153NET: Disagree51%50%54%51%53%62%67%64%56%52%48%36%56%55%55%

327201217127411131117233962Prefer not to say4%3%4%3%3%2%1%1%3%4%3%7%2%4%3%

16947948010975683560656763196161358Don't know19%17%19%18%19%13%15%12%16%19%18%26%18%16%17%

2.172.252.112.162.142.031.912.022.082.182.242.412.112.102.11Mean


Page 58


Absolutes/col percentsTable 32Q.6 To what extent do you agree or disagree with the following statements?I believe that everyone in the UK currently has equal access to good quality end of life careBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

4268534443494561254302160512NET: Agree23%23%19%22%28%26%26%25%29%24%20%33%25%

171816121515131610132421158Strongly agree (4)9%6%6%6%10%8%7%7%11%7%4%12%8%

2550363128343345162981739354Tend to agree (3)14%17%13%16%18%18%18%19%18%17%16%21%17%

6199827538546363245614554660Tend to disagree (2)33%34%30%37%25%29%36%26%28%31%42%30%32%


981701521168996961274398867981153NET: Disagree54%58%55%58%58%51%54%53%49%55%63%54%55%

1081196623*551662Prefer not to say5%3%4%4%4%3%1%1%1%3%1%4%3%

3346593316363448193241816358Don't know18%16%22%16%11%19%19%20%22%18%17%9%17%

2.162.071.992.102.052.162.182.062.242.102.042.242.11Mean


Page 59


Absolutes/col percentsTable 32Q.6 To what extent do you agree or disagree with the following statements?I believe that everyone in the UK currently has equal access to good quality end of life careBase: All respondents

Prepared by ComRes

StatementsI feel that

I'd like toI believe thattalking aboutmake my end ofI don't knowsome sort ofdeath, or

life plans butwhere to findmedicalmaking plansI don't knowTalking orinformation toI would be gladbreakthrough insuch as funeral

who among mythinking aboutplan my own, orto help someonethe near futurearrangements, afriends orTalking ormy end of lifehelp someoneI know organisewill prolong mywill or advance

family I couldthinking aboutplanning makessort out theiror record theirlife far beyondcare plan,to discuss itmy end of lifedeath feelown, end ofend of lifemy current lifecould make

withscares mecloserlife plansplans if askedexpectancydeath happen

2085208520852085208520852085Unweighted base

2085208520852085208520852085Weighted base

4039449397601403517312NET: Agree19%45%45%36%67%25%15%

772911951364728766Strongly agree (4)4%14%9%7%23%4%3%

326653745625931430246Tend to agree (3)16%31%36%30%45%21%12%

766476471643208587435Tend to disagree (2)37%23%23%31%10%28%21%

512426380320813981013Strongly disagree (1)25%20%18%15%4%19%49%

12789028519632899851448NET: Disagree61%43%41%46%14%47%69%

84676975786172Prefer not to say4%3%3%4%4%3%3%

321171226286315522253Don't know15%8%11%14%15%25%12%

1.982.442.422.333.062.141.64Mean

0.831.010.940.870.770.870.86Standard deviation0.020.020.020.020.020.020.02Standard error

Page 60


Absolutes/col percentsTable 33Q.7 To what extent do you agree or disagree with the following statements?SummaryBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

1465669817686443939627949166146312NET: Agree16%19%13%18%14%15%9%13%10%18%22%20%16%14%15%

44813211913511614248412566Strongly agree (4)5%3%3%5%3%2%1%3%2%4%7%3%4%2%3%

1024855615772392933485542125120246Tend to agree (3)11%17%11%13%10%13%8%10%9%14%15%17%12%12%12%

2096410498121112895982887146211223435Tend to disagree (2)23%22%20%22%22%20%19%20%22%26%20%19%20%22%21%


5841963462973934133742252842222051377437051448NET: Disagree65%69%68%65%70%74%80%75%77%65%57%57%70%69%69%

3792019191461013171114304272Prefer not to say4%3%4%4%3%3%1%3%3%5%3%6%3%4%3%

1262575587348432636416642130123253Don't know14%9%15%13%13%9%9%9%10%12%18%17%12%12%12%

1.751.731.611.751.621.591.431.561.511.791.891.821.641.631.64Mean


Page 61


Absolutes/col percentsTable 34Q.7 To what extent do you agree or disagree with the following statements?I feel that talking about death, or making plans such as funeral arrangements, a will or advance care plan, could make death happenBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

2438573512302736122721821312NET: Agree13%13%21%17%8%16%16%15%13%15%17%12%15%

79119410171591666Strongly agree (4)4%3%4%5%3%5%1%3%1%3%1%3%3%

172947268202629112121815246Tend to agree (3)9%10%17%13%5%11%15%12%12%12%17%8%12%

3669614342382744173772434435Tend to disagree (2)20%24%22%21%27%20%15%18%19%21%23%19%21%


124211164133120125123169591227791421448NET: Disagree68%72%60%66%78%67%69%71%67%68%74%79%69%

121014993351662472Prefer not to say6%4%5%4%6%2%2%2%1%4%1%2%3%

243340261329242916233713253Don't know13%11%15%13%8%15%13%12%19%13%7%7%12%

1.611.621.841.731.541.701.561.601.581.651.631.511.64Mean


Page 62


Absolutes/col percentsTable 34Q.7 To what extent do you agree or disagree with the following statements?I feel that talking about death, or making plans such as funeral arrangements, a will or advance care plan, could make death happenBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

2288810911313616010650881049871229289517NET: Agree26%31%21%25%24%28%23%17%24%30%27%29%21%28%25%

46201727152813912221615404787Strongly agree (4)5%7%3%6%3%5%3%3%3%6%4%6%4%5%4%

183689286121131944176828255188242430Tend to agree (3)20%24%18%19%22%23%20%14%20%24%23%23%18%24%21%

24383123128164172140921068111057288299587Tend to disagree (2)27%29%24%28%29%31%30%31%29%24%31%24%27%29%28%


41812523522325926923415918613817592499485985NET: Disagree47%44%46%49%46%48%50%53%50%40%48%38%47%48%47%

338171417135713121013223961Prefer not to say4%3%3%3%3%2%1%2%3%4%3%5%2%4%3%

215651491051491201218485887866320202522Don't know24%23%29%23%27%21%26%28%23%26%22%27%30%20%25%

2.152.312.042.132.142.212.071.962.072.282.182.322.082.192.14Mean


Page 63


Absolutes/col percentsTable 35Q.7 To what extent do you agree or disagree with the following statements?I believe that some sort of medical breakthrough in the near future will prolong my life far beyond my current life expectancyBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

3864754642654355194472545517NET: Agree21%22%27%23%27%35%25%23%22%25%23%25%25%

7101210813873771987Strongly agree (4)4%3%4%5%5%7%4%3%4%4%1%5%4%

3154633634523648163702437430Tend to agree (3)17%19%23%18%22%28%20%20%18%21%22%20%21%

5393686444334670194903661587Tend to disagree (2)29%32%25%32%29%18%26%29%21%27%34%34%28%


86150115997467851094483154100985NET: Disagree47%51%42%49%48%36%48%46%51%46%51%55%47%

9713772251543461Prefer not to say5%2%5%4%5%1%1%2%1%3%3%2%3%

5071724931534670234662531522Don't know27%24%26%24%20%28%26%29%26%26%23%17%25%

2.102.082.202.142.172.332.092.141.952.142.112.102.14Mean


Page 64


Absolutes/col percentsTable 35Q.7 To what extent do you agree or disagree with the following statements?I believe that some sort of medical breakthrough in the near future will prolong my life far beyond my current life expectancyBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

5652003332893754053452042652252281367646391403NET: Agree63%70%65%64%67%72%74%68%71%66%63%56%71%63%67%

188661061101241321117785729036294177472Strongly agree (4)21%23%21%24%22%23%24%26%23%21%25%15%28%17%23%

378134227179251274233127180153137101469461931Tend to agree (3)42%47%45%39%45%49%50%42%48%45%38%42%44%45%45%

90313967495340313341303375133208Tend to disagree (2)10%11%8%15%9%9%9%10%9%12%8%14%7%13%10%


1284458737880594139554648116173289NET: Disagree14%16%11%16%14%14%13%14%11%16%13%20%11%17%14%

38102019211815812161414294978Prefer not to say4%3%4%4%4%3%3%3%3%5%4%6%3%5%4%

1623298748657494756467344161154315Don't know18%11%19%16%15%10%10%16%15%14%20%18%15%15%15%

3.033.033.073.093.043.053.083.103.133.013.102.853.152.963.06Mean


Page 65


Absolutes/col percentsTable 36Q.7 To what extent do you agree or disagree with the following statements?I would be glad to help someone I know organise or record their end of life plans if askedBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

125197169135102131121157591197651401403NET: Agree68%67%62%67%66%70%68%65%68%67%61%77%67%

4855594334434651153942750472Strongly agree (4)26%19%22%21%22%23%26%21%18%22%26%28%23%

7714211093688875106448033790931Tend to agree (3)42%49%40%46%44%47%43%44%50%45%35%50%45%

173437191114162210181198208Tend to disagree (2)9%12%13%10%7%8%9%9%11%10%18%4%10%


2346492319212334162532313289NET: Disagree13%16%18%12%12%11%13%14%18%14%22%7%14%

128141095362683678Prefer not to say6%3%5%5%6%3%2%2%2%4%3%3%4%

2340423325303043112791522315Don't know13%14%15%17%16%16%17%18%12%15%14%12%15%

3.132.982.993.103.073.113.123.032.923.053.003.223.06Mean


Page 66


Absolutes/col percentsTable 36Q.7 To what extent do you agree or disagree with the following statements?I would be glad to help someone I know organise or record their end of life plans if askedBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

3431102001682061871299614613916090407353760NET: Agree38%38%39%37%37%33%28%32%39%41%44%37%38%35%36%

7418404132231222142844167066136Strongly agree (4)8%6%8%9%6%4%3%7%4%8%12%7%7%6%7%

269921601271731641177413211111674337288625Tend to agree (3)30%32%31%28%31%29%25%25%36%33%32%30%31%28%30%

273871241351832001691151011029461303340643Tend to disagree (2)31%30%24%30%33%36%36%38%27%30%26%25%28%33%31%


37712920220424830928516816114512382477486963NET: Disagree42%45%40%45%44%55%61%56%43%42%34%34%45%48%46%

3672116191812712171017324375Prefer not to say4%3%4%4%3%3%2%2%3%5%3%7%3%4%4%

1374086678746423052426853154133286Don't know15%14%17%15%16%8%9%10%14%12%19%22%14%13%14%

2.432.352.402.382.382.202.062.252.332.442.612.502.342.322.33Mean


Page 67


Absolutes/col percentsTable 37Q.7 To what extent do you agree or disagree with the following statements?I don't know where to find information to plan my own, or help someone sort out their own, end of life plansBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

72106996949725684336424672760NET: Agree39%37%36%34%32%39%32%35%38%36%43%40%36%

121920410189206117316136Strongly agree (4)7%6%7%2%6%9%5%8%7%7%2%9%7%

6088796539554863275254456625Tend to agree (3)33%30%29%32%26%29%27%27%31%29%41%31%30%

5399906248496174205563156643Tend to disagree (2)29%34%33%31%31%26%34%31%22%31%30%31%31%


7514212393718890109388284986963NET: Disagree41%49%45%46%46%47%51%46%44%46%46%48%46%

131012911328-682475Prefer not to say7%4%4%5%7%1%1%3%-4%2%2%4%

233341312325293916259818286Don't know13%11%15%15%15%13%16%16%18%14%8%10%14%

2.422.342.392.262.302.322.252.352.292.332.322.372.33Mean


Page 68


Absolutes/col percentsTable 37Q.7 To what extent do you agree or disagree with the following statements?I don't know where to find information to plan my own, or help someone sort out their own, end of life plansBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

40014521422523626421013516616416599490449939NET: Agree45%51%42%50%42%47%45%45%45%48%46%41%46%44%45%

96315049484728262937472710887195Strongly agree (4)11%11%10%11%9%8%6%9%8%11%13%11%10%9%9%

30411416317618821718210913812611872382362745Tend to agree (3)34%40%32%39%34%39%39%36%37%37%33%30%36%36%36%

18568108841361431148780706951213258471Tend to disagree (2)21%24%21%18%24%26%24%29%21%20%19%21%20%25%23%


33810920917322624322213515312612391438412851NET: Disagree38%38%41%38%40%43%48%45%41%37%34%37%41%41%41%

369191718158912161312244569Prefer not to say4%3%4%4%3%3%2%3%3%5%4%5%2%4%3%

1202367408039272140376040117109226Don't know13%8%13%9%14%7%6%7%11%11%17%17%11%11%11%

2.472.532.392.462.422.422.302.422.382.502.552.462.402.442.42Mean


Page 69


Absolutes/col percentsTable 38Q.7 To what extent do you agree or disagree with the following statements?Talking or thinking about my end of life planning makes death feel closerBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

86133132100607977121378244273939NET: Agree47%46%48%49%39%42%44%50%42%46%40%40%45%

22283122151713199175217195Strongly agree (4)12%10%11%11%9%9%7%8%10%10%2%9%9%

6410510178456165101286494056745Tend to agree (3)35%36%37%39%29%33%36%42%32%36%38%31%36%

3869563940423552223942949471Tend to disagree (2)21%24%20%19%26%22%20%22%25%22%27%27%23%


67117997171777091387015595851NET: Disagree37%40%36%35%46%41%39%38%43%39%52%53%41%

107159105231622569Prefer not to say6%2%6%4%6%3%1%1%1%3%1%3%3%

20342923142728251221187226Don't know11%12%11%11%9%14%16%10%14%12%7%4%11%

2.512.452.522.532.332.392.382.482.402.452.192.262.42Mean


Page 70


Absolutes/col percentsTable 38Q.7 To what extent do you agree or disagree with the following statements?Talking or thinking about my end of life planning makes death feel closerBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

415151228229260227177119159173200117530414944NET: Agree46%53%45%50%46%41%38%40%43%50%55%48%50%41%45%

1305080618467443335657440191100291Strongly agree (4)14%18%16%13%15%12%9%11%9%19%20%17%18%10%14%

2851011481681761601338612410812677339314653Tend to agree (3)32%35%29%37%31%29%28%29%33%31%35%32%32%31%31%

18866113861291471249186705549212264476Tend to disagree (2)21%23%22%19%23%26%27%30%23%20%15%20%20%26%23%


35011221317822428726015916812011183425478902NET: Disagree39%39%42%39%40%51%56%53%45%35%31%34%40%47%43%

369181421158912161111274067Prefer not to say4%3%3%3%4%3%2%3%3%5%3%5%3%4%3%

9415503456322314333339308883171Don't know10%5%10%8%10%6%5%5%9%10%11%12%8%8%8%

2.502.592.472.492.512.302.202.302.342.642.702.612.532.342.44Mean


Page 71


Absolutes/col percentsTable 39Q.7 To what extent do you agree or disagree with the following statements?Talking or thinking about my end of life scares meBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

9413711395658283112398203787944NET: Agree51%47%41%47%42%44%47%47%44%46%35%48%45%

344229302029243215255927291Strongly agree (4)18%15%11%15%13%15%14%14%17%14%9%15%14%

6094846545545980245652860653Tend to agree (3)33%32%31%32%29%29%33%33%28%31%26%33%31%

3876595432433061164092938476Tend to disagree (2)21%26%22%27%21%23%17%25%18%23%28%21%23%


6512511692718268103397615982902NET: Disagree36%43%42%46%46%44%39%43%44%42%55%45%43%

10101279344-592667Prefer not to say5%3%4%4%6%2%2%2%-3%2%3%3%

152034792022201015787171Don't know8%7%12%4%6%11%13%8%11%9%8%4%8%

2.632.492.382.462.342.442.452.472.402.462.182.412.44Mean


Page 72


Absolutes/col percentsTable 39Q.7 To what extent do you agree or disagree with the following statements?Talking or thinking about my end of life scares meBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

2015010210310395654962849549193210403NET: Agree23%17%20%23%18%17%14%16%17%25%26%20%18%21%19%

4191926122068619308383977Strongly agree (4)5%3%4%6%2%4%1%3%2%6%8%3%4%4%4%

1604183769175594056656541155171326Tend to agree (3)18%14%16%17%16%13%13%13%15%19%18%17%14%17%16%

30511917216120722718312814211812173376390766Tend to disagree (2)34%42%34%35%37%40%39%43%38%35%34%30%35%38%37%


4971832982683343773422052431811831256686101278NET: Disagree56%64%59%59%59%67%73%68%65%53%51%52%62%60%61%

39102518221915716191214364884Prefer not to say4%3%5%4%4%3%3%2%4%5%3%6%3%5%4%

15744846610269454051597154173148321Don't know18%15%16%14%18%12%10%13%14%17%20%22%16%15%15%

2.071.981.992.061.971.931.781.921.902.152.232.021.932.041.98Mean


Page 73


Absolutes/col percentsTable 40Q.7 To what extent do you agree or disagree with the following statements?I'd like to make my end of life plans but I don't know who among my friends or family I could to discuss it withBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

2752753534312645123372640403NET: Agree15%18%27%17%22%16%15%19%13%19%24%22%19%

81016635410466-1177Strongly agree (4)4%4%6%3%2%3%2%4%5%4%-6%4%

194260293126223572712630326Tend to agree (3)10%14%22%14%20%14%12%15%8%15%24%16%16%

71114858666666380326633766766Tend to disagree (2)39%39%31%42%43%35%35%33%37%37%35%37%37%


11318013613096128116145591102581171278NET: Disagree61%62%50%64%62%68%65%61%67%61%55%65%61%

1212189133341763484Prefer not to say7%4%7%5%8%2%1%2%1%4%3%2%4%

3247452811263245162822019321Don't know17%16%16%14%7%14%18%19%18%16%18%11%15%

1.961.992.191.982.051.841.841.951.851.982.052.001.98Mean


Page 74


Absolutes/col percentsTable 40Q.7 To what extent do you agree or disagree with the following statements?I'd like to make my end of life plans but I don't know who among my friends or family I could to discuss it withBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

4011302592182832913011681951411431045415101051I would be happy to45%46%51%48%50%52%64%56%53%41%40%43%51%50%50%talk to them

34913121518926629126715517112214898506455961I would consider it a39%46%42%42%47%52%57%52%46%36%41%41%47%45%46%sign of closeness that

I was asked

2076711098104116715367839163188241428I would feel awkward or23%24%22%22%19%21%15%18%18%24%25%26%18%24%21%uncomfortable

1244079618990674452476050151168320I don't think I would14%14%16%13%16%16%14%15%14%14%17%21%14%17%15%know enough to have an

informed discussion

1394564758987634651605441161154315It would make the16%16%13%17%16%16%14%15%14%17%15%17%15%15%15%person's death feel

closer

1484994549271403549586961166145311I would not know what17%17%19%12%16%13%9%12%13%17%19%25%16%14%15%to say

8316462746321814233531306190151None of the above9%5%9%6%8%6%4%5%6%10%9%12%6%9%7%

Page 75


Absolutes/col percentsTable 41Q.8 Which of the following reasons, if any, describe how you would feel discussing the end of life wishes of someone close to you with them?Base: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

9514112610283899512242896511041051I would be happy to52%48%46%50%54%48%54%51%48%50%48%58%50%talk to them

9213110987888391100358174996961I would consider it a50%45%40%43%57%44%52%42%40%45%46%53%46%sign of closeness that

I was asked

3563563527453358183712236428I would feel awkward or19%22%21%17%17%24%19%24%21%21%21%20%21%uncomfortable

3552482516302132132742026320I don't think I would19%18%18%13%11%16%12%13%15%15%19%14%15%know enough to have an

informed discussion

3044552223252038112671137315It would make the16%15%20%11%15%13%11%16%13%15%11%20%15%person's death feel

closer

2539472622332046142731722311I would not know what13%13%17%13%14%18%11%19%16%15%16%12%15%to say

1819251791414116134710151None of the above10%7%9%8%6%7%8%5%7%7%6%6%7%

Page 76


Absolutes/col percentsTable 41Q.8 Which of the following reasons, if any, describe how you would feel discussing the end of life wishes of someone close to you with them?Base: All respondents

Prepared by ComRes

StatementsI should beIf I knew I wasApart fromIf I died

able todying, apartcontactingtomorrow,transferfrom contactingclose friendssomeone I trustdigitalIf someone Iclose friendsand family,would know how

properties Iknow on socialand family,Facebook is theto access myhave paid formedia dies, IFacebook wouldbest method foronline(e.g. music,unfriend theirbe the bestsharing news ofaccounts,

films, games)account onmethod ofthe death ofincluding emailto someone elseFacebook soonsharing thesomeone closeand social

when I dieafternewsto memedia


20852085208520852085Weighted base

1055174432545973NET: Agree51%8%21%26%47%

4994799109387Strongly agree (4)24%2%5%5%19%

556127333436586Tend to agree (3)27%6%16%21%28%

111298373314386Tend to disagree (2)5%14%18%15%19%

124539837730413Strongly disagree (1)6%26%40%35%20%

23583712101044799NET: Disagree11%40%58%50%38%

26866116817562Not applicable13%32%8%8%3%

6673656574Prefer not to say3%4%3%3%4%

461339210256177Don't know22%16%10%12%9%

3.111.681.811.952.53Mean

0.920.860.961.001.07Standard deviation0.030.030.020.030.03Standard error

Page 77


Absolutes/col percentsTable 42Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?SummaryBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

36412424421322828828915916413515274512461973NET: Agree41%43%48%47%41%51%62%53%44%39%42%31%48%45%47%

1304110884861091345272445233217170387Strongly agree (4)15%14%21%19%15%19%29%17%19%13%15%14%20%17%19%

23483137129141179155106939110041295291586Tend to agree (3)26%29%27%28%25%32%33%35%25%26%28%17%28%29%28%

158787086124106776476616147198188386Tend to disagree (2)18%27%14%19%22%19%17%21%20%18%17%19%19%18%19%


376138175175243205117109157148149120405394799NET: Disagree42%48%34%39%43%37%25%36%42%43%41%50%38%39%38%

2431913209231191251342862Not applicable3%1%4%3%4%2%5%4%3%4%1%1%3%3%3%

409201820167613141816304474Prefer not to say4%3%4%4%4%3%2%2%4%4%5%7%3%4%4%

8911513549433117283437308889177Don't know10%4%10%8%9%8%7%6%7%10%10%13%8%9%9%

2.372.402.592.542.412.602.952.622.482.322.392.182.572.502.53Mean


Page 78


Absolutes/col percentsTable 43Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?If I died tomorrow, someone I trust would know how to access my online accounts, including email and social mediaBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

90139110101748487102428305093973NET: Agree49%48%40%50%48%45%49%43%48%46%47%51%47%

4056474324313537153291939387Strongly agree (4)22%19%17%21%16%16%20%16%17%18%18%22%19%

5082635950535265285013254586Tend to agree (3)27%28%23%29%32%28%29%27%32%28%30%30%28%

3559543124443445133391928386Tend to disagree (2)19%20%20%16%15%24%19%19%15%19%18%16%19%


6912011666527058106286864271799NET: Disagree38%41%42%32%34%37%33%44%32%38%39%39%38%

34813105254555262Not applicable2%1%3%6%7%3%1%2%5%3%5%1%3%

71316752653643774Prefer not to say4%5%6%3%3%1%3%2%4%4%3%4%4%

14152515132724211016368177Don't know8%5%9%8%8%14%13%9%11%9%6%4%9%

2.602.512.422.662.552.582.682.382.592.542.502.542.53Mean


Page 79


Absolutes/col percentsTable 43Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?If I died tomorrow, someone I trust would know how to access my online accounts, including email and social mediaBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

276761461141531327663989913773285260545NET: Agree31%27%29%25%27%24%16%21%26%29%38%30%27%26%26%

542328242829127192431165455109Strongly agree (4)6%8%6%5%5%5%3%2%5%7%8%6%5%5%5%

22153118901241036356797510657231205436Tend to agree (3)25%19%23%20%22%18%14%19%21%22%29%24%22%20%21%

1334360817797734646515643160155314Tend to disagree (2)15%15%12%18%14%17%16%15%12%15%16%18%15%15%15%


4021602192372773102721651911591451125405041044NET: Disagree45%56%43%52%49%55%58%55%51%47%40%46%50%50%50%

571551403945753228211368788175Not applicable6%5%10%9%7%8%16%11%8%6%4%2%8%9%8%

3710181220153411161416263965Prefer not to say4%3%3%3%4%3%1%1%3%5%4%7%2%4%3%

1222674527258423643475336132124256Don't know14%9%15%11%13%10%9%12%11%14%15%15%12%12%12%

2.091.922.041.951.951.881.681.791.902.062.282.111.951.961.95Mean


Page 80


Absolutes/col percentsTable 44Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?Apart from contacting close friends and family, Facebook is the best method for sharing news of the death of someone close to meBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

4568884747415049284633250545NET: Agree25%23%32%23%31%22%28%20%32%26%30%27%26%

121122681481059649109Strongly agree (4)6%4%8%3%5%7%5%4%5%5%4%5%5%

3356664139274239243672841436Tend to agree (3)18%19%24%20%25%14%24%16%27%20%26%23%21%

2642432912432444102741723314Tend to disagree (2)14%15%15%14%8%23%14%18%12%15%16%13%15%


9015711410869958413837892491031044NET: Disagree49%54%41%53%45%51%47%58%42%50%46%57%50%

163015202116121610156613175Not applicable9%10%5%10%14%9%7%7%11%9%6%7%8%

7121376553*582465Prefer not to say4%4%5%3%4%3%3%1%1%3%2%2%3%

2525462110312633122281611256Don't know14%8%17%10%7%16%15%14%13%13%15%6%12%

1.951.842.191.831.982.021.991.822.091.962.051.861.95Mean


Page 81


Absolutes/col percentsTable 44Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?Apart from contacting close friends and family, Facebook is the best method for sharing news of the death of someone close to meBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

216611191021041075142808711261213219432NET: Agree24%21%23%22%19%19%11%14%21%25%31%25%20%22%21%

51132331222310822212513445599Strongly agree (4)6%5%5%7%4%4%2%3%6%6%7%5%4%5%5%

1654796728284403458668748169164333Tend to agree (3)18%17%19%16%15%15%9%11%16%19%24%20%16%16%16%

16457839110595775866586153173200373Tend to disagree (2)18%20%16%20%19%17%16%19%18%17%17%22%16%20%18%


4931812662653363433031982191881741296395711210NET: Disagree55%63%52%58%60%61%65%66%59%55%48%53%60%56%58%

521644383847722926211288286168Not applicable6%6%9%8%7%8%15%10%7%6%3%3%8%8%8%

377161220185612141315263965Prefer not to say4%2%3%3%3%3%1%2%3%4%4%6%2%4%3%

962164376346362736325129109101210Don't know11%7%13%8%11%8%8%9%10%9%14%12%10%10%10%

1.911.801.891.891.761.741.531.631.831.922.081.991.761.881.81Mean


Page 82


Absolutes/col percentsTable 45Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?If I knew I was dying, apart from contacting close friends and family, Facebook would be the best method of sharing the newsBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

3164673031454140223722337432NET: Agree17%22%24%15%20%24%23%17%25%21%22%21%21%

6112357171093912599Strongly agree (4)3%4%8%2%5%9%6%4%3%5%2%3%5%

2553442624273132192802132333Tend to agree (3)14%18%16%13%16%15%17%13%22%16%19%18%16%

3844514321382949103232229373Tend to disagree (2)21%15%18%21%14%20%16%21%11%18%21%16%18%


1051621471338510092159471032611181210NET: Disagree57%56%54%66%55%53%52%67%53%57%57%65%58%

15331319191513176151611168Not applicable8%11%5%9%12%8%7%7%7%8%6%6%8%

7121575264*582465Prefer not to say4%4%5%4%3%1%3%2%1%3%2%2%3%

2420331213262519121851411210Don't know13%7%12%6%9%14%14%8%14%10%13%6%10%

1.781.811.971.661.782.001.911.701.831.831.841.701.81Mean


Page 83


Absolutes/col percentsTable 45Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?If I knew I was dying, apart from contacting close friends and family, Facebook would be the best method of sharing the newsBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

73284040425233212036471671103174NET: Agree8%10%8%9%8%9%7%7%5%11%13%7%7%10%8%

1681381413132511116222447Strongly agree (4)2%3%3%2%2%2%3%1%1%3%3%2%2%2%2%

5720273229392019152636104978127Tend to agree (3)6%7%5%7%5%7%4%6%4%7%10%4%5%8%6%

1514654789175523953495846155143298Tend to disagree (2)17%16%11%17%16%13%11%13%14%14%16%19%15%14%14%


391132193211233201141107164147163116477360837NET: Disagree44%46%38%46%41%36%30%35%44%43%45%48%45%35%40%

24580164131168198211130119837345315346661Not applicable27%28%32%29%30%35%45%43%32%24%20%19%29%34%32%

42821921225615171415294473Prefer not to say5%3%4%2%4%4%1%2%4%5%4%6%3%4%4%

1433891639788783654586350177163339Don't know16%13%18%14%17%16%17%12%14%17%18%21%17%16%16%

1.681.681.631.661.691.761.751.651.531.721.781.641.581.801.68Mean


Page 84


Absolutes/col percentsTable 46Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?If someone I know on social media dies, I unfriend their account on Facebook soon afterBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

12283012916171651451019174NET: Agree7%10%11%6%6%8%10%7%6%8%9%11%8%

3106368411422347Strongly agree (4)2%3%2%1%4%4%2%*2%2%2%2%2%

9182493813154103816127Tend to agree (3)5%6%9%5%2%4%7%6%4%6%8%9%6%

2835453529271932142641321298Tend to disagree (2)15%12%16%17%19%14%11%13%16%15%13%11%14%


741021219064776591407234074837NET: Disagree40%35%44%44%42%41%37%38%45%40%38%41%40%

6098686857515982265683558661Not applicable33%34%25%33%37%27%33%34%30%32%33%32%32%

10101488285*642773Prefer not to say5%4%5%4%5%1%4%2%1%4%2%4%4%

2852432517422845162962023339Don't know15%18%16%12%11%23%16%19%18%16%18%13%16%

1.641.781.731.601.721.721.701.611.571.691.701.671.68Mean


Page 85


Absolutes/col percentsTable 46Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?If someone I know on social media dies, I unfriend their account on Facebook soon afterBase: All respondents

Prepared by ComRes


825258487316626656535343380327291209101610692085Unweighted base

894286509455561561467301372342361242107010152085Weighted base

4871532412382842921621592012002091244825731055NET: Agree54%54%47%52%51%52%35%53%54%58%58%51%45%56%51%

2337212511413013060641161138859215284499Strongly agree (4)26%25%25%25%23%23%13%21%31%33%24%24%20%28%24%

2548111612515316210295858712165267289556Tend to agree (3)28%28%23%27%27%29%22%32%23%25%34%27%25%28%27%

4434132835352011172120225557111Tend to disagree (2)5%12%3%6%6%6%4%4%4%6%6%9%5%6%5%


1055541606271432435474640123112235NET: Disagree12%19%8%13%11%13%9%8%9%14%13%17%11%11%11%

622478586171147493518127168100268Not applicable7%8%15%13%11%13%31%16%9%5%3%3%16%10%13%

39818102018758161516273966Prefer not to say4%3%4%2%4%3%1%2%2%5%4%6%3%4%3%

20146130881341091096493627856270191461Don't know23%16%26%19%24%19%23%21%25%18%22%23%25%19%22%

3.112.983.203.073.123.062.973.153.273.163.063.013.043.173.11Mean


Page 86


Absolutes/col percentsTable 47Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?I should be able to transfer digital properties I have paid for (e.g. music, films, games) to someone else when I dieBase: All respondents

Prepared by ComRes

RegionYorkshire &


18629927719712419119624210418161051642085Unweighted base

1832922752021541871772408717981061812085Weighted base

9614713610880889211438899471091055NET: Agree52%51%49%54%52%47%52%48%43%50%44%60%51%

5662703947393159164202158499Strongly agree (4)31%21%25%19%30%21%18%25%19%23%20%32%24%

4085666934496155214792651556Tend to agree (3)22%29%24%34%22%26%34%23%24%27%24%28%27%

14151711714512410047111Tend to disagree (2)8%5%6%5%4%8%3%5%5%6%4%4%5%


2034351815272123122041219235NET: Disagree11%12%13%9%10%14%12%10%13%11%12%10%11%

2832293123201938152351320268Not applicable15%11%11%15%15%11%11%16%17%13%12%11%13%

81213762741593466Prefer not to say4%4%5%3%4%1%4%2%1%3%2%2%3%

3266613930513960224013129461Don't know18%23%22%19%19%27%22%25%25%22%29%16%22%

3.263.053.103.113.243.002.963.182.953.103.013.223.11Mean


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Absolutes/col percentsTable 47Q.9 Thinking of social media and the end of life, to what extent do you agree or disagree with the following statements?I should be able to transfer digital properties I have paid for (e.g. music, films, games) to someone else when I dieBase: All respondents

Prepared by ComRes

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