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Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

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Page 1: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens
Page 2: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Dutch Market 2010• 28 million visitors

• 219 million box office

• Local product 17%

• 750 screens

Page 3: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Inspired on German Federal Filmboard’s (FFA’s) “Model 100”

Page 4: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Coöperation • Government • Exhibitors association• Distributors association• EYE Film Institute

Cinema Digitaal

Page 5: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Project Cinema Digitaal• 500 screens / 170 exhibitors

• As 1 cinema

• 14 Independent distributors & all majors

• VPF Surplus for cinemas (almost) none First Runs

• Voluntary participation

Page 6: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Deal with Arts Alliance Media to speed deals with majors

Page 7: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

DistributorsDistributors

Cinema DigitaalCinema Digitaal ExhibitorsExhibitors

Government en Filmfund

Government en Filmfund

BanksBanks

Maintenance fee€

contribution€M

aint

enan

ce fe

e€

Buy

equi

pmen

t€

funding€

funding€

VPF€

VPF€

mai

nten

ance

ser

vice

s

Equi

pmen

t

CASH EQUIPMENT AND SERVICES KEY CONTRACTS

Arts Alliance MediaArts Alliance Media

Page 8: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Total Costs

• Integrator Fee € 27 mill.• Profit Margin € 8 mill.• Installation & site survey € 1 mill.• Interest € 2 mill.• Organisation expenses € 1 mill. € 39

million

Page 9: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Receivings

• Exhibitors € 7.5 mill.• Distributors (VPF) € 25 mill.• Government € 5.4 mill.• Alternative Content € 1.1 mill.

€ 39 million

Page 10: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Cinema Digitaal Buys

Projector & server (10 years warranty) Basic deployment costs Site survey Pedestal / basis cabels / UPS / Switch Rack / Library / TMS

Page 11: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Exhibitor Contribution

€14.600• Down payment € 5.000 per screen

• € 1200 per year

• 8 years

Page 12: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Instalment

6 -10 years depending on VPF

Page 13: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens

Any Questions?

[email protected]

Page 14: Dutch Market 2010 28 million visitors 219 million box office Local product 17% 750 screens