DUTCH CREATIVITY AWARDS 2021 FINALISTS BUSINESS

DUTCH CREATIVITY AWARDS 2021FINALISTS BUSINESS

Business

Category Project Created by Created with Created for

Medium, Large Business

Small Business

IKEA - Bring Back Friday Buutvrij for life, IKEA Big Shots IKEA

Lucht Persuade Ganbaroo, Art Box, Feli Hansen Zeeman

Sweet Solution Tony’s Chocolonely x HERC, Tony’s Chocolonely an Ace Agency

No finalists

DUTCH CREATIVITY AWARDS 2021FINALISTS COMMUNICATIONS

Communications


Activations & Promotions

Digital Campaigns

Direct

A Piece of Ajax AFC Ajax, One:Nil, Falsum, Het PR Bureau, Green Tree, AFC Ajax Ampersand Major Fifth, Gijs Spierings

IKEA - Bring Back Friday Buutvrij for life, IKEA Big Shots IKEA

Safe Distance Ballet The G-Star RAW Family G-Star RAW

The Dark Side of Money N=5 Tebber Nekkel ABN AMRO

The Helping Plate DDB Unlimited Waarmakers Studio, HAK Royal Goedewaagen, Creative Venue, HappyLife PR

The Lockdown Zoo Accenture Interactive JCDecaux , I-Serve Diergaarde Blijdorp - Rotterdam Zoo

Unox - Nieuwjaarsduik Uit Blik Being There Banka Media, Zaanlandia Blik, Unox Sportvibes, Fast Forward Amsterdam Lay’s non-existing Restaurant Fitzroy Bruut Amsterdam PepsiCo

Messi Messages 180 Amsterdam Unit 9 Lay’s




Communications


Entertainment

Experiental

Film & Video

Safe Distance Ballet The G-Star RAW Family G-Star RAW The Dark Side of Money N=5 Tebber Nekkel ABN AMRO

The Heart Foundation - N=5 DPPLR The Heart Foundation You & Your Heart

FRAMED FCB Amsterdam Media.Monks Politie

Be an Engineer Joe Public Take-Away Advertising Joe Public Shoot, Zigt Amsterdam University of Applied Sciences

Chicken Tonight - ‘A Jarful of ALFRED International freddy. Zwanenberg Group - Chicken Tonight Nostalgia’

Christmas 2020 Wunderman Thompson Amsterdam Pink Rabbit, MRTN, Captcha!, PLUS Supermarket Amp.Amsterdam, Alfred Klaassen

KFC - United by the Bucket Cloudfactory Pink Rabbit KFC Netherlands

Ladri di Patta Victor D. Ponten C41 Creative Production Company, Patta De Grot, Sauvage Sound

96% HALAL IDEAS, Caroline Koning/HALAL HALAL, MRTN, Ambassadors, Lynk & Co De Grot, Audentity, Ambassadors, Dept


Communications


Film & Video

Influencer & Brand Partnership

PUUR Roorda Reclamebureau Bonkers Ministerie van Volksgezondheid, Welzijn en Sport Staatsloterij - Frummel TBWA\NEBOKO Czar, Mindshare.Greenhouse, Staatsloterij - Nederlandse Loterij BlauwGras, Brompton, Men in Green, HPB

TOTO - Koning TOTO - TBWA\NEBOKO Studio Studio x Framez, TOTO Wesley Sneijder Cloud 9 Music

Vote for the future Wefilm Milieudefensie

Adobe - Adobe x Keith Haring dentsuACHTUNG! Bakehouse Moscow ADOBE INC.

5G CoPilot Project Glasnost FROLIC studio, MateMade Vodafone

Omroep ZWART Akwasi, Gianni Grot, Buutvrij for life, HAVAS, PRSSKD, Maak, Baas, Omroep ZWART Hammerfest, WeFilm, Media.Monks 50+ freelancers

Malaria No More - Draw The Line dentsuACHTUNG! dentsu International, Isobar Malaria No More Against Malaria

Next Level Raw Hammerfest Vigics G-Star RAW


Communications


Influencer & Brand Partnership

Integrated

Media

Voice for Justice Joe Public Take-Away Advertising MacLoud, McGyver, The Humblebrag, Free a Girl Interattractive, Burst, Woosa

Zwitsal x Concertgebouworkest - Boomerang Agency BoP inc., Weber Shandwick, Polycast Zwitsal, Het Koninklijk Ssst... lekker slapen-concertreeks Concertgebouworkest


Lucht Persuade Ganbaroo, Artbox Amsterdam, Zeeman

Lay’s non-existing Restaurant Fitzroy Bruut Amsterdam PepsiCo


Lifesaving stories 180 Amsterdam Massive Music The Red Cross Netherlands


Messi Messages 180 Amsterdam Unit 9 Lay’s

THE MILLBOARD Publicis Groupe Benelux Publicis Emil Germany Mercedes-Benz


Communications


Media

Out-of-Home

PR




Flip to yog, skip the hurt Abbot Kinney’s Blyde Benelux Abbot Kinney’s

KiKa - Teddy Bear Crowd Joe Public Take-Away Advertising Orangeview KiKa i.c.w. MSD Netherlands, sc Heerenveen


The Helping Plate DDB Unlimited Waarmakers Studio, HAK Royal Goedewaagen, Creative Venue, HappyLifePR

Unox - Nieuwjaarsduik Uit Blik Being There Banka Media, Zaanlandia Blik, Unox Sportvibes, Fast Forward Amsterdam


Communications


PR

Print

Strategic Brand Ideas

Radio

Social Content


No finalists

ASN Bank - The Snooze-ster Selmore Creative Agency Ambassadors ASN Bank KPN - Rare Tijden dentsuACHTUNG! CCCP KPN

Lifesaving stories 180 Amsterdam Massive Music The Red Cross Netherlands

Omroep ZWART Akwasi, Gianni Grot, Buutvrij for life, HAVAS, PRSSKD, Maak, Baas, Omroep ZWART Hammerfest, WeFilm, Media.Monks 50+ freelancers bol.com - The Store of Delivering Dept Agency DPPLR, AMP, Earforce, Post Office, bol.com Smiles Holy Fools



DUTCH CREATIVITY AWARDS 2021FINALISTS CRAFT

Craft


Animation & Motion Design

Art Direction

adidas - FUTURECRAFT The Panics adidas

Adobe - Adobe x Keith Haring Bakehouse Moscow dentsuACHTUNG! ADOBE INC.

ASN Bank - The Scapegoat Ambassadors Selmore ASN Bank

Auping - The story of 1.5 million Shop Around Buutvrij for life Auping mattresses

Playgrounds 2020 - Main Titles The Panics Playgrounds Festival

PlusOne - Manifesto PlusOne PlusOne

The Bloodcurdling Story Rogier Wieland Studio Mindwize De Trombosestichting Nederland

adidas - Faster Than TBWA\Neboko, Golden Wolf, TBWA\Neboko, Golden Wolf, adidas Running Ambassadors Ambassadors

ASN Bank - The Scapegoat Selmore Creative Agency Ambassadors ASN Bank

Fair & Unfair Tony’s Chocolonely x HERC, Tony’s Chocolonely Ace Agency



Craft


Art Direction

Cinematography

Make Future Dawn HALAL Greenpeace & Friends

Tele2 - Funsta Vibe INDIE Amsterdam, BlinkInk code d’azur, GroupM, iProspect Tele2

The Ace & Tate Guide to From Form/HALAL Ace & Tate Using Contacts

adidas - Watch Us Move TBWA\NEBOKO TBWA\NEBOKO adidas

Appelsientje – Enjoy the sun Martijn van Broekhuizen/Pink Rabbit DDB Unlimited Appelsientje

Greenpeace - Make Future Daniel Bouquet Dawn, Paul Geusebroek/HALAL, Greenpeace The Netherlands, ZIGT& Jalt, Daylight, De Grot, The Turing Foundation Mathematic Paris, Amp.Amsterdam

Lead Balloons Stephan Polman Hazazah Film & Photography Hazazah Film & Photography

MERCEDES AND THE WIND Publicis Groupe Benelux Publicis Emil Germany Mercedes-Benz

The Knuckle Princess Robbie van Brussel Hazazah Film & Photography Hazazah Film & Photography


Craft


Digital Craft (UI/UX)

Editing

Film Direction

FRAMED Media.Monks FCB Amsterdam Politie

HackYourFuture - Behind the Source 72andSunny Amsterdam Stainless Sound HackYourFuture Netflix - The Queen and The Crown Media.Monks Netflix Centraal Beheer - Freedom Marc Bechtold DDB Unlimited, Bonkers United Centraal Beheer KFC - United by the Bucket MRTN Cloudfactory, Pink Rabbit KFC

The game is on Govert Janse The G-Star RAW Family G-Star RAW x BVB

Bitter Parts Michael Middelkoop/CZAR Joya Mooi Amsterdam

Black is King Emmanuel Adjei/HALAL Ibra Ake, Blitz Bazawule, Beyoncé Knowles-Carter, Beyoncé Knowles-Carter, Walt Disney Pictures Yrsa Daley-Ward, Clover Hope

Centraal Beheer - Freedom Matthijs van Heiningen jr./ DDB Umlimited, Bonkers United Centraal Beheer Bonkers United

Haevn Bram van Alphen/Hazazah Asus Haevn Film & Photography,


Craft


Film Direction

Illustration

Music

KFC - United by the Bucket Ismael ten Heuvel, Cloudfactory KFC Teddy Cherim/Pink Rabbit

Ladri di Patta Victor D. Ponten C41 Creative Production Company, Patta De Grot, Sauvage Sound

Nike - New Girl Caroline Koning/HALAL Wieden + Kennedy Tokyo, Nike BWGTBLD GmbH, NAKAMA, Trim Editing, SWISS

Staatsloterij - Frummel Bart Timmer, CZAR Amsterdam TBWA\NEBOKO Staatsloterij - Nederlandse Loterij

The Knuckle Princess Jacobine van Hellemond/Hazazah Hazazah Film & Photography Hazazah Film & Photography Film & Photography

Union Jake Luuk Walschot Abel van Dijk, Bandit.Amsterdam, Soundsright Tele2 - Funsta Vibe BlinkInk, Greg Barth INDIE Amsterdam, code d’azur, GroupM, iProspect

Wake Up Hedy Tjin The Social Club Canon van Nederland Camera Dream Sjam Sjamsoedin, Johan Kramer/HALAL, GUP Magazine Super Awesome Studios Western Productions, Barcelona


Craft


Music

Photography

Production Design

Diesel Francesca Sizzer Publicis Milan, Division Paris Diesel

Good Vibes Fama Volat Bente Fokkens, Top Notch, Jumbo Supermarkten Amp.Amsterdam, Studio BENGBENG, WeConnect

KFC - United by the Bucket Teun de Kruif, Tantu Beats Cloud Factory, Pink Rabbit KFC Netherlands

The Story Of WRONG B.V. SECRETWEAPON ARMEDANGELS, UNTILFREEDOM ‘The Speech Of A Generation’

THE SOUND OF UEFA WOMEN’S Erik Jan Grob, UEFA UEFA WOMEN’S CHAMPIONS LEAGUE CHAMPIONS LEAGUE MassiveMusic Amsterdam

The Voice of Katla Adventure Club, Reaktor Creative Boutique Animation, Högni Egilsson Netflix

Bereft City Jeroen Hofman Micha Bruinvels 4 en 5 mei Amsterdam, Joods Cultureel Kwartier

Daily Paper - Alien Love Lois Cohen/Cake Film & Photography Indiana Roma Voss/ Daily Paper Cake Film & Photography

Harper’s Bazaar - Leadership Special Philippe Vogelenzang Harper’s Bazaar

Klangstof - New Congress New Father Boris Acket, Jerom Fischer, Eyeforce Klangstof, Doornroosje Klangstof


Craft


Sound Design

Strategy

Typography

Visual Effects

Writing

Heyleys Audentity BV Fitzroy, Andreas Wannerstedt, Heyleys

IDFA - “Real Emotions. Real Film.” Antfood We Are Pi IDFA T-Mobile - Unknown Caller code d’azur Big Orange, The Audio Agency T-Mobile

Walking in Steve’s Dreams Big Orange 215 McCann Microsoft, Xbox

Omroep ZWART Akwasi, Gianni Grot, Buutvrij for life, HAVAS, PRSSKD, Maak, Baas, Omroep ZWART Hammerfest, Media.Monks WeFilm, 50+ freelancers

Sweet Solution HERC, an Ace Agency Tony’s Chocolonely

No Finalists

96% Ambassadors HALAL Lynk & Co An ode to technicians Steam Advertising, Bonkers United Initiative Media, Radancy Ministerie van Defensie

ASN Bank - The Scapegoat Selmore Creative Agency Ambassadors ASN Bank

Omroep ZWART Akwasi, Gianni Grot, Buutvrij for life, HAVAS, PRSSKD, Maak, Baas, Omroep ZWART Hammerfest, Media.Monks WeFilm, 50+ freelancers


Craft


Writing

There are two sides to every story Open Now Ministerie van Volksgezondheid, Welzijn en Sport

DUTCH CREATIVITY AWARDS 2021FINALISTS CULTURE

Culture


Culture

HIIIPOWER Het Zuidelijk Toneel, Young, hybrid & gifted youngsters De Herman Brood Academie with a passion for hiphop-culture & WOO HAH! KABRA XHOSA XHOSA

Nxt Museum Nxt Museum Everyone Studio Thonik Thomas Widdershoven, Thonik OG bv Arjan van Ruyven, MMX-architecten The Falconeer Tomas Sala Autonomous project Vote for a Woman 2021 Vote for a Woman foundation Sarafina Jozefzoon, Kirpunt, Vote for a Woman foundation Nieuw Bestand, Zeppa, designers

WOMXNHOOD STORIES Mahi Khalesi, Shiwa Safari, Women in the creative industry Team Womxnhood

DUTCH CREATIVITY AWARDS 2021FINALISTS DESIGN

Design


Branding

Editorial

Graphic

DOPA, The Department of Alex Normanton & Co. The Global Creative Community Pro-Activeness

Heyleys Fitzroy Heyleys

Holland Festival 2021 Thonik Holland Festival

Let’s Get Physical, studio de Ronners St.Droom en Daad, Urban Guides, AVL Mundo, Atelier Van Lieshout but don’t get to close... Rotterdam Partners, M4H Rotterdam


Rebranding Club Brugge, Studio Dumbar Club Brugge Club YLA and Club NXT

Cover design Volkskrant Magazine Jaap Biemans DPG Media

Mozilla Festival publication HeyHeydeHaas Jeroen Braspenning Mozilla Foundation

Let’s Get Physical, studio de Ronners St.Droom en Daad, Urban Guides, AVL Mundo, Atelier Van Lieshoutbut don’t get to close... Rotterdam Partners, M4H Rotterdam

Mijn Stem is Groen Lesley Moore The MSiG Collective Self initiated


Design


Packaging

Spatial

Product

LEKKER Thonik The Lekker Company

Sweet Solution Tony’s Chocolonely Tony’s Chocolonely Tony’s Chocolonely

Sweet Solution Tony’s Chocolonely Tony’s Chocolonely Tony’s Chocolonely

Denim for the future The G-Star RAW Family G-Star RAW

Oplettanol - The best cure for head- Publicis Groupe BENELUX ...,Staat, MEO Filmt, Bart Oomes Patiëntenvereniging HOOFD-HALS and neckcancers Beethoven Moves Tom Postma Design Polyform, Platform 78, Kunsthistorisches Museum Vienna Bruckschwaiger, Mark Niedermann

Space-age airport for cyclists Silo studiomarsman Municipality of The Hague, Mobilis TBI The(Any)Thing - Play Anything. ...,staat TheAnyThing BV Anywhere. Anytime.

The Porcelain Room. Tom Postma Design Jorge Welsh and Luísa Vinhais, Fondazione Prada Chinese Export Porcelain - Mark Niedermann Exhibition at Fondazione Prada


Design


Spatial

Website

Tomatoes on 5th. Roorda Reclamebureau, Nethwork Infinite Acres, 80 Acres Farms, Eat This Priva, AMO

Watchtower Krammer locks Wallstories, Yvonne Kroese, de Klerk Waterbouw, IM Brouwer, Rijkswaterstaat, Zee en Delta René Gast Dijkman Coating

Making Maisel Marvelous Resn Amazon Studios

Netflix - The Queen and The Crown Media.Monks Netflix

Wax Poetics WONDERLAND Wax Poetics

DUTCH CREATIVITY AWARDS 2021FINALISTS DIGITAL

Digital


AR & VR

AI

Creative Data

Digital Service

E-commerce

Messi Messages 180 Amsterdam Unit 9 Lay’s Alles Is International Silence Spinvis Spinvis

L’Oréal - Signature Faces VIRTUE, Adventure Club Val Garland, Ariel Lu, L’Oréal Sylvain Gaussens

Nothing Beats the Human Touch Abner Preis Studios Kecia Benvenuto, HP, Edelman Frank Bosma, Nina Boas Environmental Footprint Insights PwC Netherlands PwC Netherlands

Taxatie Truck Fama Volat Luuk Schipperheyn Dealerdirect / ikwilvanmijnautoaf.nl

The Voice of Katla Adventure Club, Reaktor Creative Boutique Animation, Högni Egilsson Netflix

citizenM - A digital first hotel, Triple citizenM every step of the user journey

Bol.com - The Store of Dept Agency DPPLR, AMP, Earforce, bol.com Delivering Smiles Post Office, Holy Fools

Turning Athletes into designers The Valley Tag Nike Team with Nike Team Football


Digital


Innovation

Gaming

Mobile & Wearable

Podcasting

Voice & Social Audio

5G CoPilot Project Glasnost FROLIC studio, MateMade Vodafone

L’Oréal - Signature Faces VIRTUE, Adventure Club Val Garland, Ariel Lu, L’Oréal Sylvain Gaussens Vesper the Firefly Fama Volat Martijn Kiela ENGIE Energy Netherlands

FRAMED FCB Amsterdam Media.Monks Politie

citizenM - A digital first hotel, Triple citizenM every step of the user journey

Messi Messages 180 Amsterdam Unit 9 Lay’s Below the radar, Above yourself Steam advertising, Initiative Media, Radancy Ministerie van Defensie Dag en Nacht Media, Kloaq, Eyeforce

Topstukken Audio agency Airborne Earforce VriendenLoterij Verborgen Verhalen Audio agency Airborne Born05, Jos Jansen ANWB

Avondspits Johnny Wonder Nederlandse Spoorwegen


Digital


Voice & Social Audio


DUTCH CREATIVITY AWARDS 2021FINALISTS FUTURE

Future


Side-Project

Student (Briefing)

A Sign of Mourning Gino Bodt

Dutch New Times Dyon Kaleuwee, Ersem Ercil

Offside Lotte Vos Morrison Schiffmacher

Out Of Home Podcast Kieran Kenlock, Kwame Wilson, Steven Apampa & Yaf Downes GOTYA! Jette Reffeltrath, Danny Rikkens, HAN University of Applied Sciences Thomas Wolff, Jeroen de Raef, Arnhem Sjoerd Kuipers

Happy Space Jet van Sprundel, Fontys University Nathalie Marijnissen, Romy de Ridder, of Applied Sciences Tilburg Ymke de Ron, Bente Brouwers

OIY Inga Weiner, Meghan Pos, HU University Mimi Schulze-Oechtering, of Applied Sciences Utrecht Niklas Reich

PLU-K Meggie Wijnhoven, Anna Nwankwo, HU University Johanna Nemes, Inez Paludanus of Applied Sciences Utrecht

DUTCH CREATIVITY AWARDS 2021FINALISTS FUTURE

Future


Student (Briefing)

Student (Portfolio)

Talent

Young Directors

Scenty Morena Brouwers, Stef Hankel, Fontys University Lise de Jong, Ingrid Peeters, of Applied Sciences Tilburg Job Smeets

Wildr Lora Jan Goudswaard, HAN University Jan-Willem Zandvoort, of Applied Sciences Arnhem Janine Aalberts, Bram van Woerden, Josephine Li

Spotify Detour - Vans Skate Scouts Thomas van Driel, Joppe Soons

Contact Productions - Benjamin Conteh Patta x HvA hoodie

No finalists

The Klabu Spirit, IDFA - Richard Hu Real Emotions. Real Film

Uitgelicht, Latanya Alberto – Robbert Doelwijt Jr. Royal (Recall)

DUTCH CREATIVITY AWARDS 2021FINALISTS SOCIETY

Society


Covid-19

A Piece of Ajax AFC Ajax, One:Nil, Het PR Bureau, Green Tree, AFC Ajax Falsum, Ampersand Major Fifth, Gijs Spierings

DE - #together TBWA\NEBOKO TBWA\VIDIBOKO, Havas Media Douwe Egberts

GROLSCH - #helpdehoreca Fitzroy hpB, Wavemaker GROLSCH

Honig - Live Eet Dept Agency Chuck Studios, Headline Kraft Heinz - Honig and The Dutch Communications Food Bank

Houd Afstand Boomerang Agency JCDecaux, Ocean Outdoor Multiple brands KiKa - Teddy Bear Crowd Joe Public Take-Away Advertising Orangeview KiKa i.c.w. MSD Netherlands, sc Heerenveen

Our heart for healthcare heroes Wefilm KNMG, KNOV, KNMT, KNGF, FBZ

Safe Distance Ballet The G-Star RAW Family G-Star RAW

The Class of 2020 And Now This 23G, Jungmin Studio, Umlaut Groupsie

Tomatoes on 5th. Roorda Reclamebureau, Nethwork Infinite Acres, 80 Acres Farms, Eat This Priva, AMO


Society


Diversity, Equity & Inclusion

Covid-19

Society

Unox Nieuwjaarsduik Uit Blik Being There Banka Media, Zaanlandia Blik, Unox Sportvibes, Fast Forward Amsterdam

A Brand You Can Feel Zerotrillion Makers, AlterEgo Canadian National Institute for the Blind

HackYourFuture - Behind the Source 72andSunny Amsterdam Stainless Sound HackYourFuture

Omroep ZWART Akwasi, Gianni Grot, Buutvrij for life, HAVAS, PRSSKD, Maak, Baas, Omroep ZWART Hammerfest, Media.Monks WeFilm,50+ freelancers

The Invisible Ones Chee-Han Kartosen-Wong/Bongkar Created with diverse freelancers met Wongkar, Tieka Masfar and 75 talents, funded by Stichting Democratie en Media

The Legal Burqa Ersem Ercil The Legal Burqa Auping - The story of 1.5 Buutvrij for life Shop Around Auping million mattresses

De Wereld van de Oost New Amsterdam Film Company, Hyper Epec Stichting East West Foundation Cultural Creative Agency

Dopper - Changemaker Dopper & Design-a-thon Works Dopper, Design-a-thon Works Challenge Junior


Society


Society

Globalance World CLEVER°FRANKE Globalance Bank



The Helping Plate DDB Unlimited Waarmakers Studio, HAK Royal Goedewaagen, Creative Venue, HappyLifePR

Documents

DUTCH CREATIVITY AWARDS 2021 FINALISTS BUSINESS