Durham – Where Great Things Happen Strategic Planning & Citizen Engagement City of Durham, NC NC3C Conference March 29, 2012

Durham – Where Great Things Happen

Strategic Planning & Citizen Engagement

City of Durham, NC

NC3C Conference

March 29, 2012



Structure to Ensure Success

City Council

City Manager

Thomas J. BonfieldProject Manager

Jay Reinstein

Goal 1, Strong and Diverse Economy

Champion: Kevin Dick

Goal 2, Safe and Secure Community

Champion: Jim Soukup

Goal 3, Thriving Livable Neighborhoods

Champion: Constance Stancil

Goal 4 Well Managed City

Champion: Bertha Johnson

Goal 5, Stewardship of City’s Physical Assets

Champion: Steve Medlin

Technology

Kerry Goode

Communications and Marketing

Beverly B. ThompsonPerformance Monitoring

Germaine Brewington

Strategic Plan Implementation

Support Services



Citizens Oversight Committee


Community Engagement

• Conducted Citizen Engagement Workshop

• Partnered with Citizens Oversight Committee

• Invited a cross-section of Durham residents to

participate

• Solicited feedback from residents on design and

functionality of Dashboard

• Beta-tested by users

• Offered demos to community

• Gained broader perspective from citizens


Branding


Dashboard Landing Page

www.DurhamNC.gov/StrategicPlan/Goals


Community Outcomes

• Formed Citizen Oversight Committee

• Increased and improved outreach to Durham

residents

• Better understanding of Strategic Plan alignment

• Better able to evaluate progress on measures and

initiatives

• Improved communication between the City and the

community


Challenges and Successes

Challenges Successes• Identifying staff to take on

additional responsibilities to include analysis and data entry

• Limited capacity in the budget to fund new positions

• Coordination of Citizen Oversight Committee

• Buy-in

• City adopted first-ever Strategic Plan

• Tool that enables residents, management, and elected officials to evaluate progress on measures and initiatives

• Partnership with residents• Improved communication, both

internally and externally• Making data-driven decisions• Better alignment• National recognition• Employee development

opportunities


Questions?

Thank you!

www.DurhamNC.gov/StrategicPlan/Goals

Documents

Durham – Where Great Things Happen Strategic Planning & Citizen Engagement City of Durham, NC NC3C Conference March 29, 2012