Dunnican Marketing Presentation 2014

THE DUNNICAN ADVANTAGE

GLOBAL RESOURCES

DUNNICAN ADVANTAGE: EXPERIENCE

◦ Global presence: 51 countries/3,100 offices

◦ Over 100 years providing real estate service

◦ $152.9 billion in sales volume in 2012

Source: 2011 data for Coldwell Banker® affiliated offices

throughout the world

GLOBAL REACH

o Potential purchasers can come from anywhere around

the globe

o 100,000 Coldwell Banker associates in 47 countries that

share leads around the world

o Member of the largest relocation network in the world,

Cartus Representing such companies as Microsoft,

Raytheon, Exxon-Mobil with over 1250 corporate

companies as well as affinity companies such as USAA


https://www.usaa.com/inet/ent_utils/McLogon?key=bk055_landing&resourceId=APX

NATIONAL RESULTS: REAL TRENDS TOP 500


*According to the 2012 REAL

Trends Top 500 report

among brokers with greater

than 500 closed sales.

$119B

$62B $52B $49B

COLDWELL BANKER APEX, REALTORS


◦ 12 offices with 400+ sales associates

◦ Top 100 broker in US- Real Trends Survey

◦ Top 10 CB Affiliates in US

◦ 2nd largest Coldwell Banker affiliate in Texas

◦ One of the highest # of sales per agent of top firms in Dallas- NAR,DMN

CINDY & CORY DUNNICAN


◦ 15+ years local market experience

◦ Selling approximately $15-$18 Million in real estate each year

◦ Nationally Recognized by Realtor.com for Online Marketing Excellence

◦ 70% of our business comes from past clients and referrals

◦ Strong emphasis on personal service

◦ Preferred Agent with Cartus Relocation, Sirva Relocation & WHR Group.


o List Price vs. Sales Price ratio is 98%.

-Market average - 97%

o Average Days on the Market – 54 Days

o In 2013 We Listed 40 Homes For Sale

o Only 2 Homes Didn’t Sell

CINDY & CORY DUNNICAN

MARKET VALUE AND PRICING

o Comparative Market Analysis helps

to determine the highest and best price

at which a property will most

successfully compete in the local real

estate market

Historical Sales Data

Competition Study

Market Saturation

Market Absorption Rates

DUNNICAN ADVANTAGE: KNOWLEDGE

The most important aspect of selling a home in today’s real estate market is determining

the highest and best (most competitive) list price for the property.

If the home is priced too high, buyers will choose not to look at the home or wait until the

price is lowered to a more competitive range.

You Risk:

• Losing money due to extended time on the market

• Losing buyers who choose to purchase other properties that are priced more

competitively.

When your home is priced right and ready to show, you open your home up to a greater

number of potential buyers.

Our Goal:

• Price your home at the highest and best price as indicated by the local market.

• Hit the market as a “HOT” property with perceived value in the eyes of the buyers

actively searching for homes



The Property Appeals To:

15% Over

Market Value

10% Over

Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under

Market Value




HOMEBUYER PROFILE: WHAT’S IMPORTANT

Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.

o Quality of Neighborhood

o Convenient to Job

o Overall Affordability of Home

o Convenient to Friends/Family

o Quality of School District

o Design of Neighborhood

o Convenient to Shopping


HOMEBUYER PROFILE: WHY THEY BUY


HOMEBUYER PROFILE: WHERE THEY SEARCH



o Listing Syndication is the

most powerful internet

marketing tool available in

today’s market.

o The Dunnican Marketing

AdVantage syndicates your

home to over 50 websites,

ensuring that wherever

buyers search, your home is

there.

DUNNICAN ADVANTAGE: MARKETING

ONLINE MARKETING

http://solutioncenter.realtor.com/

ONLINE MARKETING


o Coldwell Banker® has more unique web

visitors than any other real estate brand*

o Coldwellbanker.com had over 22 million

visits annually

o Average visitor spends more than eight

minutes on the site

o Featuring lifestyle, affordability and

keyword search tools for fast and easy

browsing

o Multiple images and video showcase

unique features of your house

*Nielsen/Net Ratings Report for real estate Web sites, January-December 2011

o State of the art real estate websites targeted specifically to the local market area.

o Over 500 unique visitors per month

o IDX Search Technology

Your home featured on

MyNewHomeNow.com


ONLINE MARKETING

Your Home Showcased on

Realtor.com

o Dunnican Team listings are featured on Realtor.com using Showcase listing

enhancements.

o Your home will be more visible to buyers with up to 25 jumbo photos, virtual tours,

video tour and marketing headlines to show off the best features of your home.

rr


ONLINE MARKETING

http://www.realtor.com/realestateandhomes-detail/2709-Dove-Creek-Drive_Rowlett_TX_75088_1110496578

Premium Placement and Promotion

On 8 Top Real Estate Search Sites


ONLINE MARKETING

www.YourAddress.com

A property specific website

with a custom domain.

o Virtual Tour

o Video Highlights

Tour

o Photo Slideshow

o Mobile Website

o Active Mapping

o School &

Community

Information

o Text For Info

Response


A Website That’s All About Your Home…

ONLINE MARKETING


Social Media Networking

ONLINE MARKETING

YouTube Video Highlights Tour

http://www.youtube.com/coldwellbanker

AGENT AND COMMUNITY MARKETING


Direct Mail Postcards

-Surrounding Homes

Targeted & Mass Email Blasts

-Agent Community

GRAPHICS


Full Color Graphics

-In Home & To Your Neighbors

Black & White Graphics

-At The Sign

Text Response System

Client inquires about

your property from

sign or number used in

other marketing venues We are notified by cell

phone within minutes

of inquiry.

Statistically, the first to the

customer has the best

chance to close the sale.

Prospective Buyer receives instant

access to information and photos

via text

Our proprietary Lead Management tools let our team answer every lead quickly and

professionally

AUTOMATED RESPONSE SYSTEM


HOME PRESENTATION


Apex, REALTORS

◦ Coldwell Banker Exclusive Home Buyer Ready Program

◦ Coldwell Banker Home Protection Plan

Almost 75% of a buyer’s

first impressions of a

homes’ interior are

controllable

Cindy & Cory understand the importance property merchandising plays in ensuring a profitable and timely sale. Both Cindy & Cory are highly skilled in home enhancement and staging, making their homes stand out in the minds of

both the buyer and the real estate community.

HOME PRESENTATION


Professional Stager

Professional Photographer

RAPID RESPONSE

DUNNICAN ADVANTAGE: SERVICE

Our lead management system notifies

us immediately

When homebuyers inquire about

your house, they want a rapid

response

o You will receive an email and/or phone call every 7-10 days from a member

of the Dunnican Team.

o Easy to Locate by phone, text and email

o Business Hours:

Monday – Saturday 8am – 7pm

Sundays by Appointment Only

o Our Team Members answer inquiries on your

home 7 days a week.

COMMUNICATION


o Showing Feedback is one of the best tools we have

o Feedback is obtained on approximately 75% of Showings

o Every showing agent receives the following:

3 phone calls

4 Showing Service emails

1 email containing interior and exterior photos

o You will receive an email as soon as feedback is obtained from the showing

agent

COMMUNICATION


Cindy & Cory Take The Risk

Out Of Listing Your Home

With An Agent

Cancel Your Listing

At Anytime

Cindy & Cory Dunnican are so confident in the

services they provide to their clients that they

offer their

EASY EXIT LISTING AGREEMENT®

to every seller they represent.

EASY EXIT


“hard work and dedication”

“they went out of their way”

“superior quality real estate service”

“We’re proud to be their clients”

“they made us feel like we were their only client”

“professional and personal service”

“creative”

“couldn’t ask for better”

“knowledge and professionalism made it easy”

“fantastic job marketing our home during a very trying market”

Cory and Cindy have a history of outstanding

service. Just ask their past clients. With comments

like these, it’s no wonder that 60-70% of Cindy &

Cory’s business comes from past clients and personal

referrals.

“genuine pleasure to work with”

WHAT OUR CLIENTS SAY


We’re Ready To Go To Work For You…

Cindy & Cory Dunnican

972-679-1789

Coldwell Banker Apex, Realtors

www.MyNewHomeNow.com

WE CAN SELL YOUR HOME TOO

DUNNICAN ADVANTAGE: RESULTS

Documents

Dunnican Marketing Presentation 2014