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Dun & Bradstreet Premium Data
Services
Paul Turley
March 2015
Cleanse & Match and Business Verification Options and Solutions
D&B Premium Data Services
& Solution Scale
2
Data Steward, Desktop User
On-demand data, small volume, manual updates
Data Analyst, Group collaboration
Small/mid-scale, manual or automated updates
Enterprise-scale solution, Integrated data
Fully automated, frequent updates
Business verification Office App for Excel
Power Query / Azure Marketplace data feeds
SSIS component or custom API application
Scenario Scale Solution
3
Dun & Bradstreet Business
Verification service subscription
Business Verification Office App
Uses Business
verification Service
subscription
through Azure
Marketplace
Enter company
information into
Excel sheet
Run verification
Returns DUNS
Number & verified
information
4
Power Query & Power BI with
Azure Marketplace D&B Services
5
Power Query & Power BI with
Azure Marketplace D&B Services
6
Power Query & Power BI with Azure
Marketplace D&B Services
7
Analytics Using Accurate
Business Data
8
Integrating Cleanse & Match with the
SSIS Data Transformation Component
Uses Business Cleanse & Match API
Implemented in SSIS package data flow task
Any SSIS supported data source
Any SSIS supported data destination
Requires basic Integration Services development skills
Use in data flow for data warehouse or line-of-business
applications
SSIS component v.2 works with SQL Server 2008 R2, 2012
or 2014
Uses Visual Studio 2010 or 2012 SSDT shell or retail version
9
Integrating Cleanse & Match with the
SSIS Data Transformation Component
10
Matched: Confidence level >= 8
Unmatched:Confidence level 3-7
Pre-validate failed:Confidence level <= 2
Thresholds determine match segregation
Optional settings & properties provide more complex control & flexibility
MatchGrade & DUNS Number
11
MatchGrade represents 11 letter grade elements of a business record that are factored into the Confidence Level and criteria used to match an input record to a verified record. For most elements; A=Same, B=Similar, F=Different, Z=Null
The DUNS Number is the key to identifying each business for future updates and to get additional data from D&B; such as: • Demographics & Firmographics• Contacts details• Family hierarchy (related businesses)• Business insight• Minority status• Sales & market performance
Visit www.dnb.com to learn more.