Dublin - Honours

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Singapore 2011 -

UCD School of Business holds the prestigious

accreditations from EQUIS, AACSB and AMBA.

UCD is ranked 94th internationally(Times Higher Education World University Rankings 2010).

BACHELOR OF SCIENCE (HONOURS)MANAGEMENT HUMAN RESOURCE MANAGEMENT

FINANCE INFORMATION MANAGEMENT MARKETING BANKING AND WEALTH MANAGEMENT

LOGISTICS

UCD School of Business is Ranked 78th in the world(Financial Times 2011 Ranking).



CONTENT

THE DEANÕS MESSAGE 02

KAPLAN HIGHER EDUCATION INSTITUTE IN SINGAPORE 03

THE UNIVERSITY OF CHOICE 04

AIMS AND OBJECTIVES 05

LEARNING CYCLE 06

COURSE OUTLINES 07 - 12

FEE SCHEDULE 13

APPLICATIONS 14



Professor Tom Begley Dean

UCD School of Business

It gives me great pleasure to welcome you to the Bachelor of Science (Honours) or BSc degree program,which is offered by National University of Ireland, Dublin, in conjunction with Kaplan Higher Education

Institute in Singapore.

There are long established linkages between the National University of Ireland, Dublin and Singapore

through the large number of our graduates in Singapore, many of whom are from the school of business.

We are pleased to make our BSc degree available in Singapore. The BSc is a specialist degree qualification

with widespread international recognition throughout the business world, with UCD School of Business

holding accreditations from AACSB, EQUIS and AMBA. Students in the program have access to the latest

thinking and practice in their chosen specialism, and will have the opportunity to interact with some of the

most prominent members of the academic community in Europe.

No effort is spared to ensure the quality and relevance of the program. We hope it will serve to further

strengthen the links between the university and Singapore, and indeed between Ireland and Singapore.

THE DEANÕS MESSAGE



KAPLAN HIGHER EDUCATION INSTITUTE IN SINGAPORE

Kaplan Higher Education Institute is part of one of the worldÕs largest

education companies, Kaplan Inc., a US$2.6b business owned by The Washington Post Company (2010). It provides educational and

career services for individuals, schools and businesses, catering to

more than 1 million students from more than 500 locations

worldwide. Today, students are enrolled in Kaplan Higher Education

Institute in Singapore, pursuing part-time programs that range from

diplomas, degrees, as well as MBAs and PhDs.

Through collaboration with prestigious Australian, European and

American universities, Kaplan offers career-oriented academicprograms designed to provide students with the skills necessary to

qualify them for employment in the fields of Accounting, Finance,

Business & Management, Communication & Media, Education &

Social Sciences, Engineering, Information Technology and Nursing &

Allied Health.

The Kaplan City Campuses are one of the largest private

education institutions in Singapore. The Kaplan City Campus @

Orchard is 60,000 sq ft and equipped with 31 classrooms,

state-of-the-art facilities, student lounge, comprehensive library,

as well as a full-service deli cum caf.

The Kaplan City Campus @ Wilkie Edge has since expanded to

more than 40,000 sq ft, housing the sales and academic

departments to cater to the growth of the businesses. This

allows students to enjoy a more comfortable campus

environment. Within a 10-minute walk from Dhoby Ghaut MRT

Interchange station, Wilkie Edge is located along Selegie Road,near the junction of Wilkie Edge and Sophia Road.

The Kaplan City Campuses

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Kaplan City Campus @ Wilkie Edge Location Map



THE UNIVERSITY OF CHOICE

UCD Quinn School of Business (Undergraduate School) UCD Michael Smurfit School of Business (Postgraduate School)

Founded in 1908, the National University of Ireland (NUI) is a federation of

four Irish universities. The National University of Ireland, Dublin,

also known as University College Dublin (UCD) has approximately 22,000

students and 2,000 staff, making it one of the largest universities in Britain

and Ireland. It is a fully accredited university with some of the largest

schools in engineering, law, medicine and business.

The National University of Ireland, Dublin has its history extending back to

the Catholic University of Ireland which was founded in 1854 by John

Henry Newman, later Cardinal Newman. Today, it is acknowledged

internationally as a centre of excellence for learning, scholarship and

research and its awards are recognised and respected worldwide. The main campus is situated at Belfield, about 5km south of the centre of

Dublin city. The 350 acre site, positioned between low lying hills and

Dublin Bay, is attractively landscaped and accommodates most of the

faculties, as well as its student residences and numerous sporting and

leisure facilities.

Since its inception, the National University of Ireland, Dublin has

established a long and distinguished tradition of service to scholarship

and to the community. Successive generations of graduates have played

a central role in the shaping of modern Ireland and in the conduct of

international affairs.

UCD School of Business is one of the oldest business schools in the

world. It has the distinction of offering the first MBA in Europe. It is also

one of the first elite schools in the world to earn 3 prestigious world class

accreditations concurrently: AACSB, EQUIS and AMBA.

UCD Quinn School of Business, the undergraduate division of the school,

offers a range of programs in business, commerce, economics and

finance. The UCD Michael Smurfit School of Business, the graduate

division of the school, is now one of the largest business schools in

Europe. It offers a full range of postgraduate business degrees including a

doctorate program, a highly innovative MBA program and many specialist

master programs.

World Ranking and Accreditation

University College Dublin:

¥ Ranked 94th internationally (Times Higher Education World University

Rankings 2010).

UCD School of Business:

¥ Ranked Top 40 in the world (Economist Intelligence Unit).

¥ Ranked 78th in the world (Financial Times 2011 Ranking).

¥ Our Executive MBA is ranked 54th in the world (Financial Times 2010).

World Class Accreditation and Reputation

In 2000, UCD became one of only 9 schools to hold accreditation from the 3 centres of

business and academic excellence and is still one of less than 25 schools in the world with

this triple crown of accreditation.

These accreditations benchmark UCD against the best in the world, positioning UCD on the

global map and in the minds of leaders worldwide. Attaining these accreditation awards

required that UCD continually evaluate its own courses and programs and have them evaluated

in turn by independent experts, resulting in an ongoing process of careful analysis and continua

improvement.

Community of European Management Schools (CEMS)

The UCD Smurfit School of Business is one of 17 business schools in the Community of

European Management Schools (CEMS). This is an alliance of businesses and higher education

and currently comprises 17 of EuropeÕs finest academic institutions, 4 non-european academic

institutions and over 50 of the worldÕs leading multinational companies such as Shell

Reuters, KPMG, Deutsche Bank, Royal Bank of Scotland, British Petroleum,

PricewaterhouseCoopers, Siemens, JP Morgan, and ING Group.

AACSB (Association to Advance Collegiate Schools of Business

International) is the American-based body which awards accreditation

following a review of the quality of degree programs delivered by each

management school.

EQUIS is the quality improvement system administered by the EFMD

(European Foundation for Management Development) throughout

Europe. EQUIS is awarded on the basis of quality controls on the

entire range of activities within an institution. Only 55 business schools

worldwide are accredited, including INSEAD and London Business

School.

AMBA (Association of MBAs) is a British-based organisation which

concentrates specifically on MBA programs and accredits those which

reach its standards.



The Bachelor of Science (Hons) program consists of 8 core modules and4 pathway modules and may be completed in a minimum of 18 months

through distance teaching in Singapore.

An honours degree at University College Dublin takes 3 academic years to

complete (over 3 ÔstagesÕ). In the case of the Bachelor of Science in

Singapore, the duration of the program is as follows:

Stage 1: Exemption granted due to accredited prior learning

Stage 2: One academic year*

Stage 3: One academic year*

* An academic year is generally a minimum of 9 months duration.

Program Structure & Content

The Bachelor of Science (Honours) program has been designed to meet

the growing demand for graduates in this field across the Asian region. The objectives include:

¥ to provide students with a solid conceptual and practical

understanding of business and management;

¥ to provide a learning experience in which interactive debate is a key

educational component;

¥ to help students develop the necessary technical, knowledge-

application, communication, team building and leadership skills

consistent with the changing needs of modern day businesses; and

¥ to facilitate lifelong learning and demands for personal

development and confidence-building.

Pathway Modules

AIMS AND OBJECTIVES

• HRM: Strategy and Policy

• Economic Policy and the Global

Environment

TERM

1• Managing Change

• Cross Cultural Management

TERM

2• Management of Organisations

• Management Research Project

TERM

3 • Business Strategy

• Project Management

TERM

4• Pathway Module 1

• Pathway Module 2

TERM

5• Pathway Module 3

• Pathway Module 4

TERM

6

The program allows students to specialize in any one of the 7 business

areas namely: Banking and Wealth Management, Finance, Human

Resource Management, Information Management, Logistics,

Management and Marketing.

Pathway Modules

¥ Banking and Wealth Management Pathway

1. Management Accounting

2. Banking and Finance3. Wealth Planning and Management

4. Portfolio and Treasury Management

¥ Finance Pathway

1. Financial Management

2. Management Accounting

3. Security Analysis and Portfolio Management

4. Treasury and Risk Management

¥ Human Resource Management Pathway

1. Workplace Practice

2. Managing Diversity in Employment

3. Critical Issues in Industrial Relations and Human

Resource Management

4. Human Resource Development

¥ Information Management Pathway

1. Electronic Commerce and Applications

2. Artificial Intelligence and Expert Systems3. Management Decision Making through Information Technology

4. Management Information Systems

¥ Logistics Pathway

1. Supply Chain Management

2. Operations Management

3. Global Logistics

4. Supply Chain Planning and Control

¥ Management Pathway

1. Operations and Technology Management

2. International Business

3. Electronic Commerce and Applications

4. Entrepreneurship

¥ Marketing Pathway

1. Consumer and Buyer Behaviour

2. International Marketing

3. Marketing Research

4. Marketing Communications

The program provides a total of 20 hours of seminars and

workshops per module. Seminars are conducted by visiting

lecturers from the university or their international associates.

The curriculum is taught over 6 terms of 13 weeks. Classes are

generally held in the evenings and over weekends to suit the

busy schedules of program participants.

Students must decide on a pathway upon course application.

Subsequent requests to switch to another pathway

will be considered on exceptional basis and is subject to the

universityÕs program boardÕs approval.



LEARNING CYCLE

BSc (Hons) students are formally assessed by a combination of

continuous assessment and examinations.

Assessment Scheme

The BSc (Hons) program will be managed by a professional program

management team which shall ensure that in addition to seminars

and lectures, students will receive support on important areas such

as the service of a program manager/executive, regular program

newsletters (updates) via email, academic support system via email/

Internet, textbooks, study notes, study group formation, Kaplan City

Campus library membership, assignment and examination

management, student liaison and organisation, etc.

Program Management

Honours will be awarded based on the overall average grade of

all the modules combined in accordance with the universityÕscourse regulations.

Honours Award

A typical cycle is a 3-month period covering 2 modules of study. This is how it works:

Sample Seminar Schedule for Week 6 & 7*

Day Time No. of Contact Hours

Thursday 18:30 Ð 22:30 4

Friday 18:30 Ð 22:30 4

Saturday 14:00 Ð 18:00 4

Sunday 09:00 Ð 18:00 4+4

The intensive program was manageable because I was able to

communicate with my lecturers even when I was travelling.

Asruwati Bte Aspan

Executive, Enterprise Ireland

I really appreciate the kind of systematic approach and support

given by the institution in everything; it made us more involved with

our courses.Sundaram Narayana

IT Manager, Angka Electronics Pte Ltd

NextTerm

Weeks 1 to 5Pre-seminar Preparations

¥ Collection of course

materials

¥ Pre-reading

¥ Study group learning

Week 6 & 7*Seminars

¥ 20 hours - week 6

¥ 20 hours - week 7

Weeks 8 to 13Post-seminar Activities

¥ Assignment writing

and submission

¥ Exam preparations

Supported by BSc Updates I Academic Support via Email/Internet.

*The timing of the seminars may vary depending on the nature of the course and thelecturersÕ availability. The university and Kaplan reserve the rights to alter the days and

timings of the classes if necessary.



Human Resource Management:

Strategy and Policy

This module will provide students with an

introduction to the management of human

resources. Among the areas covered are:

Human Resource Management (HRM)

in context; HRM and how it can be

distinguished from traditional personnel

management; the flexibility debate; human

resource planning; recruitment and

selection; reward and performancemanagement; the management of change

and communication and topical issues in

HRM including HRM in small businesses

and strategies for retaining staff.

Economic Policy and the Global

Environment

This module covers the main areas relating

to economic policy. It deals with supply

and demand sides of the economy; targets

and instruments of policy; fiscal policy;

unemployment; income policies; monetary

policy and exchange rate policies. It also

examines the labour force with a focus on

education; capital stock with a focus on

investment and research and the market

system with a focus on competition and

regulation. Also covered are education and

economic growth; industrial policy and

competition policy.

Managing Change

This module will introduce students to the

management of change in organisations.

The topics to be covered include:

Introduction and impetus for change;

techniques for diagnosing change; change

interventions and evaluation; the reality of

change management within organisations;

surviving change: The special cases of

restructuring and turnaround; leadership in

organisations; leadership and the

management of change: An integration.

A range of practical workplace practice

examples of the management of change will

be introduced throughout the course

through the use of case studies.

Core Modules

the topics covered in this module include:

The application of the various theoretical

perspectives to one's own direct workplace

experience, particularly in relation to

marketing, financial, operational and human

resource management perspectives.

Business Strategy

This module introduces the idea of

corporate strategy and examines the

following topics:ÊAn introduction to strategy

concepts, the business environment,

assessing strategic capability, managing

business expectations and purposes,

the levels of strategy, methods of strategy

development, organising for and enabling

successful strategies and managingstrategic change.

Project Management

The topics includes risk management in

projects; risk analysis techniques; risk

reduction processes; the role of quality in

project management; quality tools and

techniques; design of quality systems;

international quality standards; managing

client expectation and satisfaction;

purchasing and procurement;

IT tools in project management andapplication software.

Cross Cultural Management

Cultural differences often create barriers to

understanding and communication that

adversely affect a managerÕs ability to

function effectively in international business

environments. Yet, with the increasing

globalisation of business, many managers

find themselves responsible for, being

managed by, or collaborating with persons

of different nationalities and cultures.

The successful conduct of culture-related

aspects of international business can mean

the difference between success and failure

in business transactions. Since very few

companies have taken the steps needed to

enable their employees to consistently

relate well to people from locations outside

their national boundaries, development of a

corporate global mindset can create a

major competitive advantage. It is important

that we develop our abilities to recognise,

understand and work with the cultural

diversity that so greatly affects business

conducted across national, geographic and

cultural boundaries. A key skill we seek to

develop is the ability to demonstrate

requisite sensitivity to cultural dimensions in

our interactions with people from diverse

cultures. The course will provide students

with an overview of culturally specific

business practices and behaviours.

Management of Organisations

This module will introduce you to the

management of organisations and the

practical application of theoretical concepts

and frameworks. Among the topics covered

in the module include: Environment and

organisations, technology and

organisations, strategy and organisations,

organisation structure and design,

organisations for international operations,

organisation design options - functional,

product and matrix structures.

Management Research Project

This module will require you to undertake a

project on a selected organisation. Among

COURSE OUTLINES



COURSE OUTLINES

Management Accounting

The topics include role of accounting and

the management of accountant in the

organisation; cost terms, purposes,

classification and behaviour; cost-profit-

volume analysis; product costing including

job costing and activity-based costing;

budgeting and profit planning; flexible

budgets and standard costing; relevant

costs for decision making; variable costing

and absorption costing.

Banking and Finance

Part 1 Financial systems:

1. Introduction to Financial Systems; Role of

financial systems (role of households,

government, and firms in terms of savings

and investments). Financial intermediaries,

securities and markets. Taxonomy of

financial institutions. Nature of financial

claims (debt versus equity, bonds and

notes, fixed and floating interest rates,

common and preferred stocks). Structure of

financial markets (direct and indirect

finance, dealers and brokers, banks, mutual

funds, pension funds, and insurance

companies). 2. Comparative Financial

Systems; Bank-based systems against

market-based systems. Legal aspects.

Part 2 Financial intermediaries:

3. Role of Financial Intermediation; Nature

and process of financial intermediation.

Theories of financial intermediation

(transformation of assets, uncertainty,

reduction in transaction costs, reduction of

problems arising out of asymmetric

information). Implications of financialintermediation (Hirshleifer model, effect on

economic development). 4. Regulation of

Banks; Regulation of banks (free banking,

arguments for or against regulation,

traditional regulation mechanisms,

alternatives to traditional regulation).

5. Risk Management in Banking; Market

risks (liquidity risk, interest rate risk, foreign

exchange risk). Credit risk (screening and

monitoring, credit rationing, collateral).

Part 3: Principles of finance:

6. Financial Securities: Risk and Return;Portfolio analysis: mean-variance portfolio

theory. The portfolio selection process:

Banking and WealthManagement Pathway

the correlation of securities returns (single-

index model and multi-index models). Asset pricing models: capital asset pricing

models (CAPM) and arbitrage pricing model

(APT). 7. Capital Budgeting; Pricing of

bonds and stocks. Net present value.

Project appraisal. 8. Financial Markets:

Transmission of Information; Efficient

markets, theory and empirical evidence.

Concepts of weak, semi-strong, and strong

efficiency. Concepts of excess returns.

Micro-structures.

Wealth Planning and Management

The participant will: acquire an

encompassing sensitivity towards all

aspects of wealth management for high-

net-worth individuals; understand the major

concepts underlying international laws and

regulations related to wealth planning; learn

major principles in domestic and

international estate and tax planning and

how to recognize opportunities for clients;

and develop the ability to ask the specialist

the relevant questions and to understand

the advice given. Furthermore, students will

learn how to judge and advise on the

suitable asset allocation from an integrated

perspective, taking behavioural finance,

financial planning aspects, risk appetite,

lifestyle, life cycle, and estate planning into

consideration. In a complex wealth planning

situation, students will be able to integrate

the advice given by various specialists to

recommend an optimal solution for the

clients' needs.

¥ Financial Planning and Life Cycle Models

for high-net-worth Individuals

¥ Asset Allocation and Behavioural

Finance

¥ Integrated Financial Planning for

Entrepreneurs (including Laws and Taxesgoverning IPOs and Divestitures)

¥ International Wealth Planning for high-

net-worth Individuals (including Trusts,

Foundations, Estate Planning,

Comparative Tax Laws, Mobility and

Residence)

Portfolio and Treasury Management

This module provides an introduction to the

investment markets and the analysis of

securities. The course provides a mixture of

both theory and practise. The main

investment asset classes, namely stocks,bonds and derivatives, are examined and

the analysis and management of portfolios

of these assets is considered. The

investment process and the return and risk of the different asset classes are covered in

the introduction. Then risk and return are

examined in more detail focusing on their

application to portfolio theory.

Asset allocation is examined in the context

of what we have learned up to this point.

Asset pricing models are then covered in

detail. Other issues include portfolio

performance evaluation and market

efficiency. The fixed income and derivatives

markets are the next asset classes to be

covered. Pricing issues and risk

measurement and management techniques

are covered. In the case of derivatives

securities, the types of securities, such as

options, forwards and futures are covered

in detail. The use of these securities by

investors is dependant on the objectives of

the investor and the situations the investor

faces. Students will also be introduced to

the fundamentals of Treasury and Risk

Management in an international context.

Topics covered include money markets,

foreign exchange markets and the

determination of exchange rates, measuring

and managing accounting, economic and

political exposure, managing working

capital in a multinational, and the methods

and products for managing risk.



COURSE OUTLINES

Workplace Practice

Students will be required to undertake a

workplace practice project involving

research and analysis in one of the following

two areas: Human resource management

or managing change. Students will be

required to undertake a literature review on

a selected topic and will undertake a small

piece of research on this topic.

On completion of this module, you should

be able to demonstrate a thoroughknowledge and understanding of your

chosen area of management practice;

demonstrate ability to plan, execute

research and produce a detailed description

of workplace practice as required by the

project specification. This module will be

assessed on the basis of continuous

assessment only.

Managing Diversity in Employment

The module is designed to equip students

with some understanding of the dynamics

of employee diversity and issues of equality

in employment. To this end, topics covered

are designed to enable an understanding of

labour force change with regard to gender

and minorities, theories of inequality in

employment, and to offer different

perspectives on contemporary debates on

equality and diversity.

Human Resource

Management Pathway

Critical Issues in Industrial Relations

and Human Resource Management This module covers areas of current

importance and interest within the field of

industrial relations and human resource

management. Topics covered include:

Partnership in the enterprise and the

workplace, employment relations and

foreign-owned multinational companies,

change in employment relations, and other

relevant contemporary developments in

the field.

Human Resource Development

This module examines Human Resource

Development (HRD). HRD encompasses

those activities and processes that have an

impact on organisational and individual

learning. The topics covered include an

introduction to strategic HRD, HRD needs

assessment, learning theories and transfer

of learning, HRD evaluation, HRD delivery

methods (training, e-learning and

development), career management, and the

future of human resource development.

The module provides for the blending of its

theory and practice content with the

collective workplace experiences of the

participants and, to this end, participantswill be expected to contribute critical

reflection on their workplace experiences

along with collaborative interpretation of

such experiences in both classroom and

study group settings.

Finance Pathway

Financial Management

The topics include capital budgeting/

investment appraisal (including the time

value of money), portfolio theory (including

the capital asset pricing model), capital

structure, dividend policy, mergers and

takeovers, working capital management,

option pricing, valuation of companies,

sources of finance and international

financial management.

Management Accounting

The topics include role of accounting andthe management of accountant in the

organisation; cost terms, purposes,

classification and behaviour; cost-profit-

volume analysis; product costing including

a job costing and activity-based costing;

budgeting and profit planning; flexible

budgets and standard costing; relevant

costs for decision making; variable costing

and absorption costing.

Security Analysis and Portfolio

Management

This course will give a broad appreciation of

security analysis and portfolio management.

The topics include: CAPM, APT and

security market pricing, option pricing

models, portfolio theory, application to

domestic and international markets, risk

management for various asset categories.

Treasury and Risk Management

The course is designed to provide students

with a practical understanding of treasury

management. The topics include: Interest

rate and interest rate risk analysis, foreign

exchange and exchange rate risk analysis,

securities investment and derivativeproducts analysis.



Electronic Commerce and Applications

This module introduces students to the

concepts and specific skills related to

electronic commerce, related concepts,

technologies and applications. The course

combines a technical foundation with a

critical evaluation of e-commerce strategies

and reviews the critical information

technology trajectories that provide a basis

for e-commerce. It also examines the

application and consequences of theseinformation technologies to different

commercial processes and investigates the

economics of e-commerce and the

implications of e-commerce on different

industry sectors.

Artificial Intelligence and

Expert Systems

The topics include foundations of artificial

intelligence; representation; knowledge

elicitation; uncertainty; induction;

characteristics and structure of expert

systems; development tools; rule-based

systems; development methodologies;

applications of knowledge-based systems.

Management Decision Making

Through Information Technology

In a very competitive international business

environment, managers are continually

asked to make complex and company

critical decisions. In order to make

the optimal decisions, managers require

access toÊaccurate, timely, and relevant

information. Access to the information is

only stage 1 in the decision process. Stage

2 involves managers looking at the various

alternatives, and then using the information

to pick the best alternative. Stage 2 often

involves managers building a decision

support system that will have as input,

the available information, and, will have

as output, the correct decision and its

implications. All decisions involve risk and

uncertainty. Modern managers must be

able to analyse risk, and identify the

appropriate measures to minimise risk and

its adverse impact. This module looks at all

aspects of management decision making,

and how IT has a key role to play in allowingmanagers make correct decisions.

Information Management

Pathway

COURSE OUTLINES

Supply Chain Management This module focuses on the study of

business relationships between a company,

its suppliers and its customers. Students

develop in-depth knowledge of the entire

flow of the end-to-end supply chain, from

raw materials to finished products.

A special emphasis is placed on information

and supply flow through the value chain

and the management of relationships.

Operations Management

This moduleÊis designed to explain and

evaluate the current thinking in operations

management and operations strategy.

It is expected that students will gain an

understanding of this field and be able to

apply theories and concepts in a practical

setting. This course will cover strategic

management issues such as operations

strategy, new product development,

enterprise resource planning, relationship

Logistics Pathway

management, and service operations,

as well as more general topics such asquality, environmental concerns, and future

trends in operations management.Ê

Global Logistics

This module analyses the tactical planning

and management techniques needed to

support corporate logistics goals.

It outlines the principles underpinning

effective production, inventory and

distribution management. The models

underpinning traditional inventory planning

and management are outlined and

assessed. The topics include: The design

and operation of logistics information

systems, the use of key performance

indicators and benchmarking, logistics

strategy, location analysis, transportation

and distribution planning.

Supply Chain Planning and Control

This module is an introduction to the

concepts and problems underlying the

design and operation of contemporary

supply chains. Emphasis is placed on the

design and operation of supply chains, but

many of the presented results apply also to

the design, planning and control of servicesupply chains. The role of decision makers

in the supply chain will be considered along

with the use of modelling to support such

decisions. The module will demonstrate

how data can be obtained, extracted and

manipulated to enable decision support

tools to be used to underpin the

management of the supply chain.

Management Information Systems

This module covers the topics such as: The strategic and organisational roles of

information technology, the processes of

information systems development

(requirements analysis, methodologies,

tools and techniques) and information

systems implementation (approaches,

roles, responsibilities, risk and change

management).



Operations and Technology

Management

This module is designed to provide

students with an understanding of the

business operations process converting the

inputs of materials and resources to an

organisation into added value outputs, and

distributing these outputs to its customers.

The topics include: Supply Chain

Management (SCM), from the input sources

(suppliers), through the conversion process

and distribution/logistics to customers;

the management of procurement, sourcing,

selection and management of suppliers,

inventory management, and associated

quantitative techniques; facility locationcriteria, process systems and layout,

capacity planning, demand management,

and scheduling; the concepts of ÒleanÓ

organisations, JIT and TQM; the strategic

role of operations management in an

organisationÕs corporate and marketing

objectives, achievement of customer

service goals, value chains and competitive

advantage; the importance of product/

process innovation and technology

within operations management. This

module is designed to provide students

with an understanding of the strategicrole of technology and innovation within

an organisation in gaining profitable

competitive advantage, and the

management of that process. The topics

include: The importance of technology

and innovation in the modern organisation

and the need for its focus and leadership as

a management function; organising

for technological innovation, the creation of

an innovative environment within

an organisation and techniques for

creativity; patterns of technological

development and innovation over time,

the technology development process and

its risk management; the role of networks,

external linkages and collaboration;

and the role of intellectual property and

licensing as key elements in the technology

management process.

International Business

This module examines the international

business environment; the

internationalisation process of the firm;

economic and political systems; human and

cultural environment; trade theory;

management of international business;

industrial environments and global

strategies; global business alliances

and information and control systems.

It also considers global competition;

strategic alliances; competitive advantage

of nations; business with industrialised,developing and historically planned

economies; international finance; the role of

information technology and structure in

international organisations.

Electronic Commerce and Applications

This module introduces students to the

concepts and specific skills related to

electronic commerce, related concepts,

technologies and applications. The course

combines a technical foundation with a

critical evaluation of e-commerce strategies

and reviews the critical information

technology trajectories that provide a basis

for e-commerce. It also examines the

application and consequences of these

information technologies to different

commercial processes and investigates the

economics of e-commerce and the

implications of e-commerce on differentindustry sectors.

Entrepreneurship

Strategic positioning of the new firm;

preparing the plans for marketing,

operations, people and finance; new

venture launch, corporate renewal and

corporate turnaround; models of new

venture formation process; entrepreneurs;

new business ideas; innovation;

environmental analysis; supports and

incentives for entrepreneurship.

Management Pathway

COURSE OUTLINES



UCD School of Business at National

University of Ireland, Dublin is one of

the largest business schools in

Europe. The staff of the school

combine excellent academic

credentials and consulting

experience. The BSc degree

programs will be supported by the

following faculty members from the

school, among others:

Professor Philip Bourke

BComm, MBS, MBA (Boston), PhD (NUI)

Professor Aidan Kelly

BComm, MEconSc, PhD (NUI)

Professor Andrew Deegan

ProfessorWilliam K Roche

ProfessorPhilip Bourke

Professor Aidan Kelly Program Director

Faculty Support

COURSE OUTLINES

Professor William K Roche

BSocSc, MSocSc, DPhil (Oxford)

Professor Andrew Deegan

BSc (Comp), ACMA, MLit, PhD (NUI)

Consumer and Buyer Behaviour

In this module, concern rests with

consumer buying behaviour: What

consumers buy, why they buy, when, where

and how they buy. The module examines

consumers as individuals, in their social and

cultural setting, and in their decision-

making processes, buying behaviour of

organisations, the network of relationships

among buyers and sellers, partners and

governments, how strategies are formed in

industrial markets, and how the marketing

mix for industrial products and services maybe developed and implemented.

International Marketing

This module examines the international

marketing environment, assesses the

potential for products and services in the

context of different cultures, risk and

uncertainties and demonstrates how

companies compete in international

markets.

Marketing Pathway

Sundaram Narayana

IT Manager, Angka Electronics Pte Ltd

Invaluable discussions in classes with highly-experienced lecturers, as well as fellow

course mates have tremendously enriched my perspective towards practical issues I faced in

the business world. The extensive coverage of business topics and the lecturersÕ enthusiasm

has certainly added much more value to the BSc (Hons) program.

Marketing Research

The topics include role of research inmarketing decision-making and develops

skills in questionnaire design, observation

techniques, the use of focus groups;

acquisition and evaluation of secondary

data; analysis and statistical techniques;

report writing and

presentation of results.

Marketing Communications

Modern companies must manage complex

marketing communications systems with

their consumers, middlemen and various

publics. This module examines thebehavioural foundations of marketing

communications, media advertising,

sales promotion, direct marketing, public

relations, personal selling and

sales management.



FEE SCHEDULE

Graduation & Recognition

Students who successfully complete the

program will be awarded the prestigious

Bachelor of Science (Hons) degree of the

National University of Ireland. The degree will be

the same as that awarded to students

participating in the program in Dublin. Graduates

will be allowed to use the title BSc (Hons) (NUI)

after their names.

Graduation ceremonies are held yearly in Dublin and/or Singapore.

Graduates are encouraged to attend the degree convocation in

Dublin with their families whenever possible.

Fee Schedule

Please refer to the insert for information on:

¥ Tuition Fee

¥ Non-tuition Fee

¥ Refund Policy

¥ EduTrust Accreditation

For more information, please contact our program consultant or email

[email protected].

Geraldine Ruth Weller

BSc Graduate (1st Class Honours

The course covered a wide spectrum of subjects that encompassed both general management and specialist skills.We also benefited from

having lecturers who not only had academic but industry experience as well. I would say the experience gave me a jumpstart in my career as it

provided me a new perspective of the business and financial world. It is definitely a journey worth embarking on.



The National University of Ireland, Dublin and Kaplan Higher Education Institute reserve the ri

to alter, amend or delete any program, fee, course, admission requirement, mode of delivery

other arrangements without prior notice.

The information contained in this brochure is correct at time of printing (May 2011).

BRN: 198600044N

Registered with the Council for Private Education, Ministry of Education, Singapore (No. 4072

Potential candidates for the BSc (Hons) program must demonstrate a

high motivation to undertake an intensive program. They should also

be able to show success in their careers to-date and be able to

envisage how the BSc (Hons) fits into their career plans for the future.

A blending of diverse business backgrounds creates special

challenges and opportunities for participants to benefit from the

experience and perspective of others.

Admission to the Program

Deadlines for applications for the intakes each term are contained in

the application forms.

Usually, the university takes about 3 weeks to process each

application. Therefore, it is advisable for potential students to apply f

admission at least 8 weeks before the start of each intake.

Finalised start dates and timetables are dependent on approval by the

School of Business. This approval is based upon a minimum class siz

Closing Dates

APPLICATIONS

Who to Contact

For enquiries on this course, send ÒKAP-HQ4GÓ via sms

+65 9677 7598 or enter it at http://ask.kaplan.com.sg. You can also

enter it through your GPRS-enabled phone at www.kaplansg.mobi.

For other information or enquiries on other NUID programs,

please contact:

Telephone : (65) 6733 1877

Facsimile : (65) 6225 3605

Email : [email protected]

Kaplan Website : www.kaplan.com.sg

UCD Website : www.ucd.ie

NUI Website : www.nui.ie

The full application package should be sent to:Director, BSc (Hons) Program (Part-time)

Kaplan Higher Education Institute

Kaplan City Campus @ Wilkie Edge8 Wilkie Road #02-01 Singapore 228095

Entry Criteria

This BSc (Hons) program accepts a wide range of advanced standingqualifications. These include:

Students may enter directly into stage 2 on the basis of approved

Advanced Standing Qualifications (ASQ). These are post-secondary

diplomas in business and management or equivalent to the first year

of a relevant university degree program. Applications are assessed

on a case-by-case basis. If English is not your native language or

where you have not completed your diploma through the medium of

English, you will be required to undertake an English language test

and satisfy the following: A minimum score of 600 TOEFL

(250 computer based, with test of written English at 475+) or 6.5

IELTS (minimum of 6.0 in each band) is required for ALL

undergraduate and postgraduate programs. Further information onthe university's English language requirements can be found on:

http://www.ucd.ie/international/english.htm.

Proof of the applicantÕs qualifications (a certified copy of the official

transcript is acceptable) and the first instalment must also be

included.

As the program involves regular use of Internet, email, etc., students

must possess or have convenient access to a personal computer

with at least Windows 95 and an Internet connection to enable them

to access materials electronically from the university and to participate

in appropriate pedagogic interaction.

Study Loans

Study loans are available with most banks and financial institutions.

Interested candidates may contact:

POSB : 6333 0033 www.posb.com.sg

Maybank : 1800 629 2265 www.maybank.com.sg

NTUC Thrift : 6534 7360 www.ntucthrift.com.sg

TCC Ltd : 6319 3700 www.tcc.org.sg

RHB Bank : 1800 323 0100 www.rhbbank.com.sg

Checklist

Have you:

Attached a photocopy of your tertiary qualification (ie. diploma

certificate & transcripts or letter of completion from the awardin

institution)?

Signed, checked & dated the pre-course counselling checklist?

Attached a photocopy of NRIC or passport?

Signed & dated the course application form?

Included your application fee ($160.50 inclusive 7% GST)?



Advanced Micro Devices

American Express International, Inc. AT & T Microelectronic American President Lines Ltd Associated Merchant Bank Pte Ltd AXA Reinsurance Asia Pte Ltd Automobile Association of Singapore Allen-Bradley Electronics Pte Ltd Alliance Securities Pte Ltd AIU (S) Pte Ltd Ares Serono (SVC) Pte Ltd Allergan Singapore Pte Ltd Astra Pharmaceuticals Singapore Asia Pacific Research Centre Applied Magnetics (S) Pte Ltd ATC School of Business and LawBank of TokyoBank Utama (M) BerhadBatey Ads (Pte) LtdBank of East Asia SingaporeBeecham Pharmaceuticals Pte LtdBaker & MckenzieBot Lease (HK) Co LtdBuildcon Sdn BhdCathay Pacific Airways LtdChartered SemiconductorConstruction Industry Development BoardChiyoda Corporation Pte LtdCity Developments LimitedChemitreat Pte LtdCosmic Insurance Corporation LtdConstruction Technology (S) Pte LtdCredit POSB Pte LtdCentral Narcotics BureauCollege of Physical EducationChase Manhattan Bank, N.A.Cape East Pte LtdCoopers & LybrandCanon Singapore Pte LtdChartered Industries of Singapore

C S First Boston (S) LtdCollege Damansara UtamaCrosfield (M) Sdn BhdCycle & CarriageDBS Bank Defence Science & Technology AgencyDigital Equipment International LtdDynamar Computer Products LtdDHL International (S) Pte LtdDeloitte Touche TohmatsuDurco Valtek (Asia Pacific) Pte LtdDiagnostics Biotechnology Pte LtdD & C Finance BerhadDrew Ameroid (M) Sdn BhdDiners Club (M) Sdn BhdErnst & YoungEconomic Planning Unit, BruneiEthylene Glycols (S) Pte LtdEastgate Insurance Brokers Sdn BhdExxonMobil

Festo Pte LtdFoseco (S) Pte LtdFar East OrganisationFirst Commercial Bank Folec Communications Pte LtdGlaxo Smith KlineGlobe Silk Store Pte LtdGM Singapore Pte LtdGristle GTS LtdGetz Bros & Co (S) Pte LtdGolden Hope Plantations BerhadHSBCHousing & Development BoardHart Engineering Pte LtdHewlett Packard SingaporeHitachi Data SystemsICL Singapore Pte LtdInternational Associated Co Pte LtdIshikawajima-Harima Heavy Industries Co. Ltd

Inno-Pacific Holdings Ltd

IBM Singapore

IBM MalaysiaInformatics Computer SchoolInco-Alloys Pte LtdIndustrial & Vocational Training BoardIntra-Pac Trading (S) Pte LtdIJM Corporation BerhadJBA SingaporeJast Techniques Pte LtdJesselton Shipping Pte LtdJack Chia MPH LtdJohnson & Johnson Sdn BhdKansai Felt (S) Pte LtdKemayan Oil Palm BhdKPMG Peat Marwick Kansallis International Bank (Asia-Pacific)Land Transport Authority SingaporeLee Kim Tah Holdings LimitedLindeteves-Jacoberg (Far East) Pte LtdL & M Group Investments LtdMotorola Inc.Motion SmithMentor GraphicsMinistry of DefenceMinistry of Home AffairsMinistry of Community Development & SportsMinistry of Education SingaporeMinistry of Foreign Affairs SingaporeMinistry of Information, Communication & the ArtsMinistry of Education BruneiMinistry of Works, MalaysiaMPSI Systems Pte LtdMatsushita Refrigeration Ind (S) Pte LtdMatsushita Technical Centre Pte LtdMatsushita Electronic Co (M) BhdMarquip Asia Pte LtdMerrill LynchMekaprise Sdn BhdMetal Containers LimitedMicropolis Ltd

MC Packaging Pte LtdMaxwell Macmillan PublishersMalayan Banking BerhadMarketing Institute of SingaporeMega Computing (S) Pte LtdMerck (Malaysia) Sdn BhdMonier (M) Sdn BhdMount Elizabeth HospitalMarine Depot of Peninsula MalaysiaNgee Ann PolytechnicNestle Singapore Pte LtdNestle Malaysia BerhadNEC Singapore Pte LtdNEC Semi-Conductors (M) Sdn BhdNCR (M) Sdn BhdNovo Nordisk A/SNanyang Technological UniversityNixdorf Computer InternationalNTUC Income Insurance CooperativeNational Computer Board

National Community Leadership Training InstituteNPB-Institute For Productivity & TrainingOlivetti (S) Pte LtdOlivetti (M) Sdn BhdOCBC Finance Singapore LtdOCBC Bank Oce-HagemeyerOkuma Machinery Works LtdPhilips Singapore Pte LtdPhilips Petroleum SingaporePower Supply LtdPublic Works DepartmentPublic Bank BerhadPoly Resources LtdP.T. Spandeck IndonesiaP.T. Victor Indo RayaP.T. Truba Jurong EngineeringPort of Singapore AuthorityPrice Waterhouse Coopers

Perbadanan Kilang Felda

Perwira Habib Bank BerhadQBE Insurance (International) LtdRaffles Holdings (1995) Pte LtdRake Oy Singapore Pte LtdResources Development Corporation LtdRepublic of Singapore Air ForceRan Hill Bersekutu Sdn BhdRitz Agencies CorporationShowa Denko Pte LteSingapore Airlines LtdSingapore TelecomSingapore Finance LtdSingapore Refining Co. Pte LtdSingapore National Employers FederationSingapore Tourism BoardSingapore PolytechnicSingapore TechnologiesSilicon Systems IncSicpa Ink Pacific Pte LtdSembawang Maritime LtdSGS Thomson Microelectronic Pte LtdSime Hogg Robinson (S) Pte LtdSimon & Schuster AsiaStamping Technology Pte LtdStatschippac SingaporeSwiss Bank CorporationStone Forest Management Consultants Pte LtdSumitomo CorporationStraits Steamship LtdSvenska HandelsbankenSumitomo Trust & Banking Co LtdSear Buying Services Inc.Siemens Components Pte LtdSeagate Technology InternationalSumitomo Heavy Industries (S) Pte LtdShell Eastern Petroleum Pte LtdSAL Industrial Leasing Pte LtdSyarikat Pembenaan Yeoh Tiong LaySoftware Alliance (M) Sdn Bhd

Standard Chartered Bank MalaysiaState Forestry Dept., PahangSyarikat Telecom Malaysia BerhadShell Malaysia LtdST-Zerust (SEA) Pte LtdShell BruneiSing Re Information TechnologySarawak Shell BerhadSanofi (M) Sdn BhdSumitomo Bakelite Singapore Pte Ltd

Tetra Pak Pacific Pte Ltd Tien Wah Press Pte Ltd Temasek Management Services Pte Ltd Trans-Island Bus Services Trade Development Board Times Publishing Group Teow Hong Trading Co. Pte Ltd Texas Instruments Singapore Pte Ltd Tat Lee Bank Tan Tock Seng Hospital

The Great Eastern Life Assurance Co Ltd The Great Asiatic Company Berhad The Mitsubishi Bank Ltd, Kuala LumpurUnited Overseas Banking GroupUS Ring Binder (S) Pte LtdUnisys International (S) Pte LtdUnited Engineers LtdUnited Sembawang Enterprises Pte LtdUniphone Sdn BhdUrban Redevelopment Authority

Varta Batteries Pte LtdWaco International Access & Scaffolding SystemsWilson Parking (S) Pte LtdWestpac Banking CorporationWah-Chang Offshore Company Pte LtdWestern Digital (S) Pte LtdWatt & Akkermans Sdn BhdWah-Chang Electro-Plating LtdWellcome Singapore Pte Ltd

Wearne Brothers (1983) Sdn Bhd

The undergraduate and postgraduate programs hosted and managed by Kaplan Higher Education Institute have attracted ambitious

managers and executives from many corporations in commerce, industry, statutory boards, government departments and

professional practices. Listed below are some of these organisations.



NOTE: Information herewith has been updated and is accurate as of 31 October 2011

Kaplan Higher Education Institute Pte Ltd

aplan City Campus @ Wilkie Edge, 8 Wilkie Road, #02-01, Wilkie Edge, Singapore 228095el: 6733 1877 Fax: 6733 2977

ww.kaplan.com.sg

Registered under

Enhanced Registration Framework

Council for Private EducationUEN: 198600044N

Validity: 17/08/2010 – 16/08/2011

NOTE: Revised tuition and non-tuition fees for

National University of Ireland, Dublin 2012 intakes.

TUITION FEES (all exclusive of GST)

The total fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments,

examinations (if applicable), projects, degree (if earned) and transcript. Program fees are exclusive of GST and are due and

payable as follow:

PROGRAMS BY

UNIVERSITY OF

IRELAND, DUBLIN

Amount payable for:

TOTAL1

st

Installment

2nd

Installment

3rd

Installment

4th

Installment

5th

Installment

6th

Installment

Bachelor of Science

(Honours)

- Marketing

- Management

- Human Resource

Management

- Finance

- Logistics

- Information

Management

- Banking and Wealth

Management

S$3,150 S$3,150 S$3,150 S$3,150 S$3,150 S$3,150 S$18,900

Note: Course fee is subjected to revision at the discretion of the University or Kaplan Higher Education Institute without notice.

The fees herewith will supersede all existing course fees.

All fees are payable to Kaplan Higher Education Institute Pte Ltd in accordance with the schedule above. Candidates who do

not comply with the fee schedule will not be permitted to proceed with the program.

NON REFUNDABLE NON-TUITION FEES (prices subject to prevailing GST)

Degree Program Application fee S$160.00

EduTrust

EduTrust is a voluntary certification scheme that helps to distinguish higher quality players in Singapore's private education

industry. As part of the EduTrust requirements, the Council for Private Education (CPE) has put in place mandatory

requirements which include Fee Protection Scheme and the use of a standard PEI-Student Contract.

Fee Protection Scheme

Under the Fee Protection Scheme, Kaplan Higher Education Institution has put in place an insurance arrangement that

ensures fees paid by students to the school are insured by Lonpac Insurance Bhd, a Council for Private Education (CPE)

appointed service provider. The insurance protection serves to protect the students' fees in the event a private education



NOTE: Information herewith has been updated and is accurate as of 31 October 2011

Kaplan Higher Education Institute Pte Ltd

aplan City Campus @ Wilkie Edge, 8 Wilkie Road, #02-01, Wilkie Edge, Singapore 228095el: 6733 1877 Fax: 6733 2977

Registered under

Enhanced Registration Framework

Council for Private EducationUEN: 198600044N

i i

institution (PEI) is unable to continue operations due to insolvency, and/or regulatory closure. Furthermore, the FPS protects

the student if the PEI fails to pay penalties or return fees to the student arising from judgments made against it by the

Singapore courts. The FPS is compulsory for all local and international students taking courses at PEIs seeking EduTrust

certification. FPS applies to all courses with duration of more than 1 month or 50 hours. Students enrolled in these courses

will be required to pay a fee for FPS which varies depending on the fees of the courses insured.

Standard Student Contract

It is a mandatory requirement by the CPE that all students, both local and international, sign the student contract with Kaplan

Higher Education Institute upon acceptance of the offer made by Kaplan Higher Education Institute during the admission

process (Note: student contract will not be required for non-award programs with a duration of less than 50 hours or 1

month).The student contract serves to minimize future disputes and hence has to be completely understood by students prior

to making course fee payments. Please refer to CPE website (www.cpe.gov.sg) for details on EduTrust, Fee Protection Scheme

and Standard PEI-student Contract.

Refund Policy

Kaplan Higher Education Institute shall inform the student within 3 working days if:

i. it fails, for any reason, to commence the course on the course commencement date.

ii. it terminates the course, for any reason, prior to the course commencement date.iii. it fails, for any reason, to complete the course by the course completion date.

iv. it terminates the course, for any reason, prior to course completion date.

Kaplan Higher Education Institute shall, within 7 working days of notifying the student in writing of above circumstances (i) to

(iv), provide the student with information and details of the alternative confirmed course arrangement to allow the student to

make timely and appropriate decision on the alternative arrangement. Kaplan Higher Education Institute offers a 7-day

cooling off period to students who wish to withdraw after signing their student contract. Students will receive the maximum

refund of the course fees if they withdraw within 7 days of signing the student contract. All withdrawal requests must be

presented to Kaplan Higher Education Institute officially in writing.

Percentage of aggregate amount of

fees

If a student’s written notice of withdrawal is received

100% (“Maximum Refund”) More than [60] days before the coursecommencement date

70% Before, but not less than 60 days before the course commencement

date

30% Before, but not less than 30 days before the course commencement

date

0% On or after the course commencement date

In the event that a student wishes to withdraw from the program, the application fee and Kaplan Access Card fee are not

refundable. Students are liable to pay (where applicable) fees that are imposed by the government authorities or other

external partners.

Please refer to CPE website (www.cpe.gov.sg) for details on EduTrust, Fee Protection Scheme and Standard PEI-student

Contract.

Documents

Dublin - Honours