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Dublin Creative City Region Professor Joyce O’Connor, Chair, Digital Hub Development Agency 18 October 2007. Creative Cities. Towards a Knowledge Economy Innovation and Creativity is key. Towards Lisbon i2010. - PowerPoint PPT Presentation
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© Digital Hub Development Agency 2007 www.thedigitalhub.com
Dublin
Creative City RegionProfessor Joyce O’Connor,
Chair,
Digital Hub Development Agency
18 October 2007
© Digital Hub Development Agency 2007 www.thedigitalhub.com
Creative Cities
• Towards a Knowledge Economy
• Innovation and Creativity is key
© Digital Hub Development Agency 2007 www.thedigitalhub.com
Towards Lisbon i2010
• Aim: Europe will be "the most competitive and dynamic
knowledge-based economy in the world, capable of
sustainable economic growth with more and better jobs
and greater social cohesion".
• EU currently focussed on ICT not Creative sector
• Digital Hub bridges the ICT and Creative worlds
© Digital Hub Development Agency 2007 www.thedigitalhub.com
Towards an economy of culture
• Digital Media is a sub set of the wider creative industries– The definitional overlap: Digital Media is ‘any product
or service with a digital channel to its consumer’
• Digital Media is growing fast– The cultural and creative sector is a growing sector,
developing at a higher pace than the rest of the EU economy.
• Real and virtual worlds are merging– Emergence of the immersive (3D) internet and social
networking
© Digital Hub Development Agency 2007 www.thedigitalhub.com
Towards an economy of culture
• Digital Media is high value– 46.8% of workers have at least a university degree
(against 25.7% in total employment)
– There is a competitive race to attract talent and creators
– The share of independents is more than twice as in total employment (28.8% against 14.1%)
• Digital Media needs a centre of excellence– “physical location” and the “socialisation” factor
remain decisive for economic success.
© Digital Hub Development Agency 2007 www.thedigitalhub.com
The Digital Hub - our vision
The Digital Hub will become a connected and
integrated knowledge community dedicated to
being the international centre of excellence for
digital media enterprise, research and
learning.
© Digital Hub Development Agency 2007 www.thedigitalhub.com
NDRC
NCAD
EnterpriseDevelopment
urbanregeneration
national digital media sector development
communitydevelopment
test bed& showcase
learninginternational
linkages
© Digital Hub Development Agency 2007 www.thedigitalhub.com
IMMA
StorehouseLearning centre>8000 4yrs
1 x Billing50 - 100
1 x Games150 - 350
DCC
1x elearning1x GamesNDRC60 - 120
28x incubation1x games1x internetEI Epp140 - 160
8x companiesdesign50 - 60
12x companiesLearning studio60 - 80
IAWS
16x companies50 - 60
St. James
S
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6x companiesWireless50 - 60
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© Digital Hub Development Agency 2007 www.thedigitalhub.com
Digital content value chain
creation management delivery consumption
research
software and hardware technology and tools
communication networks
games wirelesslearning entertainment
bro
ad
cast
web
desi
gn
an
imati
on
pro
du
ctio
n
pod
cast
ing
e-l
earn
ing
mess
ag
ing
com
pan
ies
secto
rsen
ab
lers
customer
© Digital Hub Development Agency 2007 www.thedigitalhub.com
Value chain
Content creation and consumption
– Content is created through inspiration and the
application of knowledge
– Consumption is governed by access, capability and
value
• Content Management and delivery
– The ICT technology that connects producer with the
consumer
• Balance between creativity and technology
creation management delivery consumption
© Digital Hub Development Agency 2007 www.thedigitalhub.com
Foundations
• Enablers
– People with creative and innovative ideas
– Technology to deliver the products and services
• Sectors
– Growth has been in wireless, entertainment, e-
learning, games, 3D internet and social networking
• Companies
– Getting creative ideas to market
– Collaboration will drive critical mass
companies sectors enablers
© Digital Hub Development Agency 2007 www.thedigitalhub.com
The Digital Hub creative cluster
Creation Management Delivery Consumption
some of the 87 digital media companies already attracted…
© Digital Hub Development Agency 2007 www.thedigitalhub.com
Learning Programme
• > 3000 students in 2006
• > 25 learning projects
• Digital still images, sound, video
• 16 schools
• 17 community groups
• Learning studio
• Digital Hub FM, 107.3, every Friday
• Fostering an on-line learning community
Schools Community Enterprise
© Digital Hub Development Agency 2007 www.thedigitalhub.com
Creative cities
• People centric
• Focussed on creativity and innovation
• Technology is an enabler
• Challenge for all creative cities
• Digital Hub is real exemplar
• Digital Hub is meeting the challenge
© Digital Hub Development Agency 2007 www.thedigitalhub.com
For further information about the Digital Hub
www.thedigitalhub.com
our contact [email protected]