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DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
analytical creative
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap
Why?
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Audio/Visual Processing Channel StudyRichard Mayer, 1998
Audio/Visual Processing Channel StudyRichard Mayer, 1998
Image andNarration
Image with Text
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Audio/Visual Processing Channel StudyRichard Mayer, 1998
Image andNarration
Image with Textand Narration
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Glance Media
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
signal to noise ratio
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Get yourears tested!
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
13%
87%
46%
31%
22%1%
0 50 100 150 200 250Q of People
Consultant
Other Roles
Marketing Exec
Designer
Entrepreneur
Point #6
Super duper point #3
Point #7 isn’t quite as important
0
10
20
30
40
50
Year 1 Year 2EastSouth WestNorth EastSouth WestNorth
Yearly Attendance Per RegionImportant point #2
The MOST important point #4
Important point #1
Point #8
signal
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
signalnoise
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Like a poor radio signal, slides are susceptible to interference and noise, clouding the intended message and compromising the audience’s ability to discern meaning and intent.
Glance Test
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
blog.duarte.com
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
YOU CAN CHANGE THE WORLDYOU CAN CHANGE THE WORLD
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
but I’m not a designer
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
designate
Think like a designer
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Represent Ideas with Images
the water ripple two hands shakingin front of a globe
friendly customerservice representative fist full of cash
politically correctgroup of workers bull's-eye padlock
Passingthe baton
Overused Cliché Images
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Throw out your firstobvious idea
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Whitespace
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
example
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Managed Services Value Proposition
Operational Savings, Guaranteed Performance, Evolution Partner
Core ServicesNetwork MonitoringEvent TrackingFault ManagementConfiguration MgmtPerformance MonitoringCapacity MonitoringMoves, Adds, ChangesCarrier ManagementInfrastructure ProvisioningCustomer SAT Mgmt Web Based reportingAdded Value ServicesEngineeringProject ManagementConsultingSpecialized ServicesAsset TransferEmployee Transfer
$ - Savings in Range of 15-20%Stable Pricing Model for Contract Term
P – Network Availability, Repair & Response & User Services
Migration / evolution offer built intooverall managed services program.
Strategic Value Plays
Traditional Global
Consolidation Transformation
$P
Experience – Over 12 years experience managing over 100 blue chip CustomerTools - $20M in Mgmt tools (2Yrs)People – 500 professionals with > 35% having multiple certificationsProcesses, tools and documentation standards are TL9000 certified.
Evolving Offer
Security ServicesConverged DesktopApplication SupportServer SupportVertical SolutionsUtility Model Options
Managed Services Value Proposition
Operational Savings, Guaranteed Performance, Evolution Partner
$ - Savings in Range of 15-20%Stable Pricing Model for Contract Term
P – Network Availability, Repair & Response & User Services
Migration / evolution offer built intooverall managed services program.
Strategic Value Plays
Traditional Global
Consolidation Transformation
$P
Experience – Over 12 years experience managing over 100 blue chip CustomerTools - $20M in Mgmt tools (2Yrs)People – 500 professionals with > 35% having multiple certificationsProcesses, tools and documentation standards are TL9000 certified.
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Managed Services Value Proposition
Operational Savings, Guaranteed Performance, Evolution Partner
$ - Savings in Range of 15-20%Stable Pricing Model for Contract Term
P – Network Availability, Repair & Response & User Services
Migration / evolution offer built intooverall managed services program.
Strategic Value Plays
Traditional Global
Consolidation Transformation
$P
Experience – Over 12 years experience managing over 100 blue chip CustomerTools - $20M in Mgmt tools (2Yrs)People – 500 professionals with > 35% having multiple certificationsProcesses, tools and documentation standards are TL9000 certified.
Managed Services Value Proposition
$ Δ
P
Migration/ Evolution offer built in to program
Savings in range of
15–20% for contract term
Guaranteed for availability, repair and response and
user services
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Managed Services Value Proposition
Operational Savings, Guaranteed Performance, Evolution Partner
$ - Savings in Range of 15-20%Stable Pricing Model for Contract Term
P – Network Availability, Repair & Response & User Services
Migration / evolution offer built intooverall managed services program.
Strategic Value Plays
Traditional Global
Consolidation Transformation
$P
Experience – Over 12 years experience managing over 100 blue chip CustomerTools - $20M in Mgmt tools (2Yrs)People – 500 professionals with > 35% having multiple certificationsProcesses, tools and documentation standards are TL9000 certified.
Over 12 years experience managing over 100 blue chip customer
Experience
Tools
$20M in management tools (2 years)
People
500 professionals with > 35% having multiple certifications
TL9000 Certified
Processes, tools and documentation standards are certified
Managed Services Value Proposition
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Managed Services Value Proposition
Operational Savings, Guaranteed Performance, Evolution Partner
$ - Savings in Range of 15-20%Stable Pricing Model for Contract Term
P – Network Availability, Repair & Response & User Services
Migration / evolution offer built intooverall managed services program.
Strategic Value Plays
Traditional Global
Consolidation Transformation
$P
Experience – Over 12 years experience managing over 100 blue chip CustomerTools - $20M in Mgmt tools (2Yrs)People – 500 professionals with > 35% having multiple certificationsProcesses, tools and documentation standards are TL9000 certified.
Strategic Value Plays
Traditional Global
Consolidation Transformation
Managed Services Value Proposition
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
Engage, Qualify, Position Value
Strategic Value Plays
Traditional Voice Network
Exec to ExecDiscussion
Executive Meeting
FeasibilityStudy
ManagementReview Proposal Due
Diligence
High LevelDiscussion of Value Prop andProbe for Fit
Engagement with Sales & Bus Dev to ProfileOpportunity & define customer value
Face to Face to include ideally CFO / CIO
Present capabilityIn context of Customer’s objectives & value
Customer & Company assign Exec sponsors and management team to conduct 30 day joint feasibility analysis of MS concept
Exec teams convene to review findings and decide forward plan
Present Proposal
Company and Customer perform due diligence to confirm assumptions and draft agreement
Review feedback, assign proposalteam
Prepare joint findings
Prepare Proposal
Implementation Team formed with support from HR others as needed to validate assumptions
Sales & Bus Develop.
Managed Services Executive Engagement
Engage, Qualify and Position ValueEngage, Qualify and Position Value
Exec to Exec Discussion
Value prop and probe for fit
Profile Opportunity and Define
Customer Value
Executive Meeting
Present in context of customer’s objectives
FeasibilityStudy
High-level discussion of value prop
Review Feedback, Assign Proposal
Team
Managed Services Executive Engagement
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
ManagementReview
Exec teams convene to review findings
Prepare Proposal
MSProposal
Present proposal
LOI and Due Diligence
Confirm assumptions and draft agreement
Implementation Team Formed
Prepare Joint Findings
Have a CohesiveImage Strategy
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
How many words on a slide?
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
“Divide the oldest investor’s age by two, and use that
font size.”
Guy Kawasaki
Let go!
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
see
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
visibility
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
you
Value is placed based on how much it is loved.
DUARTE CONFIDENTIAL—NOT FOR DISTRIBUTION OR PRINT
www.duarte.com
www.duarte.com/training