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Curriculum

Dual Study Business Administration (DSBA)

12 June 2017

1 Structure and Contents The B.Sc. degree in Dual Study Business Administration (DSBA) is awarded upon completing with 140 credit hours according to the following requirements:

Table 1: Course Structure of Dual Study Business Administration (DSBA) No. Course Type Credits Total Credits

1. Program Required Courses 70 2. Program Elective Courses 6 3. Dual Study Required Courses 18 4. University Required Courses 6 Credits Courses 100

5. Practice & Graduation Project 40 Credits Practice/Graduation 40

Total Credits 140

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2 Program Required Courses DSBA students must complete all courses listed in Table 2:

Table 2: Program Required Courses Course Number Course Name Credit Hours

1830101 Principles of Management I 3 1830102 Principles of Management II 3 1830120 Business Computer Skills 2 1830130 General Mathematics 3 1830240 Microeconomics 3 1830241 Macroeconomics 3 1830131 Statistics 3 1830150 Accounting I 3 1830151 Accounting II 3 1830251 Principles of Marketing 2 1830270 Finance & Investment I 2 1830401 Sales Management 2 1830301 Production & Operations Management 2 1830402 Civil & Business Law 2 1830302 Human Resources Management 2 1830303 Business Research Methods 2 1830253 Cost Accounting 2 1830304 Business Simulation 2 1830405 Project Management 2 1831301 International Business I 2 1831302 International Business II 2 1831401 International Finance 2 1831402 International Supply Chain Management 2 1831403 Cross Cultural Management 2 1831404 International Marketing 2 1832301 Finance & Investment II 2 1832406 Banking Business 2 1832407 Company & Business Valuation 2 1832304 Credit Management 2 1832401 Banking Business Ethics 2 1832402 Financial Risk Management 2

Total Credits 70

3 Program Elective Courses DSBA students must successfully complete three elective courses with a total amount of 6 cred-its. Following courses are available:

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Table 3: Program Elective Courses: Course Number Course Name Credit Hours

1831303 Strategic Management 2 1831304 Public Relations 2 1831305 E-Commerce 2 1831306 Consumer Behavior 2 1831406 Total Quality Management 2 1831407 Financial Markets & Financial Institutions 2 1832407 International Economic Relations 2 1831307 Applied Topics in International Business 2 1832308 Applied Topics in Finance 2

Total credits of 3 selected courses (each 2 credits) 6

4 University Required Courses

In order to meet the university requirements all DSBA students have to attend the university’s requirement courses of the following Table 4: Table 4: University Required Courses Course Number Course Name Total Credits

1800102 Jerusalem through History 2 1800101 Nature and Environment of Palestine 2 1800103 Language and Logic 2

Total Credits 6

5 Dual Study Required Courses

DSBA students must complete all courses listed in Table 5:

Table 5: Dual Study Required Courses Course Number Course Name Credit Hours

1800002 English Language I 2 1800003 English Language II 2 1800004 Upper-Intermediate English 2 1800010 Advanced English 2 1800005 German I 2 1800006 German II 2 1830305 *Hebrew Language I 2 1830306 *Hebrew Language II 2 1800012 Entrepreneurship I 2 1800013 Entrepreneurship II 2 1800101 Communications Skills 2

Total Credits 18

*Students can choose German Language courses or Hebrew Courses

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6 Practical Phases The practical phases are awarded with credits shown in Table 6. Each practical phase lasts three months.

Table 6: Practical Phases of each 3 months in a Dual Study partner company

7 Execution Plan and Course Distribution DSBA combines academic learning with the direct application and expansion of knowledge in professional practice. A Dual Study student will spend half of his study time in a training com-pany and the other half at the university. The DSBA B.Sc. degree program lasts four years. The year is divided in two semesters of 24 weeks and 4 weeks leave:

• 2 Semester per year, each 24 weeks

• each semester (24 weeks) consists of 12 weeks theory and 12 weeks practice (4 quarters)

• 4 weeks leave (only taken in practice periods)

DSBA students will generally change every 3 months between the two places of learning. How-ever, the two partners can arrange within one academic year the periods also in different ways. Therefore, it may be an advantage if the last two theoretical phases follow each other very soon and only with a short break. The two practice phases of 4th year are then at the end of the study time and allow then enough time for the graduation project and a smooth transition into the pro-fessional career.

Course Number Practice Phases Semester Year Credit Hours

1830190 Practice Phase I 1 1 5 1830191 Practice Phase II 2 5 1830290 Practice Phase III 3 2 5 1830291 Practice Phase IV 4 5 1830390 Practice Phase V 5 3 5 1830391 Practice Phase VI 6 5 1830490 Practice Phase VII (Study Project ) 7 4 5 1830491 Practice Phase VIII (Bachelor Thesis) 8 5

Total Credits 40

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8 Course Distribution DS Business Administration (DSBA) Table 7: Course Distribution DSBA Year 1

Course Number Course Name Credit Hours

1st Semester

1830101 Principles of Management I 3 1800002 English Language I 2 1830150 Accounting I 3 1800101 Communication Skills 2 1830120 Business Computer Skills 2

Total 12 2nd Semester

1830102 Principles of Management II 3 1800003 English Language II 2 1830151 Accounting II 3 1800102 University Requirement Course I 2 1830130 General Mathematics 3

Total 13 Year 2

Course Number Course Name Credit Hours 3rd Semester

1800004 Upper-Intermediate English 2 1830131 Statistics 3 1830240 Microeconomics 3 1830251 Principles of Marketing 2 1800005 German Language I 2

Total 12 4th Semester

1800010 Advanced English 2 1830270 Finance & Investment I 2 1830253 Cost Accounting 2 1830241 Macroeconomics 3 1800006 German Language II 2

Total 11

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Year 4

Course Number Course Name Credit Hours 7th Semester

1831401 International Finance 2 1831402 International Supply Chain Management 2 1830304 Business Simulation 2 ####### Elective II 2 1832401 Banking Business Ethics 2 1830303 Business Research Methods 2 1800101 University Requirement Course II 2

Total 14 8th Semester

1831403 Cross Cultural Management 2 1831404 International Marketing 2 1832407 Company & Business Valuation 2 1832402 Financial Risk Management 2

######## Elective III 2 1832304 Credit Management 2 1800103 University Requirement Course III 2

Total 14 Grand Total University Credit Hours 100

Year 3 Course Number Course Name Credit Hours

5th Semester 1800012 Entrepreneurship I 2 1832301 Corporate Finance & Investment II 2 1830302 Human Resources Management 2 1830401 Sales Management 2 1831301 International Business I 2 ####### Elective I 2

Total 12 6th Semester

1830301 Production & Operations Management 2 1831302 International Business II 2 1800013 Entrepreneurship II 2 1830402 Civil & Business Law 2 1830405 Project Management 2 1832406 Banking Business 2

Total 12

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Course Descriptions

1. Program Required Courses

1830101 Principles of Management I 3 credits The purpose of this course is to provide students with a broad and integrative introduction to the theories and practice of management. In particular, this course focuses on the major areas of the management process: planning, organizing, leadership and control from an organizational view-point. The course also attempts to enable students to understand the role, challenges, and oppor-tunities of management in contributing to the successful operations and performance of organiza-tions. This is the introductory management course that tries to stimulate the student to develop a basic understanding of management, its practices and its techniques. It also allows the student to become familiar with concepts and terminology that will be useful in many managerial situa-tions. 1830102 Principles of Management II 3 credits This course builds on Principles of Management I. It will deliver a more detailed expla-nation of the concepts of administration, its definition, aspects, characteristics and prin-ciples; in addition there will be a more detailed explanation of the basic duties of BA: planning, organization, direction and control. It expands student concepts and terminol-ogy that could be applied in many managerial situations. 1830120 Business Computer Skills 2 credits The purpose of this course is to give students the necessary skills in basic computer operations, learn about its components, maintenance, and the professional skills needed to use advanced Mi-crosoft Office Applications (Word, Excel, and PowerPoint) to prepare documents, build statis-tics, charts and presentations in a professional style with emphasis on his/her field of study. By the end of the course, the student will be ready to do the CISCO certification exam which is re-quired by many employers. 1830130 General Mathematics 3 credits

This course is intended for students majoring in business. It is a survey of differential calculus with business applications. General mathematics is including differentiation of algebraic con-cepts such as sets, Real Numbers, etc.. It also covers Linear and Quadratic Equations and Func-tions, Inequalities, curve sketching, and applications of the derivative.

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1830240

Microeconomics 3 credits

This is an introductory course in microeconomic theory. This course will focus on examining the behaviour of individuals & firms in the market and implications of their choices. So, this course covers the following topics such as: demand, supply, utility, elasticity, and cost of production, perfect competition, & monopoly. Microeconomics is concerned with the analysis of economic phenomena from the perspective of the individual. The course covers the basic concepts and tools needed to undertake the analysis of such problems that arise due to the law of scarcity.

1830241

Macroeconomics 3 credits

This course focuses on the core part of the macroeconomics with the emphasis on the develop-ment of analytical tools and the understanding of how the theories are constructed, and to analy-sis the performance of the national economy and its links to global economy. This course is de-signed to examine economic growth, employment, and inflation, as they relate to the business cycle and the health of the economy. The roles of fiscal policy, money, banks, and monetary pol-icy in the economy are discussed along with examining the role policies.

1830131

Statistics 3 credits

This course is an introduction to statistical methods and concepts applied to business and eco-nomics data. The topics include probability distributions, confidence intervals, hypothesis test-ing, and multiple regressions. The students will learn the basics of using statistical methods in applications related to business and economics. These include the following skills: a basic under-standing of the theory of probability and statistics and how it is applied to test different kinds of hypotheses as well as the basic skills required for preparing and analysing the data.

1830150

Accounting I 3 credits

This course is designed as an introductory course in financial accounting for zero level students in accounting (students who have not taken accounting courses previously). It contains the basic concept of financial accounting and the accounting techniques to measure the businesses perfor-mance. The purpose of this course is to acquaint students with accounting theory, concepts, anal-ysis, for application to financial accounting measurements and reporting. Several accounting concepts and issues will be studied during this course in detail , including: Measuring and Re-cording Business Transactions, Basic Financial Statements, Business Income and Adjusting En-tries, Completion of the Accounting Cycle, Accounting for Merchandising Operations, Invento-ries, Internal Control and Cash, Receivables.

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1830151

Accounting II 3 credits

This course is designed as an introductory course in financial accounting. The purpose of this course is to acquaint students with some accounting basic concepts such as long-term assets, current liabilities, long-term liabilities, some basic forms of the organizations like corporations, accounting for investments, statement of cash flows, and financial statement analysis. 1830251

Principles of Marketing 2 credits

This course examines the dynamics of marketing and its important role in today's society. In ad-dition to discussing marketing functions (pricing, product development and management, promo-tion and channels of distribution), marketing organizations, marketing research and other key dimensions of marketing, the course will address cultural, social, ethical, legal and international aspects of the field. Case Study and examples of business and non-business organizations will be discussed. 1830270

Finance & Investment I 2 credits

The course develops theoretical framework for understanding and analysing major financial problems of a modern company in market environment. It covers basic models of valuation of corporate capital, including pricing models for primary financial assets, real assets valuation and investment projects analysis, capital structure and various types of corporate capital em-ployed and derivative assets. It provides necessary knowledge in evaluating different man-agement decisions and its influence on corporate performance and value. 1830401 Sales Management 2 credits This course emphasizes the importance of sales management in a competitive global economy by integrating current technology, research, and strategic planning activities. Topics include the role of the sales manager, buying and selling processes, customer relationship management, organiz-ing the sales force, sales forecasting and budgeting, selecting, training, compensating, and moti-vating the salesperson, and evaluating salesperson performance. 1830301 Production &Operations Management 2 credits This course is an examination of the role of operations within manufacturing and service or-ganizations. Emphasis is placed upon recognizing operational opportunities and trade-offs, and employing quantitative and qualitative tools and decision-support systems to assist strate-gic and operational decision making. Topics include: process design, quality management, capacity planning, supply chain management, and production planning.

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1830402 Civil & Business Law 2 credits This course examines basic legal principles, which will enable you to recognise relevant issues and the legal implications of business situations. This course will help to understand the legal system, its role and place in society through knowledge of the structure of the legal system and relevant laws. It will enable the student to identify legal problems within the field of civil and business law and solve legal problems by using knowledge of the legal system and methods. 1830302 Human Resources Management 2 credits This course focuses on the analysis of professional practice issues in personnel and human resource management. Students will form in-class enterprises to explore topics including: human resource planning, recruitment, staffing, performance appraisal, compensation and reward system design, training and development, employee rights and safety, labour-management relations, and legal and international dimensions of human resource manage-ment.

1830303 Business Research Methods 2 credits This course is designed to teach students how to support management decision making and de-velop understanding of a variety of research methodologies as well as the basic skills in applying them. While qualitative research techniques are examined, a considerable portion of the course is focused on designing and implementing surveys. A key output of the course is the ability to pro-duce a professional research proposal, which could be used as your applied project proposal where appropriate. Indeed, for students intending to do survey research as part of their applied project, this course is invaluable and plans should be made well in advance for taking this course prior to the research start time. Although the course focuses on research design, basic statistical analyses using the SPSS software provided will also be covered.

1830253 Cost Accounting 2 credits Cost accounting is primarily used as a decision-making tool for individuals in charge of business operations. Managers use standardized methods to control cost in order to meet the desired level of profitability. Students learn about pricing, budgeting, and performance analysis to determine overall success based on predetermined objectives. Students apply cost accounting methods to identify profitable products and services, to analyse reports to make sound pricing decisions, to compare cost systems and choose the one that’s right for your company and to evaluate results against budgets with greater accuracy. The use cost accounting methods to optimize the use of people, resources and materials

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1831301 International Business I 2 credits This course introduces international business and basic knowledge about the theory and practice of international corporations: National differences in political economy and differences in Cul-ture will be introduced. International Trade Theories and the Political Economy of International Trade, concepts of Foreign Direct Investment and the Regional Economic Integration will be explained.

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1831302 International Business II 2 credits This second part of the course provides the students with the variety of global business knowledge as well as interpersonal, organizational, technological and decision-making skills needed to succeed in today’s fast-changing international business envi-ronment. This course explores the interrelatedness of the various functions of inter-national business operations, and sets the context for understanding the broader en-vironment in which international businesses and organizations function. The concept is to apply theory in actual international business situations through exercises, case

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1830304 Business Simulation 2 credits The simulation and add-on activities represent an important enhancement to a deeper understand-ing of dynamic business processes to the students. To this end, the results presented herein demonstrate that the simulation experience refines the decision-making skills of students, better enabling them to fulfil their future role as business leaders. In terms of details, the students man-age a fully-functioning enterprise in a dynamic, highly competitive environment over an extend-ed period of time. Throughout, the instructor challenges students to leverage their affinity for numbers and their willingness to approach decisions in an organized, disciplined manner. Fur-ther, the uncertainty associated with changing market conditions and contemporaneous competi-tor moves presents challenges for the students to develop unstructured problem-solving skills and a tolerance for and appreciation of ambiguity. Furthermore, students practice developing, pre-senting, and defending a business plan with independent judges who question the students and challenge the perceived shortfalls in their work.

1830405 Project Management 2 credits This course is designed to teach students about major principles of efficient project management. The aim is to learn a systematic approach to implement and conduct projects. The course offers various tools for planning, controlling and managing projects. Students will learn the definition of project management, the assessment and selection of projects, the organisation of new pro-jects, the cost control, project planning, supervision and control, selection of team members, the coordination of a project team and more.

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derstanding of core international business topics such as financial systems, resource bases, corporate culture (HMR), marketing, organizational behaviour, productivity tools and technology, and communication skills. 1831401 International Finance 2 credits Management of an international business requires knowledge of international financial instru-ments, markets, and institutions. This course examines these issues from theoretical and applied perspectives. Topics include the nature of foreign exchange risk, the determination of spot and forward exchange rates and interest rates, the returns to foreign investments in external currency and in bond and stock markets, the management of foreign exchange risk with forward markets and foreign currency option markets, and the dynamics of the balance of payments with a focus on understanding international capital flows, country debt, and exchange rate fluctuations. 1831403 Cross Cultural Management 2 credits This course is designed to develop the awareness, skills and knowledge required by manag-ers seeking to work abroad as international executives. It provides a key grounding in the nature of management in the global context by increasing awareness and understanding of the soft skills in international management, particularly those relating to cross-cultural man-agement. The meaning of culture is explored by drawing on a range of national cultural and institutional models and Study and providing a broad understanding of the international con-text in which multinational corporations operate. How national culture influences manage-ment practice is also considered. It will also focus on emerging challenges of international management. The emphasis will be on how individuals, teams and organizations manage these cultural differences. 1831402 International Supply Change Management 2 credits International supply chains interact with all facets of business and society. In this interdisci-plinary course, students will gain a multi-faceted perspective on the global dimensions of to-day’s business operations. Students will explore the interrelationships between global supply chains, logistics operations, society, and the environment. The study of business operations will be set in the context of social science theories and popular perspectives on the history, geography, structure and ethics of trade. Students will examine the impacts of current trade systems on both production and consumption regions and the human and environmental con-sequences of trade patterns. 1831404 International Marketing 2 credits This course will expand the tools and terminology to explore and understand marketing prac-tices in a global environment. Putting yourself as an international marketing manager, you will learn the scope and challenge of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the

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global market opportunities and finally, the ways to develop global marketing strategies. Students will also conduct a group project. This course is designed to give students insights of current global issues and providing the necessary skills in making strategic decisions based on a global perspective. 1832301 Finance & Investment II 2 credits This course aims to provide the students with advanced concepts, principles and approaches of corporate finance, enable the students to apply relevant principles and approaches in solv-ing problems of corporate finance. They will learn about different types of financial man-agement decisions; understand the role of the financial manager and the goals of advanced financial management. Furthermore, this course provides the students with essential concepts of investments. The goals of the investment part are the understanding of risk and return. Thus, the students have an understanding of efficiently diversified portfolios. It also aims to create an understanding of the basic issues involved in how firms should raise funds for their real investments (financing). The course evaluates how investment and financing decisions are related. Emphasis will be placed on appreciating the limitations and challenges that are faced when applying the theoretical framework of corporate finance to real world problems. 1832304 Credit Management 2 credits This course will enable the students to develop a basic understanding of credit management and apply the concepts, systems and techniques across a range of credit environments. It will help to understand and apply the fundamental accounting principles and techniques that affect credit management and develop a broad understanding of the legal context and structures in which businesses operate and be able to apply relevant aspects of contract and commercial law. This course also intents to develop an understanding of the national and international economic envi-ronment within which business organisations function from which the student can draw insights to develop a general understanding of management practices.

1832407 Company & Business Valuation 2 credits This course focuses on the analysis and use of financial accounting information in the evalu-ation of corporate performance. The course initially demonstrates the accounting process and resulting generation of financial statements. Building on these core accounting concepts, the course emphasizes the understanding of financial statements prepared under International Accounting Standards and the analysis of these financial statements including common size analysis, ratio analysis, the impact of taxes, and credit analysis. By successfully completing the course students will be aware of the necessity to analyse corporates, to be able to analyse accounts by modifying financial statements up to their needs, splitting up the result of the year and applying ratio analysis, to evaluate the economic situation of analysed companies

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and to perform a due diligence for a selected corporate client. 1832402 Financial Risk Management 2 credits This course focuses on the ways in which different financial risk sources are for corporation and banks are quantified and managed. Among the topics covered is market risk, credit risk, and operational risk of businesses and financial institutions. Special attention is also paid to the credit derivatives market. The course will provide sufficient theoretical and practical knowledge of data modelling techniques to enable the student to implement the fundamental market, credit and operational risk measurement models that are used in the industry today. 1832401 Banking Business Ethics 2 credits Today's managers must necessarily concern themselves with ethical issues, because unethi-cal behavior creates legal risks and damage to businesses as well as employees and consum-ers. Banking ethics have become an integral part of business education in general. A student or manager who is well-versed in ethical behavior in practices, not only in the domestic mar-ket but internationally, will find him or herself better prepared to deal with issues or situa-tions that may arise that don't always involve easy answers or decisions. Hence, business ethics is an important part of any industry. Students or managers, unfamiliar with many ethi-cal challenges, behaviors, or regulations will find themselves struggling in business indus-tries.

2. Program Elective Courses

1831303 Strategic Management 2 credits The course covers contemporary strategic management of organizations of different types, focuses on the steps of strategic management: planning, implementation, control and evalua-tion. It covers the fundamentals of both business-level and corporate-level strategy. The course is designed to introduce a wide variety of modern strategy frameworks and methodol-ogies, including methods for assessing the strength of competition. It focuses on the detailed strategic management steps of each stage, in addition to quantitative and qualitative decision making processes.

1831304 Public Relations 2 credits The course introduces strategic issues and effective practices of communication between or-ganizations and their constituencies. It includes the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys, and design-

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ing integrated campaigns. The course prepares students for effective and ethical public com-munication on behalf of contemporary organizations (profit and non-profit). Students will acquire knowledge about the history of public relations in modern organizations and a variety of theories and paradigms of effective public relations. They will gain skills in the practical arts of market/audience research and analysis, campaign development, image and text design, media relations, crisis management, and communication ethics. More specifically, students will learn to develop market surveys, write news releases, produce public service announce-ments, conduct news conferences, and design web pages. Throughout the class, students will consider the professional and social obligations associated with a career in public relations. 1831407 International Economic Relations 2 credits The focus of this course is on international political economy. International political economy is the study of how and why international economic policies are formed, and how internation-al factors influence domestic policy-making, while comparative political economy examines economic policy-making in a domestic context. Prior work in economics is helpful for navi-gating this course, but students will also learn a good bit of economic theory. The students will deal with important contemporary topics such as foreign trade, capital flows, monetary policy and exchange rates, issues in globalization, and international organizations and institu-tions such as NAFTA, GATT, the IMF, and the EU. 1831306 Consumer Behaviour 2 credits An essential component of marketing is consumer insight – both the obvious needs and wants that are on the surface of conscious thought, but also the deeper, possibly unconscious motives that drive human behaviour at an implicit level. This course gives an overview of psychological knowledge as it pertains to capturing consumer insight. The course also reviews factors that can influence purchase behaviour. Armed with this conceptual framework, the course covers the ma-jor topics of consumer behaviour, including attitudes, impulsive vs. deliberative purchase, psy-chographic profiling and assessment, brand loyalty, experiential marketing, self and identity, and product satisfaction. The course uses a mix of large cases, mini-cases, and lectures to advance these concepts. 1831406 Total Quality Management 2 credits Total quality management (TQM) is a philosophy, methodology and system of tools aimed to create and maintain mechanism of organization’s continuous improvement. It involves all departments and employees into improvement of processes and products. It helps to reduce costs and to meet and exceed needs and expectations of customers and other stakeholders of an organization. TQM encompasses the concepts of business and social excellence that is sus-tainable approach to organization’s competition, efficiency improvement, leadership and part-nership. The objectives of this course is to introduce the main principles of business and so-cial excellence, to generate knowledge and skills of students to use models and quality man-agement methodology for the implementation of total quality management in any sphere of business and public sector.

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1831305 E-Commerce 2 credits Electronic commerce (E-Commerce) is changing our life. Businesses are recognizing the Inter-net's role in the decision process. Increasing profitability, gaining market share, improving cus-tomer service, and delivering products faster, cheaper, better are some of the organizational per-formance gains possible with e-commerce. In this course we will study the basics fundamentals of the business and economic motivations for E-commerce as well as the needs and desires of individuals. The course teaches about the underlying computation, information and communica-tion environments that encompass and enable E-commerce transactions, and the evolving role of social media and mobile devices in E-commerce. 1831407 Financial Markets & Financial Institutions 2 credits The first part of this course will expose students to the workings of global financial markets, their key institutional features, and the theoretical underpinnings of their design. Topics will include different types of financial securities such as debt, equity, convertible debt, and pre-ferred stocks traded in the market, their relative advantages and disadvantages and the roles of institutions such as banks, credit rating agencies and institutional investors (such as pension funds and activist investors) in these markets. The second part of this course provides an introduction to the management of financial institu-tions and intermediaries. It focuses on the importance of ensuring good organizational func-tioning within institutions to manage the varied types of risk that they may be exposed to. Stu-dents are introduced how financial institutions have specific requirements. The course then examines the principles of the theory and practice of effective organizational structure and policies for successful risk management and how to manage the inter-relationships that are inherent between departments. Students are also introduced to international standards of bank-ing practice and how they impact the functioning of the institutions plus how to define and measure various types of risk these institutions can be exposed to. 1832310 Applied Topics in International Business 2 credits This course will introduce students to current topics of real life in international business with theoretical explanations. The students will learn about the fundamental theories underlying modern international business and their real world application. The course contains cases in international management, international marketing, market entry strategies, logistics, human resources management, and others. The cases are focused on European and American compa-nies operating in foreign markets. The cases can be used as examples for Palestinian and Ara-bic companies starting new businesses abroad.

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1832309 Applied Topics in Finance 2 credits The main objective of this course is to enable students to apply the theoretical concepts in fi-nance covered in the basic finance courses, to problems in the area of corporate finance with all the complexities that the real world entails. The course focuses on fundamental themes in corpo-rate finance both in a local and an international setting including: the analysis of cross-border investments, mergers and acquisitions, take-over battles and defences leverage buyouts (LBOs), project finance, corporate restructuring, companies in financial distress and bank merger valua-tions.

3. DSBIF Required Courses

1800002 English Language I 2 credits This course aims to promote English language proficiency at undergraduate level. It focuses on core language skills such as listening, speaking, reading and writing by using traditional texts and interactive content. 1800003 English Language II 2 credits The aim of this course is to enhance student’s communications skills. After having the necessary English skills in the previous course, students will focus on writing essays, delivering speeches, and presenting their work.

1800004 Upper-Intermediate English 2 credits Building on English Skills II, this course will focus on research techniques, documentation styles, and argumentative strategies. In this course we will screen documentaries, read newspaper articles, scholarly essays, short stories, and conduct formal interviews in order to thoroughly in-vestigate, evaluate, and analyse selected topics. It also focuses on critical analysis of text, ad-vanced composition writing, and class presentations demonstrating an excellent grasp of the art of persuasion. Based on the information gathered from different sources students will submit proposals for projects relevant to social and cultural issues. In a polarized society people often take positions on social, cultural, and moral issues without hearing all sides what to speak of

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studying and exhausting the available sources of information. 1800010 Advanced English 2 credits This course is the fourth of a series of four English courses which is designed for learners who can understand lectures in the target language on both familiar and unfamiliar topics, and under-stand news on television and radio well, taking an active part in discussions on both familiar and unfamiliar topics, but still make mistakes and fail to make themselves understood occasionally. During this course, students will develop accuracy and fluency in speaking and writing, aware-ness of the writing process and reading and listening sub-skills. Learners can understand a wide range of demanding, longer texts and recognize implicit meaning. They can also express them-selves fluently and spontaneously without much obvious searching for expressions, use English flexibly and effectively for social, academic and professional purposes and produce clear, well-structured and detailed texts on different subjects, showing controlled use of organizational pat-terns connectors and cohesive devices. In addition, it aims at familiarizing students with the in-ternationally recognized proficiency tests such as (TOEFL & IELTS) to ensure students have the integrated skills needed in taking the proficiency tests. 1800005 German Language I 2 credits This is an introductory course that aims to provide students with the ability to under-stand, speak, read and write simple German/ Hebrew. Primary goals are to introduce beginning students to basic structures of the German/ Hebrew language by developing vocabulary and a command of idiomatic expressions; to familiarize students with sen-tence structure through written exercises and short compositions. 1800006 German language II 2 credits This course emphasizes on conversation skills and aims to enable students to effec-tively communicate with German / Hebrew speaking people. It focuses on interactive teaching materials 1800012 Entrepreneurship I 2 credits The course will cover the basic skills needed to improve the personality characteristics and en-hance the interpersonal skills of the students. Broadening the student’s visions and focusing on internal success factors are key elements of the course. The course will tackle issues like; entre-preneurship and entrepreneurial life, SMEs successes and failures, motivation and self - man-agement, creativity and innovation, leadership and teamwork, networking and negotiation and developing personal goals and objectives.

1800013 Entrepreneurship II 2 credits

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The course will cover the basic fundamental skills and functions needed to start a new business. Thinking of being unique, able to produce and sell and understanding the product life cycle are issues to be covered in this course. The course will tackle issues like; starting up, knowing the environment, financing the business, production cycle, promotion and sales, legal frame, manag-ing the business, moving into e-business and maintaining the sustainability.

1800101 Communication Skills 2 credits This course provides the business student with vital knowledge that will expand his skills in as-pects regarding business terminology including commercial prefixes and suffixes, writing and answering business letters, developing headings and titles, connecting ideas and sentences, writ-ing commercial abstracts, and finally writing reports with a correct bibliography and citation. Oral, written and graphical communication principles are covered and exercised through the study of case histories, practical workshops and detailed assignments.

4. DSBA University Requireed Courses

1800102 Jerusalem through History 2 credits This course offers historical accords of Jerusalem and discusses the important historical phases that Jerusalem has gone through. It starts with the era of establishing the city until recent times, focusing in the process on the political, economic, and social circumstances in each era. 1800101 Nature and Environment of Palestine 2 credits This course provides a basic introduction to the geography and demographics of Pal-estine. It presents Palestine’s geographical areas, before focusing on the demographic changes Palestine has went through its history. 1800103 Language and Logic 2 credits This course is an intensive introduction to the liberal arts and sciences with a particular focus on writing. Language and Thinking fosters robust interdisciplinary study, innovative pedagogy, and writing across a wide range of genres. Students read extensively, work on a variety of projects in writing and other formats, and meet throughout the day in small groups and in one-on-one con-ferences with faculty. The work aims to cultivate habits of thoughtful reading and discussion, clear articulation, accurate self-critique, and productive collaboration. Central to all of this is an examination of the link between thought and expression.

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5. Practice Phases in the DS partner companies

General Objectives of Practice Phases in Dual Study Business Administration In the practice periods, students link their acquired knowledge from the theory phase with the practical activities in their company. For each DS partner company and for each DS student an individual “Education Plan” is developed for each of the eight Practice Phases. It has to be re-garded that not for each theory module will be an equivalent activity in the company, i.e. courses and work in company have not fit 1:1. This is obvious for example in Mathematic but also in other subjects. The practice schedule should be adapted in time and content to the specificities of the company and take into account the individual level of knowledge of students. Adjustments of the plan according to the priorities and needs of the company are possible. The students transferred projects and tasks to contribute to the personal and professional devel-opment and creating value for internal and external customers. The following non-academic qualifications and learning outcomes must be trained and deepened throughout the Practice Phases in companies:

• Communication, cooperation skills and teamwork, • Problem-solving ability and creativity, • Reporting and documentation, • Learning, working and presentation techniques.

The Practice Phases should therefore be designed not only for deepening the professional experi-ence but also for developing the important broad spectrum of non-professional soft qualifications and competences. Industry and the labor market claim that there is a broad gap and lack of com-petences from regular graduates. The Dual Study model aims to improve the employment condi-tions for graduates by having them incorporate for almost 4 years in the business work environ-ment. 1830190 1830191

Practice Phase I Practice Phase II

5 credits 5 credits

Students get to know and comprehend the particular characteristics of the main functions experienced in their enterprise during the practical module, as well as respective applications and solutions. They learn to apply their theoretical knowledge to practical situations while gaining in-depth experience. Students acquire their first practical know-how not only when dealing with colleagues, but also with the organization as a whole and with markets. They are able to find an orientation within the enterprise and to learn how to integrate themselves into teams, working constructively and supportively. The following list contains some examples of the knowledge and skills to be acquired during this

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Practise Phases: • General knowledge about business

- the different departments and its tasks in the company, - the products and its workflow - colleagues, suppliers and customers, - internal and external communication methods, - application of theoretical business knowledge in the daily in business practice, - applied information technology.

• Additional Skills: - organization structure of the DS partner company,

- documentation, - improvement and application of English skills. 1830290 1830291

Practice Phase III Practice Phase IV

5 credits 5 credits

In the second year the students further develop their ability in analytical and critically construc-tive thinking while getting to know various techniques for work, problem-solving and project management. They gain insight into the enterprise and its operational processes and can find their own orientation while developing an understanding of entrepreneurial coherencies. They are open to suggestions and have learned to express and defend their opinions using economic argumentation. They can handle criticism and are able to take a critical stance on issues. Students are able to collect data and information from diverse sources and to process them according to given criteria. They are able to make guided use of all available sources for working and study-ing. They can ask appropriate questions and are able to assume responsibility for their own learn-ing success under guidance. The practical phases in this year are typically characterized by use in projects in which the stu-dents already perceive small, independent tasks. Ideally, the knowledge of the theory phases is immersed in at least one or two of the module topics. A personal project of the practical phase shall be documented as a practical report and be provided as a presentation for discussion. The following lists contain some examples of the knowledge and skills to be acquired during this practice phases: • Cost awareness and budget development, • time management, • project management, • sales and marketing activities, • internal business discussions, • telephone calls to external partner, i.e. customers and suppliers, • personal negotiations with suppliers and/or customers. 1830390 1830391

Practice Phase V Practice Phase VI

5 credits 5 credits

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Students in the third year gain in-depth practical and professional experience and can recog-nize and evaluate coherencies among the various areas of business functions. They are able to apply their knowledge acquired in theoretical phases to practical situations and problems in the enterprise. Students have developed in-depth understanding of the significance of socio-ethical competence in an enterprise. They can work effectively in teams and are able to re-spect group leaders and to take on leadership responsibility themselves. They further develop their ability to analyse and think critically. Techniques they have learned regarding work problems, problem-solving situations and project management can be independently and responsibly applied to complex situations. Students are able to take a stand on functional problems in practice while developing well-reasoned solutions. They can devel-op complex processes further on their own and plan and manage smaller projects. They are able to make use of all sources available for learning and working to increase their level of knowledge. Students are open to suggestions and have learned to put forth and defend their own point of view using theoretically well-founded argumentation. The students can specialize in this year towards their future professional focus, normally in line with the demand of their employer. The students become in this year already a valuable, esteemed staff member in their companies, taking over responsibility for limited tasks. With supervision, they are used to work on their own and to deliver their problem solutions in time.

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Practice Phase VII (Study Project) Practice Phase VIII (Graduation Project)

5 credits 5 credits

The last year will take care of the professionalization of students. Theory and practice have to match and the student shows being capable of solving market related problems. Study Project: In Practice Phase VII, the study project demonstrates the student’s ability to deal and solve prac-tice-related problems from the respective field by using practical and scientific knowledge and methods. The project is monitored and assessed by two counsellors, lecturer from the university and a qualified supervisor from the company. Graduation Project: In Practice Phase VIII, the students have to write the bachelor thesis. Here, they have to apply their acquired theoretical knowledge and practical experiences to solve this specific, well-described business task from the company by a scientific and systematic approach. The student should demonstrate that they are able to work independently on the business related subject. They should use scientific literature and apply the acquired knowledge from the previous study periods. The theme and the title of the thesis are formulated by the DS partner company and presented for approval including research question and approach to the supervising lecturer of the university. The student will work independently with close supervision of the lecturer on the

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task and write a thesis with about 60 pages. Note that the bachelor thesis is monitored and as-sessed by two counsellors, lecturer from the university and a qualified supervisor from the com-pany. The various attributes and specifications of the DSBA program’s graduates after successfully completing the graduation project are listed in the following: • Knowledge and Understanding:

- The student demonstrates in an autonomous work that he/she can work out or to develop solutions for complex commercial problems in business by applying scientific methods. - The student understands the scientific basis of business and has demonstrated that he/she can deepen and apply it. - The student knows the current state of research in his/her specific project area. - The students writes the project report according to the rules of scientific work. - The student can create a project plan for monitoring and tracking of the project.

• Cognitive/intellectual/social skills: - The student has analyzed the problems and evaluated alternative solutions. - The student can expand his knowledge and interpret current knowledge. - The student can formulate subject-specific solutions and can communicate to customers and colleagues.

- As a team member, he/she takes over responsibility for a task. 29 May 2017