Embed Size (px)
Citation preview
Data Transparency Lab_David del ValMarch 4th, 2015
Society is worried about personal data usage on the web.
AdBlock Plus is the #1 Firefox add-on in the Mozzilla download page with close to 20 million users.
People find surprising ads from unrelated activity
Mainstream press is increasingly covering the topic on front pages and prime time.
Regulators on both sides of the Atlantic are mobilizing to address privacy related challenges.
It might make the web economy un-trustworthy.
The solution is transparency.
Telefónica wants to make the web a trustworthy place
The Data Transparency Lab is a community effort to reveal the flow & usage of my personal data online, and to explore ways towards a transparent data trade that brings value to me, and protects my privacy.
COMMUNITYRESEARCHTOOLSAWARENESS
MIT Human Dynamics Lab
COMMUNITYRESEARCHTOOLSAWARENESS
10 research grants
50k€ eachto foster
COMMUNITYRESEARCHTOOLSAWARENESS
to foster
to create
RESEARCHTOOLSAWARENESS
to foster
to createto raise
COMMUNITY
To add the user as a cornerstone in the debate.
Getting hard data to illuminate the discussion
DEMO
Mainstream press is increasingly covering the topic on front pages and prime time.
People find surprising ads from unrelated activity
