DTK

PASSIONFOR

SUCCESSPractical,

Inspirational, and

Spiritual Insight

From Japan's

Leading

Entrepreneur

KAZUO INAMORI

Contents

Introduction xi

How To SUCCEED IN LIFE

A FORMULA FOR SUCCESS 3

The Drama Called Life 4Learn from Your Elders 5Seek a Purpose in Life 6See Yourself as You Are 7Succeed One Step at a Time 8Live by a Formula for Success 9A Conversation with Kazuo Inamori

on the Formula for Success 10

ABILITY 13

Admit What You Cannot Do 14Force Yourself to Excel 15Overcome Yourself 16Be Bold and Sensitive 17Master Your Instincts 18Focus Your Intellect 19Project Your Ability 20Build Your Character 21A Conversation with Kazuo Inamori

on Ability 22

EFFORT 23

Why Work? 24Break through the Wall 25Open a New Era 26Love Your Job 27Concentrate on One Thing 28Open Your Own Path 29Sound Mind, Sound Body 30Live a Contrite Life 31Let Books Expand Your Horizon 32Infuse Your Energy into Others 33Live One Earnest Day at a Time 34A Conversation with Kazuo Inamori

on Effort 3 5

ATTITUDE 37

Never Lose Hope 38Seek Righteousness 39Avoid the Easy Way 40Heaven or Hell? 41Trust from Within 42See Things as They Are 43Attention to Detail 44Rely on Your Subconscious Mind 45Make Sense 46Truths and Principles 47A Conversation with Kazuo Inamori

on Attitude 48

How To SUCCEED IN BUSINESS

PASSION for Success 52The Drama Called "Enterprise" 53Passion Leads to Success 54Passion with a Pure Mind 55

VI

"Amoeba" Management 56A Conversation with Kazuo Inamori

on Passion 5 7

PROFIT 61

Don't Pursue Profit; Let It Follow YourEfforts 62

The Purpose of Business 63Pursue Profit Fairly 64The Essence of Business 65Make Customers Happy 66Pricing Is Management 67Market-Set Pricing 68Follow P&L Daily 69An Unselfish Look at Profit 70Nourish Our Business 71Set a Visible Goal 72Wrestle in the Center of the Ring 73Put Your Company before Yourself 74The Bull and the Bear 75The Bubble Economy 76A Conversation with Kazuo Inamori

on Profit 77

AMBITION 83

Ambition: Possess an Ardent Desire 84Get fired Up! 85Be the Center of Your Vortex 86Never Stop Dreaming 87Think You Can 88Is My Motive Virtuous? 89Set a Higher Goal 90Apply Your Gift 91Elevate Your Purpose 92A Conversation with Kazuo Inamori

on Ambition 93

Vll

SINCERITY 97

Sincerity begets Love and Harmony 98Use Your Heart as the Base 99Earn Customers' Respect 100Align Our Vectors 101Criteria for Decision Making 102Be a Humble Leader 103Possess Dual Extremes 104Big Love, Little Love 105Evaluate, Assign, Follow Up 106Guide with Great Love 107Win Trust by Caring 108Communicate with All Your Heart 109Bridge the Generation Gap 110A Conversation with Kazuo Inamori

on Sincerity 111

STRENGTH 115

Strength: Lead with Courage 116Have the Courage to Sacrifice 117Set a Moral Example 118Do What You Preach 119Open Your Own Future 120Prepare for a Challenge 121Be Tough on Yourself 122Devote Yourself to Business 123A Conversation with Kazuo Inamorion Strength 124

INNOVATION 129

Innovate Constantly 130Leaders, Be Creative 131Simplify Your Thinking 132Burst with Energy 133Raise Your Mental Dimension 134Face Difficulties Head-On 135

viu

Don't Lose Your "Base" 136Reach for True Creativity 137Rely on Yourself 138Japanese Management 139A Conversation with Kazuo Inamori

on Innovation 140

OPTIMISM 143

Optimism: Always Remain Positive 144Begin with a Vision 145Get High on Your Dream 146Remove Any Fear of Failure 147Manufacturing Is an Art 148Break Free of Common Sense 149Develop a Positive Outlook 150Conceive Optimistically 151A Conversation with Kazuo Inamori

on Optimism 152

NEVER GIVE UP 155

Never Give Up: Try Harder than Anyone Else 156Elevate Your Desire 157Pursue Your Infinite Possibilities 158Be a Stern Taskmaster 159Deciding to Withdraw 160A Worthy Task 161Strive for Perfection 162Light Your Own Way 163Lead Selflessly 164Question Organization 165Village Wisdom 166A Lesson from Chimpanzees 167A Conversation with Kazuo Inamori

on Persistence 168

Afterword 169

IX