Drop Dot Profile7ddconsult.co.za/credit/drop-dot-profile.pdf · 2015-02-10 · behavioural segmentations, customer analytics and modelling, trading and category analysis, ... (Marketing

Company Profile

Drop Dot (Pty) LtdCompany Profile

Our approach:

Drop Dot works in partnership with clients and we seek to fast tracka customer-centric approach and empower clients through knowledge transferand a close working relationship.

We work with organisations regardless of where they find themselveson the customer journey – from identifying the right data sources to get startedthrough to developing and implementing sophisticated customer strategies

Analysis and Insights:

Typically organisations have too much data and not enough insight! Drop Dot works with clients to identify relevant data sources to transform this information into insight that drives business planning and decisions.Using advanced analytical techniques we develop a deep understanding of customer behaviour. Simply put, this understanding allows your organisation to deliver a more compelling and competitive customer offering.Our analytical approach is transactional, meaning it supports implementation and measurement, as well as strategy development. Typical insights and analysis include the development of customer metrics and behavioural segmentations, customer analytics and modelling, trading and category analysis, research methodology, data commercialisation and integration of multiple data sources.

Customer Strategy:

A clearly defined customer strategy aligned to commercial goals is integral to putting customer knowledge at the heart of an organisation.Step 1: we create an actionable view of the customer to enable the setting of goals and prioritiesStep 2: we use this customer view to assess activity and performance by customer typeStep 3: we work with you to build the customer plan, identifying the commercial opportunities, threats and inconsistenciesThis process results in an agreed and measureable set of priorities for each customer type, distilled into a clear customer focus that can be used across our clients’ businesses.

Implementation and Measurement:

Customer led planning inevitably leads to organisational change – changes to process, structure and typical measurement are typically areas that are affected. Drop Dot works with our clients to implement the identified customer driven strategies in the most effective and efficient manner. We also typically work with clients to accurately measure these initiatives, resulting in a quantifiable ROI and proving the value of a customer-centric organisation. This approach allows us to fast track the implementation of customer-led initiatives and also to identify the best way to integrate this approach to become ‘business as usual’.

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Joe Takalani (Director)

Joe has years’ experience in senior management positions in industry plus 6 years management consulting experience. His strong business background coupled with experience of managing large complex financial and management consulting service businesses gives him the ability to assist clients in realising high value business improvement opportunities. Joe’s passion lies in helping clients to set stretching visions and in helping them to achieve them through detailed, practical programmes of action backed up with sound business cases. He has completed the Audit Practice Test with the Independent Regulatory Board of Auditors and is in the process of completing the South African CA(SA) qualification programme.

Qualifications:

BComm Accounting Sciences (University of Pretoria)Post Graduate Diploma in Advanced Accounting (Unisa)BCompt Hons and CTA (Accounting Sciences) (Unisa)SAICA CA(SA) Qualified

Areas of Expertise

• Strategy and Leadership including Business Model Design; Business Start-ups, Alliances and Joint Ventures; Value Proposition, Product, Channel, Sales and Service design• Innovation and Transformation including Strategy led Transformation Programmes and benefit realization; innovative new customer focused process design and supporting systems for revenue uplift and cost reduction• Operational Excellence including customer focused process automation for concurrent service improvement and cost reduction; strategic sourcing to realise significant benefits from improved partnerships with suppliers• Performance Analytics including deep analysis to deliver strategic insights; identifying the simplest set of key levers and performance measures to drive the correct activities and behavior for long-term growth and profit• Financial and Business strategy more specifically focused on financial model design and discounted cash flow valuations.• Detailing understanding and exposure to structured deals and shareholder value optimisation.• Detailed development of quality management systems (QMS) and project management involvement.

Mpho Khwinana (Marketing Manager)

Mpho has 3 years corporate experience. She has detailed understanding in brand development. Having worked for a blue chip company for several years in a management role, Mpho understands the importance of marketing and brand positioning. Mpho is a specialist in all Marketing related aspects of Drop Dot and has devoted numerous hours into research and development of quality strategies.

Area of expertise:

• Marketing strategy and plans• Brand activations• Market research• HR Policies


Qualifications

BComm Marketing Management – University of PretoriaBComm Honours Business Management with specialisation in MarketingMpume Buthelezi (Head: Legal and Compliance)• Hold an LLB Degree, Certificate in Banking and Financial Markets;• Studying towards an LLM in Banking Law and a certificate in Advanced Company Law;• Admitted Attorney with 5 years’ post articles experience;• Did articles at one of the prestigious law firms in SA – Bowman Gilfillan Inc.;• Have worked as a Legal Manager at Standard Bank;• Employed as a Legal Advisor at one of the top four banks in SA;• Specializes in Banking and Finance;• Have extensive knowledge in drafting and negotiation of legal agreements such as SLA’s, Loan Agreements and Security Documentation;• Have knowledge of public sector lending and legislation pertaining thereto i.e. Municipal Finance Management Act & Public Finance Management Act;• Have worked on domestic and cross-border finance transactions.

Area of expertise:

LegalDue DiligenceLabour Law and industrial relationsMergers and acquisitions

Thato Motlhaloga (Head: Branding, Advertising and Admin)

Thato has experience in branding and promotional material development. He has been pivotal to the execution of many of the branding related projects. He’s a skilled negotiator and always ensures that the client gets the greatest amount of value from their branding and promotional material.

Our Services


Skills development and TrainingFinancial Management ConsultingCorporate Finance and AdvisoryDeal StructuringProject ManagementDue DiligenceBusiness DevelopmentSkills AuditTax advisoryInternal Controls designFinancial Information Systems ImplementationCapital and Investment AppraisalMajor Deal SupportQuality Management Systems designCost OptimisationRevenue EnhancementSupplier Development ProgrammesBusiness Turn-around strategyAccounting ServicesMarketing Strategy and PlanningFeasibility StudiesOperational Plans

How we help

• Large businesses typically have latent capabilities, hidden costs or inefficient complex structures which have evolved over time to meet historic business needs. Business priorities and management focus naturally drift during each business cycle, leaving areas of the business to simply get on with it. To achieve a breakthrough in performance a fundamental redesign is often required to challenge existing ways of working & business rules, identify core vs. non-core activities and build a robust fact base to identify performance improvement opportunities across the whole enterprise.• Our structured and programmatic approach provides executive management with the capability and capacity to challenge the existing business model and create a fact base for change. We work collaboratively with business teams, within clear governance structures towards clearly defined milestones and decision points. We insist on Executive Management ownership, and create an environment that promotes challenge, dismisses sacred cows, thrives on insight and builds a unity of purpose.

Customer and Market InsightOverview

Do you understand why your customers are starting to leave for new and more exciting substitute products and services? Has your cost conscious approach stifled innovation? Do you know how your customer’s real and perceived needs are evolving? Without this market insight, and a drive to innovate, you are essentially living on the success of the past; this makes you a candidate for extinction. Drop Dot helps companies to understand the markets, trends and profit opportunities in greater detail to inform short term actions and long term strategic positioning.

Our Client Needs

• The executive team recognise that they our losing touch with their markets, and want deep market insight – which market segments they should be prioritising, and what value propositions would be customer compelling.• They want to know the latest global trends and benchmarks, what this means for them and how innovative practices can be applied in the local market. How we help

• Companies need to understand target markets; segment clients according to differing needs; design products, channels and marketing messages for these segments. They back-up the end-to-end delivery of these value propositions with sales, service and fulfilment designs.• Quality forecasts and assumptions are necessary to compile well balanced and “sufficiently conservative” business cases to support the implementation of the value propositions.• Drop Dot has been effective in helping our clients analyse their value chains, core competencies and strategic capabilities. We have assisted in identifying the organisation’s and target market’s needs, risks and potential benefits. Value proposition, product design and implementation have opened exciting new value generators for their companies.

Value Propositions & Product DesignOverview

Our experience has demonstrated repeatedly that the design of a compelling value proposition and product, which is economically viable, is essential for growth. Very few people are willing to buy poor products or pay over odds against their purchase criteria. Consequently, we have come across many companies that belief their sales force is ineffective, but in reality their products are no longer competitive. Is this you?At Drop Dot we ignite innovation and get to the bottom of market opportunities, and customer needs, to design compelling and profitable products and services integrated into a holistic “WOW” customer experience.


Our Client Needs

• They want experience and innovation introduced to product development, to create comprehensive, integrated and compelling customer value propositions that will make money and delight the customer.• They want to work with experienced professionals who can dramatically accelerate time to market. How we help

• As previously stated, companies need to understand target markets; segment clients according to differing needs; design products, channels and marketing messages for these segments. They back-up the end-to-end delivery of these value propositions with sales, service and fulfilment designs.• All the above needs to be assessed against competitor offerings, buyer preferences and for economic feasibility.• Drop Dot has been effective in helping our clients analyse their value chains, core competencies and strategic capabilities. We have assisted in identifying the organisation’s and target market’s needs, risks and potential benefits. Value proposition, product design and implementation have opened exciting new value generators for their companies.

Capital and Project Investment Portfolio Optimisation & Scenario PlanningOverview

In times of global austerity and little growth, allocation of capital is critical for success. Yet many enterprises have a multitude of projects which can often be better scoped and sequenced to improve the return on investment. The executive team needs to be asking a few fundamental questions at an enterprise level to validate that the portfolio mix is optimal and the projects will deliver against the strategy.

Our Client Needs

• The executive team wish to dramatically increase their return on investment and expect that their current project portfolio could be improved, but such a review conducted internally would only yield incremental improvements.• The executive team requires comprehensive and detailed analytics, including scenario outcomes, to inform executive decision making and better manage complex stakeholder interests.• Our clients frequently request on-going decision support during the build, set up and run stages of new initiatives, in order to assess the impact of assumption variances and better manage mitigation. How we help

• Project investment portfolios should be a strong reflection of company strategy. We expect more than 50% of project portfolio investment to be in efforts “to grow the business” and less than 50% investment in projects “to maintain the business”. Seldom do we find this to be the case and ROI on project portfolios is often disturbingly low.• Drop Dot has assisted many companies to re-examine their project portfolios, introduce improved alignment with strategy, improved business cases, risk profiling and stronger governance of the portfolio. Results have often lifted ROI on the portfolio by more than an order of magnitude.

Product, Channel, Pricing and Customer AnalyticsOverview

Digitisation, mega systems and cloud computing, is creating massive data sets that can be interrogated to identify trends and behaviours which generate corporate value. For example, do you fully understand the price sensitivity of your products and services by segment, by channel, by trade corridor? Have you explored opportunities to change you pricing bundles and/or move to dynamic pricing?


Our Client Needs

• The management team wish to increase profitability by solving complex “data rich” problems, and generate resultant action plans to seize the opportunities.• The management team wish to increase their understanding of product/service profitability to inform product and portfolio lifecycle management decision to maximise sustainable profitability.• They wish to introduce dynamic pricing, and require assistance to understand pricing dynamics, and build rules based pricing and billing engines that capture a greater share of the customer value pool. How we help• We believe in understanding and utilizing internal pricing and profitability information, including analysis to understand the true product and customer drivers of profitability, along with market pricing information to optimise product performance and profitability through price setting as part of a holistic customer strategy. With focused analytical interventions clients are able to quickly improve bottom line performance and better understand the levers of future out performance.

Enterprise Information and Decision ArchitectureOverview

Do you have reliable, accurate, timely information that minimizes your “Decision to Action Cycle”, from the Shop Floor to the Boardroom? Many enterprises are struggling to make decisions in the right place at the right time which is preventing optimization of staff, plant and profitability. We assist companies by working from the decision requirements backwards; creating more agile and responsive organisations by reducing the “decision to action cycle”.

Our Client Needs

• The management team wish to improve business performance by making better decisions, and require specialist assistance in designing and building the enterprise information architecture and decision support.• The management team wish to leverage their technology investments, and use emerging platforms such as hand held devices, to improve operational decision making at plant level, and require experienced professionals to accelerate the process and introduce leading practices.• They require specialist to bringing together existing enterprise data repositories to create pragmatic management reports and dashboards, focused on key business drivers.

How we help

• By taking a holistic approach and identifying the decisions that need to be made on an hourly, weekly, or monthly basis to optimise profitability we are able to build a comprehensive decision and action matrix. This forms the basis of the information requirements matrix, identifying source data feeds, underlying systems and data repositories and existing business rules and information flows.• The resultant decision dashboards are created and modelled based on likely scenarios, in order to determine the critical information required. Further nuances are identified such as the extent of time series required together with lead and lag indicators.• The data feeds are assessed for their integrity, extent of automation and corrective actions taken if necessary and cost effective. This decision and information architecture informs the supporting systems architecture; which invariably requires trade-offs between investment and functionality, a process which is completed in a structured and iterative process.

Major Deal SupportOverview

Whether on the buy or sell side, having a robust fact base and professionally presenting the investment case are essential for making the right decisions. Drop Dot, assist clients to understand the key deal drivers of the deal, sensitivities and associated risks. Working collaboratively with our clients to maximize the value that can be generated and minimize exposure to downside risks. We build the investment cases, heads of commercial agreements, and comprehensively answer the tough questions that are required by Boards of local and globally listed companies.


Our Client Needs

• The executive team requires specialist and experienced professionals to assist in evaluating, designing, structuring and motivating the new business initiative and/or joint venture.• The executive team requires experienced specialists for the evaluation, structuring and negotiation of major insource/outsource arrangements. How we help

• We work collaboratively with the client team to create a deep internal fact base and clear strategic objectives. This is complemented by extensive market analysis to determine leading market trends and value drivers.• Strategic scenarios are created and comprehensive financial modelling is performed to determine sensitivities and sources of value. This together with the strategic rationale is consolidated into a case for change and investment recommendations, in order to inform executive decision making.• Following approval to continue, we undertake detailed planning on how best to transition to the end state scenario and effectively manage the inherent business risks.• Whilst the process is fairly standard the differences between embarking on a successful deal and one which is proves to be value destroying is frequently in the depth of analysis and planning to correctly inform the go/no-go decision. Drop Dot prides itself on bringing experience and rigour to the Board room to increase the probability of success.

Predictive analyticsOverview

Does your Business often incur unnecessary costs that arise from unwanted inventory, incorrect location strategies, too higher staff compliment, and/or lost and dissatisfied customers because you could not meet demand? Through our experience, analytical approaches and scenario modelling we assist companies more accurately forecast and position their enterprises to more effectively draw on people, financial, capital and operational resources to improve bottom line performance.

Our Client Needs

• The management team require experienced and specialist professionals to assess and model complex scenarios, typically for purposes such as staff capacity optimisation, network optimisation, operational optimisation etc.• The management team require more accurate business planning and forecasting to integrate critical business levers, operational dependencies and constrained resources to maximise profitability.• The management team required detailed financial and risk based modelling to inform pricing, credit criteria, loan values, impairments etc.

How we help

• Besides decisions pertaining to product marketing and price setting, strong bottom line driven analysis provides the fact base for strategic cost decisions that include personnel and capital investment capacity modelling, optimization of distribution locations and mechanisms, and numerous other cost to value decisions. Drop Dot excels in understanding the true cost to value of these decisions based on strong business understanding backed up by real data.

Cost OptimisationOverview

Is your cost to income ratio’s going the wrong way or out of line with market competitors? Or do you just want to be the best in your industry? Drop Dot has extensive experience of conducting business reviews to identify structural and sustainable cost reduction opportunities, and business model optimisation that leverages changes in technology, attitudes and working practices.


Our Client Needs

• The executive team require expertise and experience in setting up and executing cost reduction programmes that run from the Boardroom to shop floor, and yield quick bottom line impact.• The executive team require an independent and objective business review to identify opportunities – E.G. divestiture, outsourcing, shared services and functional consolidation.• The executive team require a business review to benchmark current cost performance ratios against leading practice, and make improvement recommendations. How we help

• We work with our clients to design and implement operating models which are best placed to deliver against their strategic objectives. This can range from refining existing operating models, measuring compliance to standard processes or completely restructuring along a newly defined business value chain. The introduction of new technology that can deliver a step change in the customer experience or the cost to serve is often a catalyst, but effective implementation requires changes to job roles, terms and conditions, behaviour, business processes, supplier contracts and service level management etc.

Revenue EnhancementOverview

Are you struggling to improve revenues? Revenue enhancement and sales force effectiveness is an on-going challenge for most companies. Drop Dot takes a 360 degree view of your sales effectiveness, product competitiveness, customer needs and revenue streams to create innovative improvement programmes with sustainable results and bottom line impact.

Our Client Needs

• The management team have been unsuccessful in increasing sales volumes and required expert assistance to diagnose improvement opportunities, design and implement new tools and approaches and build sales capability in-line with market opportunity.• The management team have noted a changing market and competitor landscape and wish to seize the opportunity to introduce new service bundles and revise segment based pricing.

How we help

• Executive teams need to ask themselves one fundamental question. “Are we maximising the return on our sales force investment”? In order to address this question, it is necessary to revisit some of the basics.• Recent experience has identified a number of trends which are often worth deeper investigation. These include an over-reliance on new technology and processes to improve sales force productivity and effectiveness; performance and incentive structures that do not sufficiently reward sales top performers; staff with the wrong competencies, insufficient training or basically the wrong attitudes; and missing or incomplete steps in the sales value chain preventing the most valuable current and potential customers from being effectively targeted.• Drop Dot adopts a 12 point approach to identify and assess the sales blockages within your organisation, and then work with our clients to build sales capability, focus activity and improve conversion ratios.

ProcurementOverview

Are you struggling to reduce the cost of direct and indirect spending? Or heading up a procurement organisation that is failing to fully interface with the business to realise meaningful cost reduction? Or perhaps your procurement function is being burdened with paper pushing, compliance and administration? Drop Dot’s procurement improvement programme is a comprehensive approach to delivering greater business value through internal capability building, traditional strategic sourcing, leveraging ERP investments and enhancing the business interface.


Our Client Needs

• The management team wished to improve productivity, client service and compliance of procurement by building capability, improving administrative processes and establishing a culture of quality.• The management team wishes to position Procurement and a preferred business partner, through a more meaningful engagement model and less bureaucratic approach.• The executive team wished to rationalise the supplier base and significantly reduce enterprise costs through strategic sourcing of capital, direct and indirect expenditure.

How we help

• Strategic sourcing allows companies to capture value from the full range of suppliers serving them. Many companies spend more money on external suppliers than they do internally yet professional value extraction is often neglected.• Typically strategic sourcing savings can exceed 10% giving large leverage to the bottom line in low margin businesses. Leaders in this discipline typically achieve twice the savings of followers.• Drop Dot has assisted blue-chip companies in coordinating strategic sourcing efforts across departments and business units. Our clients have benefited from our methodologies, tools and technologies that we have implemented, and have seen remarkable reductions in costs

Supplier Development ProgrammesOverview

Meaningful supplier development has a number of challenges which must be overcome to achieve sustainable, bottom line results for all parties. Drop Dot’ s Fractional Management approach provides an economic and medium touch solution through tailored programmes enabling all parties to achieve sustainable, high impact business results.

Our Client Needs

• The management team wishes to increase the integration of suppliers into the enterprise value chain to realise gain share opportunities and improve service consistency.• The executive team wishes to improve their enterprise development impact, through an economic, meaningful and effective enterprise development approach, which is applicable across small, medium and large business.• The management team wishes to create a meaningful supplier dialogue that focuses on joint continuous improvement delivering improved consistency of service delivery and reduced operating costs. How we help

• Meaningful supplier development has a number of challenges which must be overcome to achieve sustainable, bottom line results for all parties. Drop Dot’s Fractional Management approach provides an economic, medium touch, high impact solution to address these challenges.• Fractional Management is a new concept, providing companies with access to class leading integrated multi-disciplinary teams, variable by experience and functional expertise, on an hourly pay as you go basis. The team will assist the supplier from identifying key strategic drivers through to operational implementation within the context of a structured & tailored Business Improvement Programme thus enabling all parties to achieve sustainable, high impact business results.• Drop Dot’s Fractional Management programme is built on four pillars: Capability Building, Comprehensive Tool Set, Multi-disciplinary Management Support and Pragmatism.

Process Re-engineeringOverview

At Drop Dot we assist companies to review their processes from the customer back, and deploy process re-engineering techniques to eliminate waste, improve cycle times and deliver a better customer experience.


Our Client Needs

• The management team requires specialists in process re-engineering and new technology applications to design and implement processes that will deliver better customer service, increase productivity, reduce waste and increase sustainable profitability.

How we help

• Our approach to Business Process Re-engineering addresses the fundamental business process “the value chain” and ensures alignment of this to the strategic goals of the company. This forms a basis of designing the organisation to deliver consistently against those goals, by evaluating the options for integrating people, processes and technology.• We adopt the approaches of lean, six sigma and kaizen to create a step change in performance, and build an environment of continuous improvement. By prioritising processes within the business we assist executive management to focus on the mission critical areas, establishing meaningful measures and driving performance in the areas that provide greatest return on management and economic effort.• The strategic goals and options are inextricably linked and we work with our clients to establish a comprehensive solution that is pragmatic, outcomes focused and will deliver competitive advantage.

Organisation Renewal & TransformationOverview

Organisational renewal and transformation provides expertise for boards and executive management. We focus on turnarounds and are uniquely skilled in strategic, operational and organizational transformations.

Our Client Needs

• The executive team, wish to reposition their organisation in growth markets and require experienced professionals to assess the capability gaps, configure the new organisation and define go to market strategies.• The executive team require experienced professionals to define the “to-be” business architecture and work with them to execute a pragmatic transition and change management plan, to realise the transformation objectives. How we help

• The only constant is change, continuing change, inevitable change, which is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be?• In a changing world, rapidly changing organisations require services, tools and processes to support business transformation. Drop Dot employs methodologies and tools that ensure a solid fact base is established at each stage of the journey to provide management with the confidence to make difficult decisions.• Working collaboratively, we partner with our clients through a 5 stage approach, with clearly defined milestones, deliverables and stage outcomes. Through formal governance structures we ensure management maintain control of the journey, and decision making rests with those accountable. By engaging Executive Management we ensure leadership and buy-in from the top of the organisation to deliver sustainable solutions.• We are passionate about our role as change agents? Bringing new perspectives, raising the bar, and challenging the existing mind-sets? To deliver profound and tangible step changes to the organisations in which we work.

Marketing:Strategy and Planning

Successful outcomes mean careful planning and execution. Our team of strategists have extensive experience in both online and offline strategy development ensuring that all your marketing efforts provide you with the desired ROI. Marketing is a crucial part of any business, however many companies view marketing as the great unknown, requiring a huge budget with limited accountability and measurability.


Well executed strategy and planning can mean the difference between an expensive mess and a successful, budget-controlled campaign.

How we'll do it for you

It is always s good to start at the very beginning; unpacking a client's existing marketing efforts is equally as important as creating new ones. Our team will conduct a complete marketing audit to assess your existing marketing strategy (if you have one of course) and work with you to plan new marketing ventures that are achievable, measurable and in line with your business practices.

Our process includes

1. Client review and discovery session2. Needs analysis & marketing audits3. Strategy & planning4. Budgeting5. Implementation, management and monitoring

Communication

No matter how unique and sensational your service offering is, business not like the field of dreams – if you build it they do not always come. Ensuring that your potential clients know and see your campaigns means putting them in the spaces they are most likely to visit.


From TV, radio and print, to events or the web, we can assist in ensuring your message reaches your target audience. Whether you require that we produce marketing and advertising collateral or simply project manage the process, we work closely with your team to ensure that your message hits its mark.


1. Briefing and discovery session2. Brainstorming3. Design4. Presentation and assessment5. Implementation & development

Creative Concept & Design

Drop Dot works with a highly experienced, multidisciplinary team of conceptual, graphics and technical artists, specialising in providing innovative, inventive and technical solutions to our clients' creative needs.By combining experience, creativity and an in-depth understanding of new technologies, we endeavour to understand your creative concept and design needs and to deliver tailored solutions to suit your budget. Our creative team aims to not only meet your brief, but to WOW you from start to finish.


Before beginning any new creative project, it is essential that we have a complete understanding of your brand and desired outcomes. An in-depth briefing session with you the client and our creative team will ensure that all new creative concepts are not only in line with your brand and objectives but also your other marketing initiatives.




Identity & Branding

A powerful brand identity is essential. Your imagery should match the message and philosophy of your brand as well as creating a credible and influential image for your business.

Corporate Identities

A corporate identity is the visual representation of an organisation, including its logo, design, typefaces and colours, as well as its philosophy. Considering everywhere a logo is used, the design of a corporate identity can one of the most important decisions a company makes! Design magnate Steven Gilliatt said "A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery."


Once your brand philosophy has been developed, assessed and understood, Drop Dot can then begin to help you to effectively develop your corporate identity.



Online Marketing

You can have the best brand, product or service in the world but if nobody knows about it, nobody will buy it. Online marketing is one of the fastest growing and most effective marketing channels available.

With the development of SEO, pay-per-click, social marketing, social media, links analysis etc online marketing has become a science itself. Unlike more traditional forms of promotion, a clever concept, good graphics and the right placement are not always enough to ensure your brand is found.


Drop Dot can help you untangle the web of the internet, using creativity and careful planning and implementation to ensure that your content is found. We can effectively utilise all online marketing channels, achieving the best results for your business.


1. Objectives & expectations assessment2. Research, objectives assessment and planning3. Online strategy development4. Design, layout and content development across identified channels5. Content dissemination, alignment and implementation6. Monitoring and management

Social Media

Social media marketing – the new buzzword on everyone's lips. And with good reason. Social media, while still a growing trend, is fast becoming one of the most effective and important marketing channels available to any business.


What is Social Marketing?

A recommendation of your brand between friends is marketing gold. Social marketing takes word of mouth marketing into a digital space, allowing your consumers and clients to interact with your brand directly, as well as share your brand identity with each other in and immediate and viral way.

The highly interactive and instantaneous nature of social media presents great opportunities as well as challenges for businesses. Brands can now interact and engage with the target audience in ways never before possible, but the media requires careful planning and execution to ensure success and to avoid negative brand perception issues.

How we'll do it for you?

Whether you require assistance in planning and setup or want someone to run your social media marketing for you, Drop Dot is able facilitate the process. We will equip your business with the tools and knowledge required, or we will take the reins for your brand and work with you to create and maintain a successful social media marketing campaign.


1. Objectives & expectations assessment2. Social strategy and policy development3. Content strategy development4. Design, layout and profile development across identified platforms5. Campaign advertising6. Community development and monitoring

Website Design & Development

A recent study examined whether a user's online experience affected their intent to purchase a product/service from a brand. An overwhelming 97.09% of respondents answered yes.

These days, websites are about far more than simply telling people what you do; you need to engage users in an online experience with your brand. This means ensuring that your site is not only well designed, but that it is in line with your other marketing messaging and maintained on a regular basis.


Our expert team of designers and developers will work with you to create a website that is focused around user experience while creating the correct overall perception of your brand.

In order to give you more control of your site, we will ensure that it is built on a platform that will allow you to create and update your own content should you wish to do so.


1. Briefing and discovery session2. Brainstorming & content strategy3. Design4. Presentation and assessment5. Implementation & development6. WOW

Direct Marketing (bulk messaging)

An opt-in database of members loyal to your brand and the ability to communicate directly with them is one of the most powerful and effective tools available to you in your marketing arsenal.

Time and time again we have proven that delivering relevant and informative content to customers on a regular basis boosts both brand interaction and sales in the period after every communication.


While spammers have given direct marketing a bad name, with correct implementation in accordance with spam and consumer protection policies, direct marketing can be used as a reliable, affordable and effective marketing channel for your business.


Drop Dot's direct marketing processes are in accordance with all spam policies and we adhere to the best practices of direct communication to ensure the most effective campaigns for your business.


1. Content assessment and development2. Template design and layout3. Database hosting and management4. Legal requirements implementation5. Dissemination and monitoring

Content Strategy & Copywriting

"Content is king." Everyone loves to say it, but our marketing and content development processes seldom respect it. Content is more than just your copy; content covers every "message" you put out to the media space from advertising and brochures to alt tags and error messages.

An effective content strategy plans for the creation, publication and management of useful, usable content, as well as all all platforms and channels where your target audience is receiving or interacting with your content.How we'll do it for youOur team of creative content planners and copywriters will ensure that all aspects of content are covered, from page copy and articles to links and labels, ensuring improved user experiences, better branding recognition and loyalty, improved SEO, rankings and traffic and much more effective personalisation.


1. Content audit and needs analysis2. Research, objectives assessment and planning3. Message & channel analysis4. Message & content development5. Content dissemination, alignment and implementation Monitoring and management

Legal:General areas of practice

Administrative Law, Bankruptcy Law, Business Law, Collections, Commercial, Commercial Drafting, Company Law, Competition Law, Consumer Law, Contracts, Corporate, Credit Law, Deceased Estate,Lease,Commercial,Trade and Industry.

Commercial Areas of expertise:

• Incorporation of companies• Establishment of trusts• Business and Consumer transactions• Contracts, sale and leases.• Sale of business• Partnerships

Contact Details:Joe TakalaniDirector082 753 [email protected]


Email: [email protected]

12 Graniet Str | Wilkopipies | Klerksdorp | 2571

Limpopo Office: Office 15 Limdev Building Thohoyandou LimpopoNorth West: 12 Graniet Str | Wilkoppies | Klerksdorp

Gauteng: Unit 45 Forest Place | Randburg

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Documents

Drop Dot Profile7ddconsult.co.za/credit/drop-dot-profile.pdf · 2015-02-10 · behavioural segmentations, customer analytics and modelling, trading and category analysis, ... (Marketing