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Our first house Commissioned by Amsterdam housing association, Ymere, Townhouse by Atelier Bow-Wow is a new way of living.

Our products A collection of furniture, lighting, accessories and wearables to bring the Droog mentality into your home.

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In Milan5135 items saved from liquidation sales and other leftovers

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Our stores Come by Droog Amsterdam and Droog New York, more than a store and gallery.

A festival A festival of Dutch design, fashion and architecture to commemorate a 400 year friendship with America— a commission for the NY400 program.

About us What we stand for and how we work with designers, clients, partners and institutions on products, projects, and events around the world.

page 9 page 12 page 14

Tableau tablecloth Rag chair

Bowls plus Straps

85 lamps Flex lamp

Clothes hanger lamp Slow glow

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Our products

A different way of seeing itWhether it is an element of humour, a surprise or a unique functionality, our products bring the Droog mentality into day-to-day living.

A bright futureSucker by Jan Hoekstra & Leon Ramakers is the playfully oversized knob that solves the problem of having to drill holes in tiles, glass or other smooth surfaces. It’s now available in vibrant yellow, red, green and blue. (2)

Dutch rootsMedieval pottery from the Dutch town Bergen op Zoom have been brought into the modern times by being cast in shiny red plastic in Red revisited by Bas Warmoeskerken. Imperfections of the handmade earthenware included. (1)

Long live packagingPackaging has much more potential than it is given credit for. Here, it has become a lamp that you can stick wherever you want—on the ceiling, door, wall or floor. This year, Sticky lamp by Chris Kabel has become longer lasting—the packaging outlives the light bulb. (3)

(1)

Tree trunk bench Shady lace parasol

Swing with the plants Hare doormat

Soft lamp Bird house

Optic glass Dishmop

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(2) (3)

Bone chair in aluminium

Paper ready for cutting

Bone chaise longue in resin

Paper bone chair in progress

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Paper bone chair“It was made on one of the first rapid prototyping machines that have long since been superseded. But this technology gives the piece a unique quality. It turned out that this chair was made with the last remains of the paper for the machine, so it’s not even possible to make another one.” - Joris Laarman

Paper bone chair is a previously unreleased early study of the internationally acclaimed aluminum Bone chair. Made out of paper with laminated object manufacturing technology, the one-off piece is an example of ‘antique high-tech’. Dutch designer Joris Laarman used 3D soft kill optimization software from the automobile industry to literally generate the shape of a chair as an evolutionary process.

The aluminum Bone chair was first presented at Design Miami for the Smart deco project initiated by Droog and Friedman Benda in 2006, and since has joined various public collections such as MoMA NY, Vitra Design Museum, Centraal Museum Utrecht and the Museum für Kunst und Gewerbe, Hamburg. Droog presented the Paper bone chair at Design Miami in 2009.

Our studio work

Chroma key cupbaord

Chest of drawers St. Petersburg chair

Red blue Lego chair

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Creatures

Crystal virus massive infection

Trained first as a goldsmith, and later as product designer at Design Academy Eindhoven, Tobias Rockenfeld’s series of Creatures must have been as fun for him to make as they are for us to play with. Made of dissected old and broken toys combined with other found material from nature, the household and trash, Tobias is stimulating us to imaginatively re-discover waste material. The result is 18 unique Creatures that can really swim, blink their lights, drive, fly, hover, crawl, feather-flap, dance, and even laugh… Who would have thought an old flip-flop could become a toy boat?

A large table has been completely overrun by Crystal virus vases by designer Pieke Bergmans working with glass blower Gert Bullée of Royal Leerdam. 30 searing hot crystal bubbles have been dropped on the table, each defining the shape of the crystal and leaving black burns on the wood. The making process is a spectacle, and what remains is a series of 30 unique crystal sculptures and a table covered in intricate burn marks.

Mouse lift

Chopper Hoover

Flip flop

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In Milan

saved by droog.Every month about 500 companies in the Netherlands go bankrupt. Where do their products go? In early 2010 we bid on liquidation auction items ranging from handkerchiefs to dog baskets. We acquired 5135 items—1 water cooler, 1 dining table, 2 bar stools, 4 metal trays, 6 wooden trays, 8 mirrors, 10 small bowl sets, 11 cups, 14 dog baskets, 20 dish towels, 40 glass vases, 50 safety vests, 60 sets of cutlery, 80 folding chairs, 90 flower pots, 100 candy pots, 102 wooden spoons, 168 plates of glass, 200 saltshakers, 448 wallets, 500 matchboxes, 720 cola glasses, and 2500 handkerchiefs.

Having invited 14 designers to consider these items as raw material for creative re-interpretation, the result is a new collection of 19 products, with outcomes ranging from folding chairs manicured by nail artists, to handkerchiefs that distribute selected daily news articles, to spoons with non-edible yet mouth-watering coatings. A pragmatic starting point with surprising outcomes, the collection celebrates the re-use potential of leftovers as a valid approach to product design and development. All items were immediately available for sale in editions dictated by the limited liquidation lot quantities in Milan—see our new owners on page 11.

Revivers: Atelier Remy & Veenhuizen, Atelier Ted

Noten, Ed Annink, Eric Klarenbeek, Erna Einarsdóttir,

Luc d’Hanis & Sofie Lachaert, Maison Martin

Margiela, Marian Bantjes, Marije Vogelzang,

Mieke Gerritzen, Minale–Maeda, Roelof Mulder,

Stefan Sagmeister, Studio Makkink & Bey

168 plates of glass

50 safety vests

102 wooden spoons

200 saltshakers

14 dog baskets

448 wallets

1 dining table

90 flower pots

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All photographs by Stefanie Grätz (excluding the photos of the original lots, prior to revival by designer)

Above: Three stars bomb! by Atelier Ted Noten Get ready for a three-star-performance! Ignite this bomb (don’t worry, it’s safe) and watch three bronze stars appear. A typical Atelier Ted Noten piece of democratic jewellery—from now on, anyone can become a general. Material: matches + wax, wick, bronze Lot: #2439 (500 Matchboxes)

Left: 100 blue containers To the items that were not selected by any designer, we gave a uniform treatment. Material: ceramic, metal or wood container + flock coating Lot: #3294 (90 flower pots), #1593 (6 wooden trays), #378 (4 metal trays)

Roll-on scent (masculine)

by Eric Klarenbeek

Knotted scarf

by Erna Einarsdóttir

Happy wallet

by Stefan Sagmeister

Mouth-watering spoon

by Marije Vogelzang

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“A great concept and a business plan. And both work together.” - Mario-Minale

“I loved the overall idea of the objects bought from bankrupt companies and said yes to the brief immediately.” - Stefan Sagmeister

“In no time we saw our product be realised! This is the way we like to work!” - Atelier Ted Noten

“The (unofficial) prize for the timeliest theme goes to Droog.” - NY Times

Above: Wannabe mirror by Minale - Maeda Glorify yourself and your surroundings by looking into this mirror. Material: mirror + plastic, coloured film Lot: #2859 (8 mirrors)

Left: XX Chair by Luc d’Hanis & Sofie Lachaert Two stools brought together, just to make things a little easier. Material: bar stools + paint Lot: #1593 (2 bar stools)

Right: New owner campaign by cmk1. Check out more of our new owners at www.droog.com/blog

Daily handkerchief

by Studio Makkink & Bey

Fun-for-dogs trolley

by Ed Annink

Beware of software vest

by Mieke Gerritzen

Moustache guard

by Maison Martin Margiela

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Proud owner of Roll-on scent no.4 (masculine)

Gabriel Weirich is owner no.83 of the Daily handkerchief

Oliver and Alex are the owner of the day!

Klaus de Rijk is new owner of Onno, Ed, Ms. Teaspoon and the King of Gold no.5

Centraal Museum Utrecht is owner no.1 of Fun-for-dogs trolley

3 stars bomb! with Aran

Fotis Terzakis is our very first new owner

Moustache no.2 bought by Giovanni Puncetti

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Townhouse by Atelier Bow-Wow“In townhouse typology that is narrow and vertical, it is unavoidable for the staircase to dictate a layout that is clearly divided into floors and rooms. We break this by proposing a house without a staircase —instead the whole house becomes inhabitable steps. Each step performs as the place for Droog furniture and living.” - Atelier Bow-Wow

Renderings by Atelier Bow-Wow, Bottom right two frames; animation stills by Brooklyn Digital Foundry

You wouldn’t notice anything unusual from the outside, but the understated façade conceals an extraordinary interior. Imagined for a single, a contemporary family or as a VIP guesthouse, the one-of-a-kind layout is a seamless flow of spaces, each with its own functionality. Private rooms such as the master and optional guest bed, the bath, the balcony and a sound-proof recluse are on separate floors facing away from the street, creating a unique combination of contact and independence, spaciousness and intimacy.

The unassuming interior of light wooden floors and white walls is animated with Droog products. The house could feature the classic 1991 Ragchair and Milk bottle lamp by Tejo Remy, the Heat wave radiator by Joris Laarman and the Tile kitchen by Arnout Visser, Erik Jan Kwakkel, and Peter van der Jagt. Commissioned by Amsterdam housing association, Ymere, and planned for a quiet street near Vondelpark in Amsterdam, the 180 square meter interior along with aspects of its layout and products can be customized. Not only is it our first house, but it’s also a different way of living.

Visit our youtube channel droogamsterdam to see an animation of the house by Brooklyn Digital Foundry.

Our first house

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Nestled in the historic heart of Amsterdam, Staalstraat is home to our flagship store, where you can find the Droog collection of products and studio works, and to our office upstairs, where we work on projects and product development.

Our 17th century building is where the Dutch ‘Staalmeesters’ met to sample products of the textile industry. In 2004, when Droog moved in, we invited artist Franck Bragigand for his ability to change the world around him using only paint. Our whole office and store has been transformed, down to the light fixtures and store mannequins.

Come by for a visit, roll on the Come a little bit closer bench by Nina Farkache, try out Swing with the plants by Marcel Wanders, drink a cup of tea and make sure to ask for a guided tour.

Opening hours

Tuesday to Saturday, 11 a.m. to 6 p.m.

Sunday 12 a.m. to 5 p.m.

Droog Amsterdam

Our stores

Blueprint of an entrance...

a study... or a chimney for your kitchen.

a cosy bedroom...

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Droog New YorkMore than a store and gallery for our collection of products and studio works, Droog New York also contains a blueprint of a house—an imaginary house handcrafted in parts from blue foam by Studio Makkink & Bey. These parts can be realized in various materials as free standing or built-in additions onto your existing house, or as a starting point for a new house. A chimney for your kitchen or your backyard, a cozy desk to hide away in—take a part of the blueprint into your home.

Opening hours

Monday to Saturday, 11 a.m. to 7 p.m.

Sunday, noon to 6 p.m.

Our stores

On Greene Street in SoHo

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Lace fence by Demakersvan

Introducing a patch of embroidered wire within industrial fencing, Dutch design house Demakersvan combine the small and sensitive with the powerful, large and industrial. Lace fence is a customizable high-end metal fabric for outdoor and indoor use, suitable for anything from fencing, staircase railings, room dividers, to balcony railings and building facades. It’s brought to the United States and Canada exclusively by Droog. Hostility versus kindness, industry versus craft.

Wall of furniture parts by Studio Makkink & Bey

Studio Makkink & Bey took standard sheets of ply and, with laser cutting, created an interactive system for architecture, furniture and storage all in one. Stool, bench and table parts come out of the wall and can be easily assembled, and put back into the wall when not in use. A vision for effi cient production and material use, Wall of furniture parts transports fl at and can be made to suit different functions. What would yours be like?

Dutch design for $100 or less

A moment for silence and care

Open talks about new luxury

New collaborations

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Pioneers of Change“Pioneers of Change is a new movement in design that really makes sense. It is not object oriented, though objects may come out of it. It is contextually conscious and open to the public. It is very much in the spirit of Droog, which always has been conceptual and contextual, but Pioneers of Change has brought it to a new level.”- Renny Ramakers

Over 25.000 visitors took part in a festival of Dutch design, fashion and architecture on New York’s Governors Island, conceived and curated by Renny Ramakers. For two long weekends in September of 2009, eleven former commanding officer houses in Nolan Park were transformed by Dutch designers, artists and architects in collaboration with elderly New Yorkers, local students and the public. Part of the NY400 celebrations commemorating the 400th anniversary of the arrival of the Dutch to New York, the event was about new luxury, new collaborations and the border between the ‘normal’ and the ‘design’ worlds.

Participants: 2012Architecten, Atelier NL, Maarten

Baas, Cooper-Hewitt, National Design Museum in

New York, Franck Bragigand, Droog with Marije

Vogelzang, Herman Verkerk, Rianne Makkink and

Hansje van Halem, Experimental Jetset, Pascale

Gatzen, Christien Meindertsma, MVRDV and The

Why Factory with Work Architecture Company,

Painted, Driessens & Verstappen, Arthur Elsenaar

& Taconis Stolk, Parsons The New School for Design,

Platform21 and Marcel Schmalgemeijer.

A festival

Active repair

Getting broken plates back in use

Filling in moth-eaten holes

Mending chair seats

Elderly New Yorkers preparing

Reminders to take it slow

Portions show distance travelled

A relaxing place to eat

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Platform21 = Repairing

Platform21 favours repair over throw-away or

recycling. Their house featured four different repair

stations led by four designers, where the public

embarked in the creative mending of moth-eaten

sweaters and worn out carpets, broken cups and

saucers, dilapidated furniture and damaged walls.

Repair in this house did not mean bringing things

back to their original state, but rather, giving it new

value. Stop recycling and start repairing!

Go slow

By Droog with Marije Vogelzang, sloom.org (Rianne

Makkink & Herman Verkerk) and Hansje van Halem

Reacting to an accelerated society, Go slow is

a movement for the appreciation of details and

processes. At the Go slow café, elderly New Yorkers

prepared food with attention and care and served

it slowly. Teabags were sewn on the spot. The

setting was serene and required the guest’s active

participation and upkeep. Even the distance the

food took to there was revealed, with ingredients

coming from distant places served in tiny portions

and food from the local garden served generously.

Chew slowly, it’s a true luxury!

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The product development team

Droog started in 1993 as a statement on design, a no-nonsense, down to earth design mentality. Our unique way of thinking has defined us as a conceptual design company over the last 17 years, and has played a role in defining Dutch design internationally. Droog values what it means to be human, with subjectivity, notions of beauty and meaning, and desire for high quality experiences at the core of what we do. Droog stands for a luxury of content and experience that change perspective on daily life—whether it is authenticity, humour, slowness, engagement, or nature, the abundance of what is scarce is true luxury.

Co-founded and directed by art historian and critic, Renny Ramakers, Droog has worked with renowned designers such as Jurgen Bey, Tejo Remy, Marcel Wanders, Martí Guixé, NEXT architects, Arnout Visser, Tjep, Joris Laarman and Richard Hutten, producing products, projects, exhibitions and events that have been extensively published and collected by museums all over the world.

About us

Our pop up store in Brussels

Discussing the stores

A royal visit at Pioneers of Change

A creative agency conversation

Finishing touches to Droog New York

Setting up S1NGLETOWN in Venice

Installing Tree trunk bench

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ProductsWe work with known and unknown designers and producers from all over the world to develop our unique collection of products, which have received acclaim from press, collectors, museums and consumers alike. Our products are available on our website, at our stores in Amsterdam and New York, and through distribution partners worldwide.

ProjectsDroog works on projects for clients seeking a unique perspective through brand development and interior design. Droog also initiates projects with partners that explore the future of design. Feel free to contact us with a project request.

Jurgen Bey, Saskia van Drimmelen and the rest of the Droog al Arab design team on a trip in Dubai.

Material samples and prototypes

Work in progress

Consulting the experts

The Droog al Arab team

Preparing an event

Sending a webshop package

Eet smakelijk!

Reviewing work in progress

A client event

Droog Amsterdam

Staalstraat 7a/b

(between Rokin and Waterlooplein)

1011 JJ Amsterdam

the Netherlands

T +31 (0)20 523 5059

shop@droog.com

Tuesday to Saturday, 11 a.m. to 6 p.m.

Sunday 12 a.m. to 5 p.m.

Droog New York 76 Greene Street

(between Spring and Broome)

New York, NY

10012-4379

United States

T +1 212 941 8350

store@droogusa.com

Monday to Saturday, 11 a.m. to 7 p.m.

Sunday, noon to 6 p.m.

www.droog.com

twitter @droogamsterdam

@rennydroog

webshop

www.droog.com

www.droogusa.com

© 2010 droog

Text by Agata Jaworska, design by Tom Merrell, printing by Dijkman Offset

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