Build your own app analytics toolsdroidcon 2013

Monica Tudora, Matthias Huber1&1 Internet AG

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Monica Tudora

�works for 1&1 Internet AG in Bucharest, Romania

�developes Android apps for 1&1

�previously worked for Namco Bandai Games

® 1&1 Internet AG 2011

Speaker Introduction

Matthias Huber

�works for 1&1 Internet AG in

Karlsruhe, Germany

�manages a development

department

�previously managed Android

Dev Team at Nero AG

�develops iOS App in his spare

time

1&1 Internet 2

1&1 – Member of United Internet AG

® 1&1 Internet AG 2012

SEDO Holding AG

79.45 %

Indirect

shareholdings

via EFF

Shareholdings in

41

Shareholdings in

young

Internet companies

100 %

3

Freenet 2.98 %

Goldbach 14.96 %

Hi-media 10.65 %

fun 49.00 %

Virtual Minds 48.65 %

ProfitBricks 30.02 %

1&1 Services 3

Effective: August 15th 2012

Motivated team

� More than 5,600 employees, thereof 1,500 in

product management, development and data

centers

Sales power

� 2.9 million new customer contracts p.a.

� 40,000 registrations for free services on a daily

basis

Operational Excellence

� 42 million accounts in 10 countries

5 Data Centers

� 70,000 servers in Europe and USA

1&1: Services of United Internet AG

® 1&1 Internet AG 2012

Access Applications

Networks

User

equipment

Content

Standard

software

4Subsidiaries 4

Effective: August 15th 2012

1&1 Subsidiaries

Apps 5® 1&1 Internet AG 2012

1&1 Apps

® 1&1 Internet AG 2011 1&1 Insights 6

1&1 Insights

® 1&1 Internet AG 2011 Tools 7

Analytics Tools Out There

® 1&1 Internet AG 2011 Why 8

Why Build Your Own Tools

® 1&1 Internet AG 2011 Requirements 9

� You do not trust external service providers

� Own the tools - own the data!

� You need tools that do not exist yet, or you have special requirements

� Build whatever you need!

� You want to be able to change data collection, data transfer, analysis

� You build it - you can change it!

� Last but not least: learn something ☺

Our Analytics Requirements

® 1&1 Internet AG 2011 Technical Setup 10

� Hotmaps: help designers see

how intuitive the screen

design is

� Crash Analytics: help

developers find all the

crashes in an app

� Usage Statistics: gather

specific events and visualise

them in nice graphics

Technical Setup

® 1&1 Internet AG 2011 Live Demo 11

ToolsManagerToolsManager

HotmapsHotmaps

CrashesCrashes

StatisticsStatistics

DBDBAnalytics

Backend

Analytics

Backend

Live Demo

® 1&1 Internet AG 2011 12

Live Demo!

Conclusions

® 1&1 Internet AG 2012

� Implementing your one analytics tools is not difficult

� If you have reasons to build your own analytics tools:

Do not hesitate to do it!

� Things that help you on the way:

�OpenSource libraries (e.g. ACRA – http://acra.ch )

� Server-side tools (LAMP, phpMyAdmin, C)

� 1&1 Dynamic Cloud Server

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Thank you for your attention!

Questions?!?

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