Driving Traffic Through Social & Search

Difference Makes Us Fantastic- Presented by Rebecca Music, Bob Hamilton Plumbing, Heating, AC & Rooter

Paleohub.info

“We’re all different but there’s something kind of fantastic about that, isn’t

there?” -Mrs. Fox

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Social

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Be Fantastic

● What does your Co. do?

● What is your voice/branding?

● Company Culture?

● Who works for you?

● Who buys from you?

● What are your Co.’s short/long

term needs/goals?

● What do you LOVE about your

Co.

● How do others perceive you?

● What makes you different?

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We’re fantastic because...

Be Socially Exceptional

● To improve organic rankings you must be socially exceptional.

○ Where is social on your priority list?

○ Fresh relevant content & frequently

○ Customize strategy based on platform

○ Name local KC Biz YOU think are EXCEPTIONALLY FANTASTIC

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KCTV5Masters of Twitter

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90/1090% Bull Cuss - 10% Business

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Charlie HustleMasters of Instagram

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80/2080% Branding - 20% Interaction

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Mid-America GLCC

Masters of Facebook

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70/3070% Contributions - 30% Sharing

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100%Fantastically Exceptional

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Photo Source: FantasticMrFoxLive

Fantastically Actionable Tips1. Photos/Videos

2. Small prize giveaways for engagement

3. Top 10 Lists

4. MORE BLOGS

5. FB targeting lists

6. Guest blogs

7. Social share buttons

8. Contribute to reputable sites in industry

9. Get on the news

10. Read, comment, like, share

11. Study linkback sources

12. Job postings

13. Don’t be desperate

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Search

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Cut the Cuss

● What does your search success really look like?○ Are you doing it yourself or through an agency?

○ How/what are you measuring & how often?

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Photo Source: FantasticMrFoxLive

Search As Relevant as

SocialIt’s a never ending learning

process.

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228.76%Annualized ROI From July 1st, 2015- June 30th, 2016

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1,307.23%Annualized ROI from July 1st, 2016- April 7th, 2017

Current ROI- 662.02%

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Cut the Cuss

July 1, 2015- June 30, 2016

● CPC: $82.67

● CPCV: $73.29

● Conv: 882

● Phone Calls: 984

July 1, 2016- April 7th, 2017

● CPC: $32.23

● CPCV: $28.70

● Conv: 2,835

● Calls: 2,630

*Extraneous Factors: Crazy weather -

take out variable CPCV $3-$12

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Non-ExpertFantastically Actionable Items

1. All In Investment- what are your goals?

2. What conv are you tracking?3. Keyword Research- Google Keyword Tool

4. Long tail keywords5. Identify strong campaigns & copy6. Adjust bid sched. & device pref.7. Extensions8. Adjust bids manually

a. Conversions Tab: Make sure top

keywords have high bids

b. Status Tab: Adjust non 1st pg bids

c. Max CPC: Don’t overpay

d. Impressions: What’s relevant that day?

e. Ads: Pause ads that aren’t performing

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“I understand what you’re saying, and your comments are valuable, but I’m going to

ignore your advice.” -Mr. Fox

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Photo Source: ACE Showbiz