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© 2017 Epicor Software Corporation
Srini Venugopal, Director of eCommerce
Kerrie Jordan, Sr. Manager Product Marketing
Driving Revenue Growth with Digital Commerce in Manufacturing
EpicorCommerce
Connect
Built on
Epicor Webinar for ERP 10 UsersDecember 12, 20171:00 PM EST
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation2© 2017 Epicor Software Corporation
Introductions
Kerrie JordanSr. Manager, Product Marketing
Epicor Software
Srini VenugopalDirector, Product Management
Epicor Software
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation3© 2017 Epicor Software Corporation
Safe Harbor Statement
FORWARD-LOOKING STATEMENTS: This Presentation may contain certain statements that may constitute forward-looking statements. These forward-looking statements may include statements regarding future product releases, future functionality, expected revenues, cash flows, growth prospects, installed base of customers, the launch of new products and other statements that are not historical fact. These forward-looking statements are based on currently available competitive, financial and economic data together with management's views and assumptions regarding future events and business performance at the time the statements are made and are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied in the forward-looking statements. Such risks and uncertainties include but are not limited to changes in the demand for Epicor's products; the timely availability and market acceptance of new products and upgrades; the impact of competitive products and pricing; changes in the overall economic and financial condition of our markets or customers; and other factors. As a result of these factors the business or prospects expected by Epicor may not occur. Epicor undertakes no obligation to revise or update publicly any forward-looking statements.
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation4© 2017 Epicor Software Corporation
Forces Driving B2B Commerce in Manufacturing
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation5© 2017 Epicor Software Corporation
2017 to 2018 eCommerce Investment Insights
70% of business leaders say they are investing more in digital commerce, due to competition andnew technologies.
71% prioritize the digital commerce platform itself when making new investments, which is often primary driver of ROI.
62% say partnering is key to success,
particularly to complement/supplement existing resources and fill internal gaps.
Source: Forrester. Commerce technology investment trends. Sep 2017
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation6© 2017 Epicor Software Corporation
Rapid Growth
US B2B ecommerce
market is on track to reach $1.13 trillion by 2020
Growth in commerce tech now driven by
manufacturers, distributors and
wholesalers
B2C eCommerce is driving
B2B eCommerce
Companies are cutting customer acquisition and
support costs via eCommerce
Source: Forrester
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation7© 2017 Epicor Software Corporation
B2B Buyer Preference is Changing in Your Favor
B2B buyers will visit a brand’s site when they research online
B2B buyers trust a
manufacturer site for best information
B2B buyers prefer to buy
from the manufacturer
vs. a distributor
B2B buyers are willing to pay
slightly more to buy direct
Customers would buy from Amazon if they can’t buy from a brand’s site
Source: Forrester. A brand new day in B2B Commerce – March 2017
20%54%89% 43% 78%
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation8© 2017 Epicor Software Corporation
Roles are Changing
Source: Forrester
Digital has redefined roles between manufacturers and channels
Manufacturers Channels
► Change from traditional channel to direct customer touch
► Invest in people and technology infrastructure
► Must add customer value
► Consider private label
► Digital experiences to differentiate
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation9© 2017 Epicor Software Corporation
“Has digital disrupted
your industry?
“Could you capture
more market share?
“Are you restricting potential revenue streams?
“Losing customers who expect a more personalized
online experience?
Source: Forrester
Digital and social
accentuate traditional
touchpoints
47% say yes
33% of
online buyers use multiple
devices to shop.
70% of US
online adults now buy or
order online at least monthly
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation10© 2017 Epicor Software Corporation
Building Your Digital Strategy
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation11© 2017 Epicor Software Corporation
Digital Strategy Building Blocks
Customer Journey Mapping
Channel Realignment
Brand Expression
Customer Value Delivery
Execute
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation12© 2017 Epicor Software Corporation
Channel Alignment► Align channel funnel with
your buyers
► Avoid conflict, increase synergy
► Be consistent
► Be pluralistic (Amazon?)
► How do your buyers purchase?
► What are their touch points?
► Create an outside-in view
► Align from inside-out
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation12© 2017 Epicor Software Corporation
B2B Buyer Journey
Digital Strategy: Align with B2B Buyer
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation13© 2017 Epicor Software Corporation
►Meet buyers direct
►Consider branded storefront
►Add value / differentiate
►Offer broader product selection, rich and in-depth product info, and shopping conveniences
►Up sell and cross sell to increase average B2B order value
►Make repeat purchases easy
Express your brand online and deliver customer value
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation14© 2017 Epicor Software Corporation
Think big.Start small.Act swiftly.- Forrester
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation15© 2017 Epicor Software Corporation
Epicor Commerce Connect
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation16© 2017 Epicor Software Corporation
CompleteRapidly grow sales with a modern and innovative digital commerce solution for manufacturers and distributors that attracts online shoppers on any device and develops accounts
Customer-ProvenOutperform competitors with a powerful website built on the world-leading Magento eCommerceplatform, ranking #1 in usability, reach and expertise
ConnectedLower your cost of commerce via cloud with out-of-the-box integrations that extend Epicor ERP through tightly aligned feature set that automate transactions and self-service
Boldly accelerate growthwith modern digital commerce
EpicorCommerce
Connect
Built on
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation17© 2017 Epicor Software Corporation
ECC Enables Your Digital Strategy – Omni Channel Commerce
Orders
CustomersProduction
Products
FinanceStock
StoreLocations
Kiosks
PoS
CallCenters
DirectSales
EDI
Maintain a single source of truth while you virtually meet customers wherever they choose
Mobile Devices
SocialOnline Markets
FullyIntegrated
EpicorCommerce
Connect
Built on
EpicorERP
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation18© 2017 Epicor Software Corporation
Full Lifecycle Solution that Grows with You
Collaborate with peers to execute
shared digital commerce objectives
Essential eCommerce
features easilydeployed in
partnership with Silk Software
Epicor ERP integration &
delivery of eCommerce
site(s)
Deploy inCloud/SaaS and gain Support to
grow your eCommerce
revenue streams
Post “go-live” -optimizationand business
consultingservices
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation19© 2017 Epicor Software Corporation
More Companies Use Magento Commerce
Source for Slide: Magento
315
3628
51
117
6
21
4539
69
98
8
23
44
6272
179
1021
44
70 75
202
0
50
100
150
200
250
IR 1000 '13 IR 1000 '14 IR 1000 '15 IR 1000 '16
Source: Internet Retailer Top 1000 2016, Top 500/Second 500 2013-2015
TOP 1000 EUROPE 500 LATAM 500
#1 Platform, 4 Consecutive Years Fastest Growing Platform, 2016 B2C Leader, 2016 IR B2B 300 Leader, 2016
41 Merchants on Magento, 21 on Hybris, 19 on IBM, 15 on Oracle
Key Stats
B2B 300
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation20© 2017 Epicor Software Corporation
ECC Features
► B2B manufacturer-specific features
► B2C sites with stunning themes
► Responsive design - mobile ready
► Multi - language, currency, stores
► Marketing, CMS, Social, Blogs
► B2B Customer Self Service
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation21© 2017 Epicor Software Corporation
Compelling Storefronts
► Theme selection
► Brand your site
► Go mobile
► Merchandize smart with filters & selection
► Extend with Marketplace & Social media
► Out of the box reporting with Magento
► Integration with Google Analytics
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation22© 2017 Epicor Software Corporation
Latest Innovations in Epicor Commerce Connect
Sales Rep featureUser Defined fields
featureLocations &
Branch pickupMaster Shoppers
Manage Products Product Groups –which products
can I sell
Restricted Purchases – which
products can’t I sell where
Price lists –customer special
web pricing
Predefined Bundles – items
sold together
Proprietary products – items
sold to a restricted range of customers
Integration with Epicor Product Configurator
B2B customer self service
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation23© 2017 Epicor Software Corporation
► Product & Configuration
► Marketing email campaigns
► SEO
► Website CMS
► Magento add on installation, configuration, integration
► Advanced performance management
► And more…
► Enhanced storefronts and/or new branded themes
► Magento add on
► Integration with 3rd party marketplace
► CMS integration
► Product Catalog Integration
► PM – Scope/Timeline
► ECC to ERP setup & configuration
► Full data sync up & running
► Storefront with out of the box themes
► Full end to end testing
► Go Live
Implementation Approach : ~16 weeks
Standard implementation
More advanced options available
Post go-live business consulting
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation24© 2017 Epicor Software Corporation
Deploy Rapidly with Silk Software – a top Magento partner
Footprint
130+Professionals
Headquartered in L.A. and Shanghai
125+Magento
Implementations
$1.5 Billion+Client Annual Revenue
ECC Deployments
USA, Canada, UK, Australia,
APAC
Development
• Custom Development
• Platform Integrations and Mobile
Visual Design + UX
• Brand Identity + Development
• User Experience
• Responsive Design
Consulting
• Site Assessment
• ecommerce Business Assessment
• Technology Road Map
Marketing
• Demand Generation
• Email Campaigning and Consultation
Support
• Flexible Monthly Plans
• 24/7 Site Monitoring
• Appointed Project Manager
Recognition Services Top Brands
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation25© 2017 Epicor Software Corporation
Discover Your Opportunity
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation26© 2017 Epicor Software Corporation
The Epicor Advantage – A Complete Solution Offering
Tight, smart & real time integration with ERP
Leveraging investment in ERP – ECC brings alive all the information from ERP
Customer Self Service out of the box with view into all ERP information
Epicor ERP + ECC + Magento + Silk Software
One stop shop for full end to end solution
At a competitive price point
Why buy from Epicor?
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation27© 2017 Epicor Software Corporation
“Customer experience has been outstanding…”
David TraubChief Operating OfficerRainier Industries
“We chose Epicor Commerce Connect because it integrated tightly with Epicor ERP 10. After implementing, our lead time reduced by 2 days – almost immediately! Our dealer retention rate picked up, and even our dealer recruitment program improved… Our customer experience has been outstanding because they see everything they want to see, instantly… Amazing.”
Recorded during
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation28© 2017 Epicor Software Corporation
“Processes improved quite dramatically…”
Carl HeederERP ManagerStatLab
“We felt it an obligation to remain competitive. We chose Epicor Commerce Connect because it integrated well with our current Epicor ERP system. We gained better visibility into ordering patterns. Customers can easily place new orders and access order history. Our internal processes have improved quite dramatically. The website is even motivational and exciting. The presence of the ECC site gives us a great tool to support our growth.”
Recorded during
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation29© 2017 Epicor Software Corporation
Next Steps
Learn Explore Experience
Watch the Customer Videos
Get inspired to pursue your own digital strategy.
Get the eCommerce Virtual Tour and Demo
Explore the processes that drive growth and delight customers.
Schedule a Personalized Discussion
Let’s discuss what kind of digital strategy is a fit for you.
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Go to www.epicor.com/ecc >> Go to www.epicor.com/ecc >> Contact your Epicor sales person >
© 2015 Epicor Software Corporation© 2015 Epicor Software Corporation30© 2017 Epicor Software Corporation
Fit Ease Growth
About Epicor
© 2017 Epicor Software Corporation
Thank Youwww.epicor.com/ecc Epicor
CommerceConnect
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