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DRIVER CPC An update of the situation in the UK:
The Trainer
Millbrook, 4th October 2012
Jason VALLINT Business Development DirectorAA DriveTech
1. About AADT2. Market observations
a) Supplyb) Demand
3. Challenges4. Future
Overview
About AADT
• DriveTech 1989
• AA DriveTech 2009
• AA Driving Services 2012 – comprising:
• AA and BSM Driving Schools
• Intelligent Data Systems
• Nationwide 4x4
• Peak Performance
• Training volume >500,000 people p.a. (excl. Driving schools)
• Approximately 500 ADI fleet registered trainers
• 40 dedicated commercial and passenger vehicle trainers
• National operation – England, Northern Ireland, Scotland, Wales
Driver CPC Training Market Observations
• Driver CPC – Directive announced 2003
• 5 years (9 to date) to prepare the market – supply and demand
• ‘Overnight ‘market creation - embryonic
• Sluggish regulatory and industry governance intervention
• ‘Laissez-faire’ policy
• Limited investment into supporting infrastructure, information systems etc
• ‘Awareness raising’ left to training providers, media etc
• Poor publicly available market intelligence on driver statistics
• No apparent compelling reason for operators to take action
• Scepticism that DCPC a genuine requirement
• General malaise (with exceptions)
• Intangible consequences and penalties
Driver CPC Training Market Observations - Supply
• Yet, 1,147 registered JAUPT approved training providers (2011/12)
• 92% known to have delivered some sort of training
• 4% (46) providers delivered 50% of the training to date
• Supply driven by mixture of:
• Early JAUPT registration
• Acknowledgement of compliance requirement
• Low barriers to training market entry – company and individual
• A promise of ‘revenue opportunity’
• Initial demand from pioneers / early adopters with existing training partners
• Substitution / conversion of existing training regimes to DCPC status
• Tender opportunities from public and private sector
• Supply chain contractual requirements with stipulated DCPC modules
• Differences in Approach and Methodology have been developed for: • Mixed open courses
• Dedicated company specific courses
• Delivered by distinct supplier groupings:• In-house
• Third party
• Consortia
• Wide choice but repetitive - some niche products
• Market gradually finding pricing consensus – turbulence remains
• Fundamental to the above remains the QUALITY of the training
• TRAINER competence and ability to impart knowledge remains variable and questionable – often undetected until course audits
• Given quality concerns, pricing of training will be at risk of commoditisation
Driver CPC Training Market Observations - Supply
Driver CPC Training Market Observations - Demand
• Prejudices still remain:• ‘It will go away’ , ‘Non Applicable’
• Government /training company money making exercise
• Typical buyer behaviours• Little guidance to determine:
• How to choose training suppliers / partners
• What training to specify
• Prevalent ‘Tick the box’ compliance rationale
• Early selection criteria primarily limited to PRICE alone
• Limited benchmark or QUALITY threshold information
• Poor planning and anticipation
• Buying behaviour remains ‘promiscuous’
• But there is a slow, gradual improvement in buyer discernment ...
Challenges
• Completing DCPC for all relevant drivers by the deadlines!
• Converting DCPC into a positive, value adding experience• Achieved at both individual and corporate levels
• It must be seen as a Return on Investment , NOT ‘box ticking’
• Reputation is paramount
• QUALITY of training content, scope, depth, consistency, relevance
• TRAINER skills improvement – convert knowledge holders into educators
• Keeping track and monitoring of new drivers entering the market
• Transition and evolution of DCPC
• From a stand alone training compliance requirement, into integrated driver development programmes.
• The elephant in the room - 2014 ‘cliff edge’
Looking to the Future
• Is there enough training supply in the market?
• Enough quality training supply?
• Anticipated training market consolidation• Different forms of training provider
• International competition
• Higher levels of client expectations of:• Training provision and SERVICE
• Choice and Flexibility
• Innovation
• Improved backbone infrastructure from DSA /DfT• DVLA ,DSA and VOSA data integration - NECESSITY and PRIORITY
• Improved information flow to be facilitated for training providers
• Improved statistics and data on eligible drivers, training volume trends etc
Looking to the Future
• The purpose and fabric of Driver CPC must not be undermined• Market is still evolving
• DCPC needs to be embraced and supported through regulatory stakeholders
• DCPC compliance requires effective enforcement
• No regulatory back-tracking on statements of intent
• It must not be diluted to suit the needs of short-termism and convenience
• Tick box attitude needs to change – driven by suppliers
• UK DCPC must remain flexible and innovative
• Mandating course content and annual hour quotas must be avoided
• Use of technology / e-learning should be considered as viable optional
• 7 hour training blocks?
• Self regulating quality charter governed by practitioners, setting best practice and common standards
• DfT to conduct an official, full review of Driver CPC developments post 2014 deadline
