DRIVECHICAGO.COM & DITIGAL MARKETING FOR

CATA DEALERSGetting the Most out of

DriveChicago.com and Today’s Online Shoppers: Key Factors for Increasing

Traffic to Your Website and VDPs

PRESENTERS

Mark Bilek – Senior Director of Communications & Technology, Chicago Automobile Trade Association; General Manager, DriveChicago.com

Tony French – President, Automotive Internet Media

DRIVECHICAGO.COM

DriveChicago.com, since 2000.

A FREE service provided by the CATA to its member dealers.

The only association-run consumer-facing Website in the nation.

Provides the CATA with a powerful marketing tool for messaging.

CATA spent more than $1 million on the lease message this year, and DriveChicago.com was a key component in that messaging.

The mission of DriveChicago.com is to capture local in-market shoppers and direct to them to CATA-member new-car dealerships.

LOCAL FOCUS

With more than 100,000 vehicles, it’s the largest local car-shopping website.

More than 650,000 visits so far this year.

1st page of google for “new car Chicago,” “used car Chicago” and automotive service Chicago.”

Syndicated partnerships with the Daily Herald, Chicago Auto Show Website, Clear Channel radio and soon, the Chicago SunTimes.

WHAT TO EXPECT . . .

DriveChicago.com provides the following: Email leads in ADF and HTML format. Links directly to your dealership’s

website. Dealership service information and

direct link to online service scheduling tool.

Dealership phone number and map location.

Most dealers get 2-5 email leads per month.

Most dealers get 10-30 website clicks per month.

EASY SETUP

One call setup, never a service ticket.

DriveChicago staff works directly with local inventory providers to set up feed.

Simple Checks Search for your dealership. Verify dealer information: address,

phone, etc. Verify your inventory. Verify your service information. Send a test lead to check lead

addresses.

DriveChicago.com customer service, 630-424-6080.

DRIVECHICAGO.COM – AUTOMOTIVE INTERNET MEDIA PARTNERSHIP

AIM became DriveChicago.com’s technical partner in 2009.

AIM provides backend and search optimization for DriveChicago.com.

Recently AIM developed a tool to increase traffic to DriveChicago.com and CATA member dealer websites.