Drishtikon

48-B, Knowledge Park-III, Greater Noida, NCR. Tel 0120-2323823 Fax 01202323900

URL www.sriram.ac.in email: [email protected]

“Building Professionals with character”

July|2013 Edition

Drishtikon

SRIRAM News Letter

www.sriram.ac.in

Content

Message of the Dean Page 1

Reports on Industrial Visits Page 2

Conference /Seminars Page 4

HCL Live Project Page 6

Evening Circle Page 7

DSF Logo Page 8

Nostalgia: The Alumni Meet Page 9

A glimpse of ongoing SIPs Page 11

Articles

My experience at Banta Page 12

Historical significance & economic

performance Page 14

Leader gives what is needed, not what is

expected Page 16

The language Cows Speak Page 18

Editorial Board Page 20

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Message of Dean

I have great pleasure in presenting you the latest edition of Sriram

News letter, “drishtikon” dated 12th July 2013. It contains some of

detailed information of various activities that are being conducted

in our college. One can also see articles, reports, and other works

that reflect the true identity and image of Sriram though we have

not been able to capture all of those due to paucity of space.

Sriram is celebrating the year 2103-14 as “The year of Corporate

Connect” and everything that is happening in the college is “Student Centric.” Sriram works on the central theme,

“Building professionals with character” and all the

activities are designed with the aim of achieving that goal.

Best Wishes,

Prof Soumitra Chakraborty

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Prof. Soumitra Chakraborty

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Industrial Visits

New Holland Fiat India (P) Ltd

Our college is very much dedicated in providing aspirants better

education and practical training. In the same process two

industrial visits were organized by the training and placement

department of the college. These visit helps in making better

industrial relations and assist in understanding the industrial

culture.

The first visit was at New Holland Fiat India Pvt. Ltd. Greater

Noida on 1st march

“Your growth our technology”

It is a tractor company which gave us the opportunity to grab the

knowledge related to the manufacturing department. The visit

proclaimed series of events including presentation and visit to the

manufacturing department. The company runs 45 plants in the

entire world. They export their products to over 55 countries

including Africa, Europe, Germany, France, etc. As far as India is

concerned the southern part of country records the highest sale.

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Mother Dairy, New Delhi

Another visit was at Mother Dairy, New Delhi on 10th

of April

2013.

“Bringing a World of Nutrition to your Doorstep, Everyday…”

Mother Dairy is one of the largest liquid milk producing

company in Asia. It was a great day for us as we got a chance to

visit the company. Mother Dairy started its operations in 1947

under the Operation Flood Program by the National Dairy

Development Board with the aim to increase milk production.

Later in the year 1994, Ice cream production was also started.

At Mother Dairy they light up millions of farmers’ lives with

prosperity and self reliance. Every day they procure and market

over three million liters of milk. Presently, in Delhi, Mother

Dairy sells more than 30 lacs liters of milk per day. Apart from

Delhi, Mother Dairy markets its poly pack milk in Gujarat,

Andhra Pradesh, Maharashtra, Western U.P. and Haryana. There

is no mediator between manufacturer and customer. That means

direct supply chain is maintained. The yearly turnover is 5000-

6000 crore and having 62-68% share in the market.

Over all it was a great opportunity for us. And we students get an

opportunity to learn the real corporate culture.

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Seminar on Entrepreneurship

27th April 2013 was a busy day for the students of SRIMT. The

college gave her students an opportunity to organize the seminar

by the active group of college, the DSF.

The Seminar was chaired by Prof A N Bhattacharya, the Chair

of Marketing Leadership Program at School of Inspired

Leadership-SOIL, Gurgaon and the Chief Advisor to Sriram

Group of Institutions. Prof Bhattacharya concluded by saying, “I

want my students to clearly understand the fact that MBA is not

about learning how to become an entrepreneur, but in learning

how to build competency in doing business and managing

business ventures”.

The three respected gentlemen were invited for enlightening us

on entrepreneurship in the seminar. Their words were as

below….

Mr. Shammi Moza explained entrepreneurship as “an ability to

take risk”. Mr. Rajneesh Jhamb enlightened the topic with the

beautiful picture presentation and said that “created a business

around your passion then you are an entrepreneur”. Entrepreneur

= Fresh Idea + Passion that will bring inclusive growth through

success models and stories to replicate. He also gave us some

important attributes that are required within to become an

Entrepreneur: - Will Power, Good Timing, Keen Intelligence,

Good Observation, Connect, Keep it Simple, Momentum of

Execution, Ambition and Passion. After him Mr. Ganesh

Khanna holds the mike and defines the entrepreneurship in one

word that is Ownership.

It was really a great experience for all the students, not only

participating but organizing the seminar.

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Art of living

On 15th of April we had a guest lecture of Mr. Neeraj Kohli, the

full time faculty with The Art of living foundation. The one hour

lecture taught the students of Sriram to take responsibilities in

their lives and provided a comprehensive set of practical tools for

releasing stress, mastering emotions and raising self awareness.

The mantra of the lecture was “when students learn how to

manage their stress in a healthy way, they exhibit greater

confidence and motivation to succeed in academics and make

healthy choices when face life’s challenges.

Streamlinz workshop

On 17th of April StreamlinZ Training and Consultancy Services

organized its event “Speed dating with Corporate” at Sriram

Institute of Management and Technology. The students of

various colleges were invited to participate in this workshop. The

workshop was designed to boost the zeal of students to enhance

their various skills for the betterment of their future. The CEO of

StreamlinZ Mr. Rajesh K Gupta along with Mr. Anath Ansari-

Training and Placement Officer, GNIT, Greater Noida delivered

the speech regarding the true scenario and requirement of the

modern organizations. The main highlights of the workshop were

Image building strategy, Interview strategies, Success mantra in

corporate world, awaken your professional excellence, Zero

gravity in career and interaction with Industry experts….

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HCL Live Project

A group of 15 student of Sriram worked on a live project with

HCL learning, a sub-vertical of HCL Infosystem. It was an

opportunity provided by the college to improve and utilize their

management skills so they can be better equipped to take job

responsibilities in upcoming times. In today’s scenario, change is

the order of day and only way to deal with it is to learn and

implement, the live project was the platform for students to

implement their learning. The practical exposure has become the

center of success or failure of a student so it is high time to realize

that Train and Retain is the mantra of new millennium...

Students feedback on HCL Live Project

It gives us great pleasure in sharing with you all the feedback on

the Live Project/Internship underwent by students at HCL-CDC,

Noida between March 12 and 26, 2013.

Kindly click the following link to access the Feedback

http://snack.to/fhc9w3in

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Evening Circle

Shubh-Sandhya

Shubh-Sandhya or Evening Circle is a similar gathering of

Faculty and Staff of the college, but it is conducted in the

Evening as the name itself suggests. Before the day’s work is

over, 15 minutes time is earmarked for this session where the

staff and faculty talk about the “most predominant emotion” they

underwent during the day, among any other things they may

wish to talk. The session is held in a most cordial and friendly

atmosphere without any official matters sneaking into it.

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Creation of DSF (Dream Sans Frontier logo)

Lots of activities are happening in SRIMT. In this process there is

one more, that is the creation of the logo of the DSF which has

been firmed up by the DSF think tanks” after several “brain

storming. Their traits are briefed by Prof. Devidasan as below…

It had two wings that displayed the desire to fly high and to go

beyond where no one has gone. It had the sky blue color as its

background which depicted that the whole sky belongs to those

who wish to fly. It also had a tag line which said, “Embracing

Dreams with Freedom” with the image of the rotating world

between the wings. As I continue to look on, I had this sudden

urge to write about how Dreams have the power to travel beyond

all the boundaries that are known to man and to achieve worthy

goals that are truly worthy and what came out of my thoughts are

the above lines.

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Nostalgia Alumni meet

Sriram celebrated its first Alumni meet on 6th

April 2013".

Sharing is Caring", Sriram alumni shared common experiences,

mutual friendships, and took great pride in their

personal achievements as well as in their alma mater. A blend of

past and present creates an ambience of eternal fraternity and

cohesiveness that gives a lot of value to Alma Mater. Nostalgia

was an event where Alumni shared their experiences and

interacted with the present batches apart from reminiscence of

the golden years of their life here. This meet was not only an

occasion for the

alumni to get

nostalgic and relive

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Then arrived

Sriram’s CEO

to address the

alumni

The alumni gift

distribution started with

their experience sharing

and group photographs,

followed by lunch.

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stories but also helped us to maintain the strong connect with

our alumni and gain from their knowledge and expertise of the

industry.

The event was inaugurated with the lighting of lamp by our

Executive Director, Chief Advisor and Dean- Academics,

followed by recitation of Saraswati Vandana by a group of

students. Our Chief Advisor, Mr C Devidasan welcomed

Sriram alumni on behalf of entire Sriram fraternity by quoting

that the Sriram community embraces not only its current

students but those who have been so much a part of our past.

Then, our Executive Director, Prof. G.K.Tripathi took over to

discuss the changes Sriram has undergone since 2007. He

welcomed alumni and their friends and families. Then he

talked about what we do in terms of building better society,

better place and a better country to live. He told the alumni

that as you look back on your college days, many memories

will come to your mind; you will remember your first dance

and your last exam. And with these words a flashback video of

several old memories was played back.

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SIP Experience

Sperry Plast Ltd., a leading plastic molding & manufacturing

unit having production plant all across India. The greater noida

plant is a centralized plant with annual turnover of more than 10

crore in plastic material. Till the date we have gone through all

the procedures of books of accounts. As the Financer it is

important to check the financial health of the company, yet in the

coming days lot more is left to learn about the financial potential

of the company. Enterprise engaged in manufacturing activities

seek competitive advantage through production function, that is

what Sperry Plast is upto.

Bikash Thakur

MBA –II Sem.

SIP we all know, is an intern training which is being carried out

by us, and I consider myself lucky because I am doing my SIP

with carbon tree GBP means Google business photo a trusted

agency of Google.

Till now it has been great experience for me and I am really

enjoying my SIP days, because I have been learning lots of

experience about corporate world, culture and environment, and

the way to perform within the organization.....The main thing

about the SIP is that it is the prime coat of learning about the

organization before the job where we can make ourselves elicit

on the platform of learning, at last and in nutshell I would like to

focus on line of statement which says- learning makes you

perfect which now I feel true............

Sharique Rehaman, MBA II Sem

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Our Faculty at SIP Site

My Experience at Banta Village

Prof.Rakesh Pandey

Recently, I have been accompanying three of my students who

opted for rural internship program with an NGO, Antral. Our first

visit was conducted to a village community named Banta. Banta is

located near a small hilly but beautiful town Silli, some 50km

away from Ranchi, the capital of Jharkhand. In a radius of 50km,

the outcomes have been different. The diversity can be seen from

the towering infrastructure in Ranchi to the mud-built small

houses in Banta, beautiful lanes carved out in capital to muddy

streets in the outskirts of Silli. Picturising these differences in my

mind, I went ahead and met the coordinator of the village

community. It felt very special when my students and I got a

warm welcome from the village people. They were looking with

extreme curiosity in their eyes guessing our purpose of visit.

We made ourselves light and shrugged our bags from the

shoulders. Sumit Gunjan (co-founder, Antral) and I then

discussed about the appreciative enquiry with the students which

they need to apply when they interact with the community

people. In this mode of inquiry, we do not try to ponder upon the

problem the village community are facing but try to understand

their perception and working ways. First this mode of enquiry

helps to have a better understanding of their knowledge and

expertise. Secondly, this does not have an insulting feeling for

the villagers who may feel that their life is worthless. We must

approach that with an open frame of mind so that our horizon of

understanding can be larger famous fruit which is sold to

different places in the north and eastern part of the country.

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One of the major challenges they face in their occupation is the

uneven and scanty rainfall which prohibits them to grow rabi crops

when the kharif season is over. One problem which looked very

obnoxious was the attack of elephants on their community which

happens once a month. The elephants destroy the houses and uproot

plants and destroy crops in this region. When I asked about the

reasons, they replied that they lack enough food in the forests and

in that frustration make their way to villages.

Later I met a young individual of around thirty years who runs a

school in the villages with 65 students and two lady teachers. I tried

to understand the rationale for the lady teachers and he replied with

a half-hearted smile: there is a lack of gender equality and this way

girls can come out of their homes and become self-dependent. He

replied with statistics that Jharkhand ranks second in women

trafficking. Still there are enormous cases of child marriage. I just

thought where we are heading which type of development we are

targeting. He has some financial constraints and while talking with

him I was giving a serious thought how these rural schools can

work efficiently. There are challenges for sure.

There is no dearth of talent in Banta. Ashtami, an eleven year girl,

sang a beautiful song. Her soft voice was making me realize that a

talent is being wasted. It was quite interesting to know that people

in Banta speak 5 languages. I even met a woman who knew 8

languages. What left me most amazed that there was not any sight

of begging and every individual is self-sufficient. It denies a

general assumption that people in the Indian villages are poor. Yes,

at certain situations, we can encounter hidden unemployment but

unemployment is a vague word to comment upon. It is also

admirable to see a friendly bonding among the fellow villagers.

When the clock hand is sweeping changes rapidly, when we have

recession every year, when businesses are failing, when to sustain

we need huge R&D budget and passing through cut throat

competition, rural economy provides the real insights for

sustainable growth. The businesses today need the emotional

intelligence, the emotional bonding between employees,

organizations and society to sustain this horrendous change. Gone

are the days when competition ruled the world.

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Historical significance and

Economic Performance ...…Prof. Rakesh Pandey, SRIMT

People sometimes mistakenly understand that economic

performance of any country or state is because of the policy

adopted by the government in the present times. But it’s correct to

limited situations. An obvious question arises: how development

happens? Let me put a situation of Gujarat. Yesterday, I was going

through an article in a magazine, Frontline which depicted

situations like forceful land acquisition and offering land to

corporate houses at lower prices which has withered the agrarian

economy. But still the economic situation has been favorable in

Gujarat. Of course, the government has played a major role in the

making. But the question to ponder is whether the government

actions are so proactive or is there any invisible hand behind the

making of the government. After a deep diving into various

historical evidences, I realized that the favorable economic

environment and growth of Gujarat is the result of the people

residing who belong to a historically famous and finance capital of

the Harrapan culture and Indus Valley Civilisation i.e. Lothal

which was situated in the present Gujarat state. Lothal was the

economic capital of Harappan civilization which was located in

Gujarat. It takes to a very important conclusion that civilisation

always plays a major role in the making of any state, country or

nation whatever name we give it.

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But some contrary arises in my mind. If the glorious past plays an

important role, then why Bihar is so economically backward? Let

me pat my back for a great question. I think I have a plausible

answer to this. The state of Bihar has always been a place for

growth of administrative powers. From the Nandas to Mauryans

(Chandragupta and Ashoka), from Sungas to Guptas and

Harshvardhan, the state was known for conquering lands and

enhancing power. A very typical but informative conclusion

arrives: the highest number of IAS officers is from the state of

Bihar. Somewhere the ecosystem has played its part in the making

of Bihar as an administrative state. The book Arthashastra by one

of the famous strategists of the Ancient India, Kautilya on the

statecraft can be better understood as a book covering every aspect

of a kingdom or state and just not economy. It’s the past which

has driven the tradition to the present which shows that the highest

number of administrators comes from the state.

Now let’s focus to India. After the liberalization policies adopted

by the government in 1991, there was a considerably high

growth rate seen than any economy after China to match with

India. Let’s look on the African countries which were liberalised

two decades ago before India adopted the policy changes, but

still now they are not closer to India. Why this happened? This is

because of the India’s glorious past some 5000 years back which

never happened in Africa. Of course the Egyptian civilization has

happened in the North Africa and so the result is vividly clear.

Egypt growth with some other countries leads the continent.

Civilization helps to understand mistakes. Empirical evidences

are a must to make decisions which can impact better and we

must learn from.

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Leaders give what is needed, not what is expected

R …….Prof. Ankita Srivastava, SRIMT AM News Letter

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The purpose of life is not to be happy. It is to be useful, to be

honorable, to be compassionate, to have it make some difference

that you have lived and lived well.

- Ralph Waldo Emerson

Often, leaders do not recognize their potential for leadership,

especially when they are young. They may have a portfolio of

passions that do not neatly fit together. Their experience is an

experience of difference - that they do not belong, that somehow

or other they are a square peg in a round hole or they don't fit in,

and this can be very painful and lonely.

Many of the world’s great leaders were considered neither great,

nor even leaders in their day. Passion is what enables leaders to

hold to their integrity despite social pressures. Real leaders were

born to do what they are doing. They may have not known that

when they were young, but there is an inner guidance system that

makes them perfect for their time and the unmet needs of their

culture.

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Leaders are people who don't compromise their values to be at

approval, who live up to their own inner sense of their things. And for

this reason, leadership is often different than success. Success is

culturally defined. When you give the culture what it expects, the

culture will reward that. But, a leader is someone who gives the

culture what it needs, not what it expects. A real leader heals the

wounds of their culture.

Many of the world’s leaders, in their own time, were not

respected, were not seen as success people, and in retrospect,

they served us all. Builders like Remen, Gates and Bono have

been relentless at sticking with what has mattered to them in

their lives, and they have always found it particularly appetizing

if the issue they are pursuing had something to do with messing

with conventional wisdom about how things have been done for

millennia.

That kind of conviction magnetizes support in amazing ways.

The world’s second richest person, Warren Buffett, handed over

his fortune to the world’s richest couple to get something done

that he had hoped his late wife would do had she survived: make

a difference with their billions and make a statement doing it. For

Buffett, being an investor " is so much fun that I'll never retire,"

but he also insists that his legacy serve social causes rather than

make his kids crazy. He is convinced that Mellinda and Bill

Gates will get the job done. Is it any surprise that Bill Gates and

Bono have grown in their effectiveness as social activists when

their personal portfolio of passions includes Mellinda Gates and

Ali Stewart? These women are steadfast philanthropist rather

than self absorbed royalty and, in critically important ways, have

shown their spouses the path. For many builders, their portfolio

of passions launches them like Juggernauts on historic missions

that are a far cry from their beginnings - missions to get things

done in parts of the world where things haven't gotten better for

generations. For builders, there is not just one thing to do with

their life. Every passion counts.

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The Language Cows Speak

…………..By Prof. C Devidasan, SRIMT

I was already late and was rushing to my office for an important

meeting when I saw them coming towards me fluttering their fins

inside the small enclosure of the glass bowl as if they were my

bosom friends.

I have always been amazed to see the pair of Gold fishes acting in

frenzy in my living room whenever I go near to the bowl virtually

somersaulting and splashing their gleaming bodies in an attempt

to attract attention. Involuntarily I stretched my hand and saw a

cloud of dirt kicked up by them and I knew that it has been

overdue to change the water. I felt guilty; perhaps my meeting can

wait and decided to go to the hand pump outside the compound

wall to fetch fresh water as the pipe water contained chlorine and

could kill the fishes.

Outside the house, it was scorching summer at its

peak. The atmosphere seemed to hold a dense

blanket of dust hanging in the air and the swirling

dry winds slapped on my cheeks. A stray cow

looked at me intensely from beneath the bald tree.

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The beeline of streets urchins before the hand pump only helped

to make things worse and I stood impatiently at the far end of the

queue waiting for my turn. I lunged for the handle when I my

turn came, filled the water and started walking towards my

house. As I turned the bent, I saw the cow, I had seen, standing

right in front of me, blocking my way. I tried to dodge her, but

was in vain. Something told me inside that she was thirsty and I

kept the bucket before it. The water simply vanished within

seconds. I thought that I would be able to fill the water and reach

back fast; but soon realized how I mistaken I had been and saw

myself at the far end of the queue once again waiting for my turn

to come.

I filled my bucket again when my turn came and turned back

only to see the cow blocking my path for the second time. This

time it came closer and drank the water with a display of

authority and right. I was aware of the half an hour that passed

by and knew for sure that I have indeed missed my meeting.

Picking up my bucket, I turned back towards the queue for the

third time. The crowd was now looking at me though none said

anything. As I placed myself at the far end of the queue, a young

girl at the front with her dented aluminum utensil came out of her

place and told me, “Uncle, aap mere jagah le sakthe”. Thanking

her, I filled the water and turned back. The cow was still looking

at me at the turn and I kept the bucket for the third time before it.

It came closer, looked at me and exalted a lung full of air and

slowly turned away without drinking a drop. As I reached my

door, I saw the cow still looking at me and it seemed to tell me,

“Thank you Mr. Devidasan; thank you very much for offering

me two buckets of cold water on a hot summer day” and I

wished, I knew the language Cows speak; I wished my teachers

taught me the language of Cows at my school as I wanted to tell

it,

“You are welcome, any time!

C Devidasan,

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Editorial Board

Chief Patron:

Dr. Sriram Luthra (CEO)

Patron:

Prof. G.K.Tripathi (Executive Director)

Student Editors:

Raju Kumar Sinha

Murari Kumar

Ashish Kumar

Anshika Thakur

Guidance :

Prof. Ankita Srivastava

Mentoring:

Prof. C.Devidasan (Advisor)

Prof. Soumitra Chakraborty (Dean)

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