Upload
elmer-may
View
215
Download
0
Embed Size (px)
Citation preview
dreamtime.cdreamtime.comom
Conference KeynoteConference Keynote
Information Architecture 2000Information Architecture 2000
Peter MorvillePeter Morville
Time“There is no such thing as Internet time”
Fortune Magazine: Dot-Com Crash (10/30)
“People used ‘Internet time’ as a justification for lack of discipline. They got looser and looser in their behavior and got more and more rewarded for it…In retrospect, ‘Internet time’ will prove to have been a hormonal thing.”Roger McNamee, Integral Capital Partners
“The Big Here and the Long Now”Stewart Brand, The Clock of the Long Now
A Brief History
Information Age
Y2K Statistics • 2.1 billion static HTML pages• 610 billion email messages• 1.5 exabytes produced per year
(1.5 billion gigabytes, 18 zeroes)
Analysis• Production Outpaces Consumption• The Answer is Out There• But Can You Find It?
Information Architecture AgeEmployment
• Hundreds of openings
Revenues• 100% to 1000% annual growth
Trends• Moore’s Law, Metcalfe’s Law• Ubiquitous information appliances
A Good Start and a Bright Financial Future…
The DreamingCyberspace...A consensual hallucination experienced daily by billions…a graphic representation of data…unthinkable complexity…lines of light ranged in the non-space of the mind.”
William Gibson, Neuromancer (1984)
Cyberspace: Its corridors form wherever electricity runs with intelligence…Its depths increase with every image or word or number…billowing, glittering, humming.”
Michael Benedict, Cyberspace (1991)
Moving Towards Center StageWeb Sites1. Brochure Web Site2. Glamour Web Site3. E-Business
Information Architecture & Business Strategy1. Not Related2. BS Drives IA3. Symbiosis
Competitive AdvantageInformation Architecture is:• Fiendishly Fuzzy • Absurdly Abstract• Dauntingly Detailed• Exasperatingly Elusive• Surprisingly unSexy
In other words…
It’s Invisible!
Specialization
Big Architect (integration)• Strategy• Business processes• Technology
Little Architect (detailed design)• Classification• Controlled vocabularies
Niche Architect• By industry, audience, type of site,
medium
Growing Community
• An intellectual community for all kinds of information architects.
• Those who share the most, learn the most…