Drawing on Windows - sides · Drawing on Windows. Design Matters: Engaging Young People with the Built Environment Drawing on ... 28 Futurecasting 30 So Where’s My Flying Car? 32

Design Matters: Engaging Young People with the Built Environment

Drawing on Windows

Design Matters: Engaging Young People with the Built Environment

Drawing on Windows

Authors: Andrew Sides and Alaistair Steele with Christine AthaContributor: Kirsty Morris

�� Design MattersDesign Matters

7 Introduction

9 PeoplematteratUniversityoftheArtsLondon

10 DesignmattersforNorthFulham

12 TheDesign MattersProgramme

18 Design Matters-Howitworks

Research Activities

22 DrawingonWindows

24 PersonalMaps

26 LocalAreaSurvey

28 Futurecasting

30 So Where’s My Flying Car?

32 HistoricalArchive

34 Hot Town Cool City

36 PracticeVisits

38 Design Museum & V&A visits

40 ExpressiveCharcoalDrawings

Analysis and Development Activities

42 SketchModelling

44 DesignIterations

46 Translate2Dinto3D

48 Live Life in Another City

50 Collage

52 Dioramas

54 Normand Park Visit

56 Presentations

Communication Activities

58 Modelphotoswithscalefigures

60 Storyboards

62 Pop-Up Exhibition

64 PresentationModels

66 ThePitch

68 TakingThingsFurther

70 FurtherReadingandResearch

72 Acknowledgements

74 PictureCredits

PublishedbyWideningParticipation,UniversityoftheArtsLondon,September2010

Design MattersTeam,pastandpresent,hasincluded:

ChristineAtha,theoriginatorofDesign Matters

KirstyMorris

AndrewSides

AlaistairSteele

AswellasourstudentambassadorsfromCentralSaintMartins:Christina,Nathaniel&Neki.

DesignedbyAndrewSides

CopyrightCentralSaintMartinsCollegeofArtandDesign2010

ResearchleadingtoDesign MatterscopyrightChristineAtha2010

ISBN978-0-9566605-0-3

AcataloguerecordforthisbookisavailablefromtheBritishLibrary

contents

�� Design Matters Design Matters

Howdoyouintroducelocal

communitiestothesignificanceof

designinshapingtheenvironment

aroundthem?Howdoyou

persuadeyoungpeoplefrom

thosecommunitiestohaveago

atdesign?Howdoyouconvince

studentsthatcreatingthebuilt

environmentisexcitingandfun,

somethingtheycantakepart

in?Howdoyouhavefunwhile

atthesametimefeelingthatyou

aredoingsomethingsignificant?

Deliveringanswerstoquestions

liketheseiswhattheDesign

Mattersprogrammeundertakesto

do.

Behindallouractivitiesisthe

beliefthatdesignshouldnotbe

amysteriousprocessavailable

onlytoafewbutinsteadshould

beanopen,dynamicpursuitfor

everyonewhowantstoparticipate

init.De-mystifyingdesignisan

importantoutcomeofDesign

Matterssessionsandshowing

thewaythatdesignshapesthe

builtenvironment,webelieve,

providesmotivationforpeopleto

engagewithit.Bymakingitclear

thatalltheactivitiesusedinthe

programmearewellestablished

withinthepracticeofdesign

forthebuiltenvironment,we

setouttoremoveparticipants’

inhibitionstoengageincreative

practices.Thispublicationrecalls

theoriginalresearchprojectfrom

whichDesign Mattersevolved.It

explainstheaimsandphilosophy

oftheventureandoutlinesinsome

detailmanyoftheactivitiesand

eventsthataretheconstituent

partsofDesign Matters’

workshopsandsummerschools.

Itdiscusseswaysinwhichthe

programmecouldbeextended

byexploitingnewtechnologies,

workingwithteachersaswellas

schoolstudentsandassisting

communitiestoexploretheir

creativitythroughinterventions

intheirlocalenvironment.After

readingthismaterialwehope

thatyouwillagreewithusthat

inengagingcommunitiesand

youngpeoplewiththeirlocal

environment,designreallydoes

matter.

LikeDesign Matters,this

publicationisintendedtoprovide

aformatforarangeofpeopleto

encounterandlearnfromeach

other.Itisarecord,withsome

pointersandcontext,forour

inspiringparticipants.Wehope

designeducatorswillbeableto

useandbuildontheactivitiesand

exercises.WewouldlikeUrban

Designprofessionalstorecognise

tracesofthemanyapproachesto

criticisingandmakingcities-and

anaffirmationofthecreativityand

seriousnessofourstudents.

Introduction

� Design Matters �Design Matters

UniversityoftheArtsLondon

iscommittedtoinvolvingasfull

anddiversearangeofpeopleas

possibleintheworldofdesign.We

wanttoseegreaterdiversityinthe

designpractitionercommunityand

wewantlocalcommunitiestohave

agreaterabilitytoinfluencethe

designoftheirneighbourhoods.

TheDesign Mattersprogramme

hasmadeamajorcontributionto

bothourlearningabout,andthe

realisationof,thesetwingoals.We

lookforwardtofurtherdeveloping

thiswork.

Iwouldliketothankcolleagues

atCentralSaintMartinsCollegeof

ArtandDesignandinourpartner

organisations,NorthFulhamNDC,

StephenLawrenceCharitableTrust

andCopenhagenYouthProjectfor

theircommitmentandhardwork

whichhasensuredthesuccess

oftheDesign Mattersprogramme

overitsfirstfiveyears.

Mark Crawley

Director of Widening Participation and

Progression

University of the Arts London

September 2010

CentralSaintMartinsCollege

ofArtandDesign(CSM)isproud

ofitstraditionofmakingthrough

doing.TheDesign Matters

programmeexemplifiesourethos

ofinnovationandexploration,

invitingmembersofourdiverse

communitytoparticipateand

expresstheirideasthrougha

meaningfulcreativeexperience.

Iwouldliketothankour

staffatCSMwhohaveworked

tirelesslytodeliverawonderfully

richprogrammeoflearning

andteaching,ourstudent

ambassadorsfortheircommitment

andenthusiasm,andourCollege

ManagementTeamfortheir

continuedsupportofthiswork.

Oonagh McGirr

Learning and Teaching Coordinator

Central Saint Martins College of Art and

Design

September 2010

People Matter at University of the Arts London

Design Matters �� Design Matters

North Fulham New Deal for

Communities (NDC)isoneofa

networkofNewDealpartnerships

locatedin39ofthemostdeprived

neighbourhoodsinEngland.

Establishedin2001,itisan

ambitious,10year,£44million

project,aimedatplacingthe

communityattheheartofthe

processofregeneratingitsown

neighbourhood.

Surroundedbytheaffluence

ofKensingtonandChelsea

andthegentrificationofmuch

ofHammersmithandFulham,

theNDCneighbourhood

wasapocketofsignificant

disadvantage.Successfully

regeneratinglocalhousing,

parks,schoolsandstreetscapes,

requiredsignificantchangein

theformsofengagementwith

localcommunities,toensure

thatlocalpeoplecouldfully

influencetherejuvenationoftheir

neighbourhood.Relationships

neededtochange;community

groupsandindividualsneeded

toengagemeaningfullywithlocal

institutionsanddesignprofessions;

todeveloptheirawarenessof

designandincreasetheirdesign

‘literacy’.


emergedfromaninitialresearch

projectbyChristineAtha.The

researchproject,asmallscale

partnershipwithacademicstaff

atCentralSaintMartinsCollege

ofArtandDesign(CSM),focused

onexploringbasicdesign

conceptsanddrawingoutthe

localresidents’owninnate,implicit

appreciationofdesign.TheDesign

Matterspilotprojectwasborn.

Usingreferencepointsineveryday

life–householdobjects,fashion,

streetfurniture,localbuildings.

CSMstaffworkedinaninformal

settingwithparticipants,to

developavocabularyofdesign

terminology.Thisenabledresidents

toarticulatetheircriticismand

appreciationofdesign,toanalyse

theirowntastes,anddefine‘good’

and‘bad’design.

Participantsenjoyedthe

programme,andreported

increasedinterestindesignissues

andimprovedconfidenceas

aresultoftheirexperiences.A

publication,Design Guide for North

Fulham NDC Area wasproduced,

drawingonmuchofthework

carriedoutbythepilotgroupand

summarisingtheobservations

ofChristineAthaandcolleagues

fromCSM.Fortheinitialadult

participants,therewereimmediate

successes.Keymembersof

theresidentsteeringgroup,

whichworkedwiththecouncil

anddesignprofessionalsonthe

regenerationofNormandPark,

were‘graduates’oftheDesign

Matterspilot.

Keentodeveloptheproject,

theNDCsoughtsupportfrom

keylocalinstitutions,sustainable

fundingandworkedtoachievea

strategicfitwithwiderCSMand

UniversityoftheArtsLondon

priorities.Byautumn2007,away

forwardemerged.Thisrefocused

theworkonyoungpeople,

prioritisingworkonincreasing

educationalattainmentand

supportinglocalyoungpeopleto

explorenewprogressionroutes

andcareeropportunities.

Youngpeopleagedmainly

15-19yearsoldparticipatedinthe

Design Matters workshopsheldin

themajorschoolholidayperiods,

enjoyedarangeofdesignfocused

educationalopportunitiesand

wideexposuretonewexperiences

andlearningresources.Thehigh

takeupofDesign Mattersby

youngwomen,manyfromminority

ethniccommunitieswasespecially

encouraging.

Thestrengthofthedeveloping

relationshipbetweentheCSM

Design Mattersleadtutor

andtheHeadofArt,Design

andTechnologyatthelocal

FulhamCrossGirlsSchool,

an‘outstanding’school,offers

excitingopportunitiesforfurther

work.

Design Mattersbeganasa

smallscalepilotdrivenbythe

sharedvision,commitmentand

enthusiasmofChristineAthaat

CSMandmyselfasProgramme

DirectoratNDC.Howeverithas

movedwellbeyondtheseorigins

tobecomeavaluablepartofboth

institutions’offerstotheirwider

communities.

Asaprogrammewhich

combinesinitialcreativityand

opportunism,acommitment

tocommunityempowerment,

education,andthepromotion

ofdesignexcellence,andwhich

makesavaluablecontributionto

wideningparticipationinhigher

education,IfeelDesign Mattersis

anexceptionalcasestudy.

David BowlerProgramme Director, North Fulham NDC

Design mattersFor North FUlham

10 Design Matters 11Design Matters

Research Background

Contemporaryculturehas

developedacriticalmassof

consumers,broughtupon

ChangingRoomsandother

TVshows,whoarefamiliar

withthecoreprocessesof

transformationthroughdesign.

Thiscombinationofcultural,social

andeconomiccapitalhasbeen

acknowledgedthroughoutthe

literatureofregenerationpractice

astheambitionforneighbourhood

renewalprojects.Improvements

throughdesignhavepayoffsin

alldirectionsintherenewaland

remakingofcommunityidentities

andtheimprovementoflife

chancesforall.Weseemnowto

agreethatgooddesignofthebuilt

environmentissynonymouswith

goodlivingcircumstances,with

generalwellbeingandastrong

senseofself-confidence.

Governmenthadindicatedits

desireforcommunitiestobemore

directlyinvolvedintheplanning

anddesignoftheirenvironments

andaskedforconsiderable

commitments

fromlocal

authoritiesto

enablethis

andprovide

mechanismsto

makeithappen.

‘Effective

community

involvement

willonlytakeplaceifthe

toolsareavailabletomakeit

happen.’

Community Involvement in

Planning: The Government’s

Objectives, 2004

Duetothesedemands

myresearchproject,Urban

RegenerationPracticeand

Theory,andCentralSaintMartins

CollegeofArtandDesignbecame

involvedwiththeNorthFulham

NDC.Thestudyexamined

therolesof

regenerationin

therebuilding

ofsocialand

culturalidentity.

Theproject

intendedto

enableafuller

understandingof

theroleofdesign

inthebuilt

environmentfrommanysocialand

culturalperspectives.Architecture

anddesigncansometimesbe

divorcedfromthedaytoday

functioningofthecommunity.

Weneededtoinsertdesigninto

everydaylife,totalkaboutour

experiencesofdesign,toincrease

thecontributionthecommunity

madetothevisionforthedesign

ofthearea.Consultationcan

failifitdoesnotinvolveand

acknowledgethecommunity.

Ifgovernmentpolicywastobe

implementedatcommunitylevel

itmustbeseenasadailyreality,

notavagueambition,capable

ofbeingconverteddirectlyinto

recognisableandmeasurable

results.Itwouldbepossibleto

raisesocialcohesionandintegrity

throughgooddesignandenable

broadersocialgoalsthrough

designinthebuiltenvironment.

InresponsetothisDesign

Mattersspecificallytargeted

acommunityofresidentsin

NorthFulham’sNewDealfor

Communitiesareathathada

distinctivedemographicand

reflectedabroadconstituency

ofdesignpreferences.The

residentshadadetailedvariety

ofspecificneedsandincluded

peoplewitharangeofdisabilities,

largenumbersofolderpeople,

familieswithyoungchildrenand

youngpeople.Theareaalso

hadanimminentregeneration

projectplanned.

Workingwiththis

groupallowed

potentialfor

bothqualitative

andquantitative

research

outcomesin

relationtoareal

development

situation.

The

methodologies

employedinthe

Design Matters

programme

ofworkshops

combinedtraditionalresearch

andexperimentaldesignactivities

withpopularculturereferences.

Methodsofarticulationemployed

bythecommunityinexpressing

theirunderstandingofand

usesfordesignwereobserved.

Theresearchwasdirectedat

developinga

newapproach

tothelanguage

ofconsultation

usedin

regeneration

projects.It

soughtto

establishclear

communication

betweenthe

stakeholders

involvedin

theimminent

development

oftheNDC

area.Thiswas

toprovidethetestinggroundfor

theapplicationoftheconsultation

toolsthattheresidentshadlearnt

Good design of the

built environment is

synonymous with good

living circumstances, with

general wellbeing and

a strong sense of self-

confidence.

Architecture and design

can sometimes be

divorced from the day

to day functioning of the

community. We needed to

insert design into everyday

life, to talk about our

experiences of design, to

increase the contribution

the community made to the

vision for the design of the

area.

Christine AthaDesign Matters

The Design Matters Programme

1� Design Matters 1�Design Matters

touse.Theevidencegathered

throughmeetings,focusgroups,

discussionandtargetedactivities

revealedaknowledgebasewithin

thecommunitythatindicateda

veryconsidered

approach

todesign

andthinking

aboutdesign.

Conversations

withindividuals

andin

workshops

revealedawealthofabilities.

Indiscussionsaboutdesign

wefoundabroadspectrumof

viewsandmanysharedareasof

agreement.Howthiscouldbe

translatedintoconsultationwas

moreofachallenge.

Theworkshops,ourapproach

andqualitativeresearchmethods

werecommonplaceindesign

research.Itwasthewillingness

ofparticipatingresidentsto

contributethatwasstriking.

Anecdotalevidenceexposed

manyexamplesoftheintrusive

natureofdesigndecision-making

whenitis

removedfrom

residents’hands.

Reflectinga

community

andallits

manifestations

needsto

acknowledge

diversity.

Wehavenoillusionsabout

thecostconstraintsthatguide

allprojects,butgooddesignis

notallaboutcostandfrequently

increasescosteffectiveness.

Theresponsibilityfordesign

decisionsfrequentlyrestswith

individualsnotinterestedin

designandnotqualifiedtomake

aninformedchoice.Equally,

theresponsibilitytoreflectthe

needs,vision,expectationsand,

mostdifficultofall,thetasteof

acommunityisanonerousone.

Aimingathomogenous,onesize

fitsallrecommendationscreates

problems.

Weoriginallysetouttoanswer

basicquestionssuchas:What

constitutesgoodandbaddesign?

Whatmakestheperfectpark?

Whatisthebestexperiencewe

canhaveoflocalshopping?

Arisingfromthesequestions

weremorespecificresearch

questionsthatisolatedand

probedindividualissues.Ouraim

todevelopacommonlanguage

interfacethatcouldbeused

byprofessionalsandresidents

alikeintheconsultationprocess

wouldeventuallytaketheformof

adesignstyleguidetothearea.

Thisincorporatedmoreofthe

qualitativeaspectsoftheresearch

focusedoncapacitybuildingin

theNorthFulhamNewDealfor

Communitiesarea.Asequenceof

workshops,publicevents,short

courses,discussions,museum

andgallery

visits,andpublic

presentations

designedto

exposeand

utilisethedesign

capabilitiesof

residentswere

delivered.

Prototypeweeklydesign

sessionsheldattheNDCoffices

onNorthEndRoadcombined

shortlecturesanddiscussions

withpracticalworkshops.

Residents’designthinkingand

creativityemergedanddeveloped.

Participantsexperimentedwith

unfamiliarvisualisationtechniques,

drawingandimagemaking,

andwaysofreflectingand

theresidentshadparticipated

inthanthequantitative.Seeing

theirideasinprintforthefirst

timeprovokedadesireamongst

residentstoimprovetheirfluency

andtheirfamiliaritywithdesign

principlesandpractices.Common

goalsandaspirations,recognisable

attributeswithmeaningsascribed

tothem,canallbenegotiated

inordertoestablishalanguage

base.Theuseoflocalauthority

archiveshelpedtoreinforcelocal

identityandtoinvolveallage

groupsinrecognisingthehistory

ofthedesignoftheirarea.When

theconsultationprocessbegan

theresidentswerewellprepared

tostatetheircaseandhadavisual

referenceguidethatcatalogued

andcommunicatedtheirideas,

theirfeelingsandtheirambitions.

Design Matters

Design Mattersinitially

evaluatingresponsestoplace.

Theprogrammeengagedin

spatialanalysisandplanningwith

aspecialfocusonthelocalpark

andthehighstreet.TheDesign

Guide for North

Fulham NDC

wasproduced,

whichled

toresidents

conducting

moreextensive

analysisand

investigation.

Bringingtogetherallages,allsorts

ofbackgroundsandoccupations

producedawellroundedand

inspiringsetofoutcomes

composedofsignificantand

deeplypersonalobservationsof

localsensibilitiesandattributes,

memoriesandwishes.

Ourintentionsweretodevelop

thissmallpilotproject.Soonit

grewtobemuchmore.Residents

What constitutes good and

bad design? What makes

the perfect park? What is

the best experience we can

have of local shopping?

...the consummate design

skills and latent potential

of the residents of North

Fulham.


Bill CoxBoard Member

North Fulham New Deal for Communities

notonlyfullyembracedtherole

designcouldplayintheirdailylives

butalsohowitcouldbeusedin

interpretingtheirmostcomplex

feelingsandaspirationsforthe

area.Itbecamethebestpossible

demonstrationwecouldhave

hopedforoftheconsummate

designskillsandlatentpotentialof

theresidentsofNorthFulham.In

additionitbecameapparentthatall

membersoftheNDCcommunity,

whethertheywerefamiliarwiththe

artsanddesignornot,werenot

simplyhungryforinformationbut

wereableandwillingtomakeuse

ofitinmanyeverydaycontextsto

theirtangiblebenefit.Whatdidthis

awarenessofdesignachievein

thelongrun?Hasdesignmadea

difference?Wesincerelybelieveso

andwealsosawthisintheimpact

ofwell-designedbuiltenvironment

andobjectsintheNDCarea.

Astheprogrammedeveloped

weturnedourattentiontofocus

ontheneedsoftheyounger

peopleintheNDCareaandbegan

aprogrammebasedonoursmall

pilotspecificallytailoredtothem

andtheiraspirations.Perhaps

moresignificantly,though,we

thencombinedanotherpressing

agendathatcamedirectlyfrom

thearchitectureandspatialdesign

professionsandbegantofind

waystouseDesign Mattersas

apotentialmechanismtorecruit

thosegroupsunderrepresented

untilnowintotheseprofessions.It

wasatthispointthattheDesign

Mattersprogrammeblossomed

intoitspresentform,workingto

promotethearchitecturaland

spatialprofessionstoyoung

peopleofallbackgroundsandto

encouragetheiractiveparticipation

inbecomingtheshapersoftheir

futureenvironment.

Therestofthestoryistold

inthedetaileddescriptionsof

theDesign Mattersprogramme

below.Myinitialresearchgoals

weremorethanmetandmy

hopesandambitionsfordesign

fortheresidentsofNorthFulham

werecertainlyrealised.Butitis

thelong-termpossibilitiesforthe

Design Mattersprogrammethat

aremostsatisfyingandexciting.

Thechangeswemightachieve

totheprofessionthroughthe

inclusionoftheseyoungaspiring

architectscanbemoreeffectivein

alteringthebuiltenvironmentforall

thananygovernmentlegislation.

Inthelongtermwelooktothem

todemonstratejusthowmuch

designreallymatters.

I work as an analyst

and deal in facts. My

free time revolves around sport.

I was well into my fifties before I

regarded design as anything other

than an expensive irrelevance.

What brought about my

conversion that design mattered?

The answer was exposure. I was

a board member of a community

regeneration project trying to

improve North Fulham.

Christine Atha and Kirsty Morris

ran the Design Matters group

and I joined by accident. It was a

revelation. We were shown how

simple things like juice-pressers

and chairs were not just functional

but could be improved by good

design. We created collages from

pictures. We visited museums and

were shown the original squiggles

that architects have used to

create buildings. In the end we

created our own local statement,

which we used to design a park,

a school and build crime out of

estates.

I cannot underestimate the

importance that the Design

Matters group has made to North

Fulham. It has given local people

the skills and confidence to

challenge planners and developers

to design our neighbourhood

with the sparkle our residents

actually want, rather than having

unwanted and unloved badly

designed drabness imposed,

because none of us before Design

Matters knew how to ask “What

about us?”. Now that we know

how to ask this question is thanks

to Design Matters and is a real

legacy to North Fulham.

“

”


co s

NDC y m

2005 2006 2007 2008

Taster sessions: visits to

Normand Park, Design

Museum, The V&A, The

Royal College of Art

Summer Show

Have you ever dreamt of

becoming an architect or

designer? Summer School

and Paris trip

Normand Park

Exhibition

Design Matters Hits the

Streets: weekend visits to

The Serpentine Pavilion &

Designers Block

The Urban Regeneration

Theory and Practice

Project begins work in

Fulham as The shape of

things to come

The shape of things to

come event, Normand Park

The Design Guide for

North Fulham NDC

Area is created

Half term work experience

with Studio E Architects

Act like a tourist in

your own city half

term session

Design Matters develops

its programme for young

people

The programme beginsThe shape of things to

come/Design Matters

sessions begin with

residents, including the

NDC youth forum

Havingdevelopedandde-

ployedthisprogramforovertwo

yearsDesign Mattersisnowin

possessionofaflexibleportfolioof

activitiesandevents.

Modular

Shortonedayorhalfday

sessionsdemandinglittletime

commitmentfromyoungpeople

havebeenconceivedtowhetthe

appetitebyopeningdoorsinto

theworldofdesignandthebuilt

environment.VisitstotheDesign

Museum’s‘BritInsuranceDesigns

oftheYear’exhibitionandthe

RoyalCollegeof

Art(RCA)SummerShowsinthe

companyofdesigntutorshave

permittedtheparticipantstonot

onlyengagewithdesignatthe

initialideasstagebutalsoobtain

answerstoquestionstheymight

haveaboutwhattheyencounter.

Otherdaylongvisits,totheOlym-

picParkinStratfordforexample,

havepermittedyoungpeopleto

seetheinteractionofthedesign-

er’s,architect’sorplanner’svision

andtheconstructedreality.

Thestructureoflonger,multi-

dayworkshopspermitsstudents

togothroughthedesignproc-

essfromresearchthrough

analysisandintoproposition.Each

stageofworkisrelatedtopractic-

esfoundinindustry.Whilstsec-

ondarysourcessuchasexamples

ofworkfrommagazinescanprove

helpful,theyarenotasubstitute

fortheimmediacyofinteraction

witharealbuildingorpersonin

themidstofarchitecturalproduc-

tion.Design Mattersfacilitatesthis

interactionthroughasequence

oftripstorelevantspacesand

visitstoarchitectureanddesign

practicesthatcomplementthe

studio-basedactivities.Practice

visitsaremadeinordertointro-

duceyoungpeopletoarangeof

approachestospatialinvestigation

andproductionexamplesinclude

6aArchitectsandJasonBruges

Studio.Itisinvaluableinasession

thatintroducessketchmodelling

tothirteentonineteenyearoldsto

beabletodropintoanarchitect’s

studiolitteredwithsuchmodels

andtalktoanenthusiasticteam

ofprofessionalsabouthowthey

usethem.Thepracticalexample

helpsbuildinvestmentfromthe

youngperson:theyseewhatthey

aredoingisreal.Italsounlocksthe

mysteryofwhattheday-to-dayof

beinganarchitectmightinvolve

andpresentstheprofessionina

friendly,passionate,human(rather

thanbuiltormediated)form.

Thesetripsarepresented

aspartofadynamicprocessof

researchandinvestigationthat

underpintheworkshops’other

activities.Researchistherefore

somethingthatthestudent-not

Wikipediaortheteacher–does,

processingitthroughevaluation

andanalysisthatdirectlyinforms

thedesigndecision-makingproc-

ess.ThisisnewtomanyDesign

Mattersstudents.Itismade

manifestthroughcross-referenc-

ingpersonalandpublicmaps

ofsiteswithphotographic

records,insitusketchingactivities

thatpromotelookingandlooking

againandexercisesthatphysically

re-positiontheyoungpeoplein

relationtotheirareas.Design Mat-

tersstudentsareacknowledgedas

localexperts,withintersectingand

complementaryknowledgethatis

valuedandrefinedthroughcritical

discussionandvisualexpression.

Confidence building

Thecreativedesigntechniques

usedinworkshopandstudio

activitiesaredesignedtoengage

Andrew Sides & Alaistair SteeleCentral Saint Martins College of Art and Design

Design Matters: How it Works


The City Sessions

half term session

with 13-15 yr olds

2009 2010

Diorama half term sessions

Past Present Future

pop- up exhibition

So Where’s My

Flying Car? half

term session

Design Matters

works with Henry

Compton

Geography

students

Experiential

portfolio sessions

Taster sessions: visits to

Design Museum, The V&A,

The Royal College of Art

Summer Show

Design Matters talks to

schools: INSET day plans

Hot Town Cool City Summer

School including Live Life In

Another City

youngpeoplewhomayhavelittle

ornoconfidenceintheirartand

designability.Drawingandmodel

makingavoidanyattemptto

modelrealitybutareexpressions

ofintuitiveresponsestothebuilt

environmentanddrawoutthein-

stinctivedesignsensibilitiesofthe

students.Confidenceisdeveloped

rapidlyusingthisapproachwith

allstudentsabletoproducework

thattheyareproudtodefendin

thepresentationsthatendthe

longerworkshops.

Contactwithprofessionals

workingin

thefieldofarchitectureandthe

builtenvironmentisanimportant

aspectoftheDesign Matters

methodologyandtheprogramme

furtherexpandsthistoinclude

planners,engineers,historians,

archivists,communityworkers

andothers.Thestudentsencoun-

terthesedisciplinesjustasthey

wouldinarchitecturalpractice–in

humanformandeachwiththeir

ownagendaandsetofpreoccu-

pations.Oneoftheconsequences

ofthisapproachisthattheyoung

peopleareabletoaddressreal

problemsand

sourcereal

solutions.Italsomakesmanifest

thecollaborativenatureofworking

atthecentreofaninterdisciplinary

team.

The‘pitch’presentationses-

sionistheculminationofthe

week-longsummerschools.The

format,similartotheTVshow‘The

Dragon’sDen’,hastheadvantage

ofbeingwell-known–wehave

rarelyworkedwithanyoneunfamil-

iarwithit–andcontextualinthat

itresemblesboththe‘crit’anda

clientmeeting.Thepanelwillusu-

allyconsistofsomeoftheprac-

titionersencounteredduringthe

week,sometimesjoinedbynew

faces.Thepresenceoffamiliar

peoplewhoseworkthestudents

haveseenfurthercontextualises

theirownoutputandbedsdiscus-

sionwithinacommonframework

establishedinpreviousconversa-

tions.Wehavetriedarangeof

differentapproaches,butusually

thestudentsmakeaPowerpoint-

stylepresentation.Thenarra-

tivequalityofthisformatmakes

absolutelyexplicitthedevelopment

fromresearchthroughanalysisinto

proposition.Thiscanbepositive

astheinclinationofthestudents,

especiallywhennervous,canbe

torecounttheeventsoftheweek

chronologically.

Portable


hasbeendevelopedinthemost

partviaourworkwithstudents

fromwestLondonandourwork

withNorthFulhamNDC.How-

ever,thetoolsandexercisesare

transferable,allowingustowork

inotherneighbourhoods,suchas

KingsCrosswiththeCopenhagen

YouthProjectandLewisham,with

theStephenLawrenceCharitable

TrustattheircentreinDeptford.

Thisprocessofworkingwithother

communitiesfurtherenhances

anddevelopstheprogramme.

2010sawusrunourthirdsummer

schoolatTheStephenLawrence

Centre(SLC).Thesummerschool

marriesupCSM’sinnovative

teachingprogrammewithSLC’s

mentoringproject,wherearchi-

tectswerepairedupwiththe

summerschool‘graduates’.This

processsetsthosestudentsup

onanongoingpathofprogression

andcontinuingachievementwithin

thesphereofarchitectureand

design.

Asacriticalpartofthe‘test,

reflect,andtestagain’process,

Design Mattershascontinuously

recordedandanalysedfeedback

fromparticipantsandpartners.

Thishasproducedevidenceshow-

ingthatDesign Mattersactivities

putyoungpeoplefirmlyincontrol

withinthecontextofsubjects

andenvironmentsthatwere,in

themostpart,completelynewto

them.ByexposingthemtoHE

staffandrelatedmethodsofteach-

ingandlearning,visits,workshops

andsummerschool/halfterm

sessionspromotedselfdirected

andpeer-to-peerlearning,bonding

ofdiversegroups,andconfidence

incommunicatingideastogroups

andexternalprofessionals.

Therestofthispublication

explainsinmoredetailtheteaching

techniqueswehaveusedandthe

eventswherethesehavebeenput

togethertoprovideactivitiesfor

youngpeople.

�0 Design Matters �1Design Matters

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WillAlsop,PeckhamLibraryarchitect,drawsan

ideaforanewbuildingonthesidewindowofhis

car,sohecanseehowitwouldlookinplace.

Avirtualmodelofthebuildingissuperimposed,

bringingtheideatolife.

Weclimbtothetopoftallbuildings

liketheArkinHammersmithand

lookoutovertheplacesweknow.

Thenwegetthepensoutand

draw...

Design Mattersdothisto:

•Celebrateandcriticisethe

placeswelive

•Dreamabouthowthose

placesmightbe

•Recordourthoughts

•Createasenseofentitlement

andownership

Innovativearchitect

CedricPrice(1934-

2003)oftendrewhis

ideasabouthowplaces

mightbeonphotosthat

showedhowtheyare.

HisPotteriesThinkbelt

schemeshownhere

wasforanewtypeof

Universitytobebuilt

amongstthepost-

industrialremainsofthe

StaffordshirePotteries.

Drawing on Windows

��Design Matters - Research Activities �� Design Matters - Research Activities

Cedric Price, architect. Perspective sketch of transfer area, Potteries Thinkbelt, 1966 gelatin silver print of photomontage

ThisimagefromGuy

Debord’s‘TheNakedCity’

shows,witharrows,the

attractionandrepulsionthat

areasofParisexertonits

people.

BritisharchitectTerry

Farrellre-imagines

centralLondonfor

pedestrians.

Studentsareaskedtodraw

abstractrepresentationsoffamiliar

journeys–suchasthetripfrom

hometoschool.

Design Mattersdoesthisto:

•Showstudentsthatthecityis

madeupofplacesnotjustspaces

•Demonstratethatindividual

perceptionsoftheenvironmentare

valuable

•Helpstudentsprioritisethe

aspectsofthecitytheywould

keepandthosetheywouldreject

personal

MAPS

�� Design Matters - Research Activities ��Design Matters - Research Activities

Studentsexplorelocalstreets

lookingforthethingsthatmakea

placegoodorbad.


•Takeafreshlookatfamiliarplaces

•Determinewhatworks-andwhatdoesn’t

-onthestreet

•Developcriticalvoicesandskills

•Decidewhattoincludeinnewproposalsfor

thecity

LandscapeArchitectandUrban

DesignerChristinaGestrauses

photos,sketchesandnotesto

helpherunderstandtheplaces

shedesignsfor.

Local AreaSurvey


Ourstudentsexaminefamiliar

objectsandspeculateaboutwhat

theywillbelikeinthenearfuture.

Welookatwhattheirconclusions

mightmeanforthecity.

Theproposed80floorDynamicTower(pictured)

inDubai,UnitedArabEmirates,designedby

Florence-basedarchitectDavidFisher.Eachfloor

rotatesindependentlyanditwillbeentirelypowered

fromwindturbinesandsolarpanels.Design Mattersdoesthisto:

•Understandwherethe

motivationtodesignnew

thingscomesfrom

•Understandinnovation

•Thinkaboutthefuture

–inarealisticway

•Explorewaystotransfer

thinkingfromonetypeof

designproblemtoanother

Theevolutionofthe

mobilephone.

Futurecasting


Dynamic Architecture™ David Fisher Architect all rights reserved 2008 © International Patent Pending

Inprevioustastersessions

studentswerekeentogetmore

outoftheirtimewithusrather

thanjustvisitingexhibitionsand

spacesinLondon.So Where’s

My Flying Car?testedtheideaof

combiningaspin-offworkshop

fromthesummerschoolweek

withavisittothe2012Olympics

siteinStratford.Overtwodayswe

doubledexposuretoexamplesof

gooddesignandexploringurban

sites.

Wetalkedaboutdesigned

objects,suchasthemobilephone,

ourrelationshipwiththeseobjects,

andhowthestudentsthought

theseproductswehavebecome

dependentonmightevolvein

yearstocome.(Thiswastheir

firstexperienceofFuturecasting).

Wealsoshowedthemnewways

todeveloptheirideasthrough

brainstormingandturningtheir

designideasfrom2to3D.The

workshopalsoinvolvedDavid

Ogunmuyiwa,apractisingarchitect

(oneofour‘pitch’panelists),who

workedverycloselywithstudents

tohelpdeveloptheirworkforthe

finalpresentationtothegroup.

Thetriparoundandabout

theOlympicssiteincludedavisit

totheofficialviewingplatform,

buildingontheenthusiasmthat

studentshadpreviouslyshownfor

‘accessingtheircity’fromuphigh

attheArk,Hammersmith.Atalk

fromthelocalplanningofficeralso

helpedtounderstandwhatwas

involvedbeyondconstructingthe

mainbuildingsfortheOlympics

andtheeffectitishopedthese

changestoStratfordwillhaveon

thepeoplewholivethere.

Half Term Session February 2009

So where’s my flying car?

�0 Design Matters �1Design Matters

We met with a town planner at the

top of this tower overlooking the

development of both the Olympic

Park and the new Stratford City.

Students present their

ideas to their peers.

Students survey the construction

of the Olympic Stadium from the

‘Greenway’ path in Stratford.

Architect David Ogunmuyiwa

gives some advice as students put

together their collages.

At the end of the sessions

students were able to take

away a kit of art tools and

materials.

Visitingthelocalhistoricalarchive

allowsustoseejusthowmuchthe

urbanenvironmenthaschanged.

CentralSaintMartinsCollegeofArt

andDesign’snewhomewillbein

18thand19thCenturyindustrial

buildingsinKingsCross.These

buildingshavebeenheavilyused

overtheyearsandtheevidenceof

thisuseisreflectedinthefabricof

thepremises.Thearchitectsofthe

newbuildingintendtoretainmany

ofthesefeaturestoremindfuture

inhabitantsofthehistoryoftheir

surroundings.


•Showthatthecurrenturban

environmenthasitsoriginsinthe

past

•Givestudentsasenseofwhich

featuresoftheenvironmentendure

•Helpstudentsdevelopa

senseoftimeinrelationtotheir

surroundings

historicalArchive


TheDesign MattersSummer

Schoolbriefhasalwaysbeen

aboutdesigningabuilding

orspacethatmighteffecta

positivechangetoastudent’s

neighbourhood.Thishelpsyoung

peopleunderstandwhatrolegood

designplaysinimprovingtheir

localarea.

Thesummerschoolistaught

atTheHammersmith&Fulham

UrbanStudiesCentre,inorderto

takeadvantageoftheborough’s

localhistoryarchives,andat


andDesign.

Studentstakeajourney

throughthedesignprocess

fromobservationalresearch,

ideadevelopmentandonto

presentationofideas,takingin

alltheexercisesdescribedinthis

report.Theaimistobringthemto

apointwheretheycanconfidently

discussandpresentideasto

designprofessionals,thepitch

panel.

Runningalltheexercisesin

oneweekallowstheteamto

seethepeaksandtroughsin

engagement.Clearwinnershave

alwaysbeenvisitingtheArk,this

yearmadeallthebetterbythe

Drawing on Windowsexercise,

andthefinaleoftheweek,the

pitchpresentation.Theplacing

ofthedioramasexercisehalfway

throughtheweekprovedareal

success,allowingstudentsto

easilyandquicklyshapetheirideas

inthreedimensions.

Workingwithinacommunity

setting,aswellasdirectlywith

schoolsmeansthatstudents’

motivationsfortakingpartinthe

courseoftenvary.Theymaybe

curiousaboutart&design,want

tochangetheirlocalareafor

thebetter,orbeveryinterested

indesign&architectureandat

akeystagefordecisionsabout

theirfuture.The2009summer

schoolgroupdemonstratedtheir

commitmenttopursuingart,

design&architecturestudies.The

weekmarkedarealmilestonein

reachingouttoschoolsandthe

localcommunity.

Students visiting the Architectural

Association’s annual Projects

Review exhibition, July 2009 (Petra

pavilion, designed and fabricated

by the AA’s Intermediate Unit 2

students)

Fulham Summer SchoolJuly 2009

Hot TownCool City

�� Design Matters ��Design Matters

A student presents their work in

‘the pitch’ to a panel of experts at

the end of the week.

Mathias Koester, an architect from

Rogers Stirk Harbour + Partners,

gives some advice to one of the

participants.

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•Givestudentsaflavourof

theworkingenvironmentofan

architect

•Allowstudentstoseethat

theactivitiestheydowithDesign

Mattersarethesameasthosein

professionalpractice

•Showthatdesigningforthe

builtenvironmentisarealjob

Wetakeparticipantstoseehow

professionalsworkbylooking

aroundarchitects’ownstudios.

6aArchitectsbasetheir

practiceinauniquetwo

storeybuildingdiscretely

tuckedbehindastreetof

housesintheBloomsbury

areaofLondon.

PracticeVisits


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Museumsandgalleriesare

oftenplacesthatourstudents

havefeltare‘notforthem’.

Howeverwithfreedomtoexplore

andabitofencouragementtoask

questionsaboutwhat’sonshow

thesesessionshavebeenagreat

waytoseehowdesigncomesin

manyshapesandformsandhow

exactlyitrelatestothem.

TheDesignMuseumvisittothe

Brit Insurance Designs of the Year

2009wasbasedaroundstudents

askingthreequestionsrelatedto

thingsdisplayedintheshow.

‘Howmuchdidtheycostto

design?Howmuchdidtheycost

tomake?Whoweretheymade

for?’

Theendgoalwasa

presentationoftheirthoughtson

theirchosenitems,whereother

studentswerefreetochallenge

theiranswers.Pitchedlikean

informalpresentationstudents

giveinthefirstweeksofstudying

atuniversity,thestudentslearned

abouthowtolookagainat

designedobjects,athowandwhy

theyweremade.

Thefollowonsessionatthe

Victoria&AlbertMuseumsaw

someofthegroup’sconfidence

levelsreallyshootup.Thechance

togathertheirthoughtstogether,

intwoseparategroups,about

themuseumanditscontentsand

thenmaketheirargument‘for’and

‘against’museumsprovedvery

successful.

Questionssuchaswhatare

theyfor,whatdotheymean

toyou?Shouldwestillhave

museums?helpedtwoopposing

teamsfeelcomfortableabout

talkingaboutculturalproducts.

Theexercisewasalsoaperfect

wayforthegrouptogettoknow

eachotherbeforethesummer

schoolweekstarted.

Pre-summer school taster session May 2009

DESIGNMUSEUM and V+AVISITs


Footwear in the V&A’s

permanent fashion

collection.

Architecture is just one of the

categories of design featured in the

Brit Insurance Designs of the Year

exhibition at the Design Museum.

A beautiful model of the

Accordia Housing project in

Cambridge, the product of

work by three architectural

practices. One of the

shortlisted architectural

projects in the Brit Insurance

Designs of the Year at the

Design Museum.

Students come

together to explore

and debate the role of

the V&A Collection.

Thesedrawingsareby

DanielLibeskind,architect

oftheJewishMuseum

inBerlin,theImperial

WarMuseumNorthin

Manchesterandthe

GraduateStudentCentre

atLondonMetropolitan

University(below).

Weencourageparticipantsto

recordtheirfeelingsaboutplaces

inlarge,expressive,charcoal

drawings.


•Loosenupandgetcreative

•Establishthat,forus,thereisnosuchthingasa‘good’ora‘bad’drawing

•GenerateIdeas

•Expressthewayplacesfeel

•Expressthewayplacescouldfeel

Expressive CharcoalDrawing

�0 Design Matters - Research Activities �1Design Matters - Research Activities

LMU elevation from the Northeast © BitterBredt

Concept Sketch © Studio Daniel Libeskind

Chamberworks IV-V © Studio Daniel Libeskind

ArchitecturestudentsatCentralSaint

MartinsCollegeofArtandDesignexhibit

theirsketchmodelsattheendofthefirst

yearoftheircoursetoshowtheprocess

involvedindevelopingtheirideas.

Wemakemanyquick,loose

modelsofourideasfornew

spacesandthings.


•Tryoutideasquickly

•Createlotsofideastoworkwith

•Developdesignconceptsthree-

dimensionally

•Showotherpeoplewhatwearethinking

•Helpmakedecisionsaboutwhatworksand

whatdoesn’t

OfficeforMetropolitanArchitecture

demonstratetheorganisational

principlesthatshapetheirdesignfor

twolibrariesattheJussieucampus

oftheSorbonneuniversityParis,

usingasketchmodel.

SketchModelling

�� Design Matters - Analysis and Development Activities Design Matters - Analysis and Development Activities

Design Mattersdoesthis

to:

•Giveuslotsofoptions

tochoosefromand

discuss–makingiteasier

tofindthebestdesign

solution

•Exploreallthe

possibilitiesforanideaas

thoroughlyaswecan

•Befree,fastand

decisiveratherthanslow

andworriedabout‘doing

itright.’

EminentSwissarchitects

Herzog&deMeuronwork

byproducingmanymodels

toexploreoneidea.This

imageshowsaclusterof

these‘iterations’being

exhibitedatTateModern

–whichwastheirfirstbig

commissionintheUK.

Creativeprocessesarebrokeninto

manysmallstagesandwework

withmanyversionsofthesame

idea.

DesignIterations


Thisdrawingandphotographisofaplayground,designedbyinfluential

DutcharchitectAldovanEyck,intheNieumarketareaofAmsterdam.

The2Ddesignisclearlytranslatedintoa3Dfinishedconstruction,

wheredrawncircularshapesbecomecurvedwallswithseatingandthe

rectangularelementaroof.

VanEyckdesignedover700Amsterdamplaygroundsbetween1947and

1978asthecityrecoveredfromwaranditschildrenlearnedtoplayagain.

Wetransformtwo-dimensional

(2D)abstractdrawingsintothree-

dimensional(3D)forms.


•Startthinkingin3D

•Transformintuitiveresponses

intophysicalthings

•Introduceanddevelopcore

designskillsusedintheworkplace

2D into

3D

Translate


InFulham,Design Matters

offeredapackageofincentivesto

takepartinthesummerschool.

Aswellasthetastersessions,

thosewhotookpartalsoreceived

afreekitofmaterials.Theirfree

traveltoandfromthesummer

schoolalsoextendedtoatrip

outsideofLondon,postsummer

school.2009sawthegrouphead

toLiverpool.Northerncitiessuch

asLiverpool,Manchesterand

Newcastlehavebeentransformed

overthelast10yearsthanksto

regenerationfunding.Liverpool

alsoheldtheextraaccoladeof

beingCapitalofCulturein2008.

Thedaytripgavestudentsthe

opportunitytoappreciatethevalue

ofexploringnewplacesbeyond

London.Thedaywasawalking

tourofpopularculturalhotspots

newandold.

Liverpool Trip July 2009Part of the summer school package

Live lifein another city


New developments along the

waterfront sit side by side with the

celebrated Three Graces

The students explored

the new developments

that have radically

altered the docks area

of the Mersey river. The Metropolitan

Cathedral: the interior

of the stunning 1960’s

building.

Richard Wilson’s Turning the Place

Over: the only piece of permanent

artwork left standing from the city’s

Capital of Culture programme in

2008.

‘You’ll never walk alone’: the

famous Anfield football ground

Wecombineinterestingimageswe

findtocreatenewcompositions

thatevokeamoodorillustratea

visionforaplace.

NewYorkbasedarchitectsDiller

Scofidio+Renfrousecollage

toshowclientstheirweirdand

wonderfuldesignsfornewtypes

ofbuildings,likethisonecalled

‘Slowhouse’,ahomeforclients

wholongtolookouttosea.


•Freeupoursenseofwhatis

possible

•Suggestnewtypesof

buildings,spacesorwaysof

dealingwiththecity’sproblems

•Helpusimaginewhatour

designideasmightlooklike

•Testamixofstylesand

formsthatwedon’tnormallyfind

together

Archigram–an

alternativearchitecture

groupfromthe1960’s

–usedcollagetoshow

ideasofafuturewhere

citiescouldwalk.

Collage

�0 �1Design Matters - Analysis and Development Activities Design Matters - Analysis and Development Activities

Cities Moving: New York ©1964 by Ron Herron of Archigram

NigelCoatesusedasimilar

layeringtechniquetocreatehis

visionofthefutureeasternsuburbs

ofLondonfortheGlobalCities

exhibitionatTateModernin2007.Takingimagesfromthepast,

presentandfuturewecombine

theminlayerstocreateasmall3D

scene.


•Begintomapouttwo

dimensionalideas(2D)in

threedimensional(3D)space

•Helpusthinkabouthow

differentelementsmightrelate

toeachotherinadesign

•Helpusimaginewhatit

wouldbeliketobeinaspace

andtomovethroughit

Dioramas


Design Mattershasalways

beenaboutexperiencinggood

designandhowitrelatestoyour

ownlife.Asastarter,nothingwas

moresuitablethan2008’svisit

toNormandPark,NorthFulham

NDC’sbiggestneighbourhood

project.Asneakpeekbefore

theofficialopeningfromKinnear

LandscapeArchitects’Maria

HornandBalfourBeatty’sWorks

ContractProjectManagerAndrew

Strongshowedthestudentshow

alocalspacecanbetransformed

bydesignandbuiltenvironment

professionalsbyworkingtogether

withlocalpeople.

Withthisaccesstokey

professionalsinvolvedinthere-

developmentofNormandParkwe

broughtthestudentsmuchcloser

towhat’sinvolvedincreatinginitial

ideasaswellasfinaldesigns.

Thisincludesmappingthehistory

ofthesiteaswellaspeople’s

currentneeds.Theturningofthe

finaldesignintoa‘realthing’was

aboutgettingtoknowhowpeople

likeMariaandAndrewworked

togetherasanarchitectandacivil

engineertocreateNormandPark

asitistoday.

Thevisitsignalledthestartof

thetastersessionvisitsleading

uptoourfirstSummerSchool

whichincludedtripstotheDesign

Museum,TheRoyalCollegeofArt

SummerShowandtheVictoria&

AlbertMuseum.Thesetripsand

sitevisitsofferedagreatwayto

introducestudentstotheworldof

designandarchitecture.Thevisits

includedtheaddeddimensionof

beingdocumentedbytheNDC’s

YoungAdvisors,agroupofyoung

peopleworkingto‘youth-proof’

NDCprojects.

Pre-summer school taster session May 2008

NormandPark Visit


Balfour Beatty’s

project manager

Andrew Strong (left)

and the group of local

students from Design

Matters.

Some of the park

equipment gets a

thorough test from

members of the

Design Matters group.

Architect and project manager take

the students through the park’s

new design explaining the thinking

behind the changes.

Maria Horn from Kinnear

Landscape Architects

explains how the design

concepts became

reality.

Kin

near

Lan

dsc

ape

Arc

hite

cts

Architectspresentto

othersatthe2008

Architect’sJournal&

ArgentKing’sCross

Charrette.Acharetteis

acommontermused

inregenerationfor

communityworkshops

todevelopandshare

designideaswithothers

aboutchangestothe

localarea.

Weusearangeofpresentation

techniquesthroughout

Design Matterssessions.


•Buildthehabitofsharingideas

aspartofthecreativeprocess

•Makediscussionhelpful,

comfortableandfun

•Testconceptsandtechniques

withpeers,professionalsand

otherssothebestideaswin

through

•Givestudentsanexperience

ofwhatpresentingcanbelikeat

Universityandinthecreativework

place

•Developconfidenceand

abilityforinterviewsandportfolio

submissions

•Learntheskillsandhabitsof

theprofessionalsthroughauthentic

experiences

Studentspresentworktopeers,

tutorsandvisitingprofessionalsat


andDesign.

Presentations


Weplacedifferent-sizedscale

figuresinandaroundour

modelsandotherobjects,then

photographtheoutcomefrom

differentpointsofview.

MatthewSpringettAssociates(MSA)

exploreusewithscalefiguresfora

BuildingSchoolsfortheFutureproject

(top)2008.Simpleplanesarebrought

tolifeasabuildingthroughthecareful

placingofscalefigures,asinthissimple

modelofthemulti-awardwinning

WestminsterAcademybyAllfordHall

MonaghanMorris(bottom).


•Turnsimplesketchmodelsand

other,moreunlikelyobjectsinto

designtools

•Decidehowbigthebuildings

andspaceswedesignshouldbe

•Givethemodelslifeandto

helpusimaginewhatitwouldbe

liketoactuallybeinaspace

•Createstoriestosellour

designstoeachother,criticsand

clients

model photos with scale figures

�� Design Matters - Communication Activities Design Matters - Communication Activities

ThisstoryboardbyLondonCollege

ofCommunication’sEkaterina

Kitainafollowsauserapproaching

ahiddenbuildingforaclosed

meetingofinternationalbusiness

andpoliticalleadersknownasthe

BilderbergGroup.


•Thinkabouthowanew

placeweareimaginingmightbe

experiencedinrealtimeaspeople

movethroughit

•Considerhowanewplace

mightchangeovertime

•Visualiseeventsinspaceand

aspartofasequence

Wedrawideasascartoon-striplike

‘storyboards’,borrowedfromthe

filmindustry,wheretheyareused

tovisualiseascene.

Storyboards

�0 �1Design Matters - Communication ActivitiesDesign Matters - Communication Activities

Pop-upexhibitions,shops

andrestaurantsarebecominga

popularwayofshowingthepublic

newproducts,servicesandideas.

Design Matterswantedtobuild

onitsfirsteventin2008,show-

casingsummerschoolworkatthe

NormandParkCelebrationDay,by

takingitsexhibitiontothestreets.

Theagreementtoholda

twoweekexhibitioninanempty

propertyatthefarendofNorth

EndRoad,thelocalshoppingarea,

providedagreatwaytoshowoff

workcreatedinFebruaryHalfterm.

ThehalfdaysessionheldatThe

Hammersmith&FulhamUrban

StudiesCentrewasjustaboutthe

dioramaexercise.Aquickand

effectivewayofgeneratingideasof

howthestudentswouldliketheir

localareatofeel.

Themodelofworkshopand

exhibitionprovedagreatwayof

respondingtoyoungpeople’s

needforinstantrealisationof

theirwork,bothintermsoftheir

creatingduringtheworkshopand

thedisplaytothepublicoftheir

ideas.Sitingtheexhibitioninan

emptyshoponamaincrossroads

reallyputthestudents’ideason

howtheywouldliketoseetheir

localareaintocontext.

Half Term workshop feeds exhibitionMarch 2010

Pop UP EXHIBITION


The unoccupied former coffee

shop, site of the Pop-Up

exhibition, was on the corner of

Dawes Road and North End Road,

a very busy part of Fulham.

The students who had created the

exhibits came to the opening of the

show which took place in the street

outside the shop.

The dioramas were

created by pupils from

a local school at a half

term workshop.

Towardstheendofaprojectwe

makePresentationModels.


•Clearlycommunicatedesignideas

•Shareskillsandpracticesfrom

industry

•Openupdiscussionsaboutwhat

adesignmightdeliverforitsusers

Thesemodelsweremadebyarchitecture

studentsatCentralSaintMartinsCollegeofArt

andDesignfortheirfinalyearDegreeShow.

Presentationmodels

�� Design Matters - Communication ActivitiesDesign Matters - Communication Activities

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Attheendofthelongerworkshops

ourstudentsgettheopportunityto

presenttheirproposalstoapanel

ofindustryexperts.


•Helpstudentstofocustheirthinking

•Teachparticipantshowtopresenttheirideasin

intimidatingcircumstances

•Encouragestudentstoadoptprofessional

standardsofpresentation

Entrepreneurspitchtheirbusinessideas

inordertoobtaininvestmentfundsfrom

thefearsomepanelinthelong-running

BBCTVseries-TheDragons’Den.

StudentsinDesign Matterspitcheslearn

howtoovercometheirfearsofsuch

intimidatingsituations.

I remember the first

time I was involved in

the pitch, meeting the students

in the morning, when they were

still finishing their presentations,

building 3d sketch-up models, or

gluing last pieces of cardboard

onto their physical models,

others working on power point

presentations. I remember being

totally fascinated and first could

not believe seeing them working

along confidently almost like

professionals.

It is a great opportunity for

me to discuss ideas about

architecture in an unusual and

fresh context, with young people,

who are creative, inspiring and

incredibly aware of our

environment and what is

calling for a change.

Kristin Trommler

6a Architects

“

”

The Pitch

�� Design Matters - Communication ActivitiesDesign Matters - Communication Activities

Since2008Design Matters

hasincorporatedarangeof

technologiesintoitsprogrammes

foryoungpeople.Wehave

mainlyusedeveryday,affordable

equipmentandsoftware.This

isnotbecauseitischeapbut

becausewethinkcreativityand

resourcefulnessexistinour

participants’minds,notinthetools

theyuse.Weprefertoolsthatare

usedbyprofessionaldesigners

andareuniversallyavailableto

ourstudents,evenafterthey

havefinishedaworkshopor

programme.Sowehaveasked

studentstodocumenttheirareas

withcameraphonesandGoogle

Earth,shapeproposalswithonline

mapsandGoogleSketchUp,the

free3Dmodellingsoftware,and

illustratethemwithsimplephoto-

editingapplications.Inpartnership

withKingwoodCityLearning

CentreandtheHammersmith&

FulhamUrbanStudiesCentrewe

lookedatanimationandfilm-

makinginthedevelopmentofa

SchoolTravelPlan.

FreeSpace

Inresponsetothese

experienceswehavebeen

investigatingtheideaoffindingfree

–ornearly-free–waysofadapting

anddevelopingreadily-available

technologicalresourceswithour

students.Ouraimistomake

representationsofhowthecity

shouldorcouldbe,developvisual

critiquesofspacesandpropose

newwaysofmakingplaces.

Design Matterspilotedthis

developmentduringtheDesign

MattersSummerSchoolat

theStephenLawrenceCentre,

Deptford,Summer2010.Weaim

tobuildonthisbyinvitingindustry

partnerstojoinusinthisworknext

year.

FreeSpace in the real world

Followingthesuccessofthe

half-termworkshopandpop-

upexhibitioninFulhamthis

Spring,weplantotakeonmore

vacantsitesforexhibitionsand

events.Wewanttoapplyour

participants’ideasdirectlytothe

builtenvironmentandturnthe

‘gap-tooth’cityscapecreatedby

recessionintoanopportunity.

Inset Days

Followingconsultationin

Fulhamandsomesuccessful

pilotsessions,Design Matters

hasdevelopedaseriesofInset

DayCareerandProfessional

Developmentworkshopsfor

deliverytoschoolandFurther

Education(FE)teachers.These

sessionsaredesignedasa

platformforthesharingofideas

betweenschool,FEandHigher

Education(HE)educators

interestedinusingdesignasa

toolforfacilitatingcross-curricular

teachingandpromotingdesignas

asubjectareaandcareerpathto

students.

Evaluation and Reflection

InspiredbyDesign Matters

mentorChristineAtha’soriginal

researchintousingpopular

culturereferencestodevelopa

commonlanguageforregeneration

andrenewal,wepilotednew

techniquesforcombiningstudent

reflectionwithcourseevaluation,

looselybasedontheBigBrother

DiaryRoomformatduringthe

2010Design Matters/Stephen

LawrenceCentreSummerSchool.

Wehopetobuildonour

porfolioofevaluationandresearch

toolsin2011.

Alaistair SteeleCentral Saint Martins College of Art and Design

Taking things further


Books

Architecture: An Introduction (Portfolio) by

GeoffreyMakstutis(LawrenceKing,2010)

Outlinesthestepstobecomingaqualifiedarchitect.

Architecture: Form, Space, and OrderbyFrancis

Ching(JohnWiley&Sons,3rdEdition2007)

Comprehensiveintroductiontothebasicelementsof

architecture.Usedbyarchitectsandstudentsforover

30years.

Designing with ModelsbyCrissBMills(JohnWiley

&Sons,2ndEdition2005)

Step–by–stepguidetodesignprocessmodel-making;

basictoadvancedlevel.

Freehand Sketching: An IntroductionbyPaul

Laseau(W.W.Norton&Co.,2004)

Exercisesthatteachthefundamentalsoffreehand

sketching,anessentialtoolingraphiccommunication

anddesignexploration.

Modelmaking: A Basic GuidebyMarthaSutherland

(W.W.Norton&Co.,1999)

Solidbeginner’sguidethatisusefulforexperienced

model-makerstoo.

The New Drawing on the Right Side of the Brain

byBettyEdwards(HarperCollins,2001)

Fantasticdrawinginstructionbookforbeginnerand

advancedstudentsalike.

Ways of Seeing byJohnBerger(PenguinClassics,

2008)

Showshowpeoplethink,communicateandexert

powerthroughimage-making,art,andadvertising.

Note:Youmayhaveaccesstothesebooksvia

UniversityoftheArtsLondonlibraries:checkwith

yourexistingcollegelibraryorcontactDesign Matters

directly.

Film

The Genius of Design(BBC/AcornMediaUK,2010)

TVseriesthattellsthestoryofdesignfromthe

IndustrialRevolutiontothepresentday.Features

interviewswithJonathanIve,designerofmanyof

Apple’smosticonicproducts,PhilippeStarckand

others.

The Sketches of Frank Gehry bySydneyPollack

(Director),(ArtificialEye,2007)

FrankGehry,architectoftheworldfamous

GuggenheimMuseum,Bilbao,revealshisworking

processinthisinspirationalfilm.

Note:thesemaybeavailableonlineviaYouTubeor

similar.

Web

ArchDaily

www.archdaily.com

Latestarchitecturalnews,projects,products,events,

interviewsandcompetitions.

Inhabitat

http://inhabitat.com

Blogdevotedtothesustainablesolutionsdrivingthe

futureofarchitectureanddesign.

London Architecture Diary

www.londonarchitecturediary.com

Comprehensivedailylistings.Clickthrough‘what’son

today’toaccessfutureevents.

Further ReadingAnd Research

Design Matters�0 �1Design Matters

WewouldliketothankOonaghMcGirr,Jackie

McManus,MarkCrawleyandArethaRutherfordfor

theirguidance,adviceandsupport.

Thefinaletooursummerschools,‘thepitch’event

hasinspiredstudentswithinsightfrom:

LucasBrandes(StudioEArchitects)

LornaEdwards(RogersStirkHarbour+Partners)

TiloGuenther(NiallMcLaughlinArchitects)

MariaHorn(KinnearLandscapeArchitects)

MathiasKoester(RogersStirkHarbour+Partners)

ChrisMcAnneny(RogersStirkHarbour+Partners)

DavidOgunmuyiwa(HaverstockAssociates)

MiriamSleeman(JasonBrugesStudio)

PengChuaSiok(StudioEArchitects)

KristenTrommler(6aArchitects)

Wewouldliketoextendourthanksto6aArchitects

fortheircollaborationduringoursummerschools.

Stepping‘behindthescenes’ofthepracticehasbeen

auniqueexperienceforourstudents.

ThankyoutostaffpastandpresentatNorthFulham

NDC,especiallyDavidBowler,JoHiggsandMarcus

Harrisfortheiradviceandsupport.

Additionally,thankstoMoyaO’HaraandJo-Ann

MacMenaminatTheHammersmith&FulhamUrban

StudiesCentre.

StaffatHammersmith&Fulham’ssecondaryschools,

especiallyDavidSibbaldhavealsowelcomedthe

projectasauniqueopportunityfortheirstudents-we

aregratefulforyoursupport.

AccesstotheHammersmith&FulhamArchivesand

LocalHistoryCentreandTheArk,Hammersmith

hasprovidedawindowtotheworldofthebuilt

environmentandit’ssocialhistoryforourstudents.

Wethankyouforyourco-operation.

Thepop-upexhibitioninFulham,wasrealisedthanks,

innosmallpart,totheeffortsofNickyBurgess,

FulhamTownCentreManagerandthegenerosityof

10AntGroup.

Mostimportantlyweextendourgratitudetoallthe

adultresidentsandyoungerstudentswhohavetaken

partinDesign Mattersovertheyears.Theprojecthas

developedandevolvedthankstoyourenthusiastic

engagementinwhatwedo!

Finally,thankyoutotheStephenLawrenceCharitable

TrustandTheCopenhagenYouthProject,whose

studentswehavealsoworkedwithtodevelopsome

ofthetoolswithinthisreport.

ForfurtherinformationaboutDesign Matterscontact:

[email protected]

Ortakealookatourwebsite:

www.design-matters.org.uk

Fulham’sDesignMattersprogrammewasfunded

byNorthFulhamNDCandCentralSaintMartins

CollegeofArtandDesigninpartnershipwiththe

Hammersmith&FulhamUrbanStudiesCentre.

OurworkinotherareasofLondonhasbeenin

partnershipwiththeStephenLawrenceCharitable

TrustandCopenhagenYouthProject.

Acknowledgements

�� Design Matters Design Matters

Weareverygratefultoallthosewhoprovidedimages

foruseinthispublication.Detailsofcopyrightand

ownershipfollow.

Frontcover photograph©ChristinaGestra

Page20 photograph©MarkThomas

Page23 topimagecourtesyofCedricPricefonds,

CollectionCentreCanadiend’Architecture/

CanadianCentreforArchitecture,Montréal

photographsbottomleftandbottom

centre©WillAlsop

photographbottomrightCreative

Commonslicensedfrombeatnic(NicPrice)

onflickr

Page25 imageonthetoprightcourtesyFarrells

imageonthelowerrightcourtesyRKD,

TheHague,ArchiveConstant(archive

number0095)inv.nr305©DonationJorn,

Silkeborg/DACS2010,

Page27 photographs©ChristinaGestra

Page29 topimageDynamicArchitecture™David

FisherArchitectallrightsreserved2008

©InternationalPatentPending

bottomimageCreativeCommons

licensedfromtruebluetitan(RobSchultz)

onflickr

Page32 photographontheleft©Hammersmith

&FulhamArchivesandLocalHistory

Centre

Page35 photographs©MarkThomas

Page41 drawings©StudioDanielLibeskind

photographoftheLondonMetropolitan

Universitybuilding©BitterBredt

Page43 photographsontherightcourtesyof

OMA,photographedbyHans

Werlemann

Page45 photograph©Herzog&deMeuron

Page47 photograph©PieterBoersma

DrawingfromLigtelijn,V.,Aldo van Eyck,

Work,Birkhäuser,Basel,1999

Page51 topimagecourtesyofTheRonHerron

Archive.

imageontherightcourtesyofDiller

Scofidio+Renfro

Page53 photographsofNigelCoatesMixtacityat

TateModern“GlobalCities”exhibition

CreativeCommonslicensedfrom

pineapplebunonflickr

Page57 topphotographcourtesyofArchitects

Journal

Page59 topimages©MSA,modelsproduced

MSA2003-2008

Page66 toptwophotographs©MarkThomas

Page67 Dragon’sDenimagecopyrightofthe

BBC(MoralRightsasserted)

lowerphotograph©MarkThomas

Page69 imageCreativeCommonslicensedfrom

AlvaroCarniceroonflickr

Backcover photograph©ChristinaGestra

picture credits

Design Matters�� Design Matters

Design Mattersisaprogramme

thatseekstointroduceyoung

peoplefromtheagesof13to19

yearsoldtodesignforthebuilt

environment.

Workingwithlocalcommunities

ininnercityLondontheproject

runsworkshops,tasterevents,

coursesandsummerschools.

Thispublicationdescribes

theoriginsofDesign Matters.It

explainstheaimsandphilosophy

oftheventureandoutlinesinsome

detailmanyofitsactivitiesand

events.

ISBN978-0-9566605-0-3

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