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DRAFT PROGRAMME ADVOCACY COURSE

DAY 3

SESSION 11The alcohol industry and alcohol policy (1)Working with the media (2)Quiz 6Critique of the alcohol industryBroadcast interviewSound bite 6

SESSION 12The alcohol industry and alcohol policy (2)Working with the media (3)Quiz 7Critique of alcohol advertisementsLobbying meeting with member of European ParliamentSound bite 7

2

Although increases in taxes on alcohol can reduce consumption, taxes do not work because they do not change the harms done by alcohol

a. True

b. False

3

Banning advertising would have no impact on the harm done by alcohol

a. True

b. False

4

Education type programmes on their own are largely ineffective in reducing the harm done by alcohol

a. True

b. False

5

The least effective policy for reducing drinking and driving is designated driver schemes

a. True

b. False

6

Although restrictions on the availability of alcohol used to work, in present day society, there is no evidence that they work

a. True

b. False

7

Although increases in taxes on alcohol can reduce consumption, taxes do not work because they do not change the harms done by alcohol

a. True

b. False

8

Increases in alcohol taxes:

cirrhosis death rates road traffic accidents and fatalities intentional and unintentional injuries workplace injuries sexually transmitted disease rates rapes and robberies homicides crime child abuse wife abuse

9

Banning advertising would have no impact on the harm done by alcohol

a. True

b. False

10

0

200

400

600

800

1000

1200

1400

1600

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Euro A Euro B Euro C

DA

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prev

ente

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ople

per

yea

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Drink drive measures

Current tax + 25%

Restricted sales

Advertising ban

11

education type programmes on their own are largely ineffective in reducing the harm done by alcohol

a. True

b. False

12

Education and persuasion

Effectiveness Breadth of Research Support

Cost Efficiency

Public service messages

O +++ ++

Warning labels O + +++

Alcohol education in schools

O/+ +++ +

13

The least effective policy for reducing drinking and driving is designated driver schemes

a. True

b. False

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Drink driving countermeasures

Effectiveness Breadth of Research Support

Cost Efficiency

Lowered BAC levels +++ +++ +++

Random breath testing (RBT)

+++ ++ +

License suspension +++ ++ ++

Alcohol locks + + +

Low BAC for youth +++ ++ +++

Graduated licensing ++ ++ +++

Server training and civil liability

+ ++ +

Designated drivers and ride services

O + ++

School based education courses

?/O + +

Community programmes ++ ++ +

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Although restrictions on the availability of alcohol used to work, in present day society, there is no evidence that they work

a. True

b. False

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Regulating Physical Availability

Effectiveness Breadth of Research Support

Cost Efficiency

Minimum drinking age +++ +++ ++

Government retail outlets

+++ +++ +++

Number of outlets ++ + +++

Density of outlets ++ ++ +++

Hours and days of sale ++ +++ +++

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Dangers facing beverage alcohol industry

taxes; vigorous drink driving measures; restrictions on availability; treatment services; advertising restrictions; warning labels; and ingredient labelling.

Tim AmblerGrand Metropolitan, 1984

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“It is generally agreed that the tobacco industry reacted to not dissimilar threats in a passive, inadequate manner and most of all too late …..”

Tim AmblerGrand Metropolitan, 1984

19

The Portman Group Allied DomecqBacardi Brown Forman BrandsBeverage Brands (UK) LtdCarlsberg UKCoors Brewers UKDiageo Great Britain Interbred UK Period Ricard UKScottish and Newcastle

1989

www.portman-group.org.uk

United Kingdom "The majority of people

who drink alcohol enjoy it without causing harm to themselves or others.  The Portman Group acts to reduce the misuse of alcohol by the minority through a strategy of working with other organisations locally and nationally."

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European Forum for Responsible Drinking (ex Amsterdam group)

Allied Domecq Bacardi-MartiniBrown-Forman Diageo Groupe Pernod Ricard Moët Hennessy Rémy Cointreau V&S Group

1990

www.amsterdamgroup.org

Europe Communicate thought leadership

by developing tools that deliver evidence-based balanced policies. 

Provide the intellectual base to drive positive change in attitude and drinking behaviour

Develop and promote programmes that seek to reduce alcohol related harm in partnership with most relevant stakeholders.

Promote the responsibilities of all social actors in the supply

chain.

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The International Center for Alcohol Policies

Allied Domecq PLC Asahi Breweries, LTD. Bacardi-Martini Brown-Forman Corporation Coors Brewing Company Diageo PLC Foster's Group Limited Heineken N.V. Molson SABMiller PLC

1996

http://www.icap.org

Global To promote

understanding of the role of alcohol in society and help reduce the abuse of alcohol worldwide.

To encourage dialogue and pursue partnerships involving the beverage alcohol industry, the public health community and others interested in alcohol policy.

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There is a cultural complexity to alcohol consumption across Europe. No single approach to alcohol policy is likely to succeed uniformly across Europe, but instead, flexible strategies are needed. 

1st Standpoint

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  Alcohol-related harm is largely

related to high-risk drinking behaviour. It is now widely recognised that patterns of drinking, and not simply volume of alcohol consumption, provide the best predictors of alcohol-related harm.  

2nd Standpoint

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  The most effective harm reduction

strategies are those that bring about sustainable results towards a reduction in risky drinking behaviour. They are likely to be a combination of effective enforcement of legislation, a focus on attitudes and behaviour as well as a modification of the drinking environment. 

3rd Standpoint

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Any alcohol harm reduction strategies should be underpinned by robust evidence and sound data. An alcohol policy simply aiming to reduce per capita consumption of alcohol is unlikely to be an effective strategy and may have a negative impact on people’s behaviour.  

4th Standpoint

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Reducing alcohol-related harm requires a broad societal commitment and a concerted effort of all relevant stakeholders. Alcohol industry believes that it has an equal place at the policy table

5th Standpoint

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(8) to organize open consultations with representatives of industry and agriculture and distributors of alcoholic beverages in order to limit the health impact of harmful alcohol consumption;

WHO Resolution on public health problems caused by harmful use of alcohol, 2005

1. Attempting to influence governmental organizations

1. Attempting to influence governmental organizations

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The President of the ICAP was the First Vice The President of the ICAP was the First Vice Chairman of the Global Road Safety Chairman of the Global Road Safety Partnership.Partnership.

2. Becoming members of international organizations to broaden policy influence and respectability

2. Becoming members of international organizations to broaden policy influence and respectability

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““I believe that I have contributed more to I believe that I have contributed more to public health in my five years at ICAP than public health in my five years at ICAP than in double that time with WHO.” in double that time with WHO.”

Marcus Grant, President, ICAP.Marcus Grant, President, ICAP.

3. Recruiting policy advisers and scientists 3. Recruiting policy advisers and scientists

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“In India, prohibition is enshrined as an aspiration in the Constitution of the country, yet there is now a vast emerging middle class eager to extend their opportunities to drink... in India, ICAP set up the Society for Alcohol and Social Policy Initiative (SASPI)”

International Center for Alcohol Policies

4. Creating social aspects organizations in low income countries

4. Creating social aspects organizations in low income countries

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Governments, intergovernmental Governments, intergovernmental organizations, the public health community, organizations, the public health community, and members of the beverage alcohol and members of the beverage alcohol industry, individually and in cooperation industry, individually and in cooperation with others, should take appropriate with others, should take appropriate measures to combat irresponsible drinking measures to combat irresponsible drinking and inducements to such drinking. These and inducements to such drinking. These measures could include research, education, measures could include research, education, and support of programs addressing and support of programs addressing alcohol-related problems.”alcohol-related problems.”

The Dublin principles.

5. Preparing and promoting consensus statements, codes of practice and standards

5. Preparing and promoting consensus statements, codes of practice and standards

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Stakeholder analysis

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10

Po

licy

imp

act

Regulation Education Implementation of law

Policy options

NGO

GO

AI

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Corporate Social Responsibility contributes to:

a wider development of alcohol policies a further understanding about the role of

alcohol in society an enhancement of long-term economic

value through collective action a promotion of responsible drinking

patterns combating alcohol misuse

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Businesses should not try to do the work of governments, just as governments should not try to do the work of businesses.

The goals of business and the goals of government are different

“Partnership” between those two should always arouse intense suspicion

35

The proper guardians of the public interest are governments, which are accountable to all citizens to:

set goals for regulators deal with externalities mediate among different interests attend to the demands of social

justice

36

Business managers, acting in their professional capacity, ought not to concern themselves with the public good:

they are not competent to do it

they lack the democratic credentials for it

they cannot be trusted to get it right, partly because they lack the wherewithal to frame intelligent policy in these areas.

37

The proper business of business is business, by discharging responsibility to the owners of the firms, the shareholders

38

Public health policies concerning alcohol need to be formulated by public health interests, without interference from commercial interests

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1. Has a right to be consulted, and its agreement and co-operation is necessary for the implementation of some policy options

2. Should be accountable for the external costs its products create

3. Should be accountable for the consequences of alcohol-related crime and disorder

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4. Should be involved in responsible server programmes to reduce intoxication and drink driving

5. Should co-operate in content labelling, and the placing on labels of health and safety warnings

6. Through special taxes, could act simply as a source of funds for prevention and health promotion projects without exercising any control over their content

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7. Should fulfil obligations as employers in relation to workplace alcohol policies

8. Should give accurate information about its products and warnings about the consequences of using its products

9. Should supply its products in a way which minimises harm

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Broadcast

1. Before the interview, watch or tape several shows and study them for interviewing style, setting, and degree of audience participation.

2. Several days before the interview, send briefing materials to the interviewer or producer.

3. If the interview is to be done in your office or home, make sure the setting is quiet and pleasing; turn telephones and paging systems off.

4. If there is a pre-interview to establish procedures for the interview, use it to tell the interviewer which points you hope to stress.

5. During the interview, assume that the camera and microphone are on from the moment of arrival.

6. Give clear answers, phrasing them to suit the audience.

7. On a panel, use interruptions strategically.8. Thank the interviewer and producer after the

program is over.

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Print

1. Learn as much as you can about how the interview will be used and where and when the story will be run.

2. Before the interview, send the reporter written materials.

3. During the interview, stop to think through the answers carefully.

4. Ask the reporter to check facts and quotations with you after the interview.

5. After a helpful article appears, even one in which you’re not quoted, send a note thanking the reporter, offering to serve as a resource in the future.