Draft Fcb Ulka Final

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    Name Roll No.

    Anil Kumar Jain 06

    Akshita Chamaria 62

    Shahid Pervez 101

    Siddharth Jhunjhunwala 108

    PRESENTED BY:

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    WITH GLOBALIZATION PENETRATINGEVERY REALM OF OUR LIVES TODAY,IT IS NOT SURPRISING THAT ADVERTISINGIN INDIA TOO HAS UNDERGONE

    TREMENDOUS GROWTH OVER THE PASTDECADE. THE 30-SECOND SLOT BETWEENTV SHOWSIS A LARGELY COVETED SPACE FOR MOSTADVERTISING COMPANIES TODAY. INDIANTELEVISION VIEWERS ARE VERY MUCHINFLUENCED BY VISUAL ADS AND PRINTADS, THUS EXPANDING THE PRODUCTCONSUMER BASE.

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    HISTORY

    DRAFT FCB-ULKA the 4th largestcompany in India

    ULKA Advertising, which was foundedon February 1st, 1961.

    There were seven people who formedthe first team.

    ULKA celebrated its 25th anniversaryin 1986

    A seminar on "Advertising and theFourth Estate

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    In February 1997, Foote Cone &Belding (FCB) acquired a 51 per cent

    stake in the agency,Founded in 1873, Foote, Cone,

    Belding (FCB) is the worlds 3rd oldestco.

    In 2006, Draft Worldwide and FCBmerger

    DraftFCB acquired the remaining 49

    per cent stake in the agencyA 100 per cent Interpublic Groupcompany.

    DraftFCB Ulka, completes 50 years in

    2011

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    Approach isbranded return on

    Ideas, the ultImateaccountability behind

    the 6.5 Seconds

    That Matter.

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    Janet PinesGlobal ChiefInsight Officer

    http://en.wikipedia.org/wiki/Jonathan_Harrieshttp://en.wikipedia.org/wiki/Laurence_Boschettohttp://en.wikipedia.org/wiki/Howard_Draft
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    It has always been to createadvertising that works in the market.

    Are in the business of producingresults with total commitment andaccountability across disciplines. they

    are committed to developing ideas andcommunications that not only changeattitudinal behaviour, but create newdynamics for products, brands andservices

    Advertising which is noticeable

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    Advertising that is related to potential

    buyer, not necessarily the seller.Advertising that reflects the BRAND

    needs, not the agencys personality.

    To attract and retain the right talentProvide them with the right

    environment

    High quality and relevant advertising.

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    Partnership

    Draftfcb Ulka believes in partnershipBecause if they succeed, FCB ULKA

    succeeds.40% of their business

    Beyond Brand Building

    Today 53 of Draftfcb Ulkas brands arecategory leaders.

    Brands that were non-existent

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    Transformation

    Two mainline agencies -- DraftFCB

    Ulka Advertising and InterfaceCommunications.

    Its other prominent arms

    media house, Lodestar UM;direct, digital agency, DraftFCB UlkaInteractive;

    pharma agency, DraftFCB UlkaHealthcare;

    Nebula Films;Procyon Graphics; IO Design and Cogito Consulting.

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    BATMANS special effect team createsnew TVC for LEXUS hybrid.

    DRAFTFCB Seattle announces officerpromotions for Chapman & krummel.DRAFTFCB Chicago once again

    among the101 best and brightest

    companies to work for in Chicago.DRAFTFCB ULKA clinches TATA

    GSM BusinessWins 50 crore in MICROMAX BIZ

    Digital offering evaluated as a strongperformer among interactive agenciesin independent research firm report.

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    New Delhi, 11th September06:

    Naukri.com , won the Campaign of theYear award for the Hari Sadu Television

    Commercial at the prestigious Advertising

    Club Kolkata, Consumer Connect Awards.

    FCB Ulka, were also conferred the honors

    of a National Trophy in the Consumers

    Services Category

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    RECENT AD CLASSIC AD

    Naukri.com

    Hero HondaSantoor Glycerine

    Sunfeast Golden

    Bakery

    Tata Indicom

    99 acres.com

    Amull

    ICLIndica Vista

    John Players

    Amul Manthan

    Tata IndicaOperation Flood

    Whirlpool

    Zee Cinema

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    Ability to speak to customers, one to one

    Non-Existent Brands

    Turnaround specialist

    Example Hari Sadu Ad part 2 during

    recession.

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    RETURN OF HARI SADU VIDEO SHOWN ANDEXPLAINED TO ILLUSTRATE THAT THE COMPANYIS ACTUALLY A TURNAROUND SPECIALIST TO

    COME UP WITH THE AD INSPITE OF THECONTROVERSY FACED IN THE HARI SADU AD 1.

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