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Internal Use Only – Company Confidential Advanced Workplace Design 2012 Sales Presentation Dräger Pendula TM SBF-IP - March 2012 Bi ld wird e rn e u e rt

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  • Internal Use Only Company Confidential

    Advanced Workplace Design 2012Sales PresentationDrger PendulaTM

    SBF-IP - March 2012

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    Drger PendulaInternal Use Only Company Confidential

    Agenda

    Customer need Competition Solution Sales Argumentation Workplace examples Documentation

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    Drger PendulaInternal Use Only Company Confidential

    Customer need

    Why a Hybrid OR*

    Hybrid SurgeryCombined interventional and open vascular procedures= Hybrid Procedures

    Treatment of even very sick or old patients Less complications Less/no following intensive care Improved workflow Better outcomes Optimum capacity of the OR Complex catheter interventions are simplified

    Added Value for Hospitals *A hybrid OR is a room that meets the requirements of an operating room with integrated angiography imaging that enables transcatheter techniques.

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    Drger PendulaInternal Use Only Company Confidential

    Customer need

    Hybrid OR Imaging and surgical equipment in one room

    Operating RoomSurgeryEquipment Infusion-/syringe pumps Cell Saver Blood gas analysis device ECMO-heart-lung machine ECG device Flow measurement device HF-surgical equipment MIS-equipment Suction unit Ultrasound diagnosis/echocardography device Equipment table Defibrillator Heart-lung machine Anaesthesia workplace Minimal invasive surgery tower Air conditioning plants

    Diagnosticscardio/ angio work station

    Equipment

    Diagnostic imaging:CT; special C-arm

    Catheter trolley/tables

    high-pressure injection needle

    Pneumatic blood arrest

    HybridHybrid--OROR

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    Drger PendulaInternal Use Only Company Confidential

    Customer need

    Hybrid ORInfrastructure and equipment are complex- Often less space for more equipment- Common planning of equipment with hospital

    and other medical equipment provider is absolutely necessary

    A lot of people are involved: - Surgeons, Cardiologist- Planning architects - Other device provider- Hospital management - Purchase department- Hygienist -

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    Drger PendulaInternal Use Only Company Confidential

    Customer need

    Part of an Angiography system is a monitor application. All relevant data and information for the personal are shown on the monitors

    during a Hybrid surgery

    1. Flexibility in design and configuration2. High safety & hygienic standard3. Ergonomic workplace solution4. Easy installation and service

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    Drger PendulaInternal Use Only Company Confidential

    Customer need

    1. Flexibility in design and configuration- Depends on the clinical application which will be performed

    angiography systems require till to 8 monitors or one large screen- The Hybrid OR requires a lot of medical equipment and devices.

    - Compact systems and space saving solutions are needed to have more space for personal and work procedures.

    - The OR ceiling is often crowed with a lot of systems. therefore there is a need for compact ceiling fixtures and combinations with other systems to save space.

    2. High safety and hygienic standard- C-Bow and operating table are moving automatically. That requires

    more safety features for the medical equipment in the OR field to keep the patient/ personal risk as low as possible. the medical equipment have also be protected because collisions with other medical devices are possible

    - The systems should be free from edges, open areas and non hidden cables

    - After each surgery medical equipment directly located in the OR field have to be easy and fast cleaned and disinfected.

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    Drger PendulaInternal Use Only Company Confidential

    Customer need

    3. Ergonomic workplace solution- Easy access to monitors and enough space around these

    are through a lot of devices, instruments and personal rare. Fast and easy monitor positioning from all site is required.

    - Flexibility to re-positioning the monitors from one site to another site of the OR table depends on clinical application. If the monitor application is not needed, it must get out of the work area.

    - Clear and easy user handling concept is required for fast positioning especially in case of emergency.

    - best ergonomic view on the monitors from different personal.

    - Different surgery procedure requires individual positioning of monitors in the working area of the surgeon

    4. Uncomplicated planning, installation and service- Set up a Hybrid OR requires a detailed planning phase;

    therefore support planning manual and expertise is necessary. An easy installation is necessary because the timeline to finalize a complete Hybrid OR set up is small.

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    Drger PendulaInternal Use Only Company Confidential

    Agenda

    Customer need Competition Solution Sales Argumentation Workplace examples Documentation

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    Drger PendulaInternal Use Only Company Confidential

    Competition Siemens Standard Solution

    Strength:- standard system for MRI or radiology.

    Weaknesses:- Rail mounted system leads to

    - less positioning flexibility in the OR- Hygienic issues: abrasion due to rails

    above the OR field and cabling partly outside of the system

    - Limited space on the ceiling due to the complex rail system

    - Positioning only from the frontside of the system

    Siemens use the Gas spring arm from Mavig in their projects since several years. Theirsystem is especially used in the Radiology. The solution is made up of a rail systemmounted at the ceiling, a gas spring arm and the monitor array.

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    Drger PendulaInternal Use Only Company Confidential

    Competition Ondal

    CEMOR Carrier SystemsStrength:- Gap-free mounting tailored for Eizo monitors- Tilting of the flat screens 5vertically and horiz ontally for ideal viewing angle- Internal cable routing- Corner protection from all sides- Completely assembled and cabled system - System is intended for flat screens of Eizo

    Weaknesses:- bulky Design- Only for Eizo monitors - not approved cables from partner of angiography suite-user control concept unclear

    Ondal and Eizo promote a turn key solution = holder + displays.

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    Drger PendulaInternal Use Only Company Confidential

    Competition Trumpf, Maquet, Stryker

    Strength:- Comparable solution to Drgers Pendula

    Weaknesses:- Not completly validated and certified in

    collaboration between competitor and Mavig- No own solution, they have to use the Siemens

    solution, which can be used only for Siemens installations

    - No integrated keypad or handles for positioning of the system

    - Lift arm adjustment is limited

    Maquet, Trumpf and Stryker can offer a similar solution like Drger in the past do.

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    Drger PendulaInternal Use Only Company Confidential

    Agenda

    Customer need Competition Solution Sales Argumentation Workplace examples Documentation

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    Drger PendulaInternal Use Only Company Confidential

    SolutionThe compact Multiple Monitor Holder Drger Pendula

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    Drger PendulaInternal Use Only Company Confidential

    Solution

    - Keypad to control the Multiple Monitor Holder from the front side of the system

    - Ergonomic positioned control handles on the backside of the system

    - Maximum vertical adjustment up to 800mm (from +12to -24)

    - Installation through Drger personal

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    Drger PendulaInternal Use Only Company Confidential

    Solution

    Features:- Stationary ceiling fixation - Spring arm adapted to Drger arm- Freely suspended system that swings away

    (horizontally and vertically) in case of collisions- The swinging fixation underneath the lift arm

    supports an automatic upright positioning of the system and protect the displays and other equipment in case of collisions

    - Integrated cable management- Protection tubes around the monitors- Flexible arrangement in number and size of the

    displays (2-8 displays (19/ 21) or 1x 56 + backup-screens)

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    Drger PendulaInternal Use Only Company Confidential

    Solution

    Technical data:

    - Maximum vertical adjustment up to 800mm

    - Total reach of the system: 2,5 m.

    - Max. load capacity: 110kg

    - Max load for monitors: 75kg

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    Drger PendulaInternal Use Only Company Confidential

    Variants: 4 arm lengths 1750mm 2500mm

    7 monitor frames 2-8 monitors optimized for 19; 21monitors can be also mounted 56large display

    Solution

    3-fold 56 inch 6-fach

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    Drger PendulaInternal Use Only Company Confidential

    Dimensionstwofold

    threefold

    fourfold

    fourfold single row

    six fold

    eightfold

    56 inch version

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    Drger PendulaInternal Use Only Company Confidential

    Solution

    Some more details:

    Keypad

    Cable Management

    Lift arm adjustment

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    Drger PendulaInternal Use Only Company Confidential

    Agenda

    Customer need Competition Solution Sales Argumentation Workplace examples Documentation

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    Drger PendulaInternal Use Only Company Confidential

    Sales argumentation

    Customer need: Ergonomic workplace solutionEnhanced control concept- Positioning of the monitors possible from all sides due to ergonomic positioned

    control handles at back side, keypad at the front side and a frame around the system

    - EasyGlide bearings for easy movement of the arm system- Established DualBrake system with easy-to-handle membrane keys and

    color coding- Spring arm allow quick vertical positioning.

    Customer need: Flexibility in design and configurationEnhanced flexibility- Monitor frames in different sizes and open for all system provider - a tailored

    solution for each monitor application. - Space saving solution at the ceiling through one ceiling fixation. And

    combination with other Drger supply units, multiple monitor holder or Drger operating lights possible More space for other equipment and personal in work area + more flexibility in designing a hybrid OR

    - Long reach till 2,5m and higher use radius in comparison to the rail mounted solution

    - 12-upside spring arm and 800mm hub allows a flexi ble OR design

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    Drger PendulaInternal Use Only Company Confidential

    Sales argumentation

    Customer need: High safety & hygienic standardSafety first- Freely suspended system swings horizontally and vertically away in case of

    collisions. this is also supported through the gimbaled fixation of the lift arm Protection of patients, personal, monitors and other medical equipment

    - Improved hygienic due to inside hidden cabling, - Closed system and standard bearing avoid abrasion - less edges and corners + tested surfaces improve the cleaning and

    disinfection process

    Customer need: Uncomplicated planning, installation and service

    Drger quality- High Drger expertise in planning and project management supported through

    the right tools as e.g. 3d tool - Drger partnering with other medical equipment supplier supports the complete

    planning process of a Hybrid OR- Establish Drger ceiling fixation, easy re-configurable system through standard

    interfaces. fast opening system optimizes the installation and the service procedure.

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    Drger PendulaInternal Use Only Company Confidential

    Agenda

    Customer need Competition Solution Sales Argumentation Workplace examples Documentation

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    Drger PendulaInternal Use Only Company Confidential

    Workplace examples

    Project hospital Karlsburg, Germany (2010)

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    Drger PendulaInternal Use Only Company Confidential

    Workplace examples

    -ESC, Aug. 2011, Paris, France-CIRSE, Sept. 2011, Munich, Germany:

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    Drger PendulaInternal Use Only Company Confidential

    Workplace examples

    Hybrid OR, Courtesy of Centre of Cardiovascular Diseases, Rotenburg a. d. Fulda, Germany"

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    Agenda

    Customer need Competition Solution Sales Argumentation Workplace examples Documentation

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    Drger PendulaInternal Use Only Company Confidential

    Documentation

    Instructions for use 9053268 Installation Instructions 9053295

    Sales View: TechSpecs Projecting guideline Offer texts Tender texts 3d film and pictures Partnering / Planning documents

  • Internal Use Only Company Confidential

    Advanced Workplace Design 2012Sales PresentationDrger PendulaTM

    SBF-IP - March 2012

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