Dr Seuss Product Owner

Dr. Seuss, Product Owner“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” - Dr. Seuss

Dr. Seuss, Product Owner - Presented to Atlanta Scrum Users Group

Why Pick on the

Poor Ole Product Owners?

Value ChampionSingle Ringable NeckCustomer or close to the customer

Drives the marketSubject Matter Expert

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Just a couple more

things. . .

Not just for the product owner to “get it right”

Teamwork is essential!

ScrumMaster coaches to do better

Resource managers to help “retrospect”

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Seussian Product Owners Explained!“From there to here, and here to there, funny things are everywhere.” - Dr. Seuss

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“Red Fish, Blue Fish”

Product Owner

One fish

Two fish

Red fish

Blue fish.

Black fish

Blue fish

Old fish

New fish.

This one has a little star.

This one has a little car.

Say! What a lot

Of fish there are.6/24/2015 5

Characteristics:Extremely VisionaryKnows the

marketIn Demand


“O.T.T.Y.C.T”

Product Owner

Think left and think right

And think low and think high.

Oh, the thinks you can think up if only you try!

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Characteristics:Hands OnThoroughSuccessful


Characteristics:Critical Thinker

ProtectiveRisk Mitigator

“Green Eggs and

Ham” Product Owner

Team:

Would you like them in a house?

Would you like them with a mouse?

Product Owner:

I do not like them in a house.

I do not like them with a mouse.

I do not like them here or there.

I do not like them anywhere.

I do not like green eggs and ham.

I do not like them, Sam-I-Am.

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“If I Ran The

Circus” Product Owner

“Now a fellow like me,” said young Morris McGurk

“Could get rid of this junk with a half hour’s work.

I could yank up those weeds. And chop down the dead tree.

And haul off those old cars. There are just two or three.

And then the whole place would be ready, you see. . .”

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Characteristics:Self-Driven

DoerZealous


Characteristics:Listener

Niche MakerEntrepreneurial

“Horton Hears a Who”

Product Owner

“Believe me,” said Horton. “I tell you sincerely, my ears are quite keen and I heard him quite clearly. I know there’s a person down there. And, what’s more, quite likely there’s two.

Even three. Even four. Quite likely…

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Dr. Seuss, Product Owner - Presented to Atlanta Scrum Users Group 10

Ideas for Improvement

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr. Seuss

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Four Stages

of Compete

nce

Unconscious Incompetence

Conscious Incompetence

Conscious Competence

Unconscious Competence

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Four Stages of

Competence

Unconscious

Incompetence

Conscious Incompete

nce

Conscious Competen

ce

Unconscious

Competence


Vision Boarding

and Business

Value Modeling

No Vision = Flaming Ball of Death

Increasing levels of granularity

“Order” the vision and roadmap as well

“Maximizing the work not done”

is truly an art form“Net realizable value

(NRV)”

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What Does it Look Like?

Valuable

Vision

Reactive Vision

Team Understa

nds Direction

Optimized Work

Value Driven Vision,

Release, Sprint

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Vision Boarding and Business

Value Modeling


Fully Engaged Backlog

Refinement

Backlog Refinement is a behavior, not a meeting

Discover the best solution to do the least amount of work

It’s time to purge

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Better

Backlog

Backlog Refinem

ent Meeting

Allocation of

time, not meeting

Improved Team Work

Faster, Stronger,

Better Solution

s

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Fully Engaged Backlog

Refinement


Negotiation

We are all on the same side of the table

Implies two-way communication and two-way ideas

Scrum exposes deeper issues

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Better

Backlog

Priority is Order

Team Negotiati

on

Order-Driven

Success

Feature-driven value

releases

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Negotiation


Minimum Viable Products

It is not only possible, it is must

A piece of a larger puzzleIncreases trust between customer and team

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Release

Like a Boss

Stable Releases

MVP’s

Macro and Micro Evolution

ary

Feedback and

“Feed-forward”

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M.V.P.


In Person Teamwork

and Collaborati

on

Should be a regular fixture in the team room

A Product Manager is not the same thing as a product owner

Product Owner Retrospective

Really getting tired of seeing “do away with the product owner”

Guard Dog

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Collaborate

P.O. is availabl

e

P.O. is active

Morph from

Chicken to Pig

Team

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Collaboration


Final Thoughts

from Theodor

Seuss Geisel March 2, 1904 – September 24,

1991

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Thank You!

6/24/2015

Documents

Dr Seuss Product Owner