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Curriculum-Vitae
Dr. GANESH DASH Ph.D. (Management) Marketing)M.A. (Economics),M.B.A. (Marketing)[email protected]@gmail.com
Contact @443, SARGODHA,
PLOT-13, SECTOR-7, DWARKA, NEW DELHI-
110075Cell: +91 87695 36629 /
+91 97916 61395
ObjectiveTo pursue the life of an Academic’ Path-Breaker in
This Ever Changing Global Education ScenarioCurrent Position: Associate Professor & HOD in SV Group of Institutions, Hyderabad since January 2016Teaching Experience (total of more than 6 years)Sl.No
.Organisation / Institute Position
heldDate of joining
Date of leaving
Additional remarks about experience
1 SV Group of Institutions, Hyderabad
Associate Professor
04/01/2016
2 Sri Balaji Society, Pune
Associate Professor
16/09/2015
30/12/2015
3 FMS, Mody University, Rajasthan
Assistant Professor
25/06/2014
09/09/2015 Excellent atmosphere would love to go back again
4 SBM, JNU Jaipur, Rajasthan
Assistant Professor
16/07/2012
30/04/2014 Post-Ph.D. first job
5 DMS – SOM, Pondicherry University, Pondicherry
Research Scholar & Teaching Associate (Full -Time)
09/06/2008
25/10/2011 Taught MBA students as part of
full time Ph.D. (now to be counted as teaching experience as per revised UGC guidelines)
Developed a penchant for both services marketing & marketing papers with basic statistics and research methodology). Excelled in Marketing Research/ Analytics. Also taught managerial economics and IPR……..Industrial Experience: (Total of More Than 2 Years)
M/S Kudos Financials, Orissa (ICICI Home Finance).Period : 1st Sep 2002– 15th Mar 2005Job Profile : Executive-Home Loans
1
Academic Qualifications (In chronological order starting with 10th)
EXAM PASSED INSTITUTE BOARD / UNIVERSITY
YEAR OF PASSING
DIVISION/ % OF MARKS SUBJECTS TAKEN
H.S.C.M.R.B.H.SCHOOL,
PARALAKHEMUNDI
B.S.E.,ORISSA
APRIL1993 1ST (76)
ORIYA,ENGLISH, SANSKRIT, MATHS,
SCIENCE, SS
INTERMEDIATE(+2 SCIENCE)
S.K.C.G.COLLEGE, PARALAKHEMUND
I
C.H.S.E.,ORISSA
MARCH1995 1ST (66)
ENGLISH, ORIYA,MATHS,
PHY,CHEB.A.(+3) ARTS
ECON(HON’S)
S.K.C.G.COLLEGE, PARALAKHEMUND
I
BERHAMPUR UNIVERSITY,
ORISSA
APRIL1998
2ND (57 )WITH DISTINCTIO
N
ECON., MATHS, ENGLISH, ORIYA
M.A. (ECONOMICS) P.G.DEPARTMENTS
BERHAMPUR UNIVERSITY,
ORISSA
SEPTEMBER
2000
1ST (66) 3rd
POSITION IN UNIVERSITY
MATHEMATICAL ECONOMICS,
ECONOMETRICS
M.B.A. (MARKETING)
DEPARTMENT OF BUSINESS
ADMINISTRATION
BERHAMPUR UNIVERSITY,
ORISSA
JULY2002
1ST (69.64)TOPPED THE UNIVERSITY
CON.BEHAV, ADVT.MNGNT,
SALES&DISTRN.MNGNT. SERV.MKTG. BRAND
MNGNT.
Ph.D. (MANAGEMENT
)D.M.S. - S.O.M.
PONDICHERRY CENTRAL
UNIVERSITY, PONDICHERR
Y
2008-2011 Awarded SERVICES MARKETING MIX IN INDIAN LIFE INSURANCE SECTOR
Academic Association/ Membership of Professional Bodies
Member of Odisha Economic Association (OEA), Indian Economic Association (IEA) & All India Management Association (AIMA).
Reviewer/ Editor with : Journal of Modelling in Management (Emerald), Strategic Marketing Management and Tactics in the Service Industry (IGI-Global), Journal of General Management Research (SCMS, Noida), International Journal of Banking, Finance and Digital Marketing (ARSEAM)
Ph. D. Details Ph.D. in management (finished) from D.M.S. - S.O.M., Pondicherry Central University,
Pondicherry, India (‘A’ Rated University by N.A.A.C.), fourth best university in India (as per Scopus). Broad research area was ‘services marketing’, topic was ‘services marketing mix in Indian life insurance sector’, title of the thesis was “Services Marketing Mix – A Comparative Study of the Perceptions of Buyers And Sellers of Life Insurance Products in South Odisha”
Developed a good command over Statistical Packages e.g. SPSS as well as SEM (on AMOS) during Ph.D.
2
Own Research Work Experience
From June 2008- November 2011 Successfully completed the Ph.D. research in 3 years and five months. Completed several case
studies. Also published a few research papers out of Ph.D. work. Did full time under fellowship from UGC.
Statistical Packages/ Tools used in Research. SPSS, AMOS, Lisrel, MS - Office, R, E-views, Vensim, Easydraw, Smartdraw,
Inkscape………… EFA, CFA, SEM, MCDM (ISM, AHP, DEMATEL, TOPSIS, FAHP, FDEMATEL, FTOPSIS)
Multivariate Analysis (Cluster, Discriminant, MDS, Conjoint), Parametric & Non- Parametric test, Correlation, Regression, T-test, Analysis of Variance (ANOVA), Reliability and validity tests…………………………………
Professional Education Profile Master of Business Administration (MBA) from Berhampur University, ORISSA, a B+
+ Rated University by U.G.C. (Specialization in MARKETING). Topped the University Diploma in Export–Import Management from NILEM, Chennai with First Class (2000)
Cyber KnowledgePlatform MS Windows XP/2000/Vista/7/8/10, Linux, MacPackages SPSS 18, 19, 20,21, 22, 23 MS- Office 2003/2007/2010/ 2013/16Certificate Diploma in Microsoft Office (DMSO) from Datapro InfoTech. (2001)
Research orientation Certified Instructor for simulation course offered by iBizSim (German Business
Simulations Pvt. Ltd.)FDPs/MDPs
Successfully completed FDP on ‘Multivariate and Advanced Analysis in Marketing’ (MADAM-2015) conducted by ABV- IIITM-Gwalior held on 14th-20th March 2015. Gained expertise on advanced tools in MCDM such as ISM, AHP, DEMATEL, TOPSIS as well as the Fuzzy Logic.
Refresher Courses/ Orientation Courses (2) Attended an UGC-sponsored interaction programme for research scholars conducted
by UGC-ASC, Pondicherry University held on 17th-18th September 2009. Attended an UGC-sponsored refresher course on research methodology for research
scholars conducted by UGC-ASC, University of Hyderabad held on 5th-25th June 2009.Publications and Presentations
3
More than 28 research papers were presented in national and international seminars and conferences out of which 16 papers got published (see details)
Published (and/ or accepted) seventeen papers (eight international journals and five national) (see details)
Attended workshops and refresher courses dealing with a variety of subjects mainly focused on research methodology, SPSS, data mining, data ware housing etc. (see details)
Publications (Journals) (9+6) Dash Ganesh and Sood Tulika (2016), “Minimising the Gaps for Maximum Satisfaction:
Evidences from Rajasthan”, European Journal of Marketing (Emerald) (under review) Dash Ganesh (2016), “Assessing The Determinants Of Life Insurance Demand: An
Indian Perspective”, Indian Journal of Marketing (under review) Kautish, Pradeep and Dash, Ganesh (2015), “Environmentally Concerned Consumer
Behavior: Evidence from Consumers in Rajasthan”, Journal of Modelling in Management (Emerald) ACCEPTED
Punyani Gazal, Dash Ganesh & Sharma Saurabh (2015), “An Assessment of Customers’ E-Service Quality Perception Through Webqual Scale: A Study On Online Banking Services”, Researchers World, Vol: VI, Issue: 3(1), pp.106-118 (ISSN: 2229-4686) (peer reviewed) (internationally indexed) Impact Factor(GIF) : 0.685
Dash Ganesh, Mathur Shailesh & Mehta Mohit (2013), “Assessing the Promotion Factor in Life Insurance Marketing: A Buyer vs. Seller Scenario”, Global Journal of Finance and Management, Vol:5, Issue: 14, pp.22-26 (ISSN: 0975-6477) (peer reviewed) (internationally indexed)
Dash Ganesh (2013), “A Buyer Vs. Seller Perspective of 7p’s in Post liberalisation Indian Life Insurance Sector”, Delhi Business Review, Vol. 14, No. 1 (January - June 2013) pp. 45-55 (ISSN: 2277-7725) (peer reviewed) (internationally indexed)
Dash Ganesh & Anand Suneeli (2013), “A Comparative Study of Consumer Buying Behaviour of Dairy Product Users in Jaipur City”, Zenith International Journal of Multidisciplinary Research, April 2013, pp. 149-156 (ISSN: 2231-5780) (peer reviewed) (internationally indexed) Index Copernicus Value (2012):4.82SJIF Scientific Journal Impact Factor (2012): 3.567
Dash Ganesh & Sood Tulika (2013), “Why Should one Invest in a Life Insurance Product? An Empirical Study”, Researchers World, Vol: IV, Issue: 1(1), pp.36-45 (ISSN: 2229-4686) (peer reviewed) (internationally indexed) Impact Factor(GIF) : 0.685
Dash Ganesh, Anand Suneeli & Mathur Teena (2012), “The Impact of 4P’s on Customers’ Buying Behaviour: an Empirical Study of Telecom Sector in Rajasthan”, Global Journal of Finance and Management, Vol:4, Issue: 3, pp.38-41 (ISSN: 0975-6477) (peer reviewed) (internationally indexed)
Dash Ganesh (2012), “An Empirical Study on the Importance of 'People' (of 7P's) in Life Insurance Marketing Mix”, International Journal of Marketing, Financial Services and
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Management Research, Vol.1 Issue 5; May 2012, pp. 19-26 (ISSN: 2277-3622) http://indianresearchjournals.com/pdf/IJMFSMR/2012/May/3_IJM_MAY12.pdf (peer reviewed) (internationally indexed) SJIF scientific journal impact factor 3.454
Dash Ganesh (2012), “The Impact of Life Insurance Product Pricing on Customers’ Buying Behaviour”, Excel International Journal of Multidisciplinary Management Studies, Volume 2, Issue 4, April 2012, pp. 26-35 (ISSN: 2249-8834) (peer reviewed) http://zenithresearch.org.in/images/stories/pdf/2012/April/EIJMMS/3_EIJMMS_VOL2_ISSUE4.pdf (internationally indexed) Index Copernicus Value (2012): 4.82SJIF Scientific Journal Impact Factor (2012): 3.89
Dash Ganesh (2012), “A Comparative Study on The Impact of (Life Insurance) Distribution on Customers’ Buying Behaviour”, Bimaquest, The Journal of Insurance and Management, Volume 12, Issue 1, January 2012, pp. 54-67. ISSN- 0974- 0791 (peer reviewed/ refereed) (indexed) http://www.niapune.com/pdfs/Bima_Jan2012.pdf
Dash Ganesh and Khan M. Basheer Ahmed (2011), “An Empirical Study on Perception of The Life Insurance Product: A Buyer-Seller Perspective”, Bimaquest, The Journal of Insurance and Management , Volume11, Issue 2, July 2011, pp. 38-55, ISSN- 0974- 0791 (peer reviewed/ refereed) (indexed) http://www.niapune.com/pdfs/bimaquest/Bima%20July%2011/Ganesh%20Dash.pdf
Dash Ganesh and Khan M. Basheer Ahmed (2011), “Role of Promotion in Life Insurance Marketing: An Empirical Study”, Indian Journal of Commerce & Management Studies, Vol–II , Issue – 5, July 2011, pp. 24-33 ISSN – 2229-5674 (peer reviewed/ refereed) (internationally indexed) Impact Factor(GIF) : 0.705https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B84uQEMXKgt6NGIzYzZkNjEtZWUzNi00NTNkLWEyOTYtOTg1ZmEzMDMwNjFj&hl=en_GB
Dash Ganesh and Khan M. Basheer Ahmed (2011), “Product- The First ‘P’ (Of 7p’s) In Indian Life Insurance Sector: An Empirical Study”, International Journal Of Research In Computer Application & Management, Vol. 1 (2011), Issue No. 2 (April), Pp. 53-60 ISSN- 2231-1009 (peer reviewed/ refereed) (internationally indexed) http://ijrcm.org.in/comapp/index.php?type=Archives
Dash Ganesh and Khan M. Basheer Ahmed (2011), “ Life Insurance Policy Pricing in Rural Odisha: An Empirical Study”, Journal of Empirical Research in Management, Vol- I, Issue- I, July 2011, pp. 23-27, ISSN- 2249-1864
Dash Ganesh and Khan M. Basheer Ahmed (2010), “Life Insurance In India: Phenomenal Past, Turbulent Present And A Promising Future”, IPSAR Management Review, Vol.10, No.1, Jan-June 2010, pp. 17-30 ISSN- 0976-2027
Books/ Edited Volumes/ Conference Proceedings (11)
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Kautish, Pradeep and Dash, Ganesh (2015), “Study on Environmental Friendly Products and Consumer Behavioral Issues”, in ICEBM 2015 (2), Excellent Publishing House, New Delhi, pp.216-222, (international seminar) ISBN 978-93-84935-18-4.
Dash Ganesh (2013), “Marketing a Life Insurance Product in the New Millennium: Marketing Mix Revisited”, Innovative Marketing Strategies for Emerging Markets- What’s Next, Siva Sivani Institute of Management, Secunderabad, p. 11-19 (international seminar) ISBN: 978-81-905242-0-4
Dash Ganesh (2013), “An Empirical Study on the Impact of 7P’s on life Insurance marketing in Rural Odisha”, Innovative Trends in marketing in the New Millennium, New Delhi, Excellent Publishing House, pp. 238-248 (national seminar) ISBN: 978-93-81583-78-4
Dash Ganesh and Khan M. Basheer Ahmed (2010), “Applying Services Marketing Mix In Recession Hit Indian Life Insurance Sector”, Athenaeum 2010, (Electronic C.D.). B.I.M., Trichy, 12-14 February 2010, New Delhi, Macmillan Publishers India Ltd., Pp. 406-423 (international seminar) ISBN 10: 0230-32890-3 ISBN 13: 978-0230-32890-7
Dash Ganesh and Khan M. Basheer Ahmed (2010), “From Globalisation to Recession. Indian Life Insurance Sector in the Last Decade”. NCMCS’2010 (ed.), Chennai, Office Care Systems Private Ltd., pp. 38-46 (national seminar) ISBN: 978-81-904760-3-4
Dash Ganesh and Khan M. Basheer Ahmed (2010), “Corporate Governance Issues In Post-Liberalisation Indian Life Insurance Sector”, Corporate: Management, Governance, Issues and Challenges (ed.), Chennai, SciTech Publications Pvt. Ltd., pp. 105-107 (national seminar) ISBN: 978-81-8371-346-7
Dash Ganesh and Khan M. Basheer Ahmed (2010), “Marketing Mix And Quality Enhancement In Life Insurance Corporation Of India”, Quality Enhancement And Sustenance In Managerial Practices (ed.), Chennai, Ayappan Publishing House, pp. 238-241 (national seminar) ISBN: 978-81-909575-2-6
Dash Ganesh and Khan M. Basheer Ahmed (2009). “Defying Global Economic Crisis: Indian Life Insurance Sector”, Global Economic Crisis: Perspectives & Policies, Bengaluru, Christ University Press, pp.78-83 (national seminar)
Dash Ganesh (2009), “ Privatization of The Indian Life Insurance Sector And The Prevailing Global Scenario”, Fledgling-M, New Delhi, Excel India Publishers, pp. 76-81 (national seminar) ISBN: 93-80043-41-4
Dash Ganesh (2010), “ Reviewing The Literature: The Foundation And Inspiration For A Good Research”, Issues Of Excellence In Academic Research, Chennai, Ajanta Graphics, pp. 205-210 (international seminar) ISBN: 978-81-910827-0-8
List of presentations/ participationsInternational Seminars/ Conferences (9)
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Kautish, Pradeep and Dash, Ganesh (2015), “Study on Environmental Friendly Products and Consumer Behavioral Issues”, International Conference on Evidence Based Management (ICEBM 2015) organized by Department of Management, Birla Institute of Technology and Science, Pilani, Pilani Campus, Rajasthan on March 20-21, 2015.
Participated and presented a paper titled ‘Assessing the Promotion Factor in Life Insurance Marketing: A Buyer vs. Seller Scenario’ at World Congress on BFMIMSD-2013 held on 25th – 26th May 2013 at Jawaharlal Nehru University, New Delhi, India.
Participated and presented a paper titled ‘A Buyer vs. Seller Perspective of Promotion in Indian Life Insurance Sector’ at International Conference on ‘Managing change in business & economy’ held on 6th – 7th April 2013 at Pacific University, Udaipur, India.
Participated and presented a paper titled ‘Marketing a Life Insurance Product in the New Millennium: Marketing Mix Revisited’ at Samaroh-2013 International Conference held on 11th – 12th February 2013 at SSIM, Secunderabad, India.
Participated and presented a paper titled ‘The Determinants of Life Insurance Demand: An Empirical Analysis of Indian Life Insurance Sector’ at 6th International Conference held on 2nd – 3rd February 2013 at BVIMR, New Delhi, India.
Participated and presented a paper titled ‘A Buyer vs. Seller Perspective of 7P’s in Post-Liberalisation Indian Life Insurance Sector’ at XIV Annual International Seminar held on 2nd – 3rd January 2013 at India Habitat Centre, New Delhi, India. (Awarded Best paper)
Participated and presented a paper titled ‘The Impact of 4P’s on Customers’ Buying Behaviour: an Empirical Study of Telecom Sector in Rajasthan’ at LBMSGE-12 held on 3rd - 4th November 2012 at Dept. of Management Studies, I.I.T. Delhi, New Delhi, India.
Participated and presented a paper titled ‘Applying Services Marketing Mix in Recession Hit Indian Life Insurance Sector’ at ATHENEUM’ 2010 held on 13 th-14th February 2010 at BIM, Tiruchirapalli, India.
Participated and presented a paper titled ‘Recession Hit Indian Life Insurance Sector: What Lies in the Future?’ at “Global Meltdown or Recession: India Vis-À-Vis Rest of the World” held on 4th-5th January 2010 at DSPSR, New Delhi, India.
Participated and presented a paper titled ‘Global Financial Crisis and Changing Patterns of Services Marketing in Indian Life Insurance Sector’ at “PEGASUS’09” held on23rd & 24th November 2009 at MSNPIMT, Kollam, India.
National Seminars/ Conferences (12+2) Participated and presented a paper titled ‘An Empirical Study on the Impact of 7P’s on
life Insurance marketing in Rural Odisha’ at National Marketing Conference held on 5th January 2013 at LBSIM, New Delhi, India.
Participated and presented a paper titled ‘The Impact of Promotion on Customers’ Buying Behaviour: Life Insurance Marketing Revisited’ at ‘SERVICE MANAGEMENT: Strategy and Challenges in era of globalization’ held on 19th-20th April 2012 at Indian Academy School of Management Studies in Bangalore.
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Participated and presented a paper titled ‘Life Insurance Product Pricing in Rural Odisha: An Empirical Study’ at SGEGR-2011 held on 26th-27th August 2011 at Vel Tech High Tech Engineering College in Chennai.
Participated and presented a paper titled ‘An Empirical Analysis of Policy Pricing in Indian Life Insurance Sector’ at “Emerging Paradigms in Insurance Industry” held on 26th
March 2011 at Department of Management Studies, Karaikal Campus, Pondicherry University, Karaikal.
Participated and presented a paper titled ‘Reviewing the Literature: The Foundation and Inspiration for a Good Research’ during the National Conference on Academic Research held on 13th & 14th of August 2010 at Dr. MGR Educational and Research institute University in Chennai.
Participated and presented a paper titled ‘Corporate Governance Issues in Post-Liberalisation Indian Life Insurance Sector’ at “Corporate: Management, Governance, Issues & Challenges” held on 28th April 2010 at Saveetha Engineering College, Chennai.
Participated and presented a paper titled ‘Looking Back and Moving Ahead: Post-Recession Indian Life Insurance Sector” at “Frontiers in Management Research” held on 12th & 13th April 2010 at LIBA, Chennai.
Participated and presented a paper titled ‘Using Services Marketing Mix to Enhance Quality in Life Insurance Marketing Strategies in India’ at “Quality enhancement & sustenance in management practices” held on 27th March 2010 at PRIST University, Chennai.
Participated and presented a paper titled ‘From Globalisation to Recession: Indian Life Insurance Sector in the Last Decade’ at “NCMCS’10” held on 6th March 2010 at PEC, Chennai.
Participated and presented a paper titled ‘Defying Global Economic Crisis: Indian Life Insurance Sector’ at “Global Economic Crisis: Perspectives & Policies” held on 14 th & 15th December 2009 at Christ University, Bangalore.
Participated and presented a paper titled ‘Privatisation of Indian Life Insurance Sector and Prevailing Global Scenario: A reality Check’ at “Stratagem to Contend the Global Cutthroat Milieu” held on 22nd October 2009 at SKR Engineering College, Chennai.
Participated and presented a paper titled ‘Private Life Insurance Companies in India and the Recent Global Financial Crisis: Bloom in the Time of Gloom’ at “Global Financial Crisis: Impact on Developing Economies” held on 8th-10th May 2009 at Srusti Academy of Management, Bhubaneswar.
Participated in a national seminar on “Indian Commodity Market and Risk Management-The Road Ahead” (UGC-SAP) held on 11th-12th September 2009 in Pondicherry University.
Participated in a national seminar on ‘Intellectual Property Rights’ held on 13th March 2009 at Pondicherry University, Pondicherry.
Workshops (4)
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Participated in a national workshop on “gender and masculinities” held on 25th-26th
March 2010 in Pondicherry University. Attended a pre-seminar international workshop on “Empowering Beliefs” held on 3rd
January, 2010 in New Delhi. Participated in a national workshop on “Indian Commodity Market and Risk
Management-The Road Ahead” (UGC-SAP) held on 11th-12th September 2009 in Pondicherry University.
Participated in a national workshop on “data mining and data warehousing” held on 25th-26th March 2009 in Pondicherry University.
Passport Details Passport Number:L4272281 Validity Date : 26/08/2023 Place of Issue : New Delhi
Personal StrengthsAction-oriented Competencies: *Driving Results, * Following Procedures, * Taking Decisive action, *Dealing with change, *Managing Stress, *Planning and Organizing, *Catalyst of Change with an OB/OD approach.Interpersonal Competencies: *Setting Direction, *Building relationships, *Displaying Ethical Behaviour, *Influencing Others, *Communicating Information, *Working across Cultures, *socially and environmentally Alert, *Sensitive to others, *Excellence in Communication. Intellectual Competencies: *Business Orientation, *Skills for Interpreting Complex Information, *Applying Technical Knowledge, *Creative Thinking, *Ability to develop Strategies, *High Technical, Legal and Soft Skills.Skill sets: Leadership Qualities, high managerial expertise, High technical skills in managerial applications, high communication skills, multi lingual skills, computer literacy and operation, high soft and people skills- organizer, innovative and Creative skills in educational and training development.Achievements Gold Medallist in MBA & Secured third position in MA at university level. Received Best Paper Award in XIV Annual International Seminar held on 2nd – 3rd
January 2013 at India Habitat Centre, New Delhi, India. Played and captained the university table tennis team in the inter- university championship
held at Burdwan University, W.B. on behalf of Berhampur University. Availed merit certificate in sports Participated in debate competition in Hindi and stood first in High school.Expected Salary
In India, as per UGC (& 7th Pay Commission) pay scale at par with top B-Schools. At least 30%
hike over the current package. For abroad, depends on the work/ prevailing packages and is also
9
negotiable.
Current Package: Rs. 70000/- gross (Basic Pay- Rs. 28000/-) p.m.
Administrative responsibilities Industry Interaction especially Co-ordination of Summer Internship Examinations Placements Class Monitoring Ranking & Accreditation (AICTE, NBA, UGC, NAAC, AASCIB (yet to do) etc.)
Personal ProfileName : Ganesh DashDate of Birth : 9th June 1978Father’s Name : Late Sri Abhimanyu DashMarital Status : MarriedNationality : IndianLanguages Known : English, Hindi, and Odia & Telugu (well versed)Permanent Address : GANESH DASH, C/o DWARIKA NATH DASH 443, SARGODHA APPARTMENTS, PLOT-13, SECTOR-7, DWARKA, NEW DELHI – 110075
P.T.O
Name and Address of Referees (Please use the Mail ID to interact)
1. Dr. M. Basheer Ahmed Khan Ex- Vice-Chancellor (S.K.M. University)
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Dumka, Jharkhand, India Address: Dar Al Sabah, 155/2, ECR (MG Road), Chinna Mudaliar Chavadi Bommayar Palayam PIN:-605104, Villupuram Dt, Tamil Nadu. Phone: +91 80988 42320 E- mail: [email protected]
2. Dr. Chitra Sivasubramanian Associate Professor, D.M.S. - S.O.M., Pondicherry University Pondicherry, India- 605014. Phone: +91 94875 50803 E- mail: [email protected]
3. Mr. B.D. Roopchandani Head-HR, Sri Balaji Society, S.No. 55/2-7, Off Mumbai Bangalore Bypass, Tathawade, Pune-411033 Phone: +91 78750 01897 E- mail: [email protected]
4. Dr. Sampad Kumar Swain Prof. Sampada Kumar Swain Dean, Faculty of Commerce and Management Indira Gandhi National Tribal University, Amarkantak, Amarkantak, Anupur- 484886. Phone: +91 94420 68255 E- mail: [email protected]
P.T.O
RESEARCH STATEMENT
Origins
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When I finished my graduation, I was totally confused with the future direction of my
professional life. But, when I got admission to M.B.A., I was very much interested in becoming a
manger serving a multinational. But, when I started writing my dissertation on services
marketing in Life Insurance Corporation of India, I became confident of my academic future.
Finally, academia triumphed over industry. Giving it a solid foundation, I enrolled for Ph.D. in
management with emphasis on marketing (services marketing). Eventually, my dissertation work
in M.B.A. became the foundation of my research work. I chose to work on the various aspects of
services marketing mix in Indian life insurance sector. Today, I am finally closer to a certain
answer: a strong belief in pure academic research and the resultant possible advancements in my
professional life. I hope to establish my career based on my Ph.D. work (on the 7P’s in life
insurance marketing) to create, learn and develop new theories and frameworks (keeping
practical applications in mind).
I was very lucky that I got Dr. M. Basheer Ahmed Khan as my guide for my Ph.D. thesis.
Together, we focussed on the various sub-elements of the services marketing mix and their
practical applications in Indian life insurance sector.
Summary
Professor Khan and I have tried to assess the differences in the perceptions of the customers
(buyers) and the executives (sellers) of the life insurance products of the impact of the various
elements of 7P’s on the customers’ final buying behaviour. We discussed the perceptions of the
buyers and the sellers of the life insurance product followed by a comparison of these
perceptions. The various causes of these differences in their perceptions were also discussed.
Ph.D. thesis : “Services Marketing Mix – A Comparative Study of the Perceptions of Buyers
and Sellers of Life Insurance Products in South Odisha”
It began with a brief outline of the background of this study. The concept and growth of
insurance (particularly life insurance) was analysed. Then, life insurance in Indian context was
discussed. Further, it explored the concept of services marketing mix (extended) and services
marketing mix in Indian life insurance sector. The various determinants of life insurance demand
were analysed thoroughly. The perceptions of the various categories of customers (about SMM
elements) were discussed along with the impact of their demographic variables on it. The
perceptions of the various categories of executives (about SMM elements) were also discussed
along with the impact of their demographic variables on it. Finally, we compared the perceptions
12
of all the customers with those of all the executives. Then, the type of organisation and locality
was added to categorise the respondents and compares their perceptions based on their
categorisation.
Finally, it was found that demand for life insurance was positively influenced by age, income
and education whereas price/ cost (premiums) negatively affected the demand. Type of
occupation also affected the demand for life insurance. But, gender, marital status, selling
company, locality and family size had no impact on the demand for life insurance product.
Further, the assumed belief got strengthened by the findings as it was clear that there was a major
difference between the customers and the executives cutting across all the categories, be it the
company or the locality regarding the impact of the elements of the mix on he customers’ buying
behaviour. It was inferred that the sellers think more positively about the impact of these
elements on the buyers’ purchasing decision whereas the buyers, themselves, are not very sure
about their impact on their behaviour. The empirical findings about all the elements of the mix
have already been published in a number of reputed national (6) and international (9) peer-
reviewed/ internationally indexed journals.
Future
There is a huge scope for further research to analyse and to examine every element of the mix in
detail and its impact on the customer’s policy buying decision. My focus will be on every
element and its own mixes, e.g. product mix, price mix, promotion mix etc. The inter
relationship of these SMM variables can be a topic for my further research. The most significant
element of the mix and its influence on the other elements can be explored in future by me.
I am also very much interested in studying the concept of life cycle of the policy holders and its
impact on their buying behaviour. Life insurance mathematics and its use by the life insurers
have to be compared with real life results. Coming to Indian context, the marketing strategies of
the insurers must be dissected further. The adoption and implementation of SMM in their
strategies is very important aspect which shall remain my future interest. Finally, I would like to
address the various micro insurance models being applied in the rural belts of the country and
their effectiveness. Further, with enhanced knowledge of MCDM along with fuzzy logic, I can
do more on these aspects.
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I strongly believe that research in leading universities and organisations should be relevant to the
immediate society it is accountable to. Research and economic development foster each other. In
a developing country like India, numerous factors influence the life insurance marketing mix.
My future research interests deal with the provision of an appropriate life insurance marketing
design that addresses the local and individual problems of the developing sections of Indian
society.
TEACHING STATEMENT
One of the most rewarding aspects of an academic position is the opportunity to teach and
interact with students. Whether or not they realize it, students have the freedom to explore and to
think about problems in new ways. As teachers, we have the opportunity to guide students’
discoveries, and learn a great deal in the process. I would be most interested in teaching classes
in the area of marketing, especially those classes which are interactive and with practical real-life
implications.
My friends, colleagues and family members are very positive about my teaching ability. If a
student is not aware of the fundamentals of various aspects of services marketing, it hurts me and
I feel responsible for not transferring my knowledge and ideas to him/ her. Teaching and class
room teaching are totally different. Though I have five years of class room teaching experience
in my department, I still feel something is lacking. As a teacher, I must know much more than
the students in order to gain respect.
I always make it clear that as I am responsible for my teaching, the students are also responsible
for learning and extracting as much as they can. Along with students, I have to do my homework
before entering the class room. I have to abide by the rules and regulations of the organisation
and must see that the students are also abiding. As I am going to boost my teaching career, I will
always look forward to my senior faculty members for their suggestions and would like to share
my own experiences with juniors and students.
As a faculty member, I expect working with students to be a rewarding aspect, because it
provides an opportunity to push forward my research interests with the fresh ideas generated by
the students. A second aspect of teaching that I enjoy is the development of a well–designed
course and associated materials. This can be a time–consuming process and may require
additional resources and efforts of mine, but I believe that it vastly improves the student
experience and my own teaching/ research experience. I am looking forward to teaching future
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students pure, interesting, evolving and involving services marketing strategies and practices
which are practically applicable. I believe in three things are very important to be learnt and to
be taught: simplicity, patience and compassion. I am looking forward to teach services
marketing, especially the various factors involved in marketing a service product. Further, I
would like to enhance my skills in marketing research, especially Multivariate Data Analysis
using MCDM.
DeclarationI do hereby declare that the information furnished above is true and correct to the best of my knowledge and belief.
Place :
Date : (Ganesh Dash)
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