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Dr. Deirdre BirdProvidence College

Marketing(401) 865-2473

Email: dbird@providence.edu

Education

Ph.D., Purdue University, 1984.Major: Marketing, Minor: EconometricsDissertation Title: Ethnicity and its Role in Market Segmentation

M.B.A., University of Cape Town, 1979.Major: Marketing

B.Com., University of Natal-Durban, 1977.Major: Economics, Minor: Accounting

Salisbury Polytechnic College, 1969.Major: Accounting - Professional Certificate

Professional Positions

Academic

Assistant Professor, Providence College. (2002 - Present).

Visiting Associate Professor, University of Virginia, Semester at Sea. (January 2009 - May 2009).

Visiting Professor, ESC Reims. (October 2008).

Visiting Professor, ESC Reims. (October 2007).

Visiting Professor, ESC-Reims. (October 2006).

Visiting Professor (summer programme), ESC-Lille. (2000 - 2004).

Adjunct Assistant Professor, Providence College. (1996 - 2002).

Adjunct Assistant Professor, University of Rhode Island. (September 2001 - December 2001).

Visiting Professor (summer programme), ESCEM-Tours. (1994 - 1999).

Visiting Associate Professor, University of Pittsburg, Semester at Sea. (September 1998 -December 1998).

Associate Professor, Intercontinental University of America, London. (1994 - 1995).

Visiting Professor, ESCEM-Tours. (1993 - 1994).

Associate Professor, American University of Armenia. (1992 - 1993).

Assistant Professor, Northeastern University. (1984 - 1992).

Research Assistant, Purdue University. (1983 - 1984).

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Teaching Assistant, Purdue University. (1980 - 1983).

Professional Memberships

Academy of International Business.

American Marketing Association.

American Society for Competitiveness.

International Academy of Business Disciplines.

The British Library.

World Affairs Council of Rhode Island.

Development Activities Attended

Workshop, "AOL Faculty Retreat," Providence College School of Business, Providence, RI.(February 1, 2013).

Seminar, "Diversity Dialogue in Teaching," Center for Teaching Excellence. (January 30, 2013).

Workshop, "Teaching Tools: Student Participation," Center for Teaching Excellence. (October17, 2012).

Seminar, "Multifaceted India: Today and Tomorrow," World Affairs Council of RI, Providence, RI.(September 6, 2012).

Seminar, "Business Beyond Borders: Success in Foreign Growth Markets," World Affairs CouncilRI, Providence, Rhode Island. (June 7, 2012).

Seminar, "The Role of NGOs in Making a Better World," World Affairs Council RI, Providence,Rhode Island. (June 7, 2012).

Conference Attendance, "27th World Trade Day Conference," Bryant University, Smithfield,Rhode Island. (May 23, 2012).

Seminar, "Digital IQ Seminar - Luxury industry and BRIC markets," L2 ThinkTank. (May 16,2012).

Conference Attendance, "2012 Inspiring Leaders," Leadership Rhode Island. (March 8, 2012).

Seminar, "Most Legendary Marketing Showdown: Social Media Webinar," HubSpot. (December28, 2011).

Seminar, "Fall Faculty Book Discussion," Providence College, Center for Teaching Excellence.(October 17, 2011 - December 5, 2011).

Conference Attendance, "Achebe Colloquium on Africa 2011," Brown University, Providence, RI.(December 3, 2011 - December 4, 2011).

Seminar, "Digital IQ Webinar: Luxury Fashion Industry," L2 ThinkTank. (November 8, 2011).

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Continuing Education Program, "Leadership Rhode Island," Leadership Rhode Island,Providence, Rhode Island. (January 8, 2011 - October 26, 2011).

Conference Attendance, "Get Motivated," Providence, Rhode Island. (October 3, 2011).

Seminar, "The Pension Puzzle: What Can we Afford," Leadership Rhode Island, Providence, RI.(October 3, 2011).

Conference Attendance, "26th World Trade Day, Competing Beyond Borders," Bryant University,Smithfield, RI. (June 15, 2011).

Seminar, "Crime Lab Workshop," Leadership Rhode Island, Kingston, RI. (June 14, 2011).

Workshop, "Audubon workshop," Brown University, Providence, RI. (June 13, 2011).

Seminar, "Nonviolence in Society," Leadership Rhode Island, Providence, RI. (June 7, 2011).

Seminar, "Homelessness in Rhode Island," Leadership Rhode Island, Providence. (May 17,2011).

Seminar, "Truth and Reconciliation in the US," Global Studies, Political Science, Providence.(April 28, 2011).

Seminar, "Rhode Island Family Court," Leadership Rhode Island. (April 26, 2011).

Seminar, "The Rhode Island Legislature," Leadership Rhode Island. (April 25, 2011).

Workshop, "Transforming Education in Rhode Island," Leadership Rhode Island, Providence,Rhode Island. (April 21, 2011).

Seminar, "3rd Annual Book Event," Providence College Dept of Foreign Languages. (April 11,2011).

Workshop, "Marketing Planning Essentials From Europe's Top Marketing Guru," Wiley FacultyNetwork, Online. (March 2, 2011).

Workshop, "Teaching Writing Through Well-Designed Course Assignments," Center for TeachingExcellence. (February 15, 2011).

Workshop, "Computer technology," Providence College School of Business, Providence, RhodeIsland. (November 10, 2010).

Seminar, "Measuring and Improving the Value of Social Media," American MarketingAssociation. (November 5, 2010).

Faculty Fellowship, "Research and teaching open house," Center for Teaching Excellence.(October 19, 2010).

Seminar, "Managing Strategy from the Outside," American Marketing Association. (October 8,2010).

Conference Attendance, "Inbound Marketing Summit," Boston. (October 6, 2010 - October 7,2010).

Seminar, "Communicating with Students," Center for Teaching Excellence. (September 22,2010).

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Conference Attendance, "AMA Educators' Conference," American Marketing Association,Boston. (August 13, 2010 - August 16, 2010).

Conference Attendance, "Webtrends: Big Brands and Facebook," American MarketingAssociation, Online. (June 25, 2010).

Conference Attendance, "25th World Trade Day, American Renewal and Growth," BryantUniversity, N. Smithfield, Rhode Island. (June 16, 2010).

Seminar, "Summer Faculty Development Seminar on Intersectionality, Agency, and SocialChange," Women's Studies and Sociology Departments, Providence College, Providence,Rhode Island. (June 1, 2010 - June 3, 2010).

Seminar, "Interdisciplinary Faculty Seminar Presentation on "Beauty"," Center for TeachingExcellence. (April 26, 2010).

Seminar, "Interdisciplinary Faculty Seminar Presentation on "Beauty"," Center for TeachingExcellence. (March 29, 2010).

Workshop, "Interdisciplinary Faculty Seminar Presentation on "Beauty"," Center for TeachingExcellence. (March 13, 2010).

Seminar, "iPads in Education," Center for Teaching Excellence. (March 10, 2010).

Workshop, "Virginia Lee Workshop," PCSB. (January 13, 2010 - January 14, 2010).

Workshop, "Mini-Grant Proposal Development Workshop," Center for Teaching Excellence.(December 8, 2009).

Seminar, "Womenomics - A Conversation," The Women's Fund of RI/RI Foundation, Providence,Rhode Island. (November 16, 2009).

Workshop, "Technology in the Classroom," Center for Teaching Excellence. (October 19, 2009).

Interdisciplinary Panel Participant, "The Delusion of Progress," Providence College TheologyDepartment, Providence, Rhode Island. (October 1, 2009).

Seminar, "Summer Faculty Development Seminar on Racism and the Civil Rights Movement,"Women's Studies and Sociology Departments, Providence College, Providence, RhodeIsland. (June 3, 2008 - June 5, 2008).

Seminar, "Participant and Presenter," Providence College Interdisciplinary Faculty Seminar,Providence, Rhode Island. (January 2008 - May 2008).

Conference Attendance, 23rd Annual World Trade Day, Focus on Emerging Markets, Smithfield,Rhode Island. (May 30, 2008).

Workshop, "Compustat Software Training Session," Providence College School of Business,Providence, Rhode Island. (September 7, 2007).

Seminar, "Interdisciplinary Faculty Seminar Presentation on "Being Human"," Center forTeaching Excellence. (April 30, 2007).

Conference Attendance, Principles of Marketing Workshop, Grewal and Levy, Waltham,Massachusetts. (April 20, 2007).

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Workshop, "The Role of Faculty and Administrators in the AACSB Accreditation Process,"International Academy of Business Disciplines, Orlando, Florida. (March 29, 2007).

Workshop, AACSB Conference for Department Chairs, Tampa, Florida. (March 15, 2007 - March16, 2007).

Conference Attendance, Doing Business in India: Opportunity India! Conference, Smithfield,Rhode Island. (2006).

Conference Attendance, Global Business Forum, Memphis, Tennessee. (2006).

Conference Attendance, Principles of Marketing Workshop, Pride and Ferrell, Newton,Massachusetts. (2006).

Conference Attendance, 21st Annual World Trade Day, Global Issues: Focus on the Future,Smithfield, Rhode Island. (May 25, 2006).

Conference Attendance, Seth Godin Conference and Presentation, Warwick, Rhode Island.(2003).

Seminar, Gil Foundation Training Workshop, Grant Writing and Fund Raising for NonprofitOrganizations, Providence, Rhode Island. (2002).

Conference Attendance, 17th Annual World Trade Day, The European Union 1992-2002: TenYears Later, Smithfield, Rhode Island. (May 30, 2002).

TEACHING

Teaching Experience

Providence CollegeMBA 572, Management and Women, 1 course.MBA 579, International Marketing, 1 course.MBA 596, Seminar in Marketing, 1 course.MBA 669, International Marketing, 2 courses.MKT 205, Principles of Marketing, 4 courses.MKT 426, International Marketing, 7 courses.MKT 440, Marketing Strategy, 5 courses.MKT 450, Marketing Internship, 9 courses.MKT 470, Special Topics in Marketing, 1 course.MKT 480, Marketing Capstone, 8 courses.MKT 490, Independent Study, 7 courses.

RESEARCH

Published Intellectual Contributions

Refereed Journal Articles

DeFanti, M., Bird, D., Caldwell, H. (2012). Consumer Perception of Luxury Fragrance BrandAdvertising: Measuring the Relative Impact of Brand and Sub-Brand. Competition Forum,10(2), 130-135.

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Bird, D., DeFanti, M., Vaghi, J., Caldwell, H. (2010). Men's Luxury Watch Market: Sex Appealand Status in Advertising. Competition Forum, 8(1), 148-152.

Bird, D., Caldwell, H., DeFanti, M. (2010). The Quest for Beauty: Asia's Fascination with PaleSkin. Business Research Yearbook, Vol 17(1), 26-32.http://blue.utb.edu/lfalk/2010V1BRY.pdf

DeFanti, M., Caldwell, H., Bird, D. (2009). Assessing the Influence of Models, Bottles and Brandson Consumers’ Preference of Fragrances. Business Research Yearbook, 16(1), 73-80.http://blue.utb.edu/lfalk/yearbook.html

Bird, D., Caldwell, H., DeFanti, M. (2008). Differences in Perceptions of Print Advertisements forMen's Fragrances. Competition Forum, 6(1), 209-216.

Bird, D., Caldwell, H. (2004). Country of Origin Effects on Branded Apparel: Who Really Cares?.Business Research Yearbook(XI), 384-388.

Caldwell, H., Bird, D., Wilcox, C. (2004). The Browning of Beauty: Opportunities for MarketingCosmetics to a Multiracial Market. Journal of Global Competitiveness, 2(1), 311-316.

Bird, D., Caldwell, H. (2003). Planet Ralph: The Global Marketing Strategy of Polo Ralph Lauren.Business Research Yearbook(X), 380-384.

Bird, D., Caldwell, H. M. (2003). Targeting Baby Boom Women: Are Retailers Missing theMark?. Journal of Global Competitiveness, 1(1), 303-306.

Caldwell, H. M., Bird, D. (2002). Advertising Skincare Products to Women Over 40: BecauseThey're Worth It!. Journal of Global Competitiveness, 10(2), 203-211.

Conference Proceedings

DeFanti, M., Caldwell, H., Bird, D. (2008). Indebted to Luxury? Marketing Luxury Brands in SouthKorea. International Academy of Business Disciplines.

Bird, D., Caldwell, H. M. (2007). Is India Ready for the Onslaught? Marketing and Logistics inthe Sub-Continent. International Academy of Business Disciplines.

Bird, D., Caldwell, H. (2007). What Do Women Really Want: Real Beauty or Hope in a Jar?.American Society for Competitiveness.

Ekin, A. C., Bird, D. (2007). An Overview of a Research Methodology: A Web-Based ResearchTechnique Developed to Investigate the Extent of Lying on the Internet. InternationalConference on Business, Economics and Management.

Bird, D., Caldwell, H. (2006). Marketing Luxury Products in Russia: Challenges andOpportunities. American Society for Competitiveness.

Caldwell, H., Bird, D. (2006). Opportunities and Challenges of Marketing Luxury Brands in India.International Academy of Business Disciplines.

Caldwell, H., Bird, D. (2006). The Opportunities and Challenges of Marketing Luxury Brands inIndia. American Society for Competitiveness.

Bird, D. (2003). Preparing Business Students for Globalization, What Learning Means. TheLearning Conference.

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Bird, D. (1994). Teaching Cases: An International Perspective. World Association for CaseMethod Research and Application (WACRA).

Bird, D., Nadler, A. (1993). The Current Status of Real Estate Markets in Yerevan, Armenia.International Real Estate Conference.

Bird, D. (1987). Logit and Probit Transformations: Techniques for Market Segmentation (pp. 116-124). American Marketing Association.

Bird, D. (1984). The Probit Technique: Its Use in Market Segmentation. ORSA/TIMS JointNational Meeting.

Other

Bird, D., Caldwell, H. M. (2009). In Sak Onkvisit and John J. Shaw (Ed.), International Marketing,Planet Ralph: The Global Marketing Strategy of Polo Ralph Lauren, 5th Edition (ed., pp. 413-416). New York, London: Routledge.

Bird, D. (2006). In Yahia H. Zoubir (Ed.), The Big Question: The Missing Link in InternationalBusiness Research (3rd ed., vol. 48, pp. 445-452). Marseille: Thunderbird InternationalBusiness Review. www.interscience.wiley.com

Bird, D., Caldwell, H. M. (2004). In Sak Onkvisit and John J. Shaw (Ed.), International Marketing,Planet Ralph: The Global Marketing Strategy of Polo Ralph Lauren, 4th Edition (ed., pp. 339-341). New York, London: Routledge.

Presentations Given

Bird, D. (Presenter & Author), Caldwell, H., American Society for Competitiveness 23rd AnnualConference, "The Challenges and Opportunities of Marketing Luxury Goods in Brazil,"Washington, DC. (October 27, 2012).

Caldwell, H. (Author Only), Bird, D. (Presenter & Author), DeFanti, M. (Author Only), InternationalAcademy of Business Disciplines 24th Annual Conference, "Gucci: "Forever Now"," LongBeach, California. (April 19, 2012).

DeFanti, M. (Presenter & Author), Bird, D. (Author Only), Caldwell, H. (Presenter & Author),American Society for Competitiveness 22nd Annual Conference, "Consumer Perception ofLuxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand and Sub-Brand," Indiana University of Pennsylvania, Orlando, Florida. (October 29, 2011).

Bird, D. (Author Only), Caldwell, H. (Presenter & Author), DeFanti, M. (Presenter & Author),Conference on Historical Analysis & Research in Marketing (CHARM), "A Fragrance toEmpower Women: The History of Charlie," Association for Historical Research in Marketing(AHRIM), New York, NY. (May 20, 2011).

Bird, D. (Presenter & Author), DeFanti, M. (Author Only), Hansen, E. (Author Only), 23rd AnnualConference for the International Academy of Business Disciplines, "The Global Market forLuxury Handbags: Celebrity Placement in Print Advertising," New Orleans. (April 8, 2011).

Bird, D. (Presenter & Author), DeFanti, M. (Author Only), Vaghi, J. (Author Only), Caldwell, H.(Author Only), American Society for Competitiveness, 21st annual conference, "Men'sLuxury Watch Market: Sex Appeal and Status in Advertising," Indiana University ofPennsylvania, Washington DC. (October 29, 2010).

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DeFanti, M. (Presenter & Author), Caldwell, H. (Author Only), Bird, D. (Author Only), 2010 GlobalMarketing Conference, "U.S. Consumer Perception of Global Luxury Fragrance BrandAdvertising: Measuring the Relative Impact of Brand Elements," Korean Academy ofMarketing Science, Tokyo, Japan. (September 11, 2010).

Bird, D. (Presenter & Author), Caldwell, H. (Presenter & Author), DeFanti, M. (Presenter &Author), International Academy of Business Disciplines, 22nd annual conference, ""TheQuest for Beauty: Asia's Fascination with Pale Skin," Indiana University of Pennsylvania, andothers, Las Vegas, Nevada. (April 9, 2010).

Bird, D., Sabbatical Seminar, "Sabbatical Presentation, Spring 2009," Scholarship Committee,PCSB. (March 19, 2010).

Bird, D. (Presenter & Author), Caldwell, H. (Presenter & Author), DeFanti, M. (Author Only),American Society for Competitiveness, 20th annual conference, "Can Green be Gorgeous?The Relative Influence of Retailer Image versus Brand Image in the Marketing of Skin CareProducts," Indiana University of Pennsylvania, Washington, DC. (October 29, 2009).

DeFanti, M. (Presenter & Author), Caldwell, H. (Presenter & Author), Bird, D. (Author Only),International Academy of Business Disciplines, 21st annual conference, "Assessing theInfluence of Models, Bottles and Brands on Consumers' Preference of Fragrances," IndianaUniversity of Pennsylvania, St. Louis, MO. (April 2, 2009).

Bird, D. (Presenter & Author), Caldwell, H. (Presenter & Author), DeFanti, M. (Presenter &Author), American Society for Competitiveness, 19th annual conference, "Differences inPerceptions of Print Advertisements for Men's Fragrances," Orlando, FL. (November 10,2008).

DeFanti, M. (Presenter & Author), Caldwell, H. (Presenter & Author), Bird, D. (Author Only),International Academy of Business Disciplines, 20th annual conference, "Indebted toLuxury? Marketing Luxury Brands in South Korea," Indiana University of Pennsylvania,Houston, Texas. (April 4, 2008).

Bird, D. (Presenter & Author), Caldwell, H. (Presenter & Author), American Society forCompetitiveness, 18th annual conference, "What Do Women Really Want: Real Beauty orHope in a Jar?," Indiana University of Pennsylvania, Tulsa, Oklahoma. (November 8, 2007).

Ekin, A. C. (Presenter & Author), Bird, D. (Presenter & Author), International Conference onBusiness, Economics and Management, 3rd annual conference, "A Web-Based ResearchTechnique Developed to Investigate the Extent of Lying on the Internet," Yasar University,Izmir, Turkey. (June 15, 2007).

Bird, D. (Presenter & Author), Caldwell, H. (Presenter & Author), International Academy ofBusiness Disciplines, 19th annual conference, "Is India Ready for the Onslaught? Marketingand Logistics in the Sub-Continent," Indiana University of Pennsylvania, and others, Orlando,Florida. (March 31, 2007).

Caldwell, H., Bird, D., "Opportunities and Challenges of Marketing Luxury Brands in India,"International Academy of Business Disciplines, Washington, District of Columbia. (November2006).

Caldwell, H. (Presenter & Author), Bird, D. (Presenter & Author), American Society forCompetitiveness, 17th annual conference, "The Challenges and Opportunities of MarketingLuxury Brands in India," Indiana University of Pennsylvania, Washington, District ofColumbia. (November 9, 2006).

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Bird, D., Caldwell, H., International Academy of Business Disciplines, 17th annual conference,"Marketing Luxury Products in Russia: Challenges and Opportunities," Indiana University ofPennsylvania, San Diego, California. (April 7, 2006).

Bird, D. (Author Only), Caldwell, H. (Presenter & Author), International Academy of BusinessDisciplines, 16th Annual Conference, "The Challenge of Marketing Luxury Brands in China,"Indiana University of Pennsylvania, Pittsburgh, Pennsylvania. (April 7, 2005).

Caldwell, H. (Presenter & Author), Bird, D. (Presenter & Author), Wilcox, C. (Author Only),American Society for Competitiveness, 15th Annual Conference, "The Browning of Beauty:Opportunities for Marketing Cosmetics to a Multiracial Market," Indiana University ofPennsylvania, Washington, District of Columbia. (October 15, 2004).

Bird, D. (Author Only), Caldwell, H. (Presenter & Author), International Academy of BusinessDisciplines, 16th Annual Conference, "Country of Origin Effects on Branded Apparel: WhoReally Cares?," Indiana University of Pennsylvania, San Antonio, Texas. (March 27, 2004).

Caldwell, H., Bird, D., American Society for Competitiveness, 14th Annual Conference,"Targeting Baby Boom Women: Are Retailers Missing the Mark," Indiana University ofPennsylvania, Washington, District of Columbia. (October 10, 2003).

Bird, D., The Learning Conference, "Preparing Business Students for Globalization, WhatLearning Means," University of London, London, Great Britain. (July 16, 2003).

Caldwell, H. (Presenter & Author), Bird, D. (Presenter & Author), International Academy ofBusiness Disciplines, 15th Annual Conference, "Planet Ralph: The Global MarketingStrategy of Polo Ralph Lauren," Indiana University of Pennsylvania, Orlando, Florida. (April5, 2003).

Caldwell, H. (Presenter & Author), Bird, D. (Presenter & Author), American Society forCompetitiveness, 13th Annual Conference, "Advertising Skincare Products to Women Over40: Because They're Worth It," Indiana University of Pennsylvania, Washington, District ofColumbia. (October 11, 2002).

Awards and Honors

Scholarship Collaborator Award, Providence College School of Business. (May 13, 2011).

Intellectual Contributions in Submission

Refereed Journal Articles

DeFanti, M., Caldwell, H., Bird, D. U.S. Consumer Perception of Global Luxury Fragrance BrandAdvertising: Measuring the Relative Impact of Brand Elements. Journal Of BrandManagement.

Research in Progress

"Flagship Stores: How Luxury Brands Create Brand Identity" (On-Going)Using qualitative research techniques to compare and evaluate the way in which luxuryflagship stores in three cities (New York, Tokyo and London) create and emphasize brandheritage and country of origin.

"FOREVER NOW: GUCCI’S USE OF A PARTIALLY BORROWED HERITAGE TO ESTABLISHA GLOBAL LUXURY BRAND" (On-Going)Luxury marketing in Italy has a long history. Gucci is an integral part of that history. This

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article seeks to formulate the role that Gucci has played in the Italian and global luxuryindustry, and its strategies to play a strong role in the future.

"Halston and Calvin Klein : Fashion Icons. A Historical Perspective" (Writing Results)The decades from 1968 to 1988 stand as a landmark in the unfolding of fashion designers aswe know them today. This research compares and contrasts the characteristics of bothdesigner's marketing strategies and the outcome of those strategies that have pointed totheir success or failure today.

"In the Heart of Africa: A World Away from Poverty, the Luxury Market Thrives" (On-Going)Despite crushing poverty across the African continent, some Sub-Saharan countries areamong the fastest growing economies in the world. For the past half-century, it is poverty,not growth, which has epitomized Africa. However, today’s young Africans have a burningdesire to leave behind the post-colonial misery of their parents and grandparents. They areseeking out luxury products. They find these in glitzy malls, springing up across thecontinent, from Cape Town to Nairobi, Luanda to Lagos. This study aims to look at thegrowth in the luxury market, and to determine if this is a trend that can be sustained in thevolatile political environment of Africa.

"The Challenges and Opportunities of Marketing Luxury Goods in Brazil" (On-Going)Brazil has long been recognized as a member of BRIC, large emerging markets. However,only very recently has it has been seen to "emerge" in the luxury market. Today, Braziliansare swarming into luxury stores and shopping malls in North America and Europe, eager toparticipate in this consumer trend. This movement offers an excellent opportunity to globalluxury marketers to develop a foothold of their own in Brazil. Whilst many Brazilians may onlywindow shop as yet, a significant upper income group is eager to participate in thedeveloping shopping spree. Companies entering this market see enormous opportunities.However, there are also challenges in terms of different cultural norms and a threateningpolitical climate.

SERVICE

Department Service

Committee Member, Faculty Search Committee. (May 2010 - Present).

Faculty Advisor, Department of Marketing. (1997 - Present).

Student Placement, Ongoing activity. (1996 - Present).

Faculty Mentor, PCSB Collegiate Chapter of AMA. (September 2010 - August 2012).

Faculty Sponsor, Tau Pi Phi Honor Society. (1999 - 2010).

Chair of the Marketing Department. (August 2006 - June 2010).

Committee Member, Faculty Search Committee. (2004 - 2006).

Committee Chair, Assessment Committee. (2001 - 2006).

Committee Member, Division of Business Administration. (2003).

Faculty Advisor, Philips Memorial Library. (2002).

College Service

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Committee Member, MBA Faculty Committee. (March 2010 - Present).

Committee Member, Internship Advisory Committee. (2009 - Present).

Committee Member, Global Business Executive Committee. (May 2010 - August 2012).

Committee Member, ICE (Interdisciplinary Curriculum Evaluation) Committee. (July 2009 -August 2012).

Committee Member, PCSB Graduate Committee. (July 2010 - December 2010).

Faculty Advisor, Family Day. (2002 - 2010).

Faculty Advisor, Friar Friday Panel. (October 15, 2010).

Committee Member, Strategic Planning and Accreditation Committee. (December 2007 - June2010).

Committee Member, Teaching and Learning Committee. (December 2007 - June 2010).

Committee Member, Business Executive Committee. (July 2006 - June 2010).

Committee Member, Curriculum Incubator. (November 4, 2009).

Faculty Advisor, Friar Friday Panel. (September 18, 2009).

Attendee, Meeting, Fidelity Investments Institutional Services meeting. (October 27, 2008).

Faculty Advisor, Study Abroad Fair. (September 29, 2008).

Panel Participant, Greater Providence Chamber of Commerce Panel. (June 19, 2008).

Committee Member, Dean Search Committee. (2007).

Committee Member, Dean Search Committee. (2006).

Faculty Sponsor, Business Academic Forum. (2004).

University Service

Faculty Advisor, Freshman Common Reading Program. (August 2010 - December 2012).

Committee Member, Internship Advisory Committee. (July 2009 - June 2011).

Attendee, Convocation. (1997 - 2010).

Faculty Advisor, Mentoring Athletes. (October 6, 2010).

Attendee, Meeting, Academic Advisement. (May 25, 2010).

Attendee, Orientation, New Faculty Orientation. (August 26, 2009).

Attendee, Graduation. (1997 - 2008).

Committee Chair, NEASC Faculty Self-Study team. (July 2006 - June 2007).

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Committee Member, School of Continuing Education. (July 2005 - June 2007).

Committee Member, Internship Advisory Committee. (July 2005 - June 2006).

Committee Member, Committee on Academic Advising. (July 2001 - June 2006).

Committee Member, College Bowl Tourney. (2003 - 2005).

Committee Member, Departmental Affairs Committee of Senate. (July 2001 - June 2005).

Faculty Advisor, Balfour Center Focus Group Project. (2004).

Task Force Member, Undergraduate Grading Forum. (2004).

University Senate Service, Faculty Senate. (July 2001 - June 2004).

Reader, Dr. Martin Luther King, Jr. Tribute. (February 2004).

Participant, Assessment Forum. (2003).

Guest Speaker, Best Practices in Faculty Supervision of Student Interns. (2003).

Faculty Mentor, Early Action Initiative. (2003).

Committee Chair, Departmental Affairs Committee of Senate. (July 2001 - June 2003).

Participant, Cross Campus 5K race. (2002).

Professional Service

Session Chair, American Society for Competitiveness 23rd annual conference, Washington, DC.(October 27, 2012).

Reviewer, Journal Article, American Society for Competitiveness. (June 2012 - August 2012).

Founder and Faculty Advisor, American Marketing Association PCSB Chapter, Providence, RI.(September 2010 - July 2012).

Reviewer, Journal Article, American Marketing Association, San Francisco, CA. (February 28,2011).

Chairperson, American Society for Competitiveness 21st Annual Conference, Washington, DC.(October 28, 2010).

Reviewer, Journal Article, American Marketing Association. (March 21, 2010).

Reviewer, Textbook, McGraw-Hill Higher Education. (March 10, 2010).

Reviewer, Textbook, Cengage Learning. (February 26, 2010).

Session Chair, American Society for Competitiveness 20th Annual Conference, Washington, DC.(October 30, 2009).

Session Chair, American Society for Competitiveness 20th Annual Conference, Washington, DC.(October 29, 2009).

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Reviewer, Textbook, Cengage Learning. (December 2008).

Member, Global Business Forum, Memphis, Tennessee. (June 8, 2006 - June 11, 2006).

Reviewer, Book, Wiley Periodicals, Inc.. (May 2006).

Member, Oxford University Round Table. (July 31, 2005 - August 5, 2005).

Reviewer, Journal Article, Academy of International Business, 46th Annual Conference. (2004).

Reviewer, Journal Article, Bryant Editorial Development. (2004).

Reviewer, Textbook, International Journal of African Historical Studies. (2004).

Reviewer, Journal Article, South West College Publishers (SWCP). (2004).

Session Chair, Academy of International Business, 46th Annual Conference, Stockholm,Sweden. (June 2004).

Conference-Related, International Academy of Business Disciplines,15th Annual Conference.(2003).

Reviewer, Textbook, International Journal of African Historical Studies. (2003).

Reviewer, Textbook, International Journal of African Historical Studies. (2003).

Guest Speaker, ESCEM-Tours, Tours, France. (1993).

Guest Speaker, Sorbonne University, Paris, France. (1993).

Reviewer, Journal Article, Harper Collins. (1991).

Public Service

Member, Women's Leadership Circle: McAuley Village, Providence, RI. (August 2012 - Present).

Water Stop Volunteer, Boston Athletic Association, Boston, Massachusetts. (January 2010 -Present).

Member, Commuter Resource RI, Providence, Rhode Island. (January 2010 - Present).

Board Member, Re-Focus, Inc., Providence, Rhode Island. (January 2010 - Present).

Attendee, Meeting, Leadership Rhode Island, Providence, Rhode Island. (March 7, 2013).

Committee Member, Leadership Rhode Island, Providence, Rhode Island. (December 15, 2011 -April 15, 2012).

Volunteer, Boston Athletic Association, Boston, MA. (April 14, 2012).

Member, Leadership Rhode Island, Providence, Rhode Island. (March 8, 2012).

Member, Southern Poverty Law Institute. (2002 - 2010).

Attendee, Meeting, Women's Fund of RI. (March 12, 2010).

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Attendee, Meeting, Women's Fund of RI, Annual Accomplishments Awards. (2003 - 2008).

Other Community Service Activities, Sri Chinmoy World Harmony Run. (1998 - 2007).

Guest Speaker, Wampanoag Road Runners, Attleboro, Massachusetts. (February 20, 2007 -April 24, 2007).

Other Community Service Activities, SubSig Outing Club. (1986 - 2006).

Other Community Service Activities, Boys and Girls Club, Pawtucket. (2004).

Other Community Service Activities, RI Foundation and Aspen Institute Symposium on StrategicCommunications, Race and Public Will. (2004).

Other Community Service Activities, Invasive Plant Atlas of New England (IPANE). (2003 - 2004).

Other Community Service Activities, Boston Health Care for the Homeless Program. (2002).

Student team advisor, Cookie Place Cafe. (2002).

Student team advisor, Morningstar Christian Center. (2002).

Member, National Campaign for Tolerance. (2002).

Other Community Service Activities, Wall of Hope. (2002).

Other Community Service Activities, Rhode Island Coalition Against Domestic ViolenceResearch Project. (2001).

Other Community Service Activities, WBUR, Boston. (1992).

Other Community Service Activities, Project Lighthouse, Long Island Shelter, Boston Harbor.(1990 - 1992).

Consulting

Boston Specialty and Rehabilitative Hospital. (1995).

Almaz Diamond Company. (1993).

Armenia Philharmonic Orchestra. (1993).

Armenmotor. (1993).

Laser Technique. (1993).

Metax Silk Company. (1993).

Yerevan Cognac Factory. (1993).

Yerevan Worsted Plant. (1993).

Yerevan-Avia. (1993).

Almaz Diamond Company. (1992).

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Armenmotor. (1992).

Laser Technique. (1992).

Metax Silk Company. (1992).

Yerevan Cognac Factory. (1992).

Yerevan Worsted Plant. (1992).

Yerevan-Avia. (1992).

Baxter Theatre. (1979).

Awards and Honors

Service, Community

Community Engagement Award, Providence College School of Business. (May 18, 2012).