Downtown Market Report

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    MARKET UPDATE

    Your Local

    Current Real Estate Market Conditions for Condos & Townhomes

    Trends in Pricing Current Levels of Supply and Demand

    Value Metrics

    Report for the week ofAugust 23, 2010

    Presented by Pickford Escrow - San DiegoPickford Escrow and The Escrow [email protected](858) 525-5478

    SAN DIEGO, CA 92

    Powered by Altos Research LLC | www.altosresearch.com | Copyright 2005-2010 Altos Research LLC

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    Median List Price

    16.6

    Percent Relisted (reset DOM)

    1056

    2.0

    7 %

    Median Number of Bathrooms

    125

    Inventory of Properties Listed

    $ 279

    Percent Flip (price increased)

    Median House Size (sq ft)

    $ 289,000

    35 %

    2.0

    Market Action Index

    Median Number of Bedrooms

    Asking Price Per Square Foot

    9 %

    Percent of Properties with Price Decrease

    Strong Buyer's

    +

    +

    +

    +

    Altos Research Value Statistics

    Most Expensive Listing

    Average Days on Market (DoM)

    ottom/Fourth

    Lower/Third

    Upper/Second

    Top/First

    This Week Real-Time Market Profile Trend

    The Market Action Index answers the question "How's the Market?" by measuringthe current rate of sale versus the amount of the inventory. Index above 30implies a seller's advantage. Below 30, conditions give the advantage to thebuyer.

    Supply and Demand

    Characteristics per Quartile

    8 271509

    1192.0 23

    2.0

    48

    109

    2.0 743

    128

    56

    50

    29

    $ 230,000

    46

    43

    743

    2.5

    592.0

    760

    742

    $ 139,000

    2.0

    143

    $ 357,500

    2.0$ 620,500

    19

    38

    1145

    With inventory and days-on-marketbasically unchanged and the MarketAction Index decreasing, the marketis not sending strong directional signalfor the near-term outlook.

    Monday August 23, 2010

    Pickford Escrow and The Escrow Firm

    742

    934

    1.0

    The median list price in SAN DIEGO,CA this week is $289,000. The 2970

    properties have been on the marketfor an average of 125 days.

    Most expensive 25% of properties

    Upper-middle 25% of properties

    Lower-middle 25% of properties

    Least expensive 25% of properties

    Quartile Median Price Beds Baths Age Inventory New Absorbed DOMSq. Ft.

    No change

    Strong upward trend Strong downward trend

    Slight upward trend Slight downward trend+

    ==

    =

    SAN DIEGO,

    City Overview

    Least Expensive Listing

    Average List Price

    Average Age of Listing

    2970

    $ 8,695,000

    $ 48,000

    $ 396,393

    21

    Trend Key:

    The Market Action Index has beentrending lower for several weekswhile prices have remainedrelatively stable. If inventorycontinues to grow relative todemand however, it is likely that wewill see downward pressure onpricing.

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    Condos & Townhome

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    Pickford Escrow and The Escrow Firm

    City OverviewSAN DIEGO,

    Monday August 23, 2010

    Median PriceThe market seems to have paused around this plateau. The Market Action Index is a good leading indicator for the durability ofthis trend.

    90-day Average7-day Average

    Quartile PricesPrices have been mixed-to-negative trends in recent weeks. Quartile 4 is down, while the rest of the market is basically flat.Look to the Market Action Index to determine if this plateau is the stage for a prolonged price decline.

    First/Top Second/Upper Third/Lower Fourth/Bottom

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    Condos & Townhom

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    Pickford Escrow and The Escrow Firm

    City OverviewSAN DIEGO,

    Monday August 23, 2010

    Price per Square FootThe market plateau is seen across the price and value. The price per square foot and median list price have both beenreasonably stagnant. Watch the Market Action Index for persistent changes as a leading indicator before the market moves fromthese levels.

    90-day Average7-day Average

    Inventory of Properties Listed for SaleInventory has been relatively steady around these levels in recent weeks.

    90-day Average7-day Average

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    Condos & Townhom

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    Pickford Escrow and The Escrow Firm

    City OverviewSAN DIEGO,

    Monday August 23, 2010

    Market Action IndexThe SAN DIEGO market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action Indexstands at 16.60. With several months of inventory available at the current sales rate, buyers should find ample choice.

    Buyers/Sellers Cutoff90-day Average

    Market Action Index per QuartileNot surprisingly given the overall Market Action Index, all quartiles are in the Buyer's Market zone with several months ofinventory given the current rate of demand for homes in the quartile. Watch the quartile for changes before the overall marketshifts. Often one end of the market (e.g. the low end) will improve and signal a strengthening market before the whole group

    changes.

    First/Top Second/Upper Third/Lower Fourth/Bottom

    Buyers/Sellers Cutoff

    Residential house prices are a function of supply and demand, and market conditions can be characterizedby analyzing those factors. Watch this index for sustained changes: if the index falls into the BuyersAdvantage zone (below 30) for a long period, prices are likely in for a downward correction.

    The Market Action Index (MAI) illustrates a balance between supply and demand using a statistical functionof the current rate of sale versus current inventory.

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    Condos & Townhom

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    Pickford Escrow and The Escrow Firm

    City OverviewSAN DIEGO,

    Monday August 23, 2010

    Days on MarketThe properties have been on the market for an average of 125 days. Half of the listings have come newly on the market in thepast 84 or so days.

    90-day Average7-day Average

    Days on Market per QuartileIt is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

    First/Top Second/Upper Third/Lower Fourth/Bottom

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    Condos & Townhom

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    Median List Price

    14.8

    Percent Relisted (reset DOM)

    1110

    2.0

    7 %

    Median Number of Bathrooms

    163

    Inventory of Properties Listed

    $ 420

    Percent Flip (price increased)

    Median House Size (sq ft)

    $ 459,900

    35 %

    2.0

    Market Action Index

    Median Number of Bedrooms

    Asking Price Per Square Foot

    13 %

    Percent of Properties with Price Decrease

    Strong Buyer's

    ==

    +

    ==

    Altos Research Value Statistics

    Most Expensive Listing

    Average Days on Market (DoM)

    ottom/Fourth

    Lower/Third

    Upper/Second

    Top/First

    This Week Real-Time Market Profile Trend

    The Market Action Index answers the question "How's the Market?" by measuringthe current rate of sale versus the amount of the inventory. Index above 30implies a seller's advantage. Below 30, conditions give the advantage to thebuyer.

    Supply and Demand

    Characteristics per Quartile

    5 21738

    1501.5 5

    1.0

    11

    163

    1.0 151

    149

    8

    10

    6

    $ 350,000

    7

    10

    151

    2.0

    72.0

    693

    150

    $ 219,000

    2.0

    190

    $ 575,000

    2.0$ 1,059,500

    5

    13

    1270

    Inventory has been decreasing latelybut the Market Action Index is fallingalso. With days-on-market climbing,these are relatively negativeimplications for the market.

    Monday August 23, 2010

    Pickford Escrow and The Escrow Firm

    150

    957

    1.0

    The median list price in SAN DIEGO,CA 92101 this week is $459,900. The

    602 properties have been on themarket for an average of 163 days.

    Most expensive 25% of properties

    Upper-middle 25% of properties

    Lower-middle 25% of properties

    Least expensive 25% of properties

    Quartile Median Price Beds Baths Age Inventory New Absorbed DOMSq. Ft.

    No change

    Strong upward trend Strong downward trend

    Slight upward trend Slight downward trend+

    ==

    =

    SAN DIEGO,

    92

    Neighborhood Detail

    Least Expensive Listing

    Average List Price

    Average Age of Listing

    602

    $ 8,695,000

    $ 100,000

    $ 643,500

    9

    Trend Key:

    Inventory levels have been relativelyconsistent relative to sales. Despitethe fact that there is a relativelyhigh amount of available inventory,this Buyer's market is still seeingprices move higher. Given inventorylevels, these price conditions arerelatively fragile. If the marketcools off further, the price trend islikely to reverse.

    Page 7 of 11

    Condos & Townhome

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    Pickford Escrow and The Escrow Firm

    Neighborhood DetailSAN DIEGO,

    92

    Monday August 23, 2010

    Median PriceThe market for this zip code continues its bounce again this week. We're a long way from the market's high point so watch theMarket Action Index to predict how long this trend will last.

    90-day Average7-day Average

    Quartile PricesIn the quartile market segments, we see prices in the individual quartiles without strong directional correlation lately. Quartiles2 and 4 have been in price decline in recent weeks, with Quartiles 1 and 3 remaining basically flat. Look to the Market ActionIndex as a leading indicator of the bottom of the market.

    First/Top Second/Upper Third/Lower Fourth/Bottom

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    Condos & Townhom

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    Pickford Escrow and The Escrow Firm

    Neighborhood DetailSAN DIEGO,

    92

    Monday August 23, 2010

    Price per Square FootIn a market where prices are rising fairly consistently, price per square foot is essentially flat. This often implies that newhomes coming on the market are pricier, and also larger than older homes. As a result the value one can buy stays the same.

    90-day Average7-day Average

    Inventory of Properties Listed for SaleInventory has been falling in recent weeks. Note that declining inventory alone does not signal a strengthening market. Look tothe Market Action Index and Days on Market trends to gauge whether buyer interest is changing with the available supply.

    90-day Average7-day Average

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    Condos & Townhom

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    Pickford Escrow and The Escrow Firm

    Neighborhood DetailSAN DIEGO,

    92

    Monday August 23, 2010

    Market Action IndexThe SAN DIEGO, 92101 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market ActionIndex stands at 14.79. With several months of inventory available at the current sales rate, buyers should find ample choice.

    Buyers/Sellers Cutoff90-day Average

    Market Action Index per QuartileNot surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels ofdemand. Watch the quartiles for changes before the overall market shifts.

    First/Top Second/Upper Third/Lower Fourth/Bottom

    Buyers/Sellers Cutoff

    Residential house prices are a function of supply and demand, and market conditions can be characterizedby analyzing those factors. Watch this index for sustained changes: if the index falls into the BuyersAdvantage zone (below 30) for a long period, prices are likely in for a downward correction.

    The Market Action Index (MAI) illustrates a balance between supply and demand using a statistical functionof the current rate of sale versus current inventory.

    age 10 of 11

    Condos & Townhom

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    Pickford Escrow and The Escrow Firm

    Neighborhood DetailSAN DIEGO,

    92

    Monday August 23, 2010

    Days on MarketThe properties have been on the market for an average of 163 days. Half of the listings have come newly on the market in thepast 119 or so days.

    90-day Average7-day Average

    Days on Market per QuartileIt is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

    First/Top Second/Upper Third/Lower Fourth/Bottom

    Page 11 of 11

    Condos & Townhom