giO media Middle EastMedia Presentation 2016

Who we are

• Established in 2009, giO media is a media representative agency, with offices in Dubai and the Netherlands, covering the Middle East and Benelux

• Our core business includes the commercial advertising sales within several media, mainly inflight

• The majority of media suppliers we work with, offer us exclusivity, so we never mark up any (advertising) rates

www.giO.media @giOmedia

Inflight media

• Currently, giO media Middle East handles the commercial advertising sales for over 130 airlines, on board and in airport lounges, be it print, television, digital- or ambient media

• By advertising through inflight media, you reach an upmarket audience in a unique environment!

• Passengers are considered a so called ‘captive audience’, with time and attention to absorb your message

Sorts of Inflight Media• Inflight Magazine• Available on board almost every airline• Average reading time: 30 minutes• Offers a sophisticated mix of news,

technology, fashion, business, lifestyle and in-depth features

• Inflight Entertainment (IFE)• One in three passengers uses the TV

entertainment system from take off to landing

• 50% of passengers can recall to have seen the ad on the IFE

• 81% of the passengers can attribute the correct brand to the ad

• Ambient Media• Advertise your brand on table trays,

overhead luggage compartments, seatbacks

• Or sticker parts- or an entire airplane with your product or company!

Sorts of Inflight MediaSorts of Inflight Media

• Digital Media• Website advertising, banners• Electronic newsletters, banners• Place your product, service or

company on the electronic boarding passes, targeting route- or region specific travellers!

• Advertise at the digital app versions of the airline’s inflight magazine

• Ambient Media Lounges• Display your product at the airline’s lounges

at the airport• Airplay your commercial at the lounge’s TV

screens• Brand your company through wifi

connections• Other opportunities include leaflet

distribution, (manned) promotion stands and more!

• Airport Advertising• Various display opportunities• Wall or screen advertising• Digital or printed promotions• Special operations available

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A selection of Airlines we work with

*Please note, some of the airlines are solely represented by giO media Benelux

*

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Print Media

• In addition to our inflight media portfolio, we represent several foreign b2b, b2c magazines and newspapers from countries in Europe and Asia-Pacific

• From advertisements to advertorials, from editorial specials to sponsored sections, check with your giO media representative for the many opportunities to brand your company, brand or service!

Digital & Mobile Media• Consumers today are engaged with various

forms of content all over the web. • Digital and mobile media are the fastest

growing portals in advertising revenue • giO media offers a wide range of digital and

mobile media, from websites to customized emails or smart tablet apps

• Integrate your digital media or mobile campaign with any other form of advertising!

Consumers today are engaged with various

Digital and mobile media are the fastest growing portals in advertising revenue giO media offers a wide range of digital and mobile media, from websites to customized

Radio and Television

• Even with an increase in digital media and mobile advertising, radio and television are still popular media choices for many companies seeking national and/or international brand awareness

• giO media Middle East sells commercial advertising for several European and Australian radio- and television stations, such as MTV Australia, Virgin Radio France, RTL and BFM

giO media does more

• Since 2015, giO media consults clients in their overall marketing and branding strategies, which include cost effective media buying and planning

• We organize tailor made marketing seminars and hold events whereby we invite industry related guest speakers

• We’d like to think Out-of-the-Box and work closely with third parties that offer original marketing and branding ideas!

giO media Middle EastPO Box 211813 | Dubai | UAE

+971 (0)50 950 1915+971 (0)55 867 9520

info@giO.media

Contact us

giO media Middle East is an initiative of GAPA International FZ LLC, licensed at Fujairah Media Free Zone (Creative City), UAE, trade number 2002/2011 CZ

+971 (0)50 950 1915+971 (0)50 950 1915