REMODELERS, CONTRACTORS & HOME SERVICE PROS…

You Can Get More Qualified Leads, Close More Profitable Sales, Shorten Production Timelines, Create Satisfied Referral-Giving Customers And STILL Go Home Early!

Check out the MarketSharp ‘PAYBACK CALCULATOR’… see insideAdvanced Marketing Concepts, Ltd. dba MarketSharp® 505 King Street, Suite 124 • La Crosse, WI 54601 • Phone: (800) 335-4254 • web: www.marketsharp.com

For immediate access to more information, give us a call at 800-335-4254

Calendar – The intuitive calendar allows you to schedule sales calls, production time-lines, service requests, but also configure general items like personal time off, meeting blocks, etc. By color coding your calendar items, you can easily categorize each entry.

Sales Appt Routing – Map appointment routes to REDUCE travel time and stress! Sales appointment routing allows appointment setters to pinpoint all upcoming sales appointments for a specific time period on a MAP (using MapQuest technology) in an effort to schedule new appointments within the closest proximity of each other.

Web Lead Capture – Hot internet leads will never fall through the cracks again! You can instantly push leads from a web-page form or Lead Provider directly into MarketSharp, while putting in place an automated marketing process for accurate, efficient follow-up.

Auto Email – Auto-send drip marketing campaigns to convert more leads and generate repeat sales! When you put the power of auto-email to work by attaching one or more pre-determined follow-up marketing campaigns, your unsold leads and past clients will never forget about you.

Mobile – Take advantage of mobile technology to improve your sales-people’s efficiency. You can seamlessly transfer information to and from your sales staff via their Smartphone (appointments, scheduled activities, calendar, results of appointments, follow-up actions with a prospect, etc.).

MarketSharp Mail – Get more leads with targeted, ONLINE direct mail! Gain more warm leads by leveraging automation, personalization, and better targeting of direct mail campaigns all done online.

Call Center – Reach contacts faster to make more sales opportunities! Make more calls, contacts, and set more appointments; Increase conversion ratio of contact to appointment set and; reduce sales appointment cancellations by properly confirming your leads.

Lead Paint Compliancy (LPC) – Easily maintain proper renovation record keeping and documentation required by the EPA’s RRP Rule. The LPC module enables contractors to record and track lead paint details, search for ‘year home built’ details, customize and print required forms from a template library of RRP documents plus store the signed/completed forms and documentation as readily available attachments.

QuickBooks® Connector – No more double entry with the QB web connector module featuring ‘push and pull’ integration. Quickly transfer customer and job information to and from MarketSharp and your accounting program, QuickBooks®.

“It is so valuable for our business to track customers from initial

contact/inquiry through production and service. It allows us to

maintain a complete relationship with our residential construction

customers and understand exactly where sales are coming from

on an ongoing basis.” Tanner Bishop, Royal Covers of Arizona, Inc.

Supercharge Your MarketSharp Experience.

LOWER LEAD COSTS – INCREASE CLOSING RATIOS – IMPROVE OFFICE EFFICIENCY

Check out the ULTIMATE industry tool for getting more leads, increasing sales volume and managing your business more profitably!

(800) 335-4254 • www.marketsharp.com

All-About-Your-Success Support

and Training – Ever feel like ‘you’re on

your own’ when you try to implement

any new system? Not anymore…

MarketSharp is here to help! From

the initial set-up to the advanced

functionality features, knowledgeable

Customer Support Specialists are ready

to guide you every step of the way.

To supercharge your MarketSharp

proficiency and maximize your results,

you’ll have access to numerous

ongoing training and support programs

every month.

1Modules Included with Pro: Proposals, Commission & Job Cost, Production, Service and QuickBooks® Web Connector.2Additional Disk Space: Disk space, backup disk space and bandwidth to upload and download data... • Add’l Data Storage (database): $5/100 MB/month, $12/500 MB/month, or $20/1 GB/month. • Add’l File Storage (documents & attachments): $4/ 2 GB/month or $36/ 20 GB/month.3Multi-Database Management (M-DM): This feature allows you to keep multiple databases for different locations and/or divisions separated while also giving you the ability to seamlessly log into any location/division, share employees, share lead sources, and share products among those locations. This feature also gives you the ability to roll-up reports on all locations combined.4Initial Set Up: Includes installation and configuring of the application and database for your company on our web servers. Your administrative logon credentials will be emailed to you after the setup is complete.5Mobile: Full version of MarketSharp licenses can be used for mobile log-in, but note that Mobile licenses will be consumed first.Data Conversion: Convert your existing data for use within MarketSharp.... • Data Conversion Services: $100 per hour.Computer Requirements: Access to internet service using Internet Explorer 8 or greater or Firefox 3.6 or greater.*Important Feature: The pricing is based on the number of “concurrent (shared) licenses” rather than “user accounts”. Concurrent license means the total number of users logged in at any one time. (For example: You may have 7 employees requiring access to MarketSharp, but you may only need to purchase 4 licenses as only 4 out of 7 users will be logged in at once.) Prices may change without notice.

MarketSharpLite Package:Track, manage and build important contact relationships. Lite controls your day-to-day efforts within two segments of your market:

• Leads• Customers

MarketSharpStandard Package:A great package to start tracking, marketing and reporting! Standard integrates all three segments of your market:

• Prospects • Leads • Customers

Package Lite Standard Pro Apps5

No. of Per Shared Per Shared Per Shared Licenses License Per Month License Per Month License Per Month Per License Per Month 1 $70 $83 $95 Mobile $302-4 $60 $70 $80 Sales Appt. Routing $35-9 $45 $53 $60 Auto-Email $15/Company10-19 $34 $39 $45 Call Center-Next Call / Included 20+ $25 $30 $34 Multi- $50/Add’l $50/Add’l $50/Add’lDatabase3 database/mo. database/mo. database/mo.Setup4 $500 $500 $500

• Unlimited User Accounts• Secure MarketSharp Data Hosting• Database Maintenance• Daily Database Backups• 50 MB Data Storage per User2 (database)

• 500 MB File Storage per User2 (documents & attachments)

• Unlimited ‘Live’ 1-800 Technical Support and Coaching

• Unlimited MS 101 Introductory Web-Training for New/Existing Staff • Monthly Invites to Web-Seminar Advanced Trainings (MSOU: MarketSharp Online University)

Total Investment Example: The total investment for 2-licenses of MarketSharp Standard is $140 per month.

Integrated, Straightforward Productivity Tools and Apps for Use with MarketSharp:

Choose the package that fits your needs:

“The new web lead capture feature

allows our potential customers to easily

request an appointment right from our

website and then it is instantly added

into our MarketSharp database for fast

follow-up.”Submitted Anonymously from Annual Customer Survey

MarketSharp Pro Package:For the company that needs it all. Pro is our most comprehensive package incorporating all three segments of your market:

• Prospects • Leads • Customers

PLUS FIVE BUSINESS ENHANCING MODULES1 INCLUDING:• Proposals• CommissionandJobCost• Production• Service• QuickBooks®WebConnector

Most Popular!

All MarketSharp packages include:

Boost Office Productivity Easily Access Company Data Securely, Anywhere at Anytime! The flexibility to share all data from ANYWHERE, yet the ability to secure specific details. A “role based employee setup” interface allows you to configure each employee’s permission levels relevant to their job or specific task.

TrackEveryContactandJobDetailinONEplace! Tired of juggling three or four software programs? Or does the thought of entering data TWICE make you crazy? (us too!) That’s why MarketSharp is a fully-integrated, “all-in-one” solution. Easily sync up to Organize every business practice and coordinate efforts across your entire team.

More Leads, Referrals & Repeat Business Powerful Built-in Direct Multi-Media Marketing! Dramatically boost your response rates with timely, relevant campaigns by combining preformatted letters, postcards, emails and surveys into your marketing mix directly from the MarketSharp Print File Library. (It’s a cinch to create personalized messages, add images and insert your company logo!)

Versatile Laser-Targeted Strategies! Wouldn’t it be great to perfectly tailor messages at each stage of the buying process to drive more business? With intelligent filtering, you can improve campaign performance by segmenting or targeting specific attributes of your audience like jobsite address, previous purchase, product interest, appointment results, and so much more.

Close More SalesControl Your Pipeline and Shorten the Sales Cycle! Take the appropriate action with every lead at every stage of the sales process to improve closing ratios!

On-the-GoMOBILE! Your sales team will be more accountable and more productive by easily accessing and updating contacts, appointments, and activity information from their Smartphones.

Streamline Each ProjectIncreaseProductionVolume...Plus,NoMoreWhiteboards! Stay on top of every task in your production process, easily spot bottlenecks, and increase installation volume. Use custom designed workflows to schedule, assign and monitor production activities.

Systemize and Automate Your Production Processes! Quickly design production workflows based on type of product to easily assign tasks for each stage of the production timeline.

Make Better Informed DecisionsStay on Track with Real-Time Dashboards and Customizable Reports! Turn data into actionable insight with flexible wizard-based tools that enable you to create sophisticated reports and view performance dashboards to measure and evaluate business activity, track sales and service success, and identify trends, problems and opportunities.

ManageYourCompanyandGoHomeEarly?Yes, You Can! With MarketSharp you can keep track of EVERYTHING that needs to get done, who’s gettin’ it done and when it is done. (Yep, and still have a life!) Use MarketSharp’s activity and process logic, to assign tasks, create sequential processes and view important ‘to do’ activities.

INDUSTRY SCENARIO:Remodeling company selling windows, siding, roofing and gutter protection with approximately 10-20 employees.Company: XYZ RemodelingAnnual Revenue: $2,000,000Existing Customers: 1000Jobs Per Year: 250Leads Per Year: 1425Demoed Appointments Per Year: 1000Ave. Closing Ratio: 25%Ave. Sale Amount: $8000

#Sales Volume

OverallOfficeProficiency 5 $40,000This strategy assumes by simplifying procedures and connecting staff you will gain at least 2% more in business.

JobsiteProximityTouches 25 $200,000 This strategy assumes 50% of the jobs you install are appropriate for Jobsite Proximity Marketing. This also assumes you only generate ONE sale for every FIVE campaigns you initiate.

Unsold Lead Recovery (hugepotential) 100 $800,000 This strategy assumes you receive ONE sale for every TEN appts thatdidn’t buy initially using built in activity processes for follow-up efforts using phone, email and direct mail. (Industry stats prove that your potential for converting these unsold leads to sales is much greater than this example).

#Sales VolumeLifetime Customer Tactics (assuming1000pastcustomers) 20 $160,000 This strategy assumes you initiate only TWO marketing campaigns a year to all your past customers either for cross-selling other products or to gain referrals. From these campaigns you receive a 2% response rate in which you close 50% of the customer leads ran for your average sale.

SalesClosingRatios 20 $160,000This strategy assumes you can increase closing ratios by 2% by optimizing your sales process (improving demo rates, providing powerful sales tools, etc.).

ProductionEfficiency 5 $40,000This strategy assumes by meeting deadlines, improving productivity and decreasing measuring/ordering errors, you’ll save 2% of your sales volume. Anticipated Performance Improvement Totals 175 $1,400,000

70% Increase!

•Secure Web-based Solution•Prospect, Lead & Customer Management•Integrated Company, Sales, Service & Production Calendar•SalesAppointmentRouting•Contract & Production Management•Job Costing•Commission Tracking•Service Management•LeadPaint Compliancy (LPC)•Fully-Loaded Document Center (hundreds of industry-specific files)•Integrated OnlineDirectMail Fulfillment•Radius Marketing•LeadRecovery Marketing•Repeat&Referral Marketing

•Email Templates•Auto-Email Drip Marketing•CallCenter – Next Call Action•Website/InternetLeadCapture Utility•Proposal Generation•Document Attachment Tool•Customizable Activity Processes•ActivityTracking & History•Activity/Task Reminders•Customizable Workflow Automation•Real-time Reporting&Dashboards•Sales Opportunity Tracking•Mobile(Smartphone) Access•Role-based Permission Levels•And so much more!

Take a FREE MarketSharp Test-Drive! Allow a MarketSharp expert to put you in the driver’s seat – Take a quick spin to experiment with MarketSharp’s vast functionality. In under 30 minutes, you’ll complete a ‘hands-on’ demonstration of MarketSharp.

800-335-4254,orregisteronline:www.marketsharp.com/test-drive

Innovative Features SPECIFIC to the Remodeling and Home Service Industry…

“MarketSharp is the total package: the

marketing and management software,

the helpful customer service staff and

the company philosophy in providing

continued support to help grow our

business.”Steve Renenkamp, Energy Swing Windows - Murrysville, PA

“I have worked with, customized and

consulted (25+ years!) using CRM

systems like GoldMine, Act, Salesforce,

Salesnexus, ixactcontact & MarketLeader

– MarketSharp blows them all out of

the water. I love it! Combined with your

marketing expertise and outstanding

tech support, I think you have something

very special!”Scott Sklare, Property Revival, LLC - McFarland, WI

“My customers feel like they are better

taken care of and our repeat and referral

business is growing like crazy since we

can now strategically, and systematically

solicit our past customers for repeat and

referral business.”Riley Rogers, 3-D Seamless Siding, Inc. - Meridian, ID

Check out the key administrative, marketing, production and business management features available in MarketSharp.

With MarketSharp, you’ll be in a position to generate more leads, effectively track customer interactions, maximize sales opportunities, provide your staff with comprehensive customer/job information at their fingertips plus, you’ll have complete visibility into the profitability of your business at all times.

Here’s what our customers say…

What is MarketSharp?MarketSharp, the leading industry-specific “All-in-One” web-based, customer relationship management (crm) solution guaranteed to get you more leads, track all your contact data, manage production and service and increase office efficiencies, plus report on performance - PERIOD.

Can MarketSharp Pay For Itself…You Can Significantly IMPROVE Your Bottomline Profits By Leveraging a PROVEN, Turnkey Industry Solution to Organize, Automate and GROW Your Business! (see assumption model below)

Increase Sales By70%!MarketSharp ‘PAYBACK CALCULATOR’ (Example)

Performance Improvement Strategies:The below improvement assumptions are very modest forecasts; statics show some companies have much higher returns without the need for additional administrative staff to accomplish their growth goals! By utilizing just a few of the turnkey features in MarketSharp, you CAN easily accomplish the following…

“Our lead costs are down, sales are up

and the growth percentages you implied

are a reality. With MarketSharp, we

really can manage our lead numbers!”

Michael Sepanski, ABC Seamless Siding & Windows - Toledo, OH

Results may vary based on each business.

Boost Office Productivity Easily Access Company Data Securely, Anywhere at Anytime! The flexibility to share all data from ANYWHERE, yet the ability to secure specific details. A “role based employee setup” interface allows you to configure each employee’s permission levels relevant to their job or specific task.

TrackEveryContactandJobDetailinONEplace! Tired of juggling three or four software programs? Or does the thought of entering data TWICE make you crazy? (us too!) That’s why MarketSharp is a fully-integrated, “all-in-one” solution. Easily sync up to Organize every business practice and coordinate efforts across your entire team.

More Leads, Referrals & Repeat Business Powerful Built-in Direct Multi-Media Marketing! Dramatically boost your response rates with timely, relevant campaigns by combining preformatted letters, postcards, emails and surveys into your marketing mix directly from the MarketSharp Print File Library. (It’s a cinch to create personalized messages, add images and insert your company logo!)

Versatile Laser-Targeted Strategies! Wouldn’t it be great to perfectly tailor messages at each stage of the buying process to drive more business? With intelligent filtering, you can improve campaign performance by segmenting or targeting specific attributes of your audience like jobsite address, previous purchase, product interest, appointment results, and so much more.

Close More SalesControl Your Pipeline and Shorten the Sales Cycle! Take the appropriate action with every lead at every stage of the sales process to improve closing ratios!

On-the-GoMOBILE! Your sales team will be more accountable and more productive by easily accessing and updating contacts, appointments, and activity information from their Smartphones.

Streamline Each ProjectIncreaseProductionVolume...Plus,NoMoreWhiteboards! Stay on top of every task in your production process, easily spot bottlenecks, and increase installation volume. Use custom designed workflows to schedule, assign and monitor production activities.

Systemize and Automate Your Production Processes! Quickly design production workflows based on type of product to easily assign tasks for each stage of the production timeline.

Make Better Informed DecisionsStay on Track with Real-Time Dashboards and Customizable Reports! Turn data into actionable insight with flexible wizard-based tools that enable you to create sophisticated reports and view performance dashboards to measure and evaluate business activity, track sales and service success, and identify trends, problems and opportunities.

ManageYourCompanyandGoHomeEarly?Yes, You Can! With MarketSharp you can keep track of EVERYTHING that needs to get done, who’s gettin’ it done and when it is done. (Yep, and still have a life!) Use MarketSharp’s activity and process logic, to assign tasks, create sequential processes and view important ‘to do’ activities.

INDUSTRY SCENARIO:Remodeling company selling windows, siding, roofing and gutter protection with approximately 10-20 employees.Company: XYZ RemodelingAnnual Revenue: $2,000,000Existing Customers: 1000Jobs Per Year: 250Leads Per Year: 1425Demoed Appointments Per Year: 1000Ave. Closing Ratio: 25%Ave. Sale Amount: $8000

#Sales Volume

OverallOfficeProficiency 5 $40,000This strategy assumes by simplifying procedures and connecting staff you will gain at least 2% more in business.

JobsiteProximityTouches 25 $200,000 This strategy assumes 50% of the jobs you install are appropriate for Jobsite Proximity Marketing. This also assumes you only generate ONE sale for every FIVE campaigns you initiate.

Unsold Lead Recovery (hugepotential) 100 $800,000 This strategy assumes you receive ONE sale for every TEN appts thatdidn’t buy initially using built in activity processes for follow-up efforts using phone, email and direct mail. (Industry stats prove that your potential for converting these unsold leads to sales is much greater than this example).

#Sales VolumeLifetime Customer Tactics (assuming1000pastcustomers) 20 $160,000 This strategy assumes you initiate only TWO marketing campaigns a year to all your past customers either for cross-selling other products or to gain referrals. From these campaigns you receive a 2% response rate in which you close 50% of the customer leads ran for your average sale.

SalesClosingRatios 20 $160,000This strategy assumes you can increase closing ratios by 2% by optimizing your sales process (improving demo rates, providing powerful sales tools, etc.).

ProductionEfficiency 5 $40,000This strategy assumes by meeting deadlines, improving productivity and decreasing measuring/ordering errors, you’ll save 2% of your sales volume. Anticipated Performance Improvement Totals 175 $1,400,000

70% Increase!

•Secure Web-based Solution•Prospect, Lead & Customer Management•Integrated Company, Sales, Service & Production Calendar•SalesAppointmentRouting•Contract & Production Management•Job Costing•Commission Tracking•Service Management•LeadPaint Compliancy (LPC)•Fully-Loaded Document Center (hundreds of industry-specific files)•Integrated OnlineDirectMail Fulfillment•Radius Marketing•LeadRecovery Marketing•Repeat&Referral Marketing

•Email Templates•Auto-Email Drip Marketing•CallCenter – Next Call Action•Website/InternetLeadCapture Utility•Proposal Generation•Document Attachment Tool•Customizable Activity Processes•ActivityTracking & History•Activity/Task Reminders•Customizable Workflow Automation•Real-time Reporting&Dashboards•Sales Opportunity Tracking•Mobile(Smartphone) Access•Role-based Permission Levels•And so much more!

Take a FREE MarketSharp Test-Drive! Allow a MarketSharp expert to put you in the driver’s seat – Take a quick spin to experiment with MarketSharp’s vast functionality. In under 30 minutes, you’ll complete a ‘hands-on’ demonstration of MarketSharp.

800-335-4254,orregisteronline:www.marketsharp.com/test-drive

Innovative Features SPECIFIC to the Remodeling and Home Service Industry…

“MarketSharp is the total package: the

marketing and management software,

the helpful customer service staff and

the company philosophy in providing

continued support to help grow our

business.”Steve Renenkamp, Energy Swing Windows - Murrysville, PA

“I have worked with, customized and

consulted (25+ years!) using CRM

systems like GoldMine, Act, Salesforce,

Salesnexus, ixactcontact & MarketLeader

– MarketSharp blows them all out of

the water. I love it! Combined with your

marketing expertise and outstanding

tech support, I think you have something

very special!”Scott Sklare, Property Revival, LLC - McFarland, WI

“My customers feel like they are better

taken care of and our repeat and referral

business is growing like crazy since we

can now strategically, and systematically

solicit our past customers for repeat and

referral business.”Riley Rogers, 3-D Seamless Siding, Inc. - Meridian, ID

Check out the key administrative, marketing, production and business management features available in MarketSharp.

With MarketSharp, you’ll be in a position to generate more leads, effectively track customer interactions, maximize sales opportunities, provide your staff with comprehensive customer/job information at their fingertips plus, you’ll have complete visibility into the profitability of your business at all times.

Here’s what our customers say…

What is MarketSharp?MarketSharp, the leading industry-specific “All-in-One” web-based, customer relationship management (crm) solution guaranteed to get you more leads, track all your contact data, manage production and service and increase office efficiencies, plus report on performance - PERIOD.

Can MarketSharp Pay For Itself…You Can Significantly IMPROVE Your Bottomline Profits By Leveraging a PROVEN, Turnkey Industry Solution to Organize, Automate and GROW Your Business! (see assumption model below)

Increase Sales By70%!MarketSharp ‘PAYBACK CALCULATOR’ (Example)

Performance Improvement Strategies:The below improvement assumptions are very modest forecasts; statics show some companies have much higher returns without the need for additional administrative staff to accomplish their growth goals! By utilizing just a few of the turnkey features in MarketSharp, you CAN easily accomplish the following…

“Our lead costs are down, sales are up

and the growth percentages you implied

are a reality. With MarketSharp, we

really can manage our lead numbers!”

Michael Sepanski, ABC Seamless Siding & Windows - Toledo, OH

Results may vary based on each business.

Boost Office Productivity Easily Access Company Data Securely, Anywhere at Anytime! The flexibility to share all data from ANYWHERE, yet the ability to secure specific details. A “role based employee setup” interface allows you to configure each employee’s permission levels relevant to their job or specific task.

TrackEveryContactandJobDetailinONEplace! Tired of juggling three or four software programs? Or does the thought of entering data TWICE make you crazy? (us too!) That’s why MarketSharp is a fully-integrated, “all-in-one” solution. Easily sync up to Organize every business practice and coordinate efforts across your entire team.

More Leads, Referrals & Repeat Business Powerful Built-in Direct Multi-Media Marketing! Dramatically boost your response rates with timely, relevant campaigns by combining preformatted letters, postcards, emails and surveys into your marketing mix directly from the MarketSharp Print File Library. (It’s a cinch to create personalized messages, add images and insert your company logo!)

Versatile Laser-Targeted Strategies! Wouldn’t it be great to perfectly tailor messages at each stage of the buying process to drive more business? With intelligent filtering, you can improve campaign performance by segmenting or targeting specific attributes of your audience like jobsite address, previous purchase, product interest, appointment results, and so much more.

Close More SalesControl Your Pipeline and Shorten the Sales Cycle! Take the appropriate action with every lead at every stage of the sales process to improve closing ratios!

On-the-GoMOBILE! Your sales team will be more accountable and more productive by easily accessing and updating contacts, appointments, and activity information from their Smartphones.

Streamline Each ProjectIncreaseProductionVolume...Plus,NoMoreWhiteboards! Stay on top of every task in your production process, easily spot bottlenecks, and increase installation volume. Use custom designed workflows to schedule, assign and monitor production activities.

Systemize and Automate Your Production Processes! Quickly design production workflows based on type of product to easily assign tasks for each stage of the production timeline.

Make Better Informed DecisionsStay on Track with Real-Time Dashboards and Customizable Reports! Turn data into actionable insight with flexible wizard-based tools that enable you to create sophisticated reports and view performance dashboards to measure and evaluate business activity, track sales and service success, and identify trends, problems and opportunities.

ManageYourCompanyandGoHomeEarly?Yes, You Can! With MarketSharp you can keep track of EVERYTHING that needs to get done, who’s gettin’ it done and when it is done. (Yep, and still have a life!) Use MarketSharp’s activity and process logic, to assign tasks, create sequential processes and view important ‘to do’ activities.

INDUSTRY SCENARIO:Remodeling company selling windows, siding, roofing and gutter protection with approximately 10-20 employees.Company: XYZ RemodelingAnnual Revenue: $2,000,000Existing Customers: 1000Jobs Per Year: 250Leads Per Year: 1425Demoed Appointments Per Year: 1000Ave. Closing Ratio: 25%Ave. Sale Amount: $8000

#Sales Volume

OverallOfficeProficiency 5 $40,000This strategy assumes by simplifying procedures and connecting staff you will gain at least 2% more in business.

JobsiteProximityTouches 25 $200,000 This strategy assumes 50% of the jobs you install are appropriate for Jobsite Proximity Marketing. This also assumes you only generate ONE sale for every FIVE campaigns you initiate.

Unsold Lead Recovery (hugepotential) 100 $800,000 This strategy assumes you receive ONE sale for every TEN appts thatdidn’t buy initially using built in activity processes for follow-up efforts using phone, email and direct mail. (Industry stats prove that your potential for converting these unsold leads to sales is much greater than this example).

#Sales VolumeLifetime Customer Tactics (assuming1000pastcustomers) 20 $160,000 This strategy assumes you initiate only TWO marketing campaigns a year to all your past customers either for cross-selling other products or to gain referrals. From these campaigns you receive a 2% response rate in which you close 50% of the customer leads ran for your average sale.

SalesClosingRatios 20 $160,000This strategy assumes you can increase closing ratios by 2% by optimizing your sales process (improving demo rates, providing powerful sales tools, etc.).

ProductionEfficiency 5 $40,000This strategy assumes by meeting deadlines, improving productivity and decreasing measuring/ordering errors, you’ll save 2% of your sales volume. Anticipated Performance Improvement Totals 175 $1,400,000

70% Increase!

•Secure Web-based Solution•Prospect, Lead & Customer Management•Integrated Company, Sales, Service & Production Calendar•SalesAppointmentRouting•Contract & Production Management•Job Costing•Commission Tracking•Service Management•LeadPaint Compliancy (LPC)•Fully-Loaded Document Center (hundreds of industry-specific files)•Integrated OnlineDirectMail Fulfillment•Radius Marketing•LeadRecovery Marketing•Repeat&Referral Marketing

•Email Templates•Auto-Email Drip Marketing•CallCenter – Next Call Action•Website/InternetLeadCapture Utility•Proposal Generation•Document Attachment Tool•Customizable Activity Processes•ActivityTracking & History•Activity/Task Reminders•Customizable Workflow Automation•Real-time Reporting&Dashboards•Sales Opportunity Tracking•Mobile(Smartphone) Access•Role-based Permission Levels•And so much more!

Take a FREE MarketSharp Test-Drive! Allow a MarketSharp expert to put you in the driver’s seat – Take a quick spin to experiment with MarketSharp’s vast functionality. In under 30 minutes, you’ll complete a ‘hands-on’ demonstration of MarketSharp.

800-335-4254,orregisteronline:www.marketsharp.com/test-drive

Innovative Features SPECIFIC to the Remodeling and Home Service Industry…

“MarketSharp is the total package: the

marketing and management software,

the helpful customer service staff and

the company philosophy in providing

continued support to help grow our

business.”Steve Renenkamp, Energy Swing Windows - Murrysville, PA

“I have worked with, customized and

consulted (25+ years!) using CRM

systems like GoldMine, Act, Salesforce,

Salesnexus, ixactcontact & MarketLeader

– MarketSharp blows them all out of

the water. I love it! Combined with your

marketing expertise and outstanding

tech support, I think you have something

very special!”Scott Sklare, Property Revival, LLC - McFarland, WI

“My customers feel like they are better

taken care of and our repeat and referral

business is growing like crazy since we

can now strategically, and systematically

solicit our past customers for repeat and

referral business.”Riley Rogers, 3-D Seamless Siding, Inc. - Meridian, ID

Check out the key administrative, marketing, production and business management features available in MarketSharp.

With MarketSharp, you’ll be in a position to generate more leads, effectively track customer interactions, maximize sales opportunities, provide your staff with comprehensive customer/job information at their fingertips plus, you’ll have complete visibility into the profitability of your business at all times.

Here’s what our customers say…

What is MarketSharp?MarketSharp, the leading industry-specific “All-in-One” web-based, customer relationship management (crm) solution guaranteed to get you more leads, track all your contact data, manage production and service and increase office efficiencies, plus report on performance - PERIOD.

Can MarketSharp Pay For Itself…You Can Significantly IMPROVE Your Bottomline Profits By Leveraging a PROVEN, Turnkey Industry Solution to Organize, Automate and GROW Your Business! (see assumption model below)

Increase Sales By70%!MarketSharp ‘PAYBACK CALCULATOR’ (Example)

Performance Improvement Strategies:The below improvement assumptions are very modest forecasts; statics show some companies have much higher returns without the need for additional administrative staff to accomplish their growth goals! By utilizing just a few of the turnkey features in MarketSharp, you CAN easily accomplish the following…

“Our lead costs are down, sales are up

and the growth percentages you implied

are a reality. With MarketSharp, we

really can manage our lead numbers!”

Michael Sepanski, ABC Seamless Siding & Windows - Toledo, OH

Results may vary based on each business.

REMODELERS, CONTRACTORS & HOME SERVICE PROS…

You Can Get More Qualified Leads, Close More Profitable Sales, Shorten Production Timelines, Create Satisfied Referral-Giving Customers And STILL Go Home Early!

Check out the MarketSharp ‘PAYBACK CALCULATOR’… see insideAdvanced Marketing Concepts, Ltd. dba MarketSharp® 505 King Street, Suite 124 • La Crosse, WI 54601 • Phone: (800) 335-4254 • web: www.marketsharp.com

For immediate access to more information, give us a call at 800-335-4254

Calendar – The intuitive calendar allows you to schedule sales calls, production time-lines, service requests, but also configure general items like personal time off, meeting blocks, etc. By color coding your calendar items, you can easily categorize each entry.

Sales Appt Routing – Map appointment routes to REDUCE travel time and stress! Sales appointment routing allows appointment setters to pinpoint all upcoming sales appointments for a specific time period on a MAP (using MapQuest technology) in an effort to schedule new appointments within the closest proximity of each other.

Web Lead Capture – Hot internet leads will never fall through the cracks again! You can instantly push leads from a web-page form or Lead Provider directly into MarketSharp, while putting in place an automated marketing process for accurate, efficient follow-up.

Auto Email – Auto-send drip marketing campaigns to convert more leads and generate repeat sales! When you put the power of auto-email to work by attaching one or more pre-determined follow-up marketing campaigns, your unsold leads and past clients will never forget about you.

Mobile – Take advantage of mobile technology to improve your sales-people’s efficiency. You can seamlessly transfer information to and from your sales staff via their Smartphone (appointments, scheduled activities, calendar, results of appointments, follow-up actions with a prospect, etc.).

MarketSharp Mail – Get more leads with targeted, ONLINE direct mail! Gain more warm leads by leveraging automation, personalization, and better targeting of direct mail campaigns all done online.

Call Center – Reach contacts faster to make more sales opportunities! Make more calls, contacts, and set more appointments; Increase conversion ratio of contact to appointment set and; reduce sales appointment cancellations by properly confirming your leads.

Lead Paint Compliancy (LPC) – Easily maintain proper renovation record keeping and documentation required by the EPA’s RRP Rule. The LPC module enables contractors to record and track lead paint details, search for ‘year home built’ details, customize and print required forms from a template library of RRP documents plus store the signed/completed forms and documentation as readily available attachments.

QuickBooks® Connector – No more double entry with the QB web connector module featuring ‘push and pull’ integration. Quickly transfer customer and job information to and from MarketSharp and your accounting program, QuickBooks®.

“It is so valuable for our business to track customers from initial

contact/inquiry through production and service. It allows us to

maintain a complete relationship with our residential construction

customers and understand exactly where sales are coming from

on an ongoing basis.” Tanner Bishop, Royal Covers of Arizona, Inc.

Supercharge Your MarketSharp Experience.

LOWER LEAD COSTS – INCREASE CLOSING RATIOS – IMPROVE OFFICE EFFICIENCY

Check out the ULTIMATE industry tool for getting more leads, increasing sales volume and managing your business more profitably!

(800) 335-4254 • www.marketsharp.com

All-About-Your-Success Support

and Training – Ever feel like ‘you’re on

your own’ when you try to implement

any new system? Not anymore…

MarketSharp is here to help! From

the initial set-up to the advanced

functionality features, knowledgeable

Customer Support Specialists are ready

to guide you every step of the way.

To supercharge your MarketSharp

proficiency and maximize your results,

you’ll have access to numerous

ongoing training and support programs

every month.

1Modules Included with Pro: Proposals, Commission & Job Cost, Production, Service and QuickBooks® Web Connector.2Additional Disk Space: Disk space, backup disk space and bandwidth to upload and download data... • Add’l Data Storage (database): $5/100 MB/month, $12/500 MB/month, or $20/1 GB/month. • Add’l File Storage (documents & attachments): $4/ 2 GB/month or $36/ 20 GB/month.3Multi-Database Management (M-DM): This feature allows you to keep multiple databases for different locations and/or divisions separated while also giving you the ability to seamlessly log into any location/division, share employees, share lead sources, and share products among those locations. This feature also gives you the ability to roll-up reports on all locations combined.4Initial Set Up: Includes installation and configuring of the application and database for your company on our web servers. Your administrative logon credentials will be emailed to you after the setup is complete.5Mobile: Full version of MarketSharp licenses can be used for mobile log-in, but note that Mobile licenses will be consumed first.Data Conversion: Convert your existing data for use within MarketSharp.... • Data Conversion Services: $100 per hour.Computer Requirements: Access to internet service using Internet Explorer 8 or greater or Firefox 3.6 or greater.*Important Feature: The pricing is based on the number of “concurrent (shared) licenses” rather than “user accounts”. Concurrent license means the total number of users logged in at any one time. (For example: You may have 7 employees requiring access to MarketSharp, but you may only need to purchase 4 licenses as only 4 out of 7 users will be logged in at once.) Prices may change without notice.

MarketSharpLite Package:Track, manage and build important contact relationships. Lite controls your day-to-day efforts within two segments of your market:

• Leads• Customers

MarketSharpStandard Package:A great package to start tracking, marketing and reporting! Standard integrates all three segments of your market:

• Prospects • Leads • Customers

Package Lite Standard Pro Apps5

No. of Per Shared Per Shared Per Shared Licenses License Per Month License Per Month License Per Month Per License Per Month 1 $70 $83 $95 Mobile $302-4 $60 $70 $80 Sales Appt. Routing $35-9 $45 $53 $60 Auto-Email $15/Company10-19 $34 $39 $45 Call Center-Next Call / Included 20+ $25 $30 $34 Multi- $50/Add’l $50/Add’l $50/Add’lDatabase3 database/mo. database/mo. database/mo.Setup4 $500 $500 $500

• Unlimited User Accounts• Secure MarketSharp Data Hosting• Database Maintenance• Daily Database Backups• 50 MB Data Storage per User2 (database)

• 500 MB File Storage per User2 (documents & attachments)

• Unlimited ‘Live’ 1-800 Technical Support and Coaching

• Unlimited MS 101 Introductory Web-Training for New/Existing Staff • Monthly Invites to Web-Seminar Advanced Trainings (MSOU: MarketSharp Online University)

Total Investment Example: The total investment for 2-licenses of MarketSharp Standard is $140 per month.

Integrated, Straightforward Productivity Tools and Apps for Use with MarketSharp:

Choose the package that fits your needs:

“The new web lead capture feature

allows our potential customers to easily

request an appointment right from our

website and then it is instantly added

into our MarketSharp database for fast

follow-up.”Submitted Anonymously from Annual Customer Survey

MarketSharp Pro Package:For the company that needs it all. Pro is our most comprehensive package incorporating all three segments of your market:

• Prospects • Leads • Customers

PLUS FIVE BUSINESS ENHANCING MODULES1 INCLUDING:• Proposals• CommissionandJobCost• Production• Service• QuickBooks®WebConnector

Most Popular!

All MarketSharp packages include:

REMODELERS, CONTRACTORS & HOME SERVICE PROS…

You Can Get More Qualified Leads, Close More Profitable Sales, Shorten Production Timelines, Create Satisfied Referral-Giving Customers And STILL Go Home Early!

Check out the MarketSharp ‘PAYBACK CALCULATOR’… see insideAdvanced Marketing Concepts, Ltd. dba MarketSharp® 505 King Street, Suite 124 • La Crosse, WI 54601 • Phone: (800) 335-4254 • web: www.marketsharp.com

For immediate access to more information, give us a call at 800-335-4254

Calendar – The intuitive calendar allows you to schedule sales calls, production time-lines, service requests, but also configure general items like personal time off, meeting blocks, etc. By color coding your calendar items, you can easily categorize each entry.

Sales Appt Routing – Map appointment routes to REDUCE travel time and stress! Sales appointment routing allows appointment setters to pinpoint all upcoming sales appointments for a specific time period on a MAP (using MapQuest technology) in an effort to schedule new appointments within the closest proximity of each other.

Web Lead Capture – Hot internet leads will never fall through the cracks again! You can instantly push leads from a web-page form or Lead Provider directly into MarketSharp, while putting in place an automated marketing process for accurate, efficient follow-up.

Auto Email – Auto-send drip marketing campaigns to convert more leads and generate repeat sales! When you put the power of auto-email to work by attaching one or more pre-determined follow-up marketing campaigns, your unsold leads and past clients will never forget about you.

Mobile – Take advantage of mobile technology to improve your sales-people’s efficiency. You can seamlessly transfer information to and from your sales staff via their Smartphone (appointments, scheduled activities, calendar, results of appointments, follow-up actions with a prospect, etc.).

MarketSharp Mail – Get more leads with targeted, ONLINE direct mail! Gain more warm leads by leveraging automation, personalization, and better targeting of direct mail campaigns all done online.

Call Center – Reach contacts faster to make more sales opportunities! Make more calls, contacts, and set more appointments; Increase conversion ratio of contact to appointment set and; reduce sales appointment cancellations by properly confirming your leads.

Lead Paint Compliancy (LPC) – Easily maintain proper renovation record keeping and documentation required by the EPA’s RRP Rule. The LPC module enables contractors to record and track lead paint details, search for ‘year home built’ details, customize and print required forms from a template library of RRP documents plus store the signed/completed forms and documentation as readily available attachments.

QuickBooks® Connector – No more double entry with the QB web connector module featuring ‘push and pull’ integration. Quickly transfer customer and job information to and from MarketSharp and your accounting program, QuickBooks®.

“It is so valuable for our business to track customers from initial

contact/inquiry through production and service. It allows us to

maintain a complete relationship with our residential construction

customers and understand exactly where sales are coming from

on an ongoing basis.” Tanner Bishop, Royal Covers of Arizona, Inc.

Supercharge Your MarketSharp Experience.

LOWER LEAD COSTS – INCREASE CLOSING RATIOS – IMPROVE OFFICE EFFICIENCY

Check out the ULTIMATE industry tool for getting more leads, increasing sales volume and managing your business more profitably!

(800) 335-4254 • www.marketsharp.com

All-About-Your-Success Support

and Training – Ever feel like ‘you’re on

your own’ when you try to implement

any new system? Not anymore…

MarketSharp is here to help! From

the initial set-up to the advanced

functionality features, knowledgeable

Customer Support Specialists are ready

to guide you every step of the way.

To supercharge your MarketSharp

proficiency and maximize your results,

you’ll have access to numerous

ongoing training and support programs

every month.

1Modules Included with Pro: Proposals, Commission & Job Cost, Production, Service and QuickBooks® Web Connector.2Additional Disk Space: Disk space, backup disk space and bandwidth to upload and download data... • Add’l Data Storage (database): $5/100 MB/month, $12/500 MB/month, or $20/1 GB/month. • Add’l File Storage (documents & attachments): $4/ 2 GB/month or $36/ 20 GB/month.3Multi-Database Management (M-DM): This feature allows you to keep multiple databases for different locations and/or divisions separated while also giving you the ability to seamlessly log into any location/division, share employees, share lead sources, and share products among those locations. This feature also gives you the ability to roll-up reports on all locations combined.4Initial Set Up: Includes installation and configuring of the application and database for your company on our web servers. Your administrative logon credentials will be emailed to you after the setup is complete.5Mobile: Full version of MarketSharp licenses can be used for mobile log-in, but note that Mobile licenses will be consumed first.Data Conversion: Convert your existing data for use within MarketSharp.... • Data Conversion Services: $100 per hour.Computer Requirements: Access to internet service using Internet Explorer 8 or greater or Firefox 3.6 or greater.*Important Feature: The pricing is based on the number of “concurrent (shared) licenses” rather than “user accounts”. Concurrent license means the total number of users logged in at any one time. (For example: You may have 7 employees requiring access to MarketSharp, but you may only need to purchase 4 licenses as only 4 out of 7 users will be logged in at once.) Prices may change without notice.

MarketSharpLite Package:Track, manage and build important contact relationships. Lite controls your day-to-day efforts within two segments of your market:

• Leads• Customers

MarketSharpStandard Package:A great package to start tracking, marketing and reporting! Standard integrates all three segments of your market:

• Prospects • Leads • Customers

Package Lite Standard Pro Apps5

No. of Per Shared Per Shared Per Shared Licenses License Per Month License Per Month License Per Month Per License Per Month 1 $70 $83 $95 Mobile $302-4 $60 $70 $80 Sales Appt. Routing $35-9 $45 $53 $60 Auto-Email $15/Company10-19 $34 $39 $45 Call Center-Next Call / Included 20+ $25 $30 $34 Multi- $50/Add’l $50/Add’l $50/Add’lDatabase3 database/mo. database/mo. database/mo.Setup4 $500 $500 $500

• Unlimited User Accounts• Secure MarketSharp Data Hosting• Database Maintenance• Daily Database Backups• 50 MB Data Storage per User2 (database)

• 500 MB File Storage per User2 (documents & attachments)

• Unlimited ‘Live’ 1-800 Technical Support and Coaching

• Unlimited MS 101 Introductory Web-Training for New/Existing Staff • Monthly Invites to Web-Seminar Advanced Trainings (MSOU: MarketSharp Online University)

Total Investment Example: The total investment for 2-licenses of MarketSharp Standard is $140 per month.

Integrated, Straightforward Productivity Tools and Apps for Use with MarketSharp:

Choose the package that fits your needs:

“The new web lead capture feature

allows our potential customers to easily

request an appointment right from our

website and then it is instantly added

into our MarketSharp database for fast

follow-up.”Submitted Anonymously from Annual Customer Survey

MarketSharp Pro Package:For the company that needs it all. Pro is our most comprehensive package incorporating all three segments of your market:

• Prospects • Leads • Customers

PLUS FIVE BUSINESS ENHANCING MODULES1 INCLUDING:• Proposals• CommissionandJobCost• Production• Service• QuickBooks®WebConnector

Most Popular!

All MarketSharp packages include: