Annual Newsletter

2010-2011

Founder’s Note

Academic Council MembersGoverning Council Members

Dear Friend,Social Entrepreneurship is an innovative service model

which flourishes along with the society. India has many professionals who have taken our country to the next level and made us a service economy the world looks forward to. If every professional empowers others who are in need, the word ‘underprivileged’ or ‘down trodden’ will be written off.

Over the last eleven years, CSIM has successfully sown the seed of social entrepreneurship in the hearts of over thousands of individuals across India. Social Entrepreneurship definitely holds a great opportunity for anyone who is ready to take the plunge as it seems to be the new gold mine for initiatives that have a clear and measurable social impact.

Our mission to start 100 CSIMs by 2020 is now taking shape as we find many organizations and individuals realizing the potential of social entrepreneurship.

Let us take a pledge to spread the word and make the world a better place to live by ushering in a new genre of leaders and change makers!

P N Devarajan

nMr. H. Narayanan, Program Manager, Indian Office, Right to Sight

nDr. Balaji Sampath, CEO, AID India

nMrs. Sudha Umashankar, Freelance journalist

nMr. Nammalvar, General Secretary, Tamil Nadu Organic Farmers’Association

nMr. Senthilathiban, Founder, Sparks Development Group

nMr.Rangaswamy Elango, Founder, Trust for village self-governance

nMr. M. B. Nirmal, Founder, Exnora International

nMr. M. Ramesh Prabha, Managing Director, Galaxy Communications

nMr.C.R. Baskaran, Founder, Needhiyin Kural

nMs. Latha Suresh, Director, CSIM

nMr. P. N. Devarajan, Founder, CSIM

nMr. R. P. Krishnamachari, Managing Director, Tex Biosciences

nDr. Nirmala Prasad, Principal MOP Vaishnav College for Women

nMr. P. N. Subramaniam, Co-founder, Third Eye

nMr. K. Pandiarajan, Managing Director, Ma Foi Group

nMs. Poonam Natarajan, Chairperson, National Trust

nDr. C. K. Gariyali IAS (Retd) nMr. J. S. Shekar, Executive

Director, Sinar Jernih (India)nMr. M. Mahadevan, Managing

Director Oriental Cuisines nMr. Suresh Kamath, Managing

Director, Laser Soft InfosystemsnMr. Keerthi Pradan, Head of

Programs, (India) Right to Sight

Centre for Social Initiative and Management creates opportunities

for social change agents to launch or strengthen their social initiatives. Started in 2001 in Chennai, CSIM has now branches in Hyderabad, Mumbai, and Bangalore.

The two specialized courses on social entrepreneurship offered by CSIM are: PGDSIM—Post Graduate Diploma in Social Initiative and Management and SEOP—Social Entrepreneurship Outlook Programme. These courses promote the concept of social entrepreneurship and

helps create professionals in the development sector.

Till date, 124 prospective social entrepreneurs have benefited from PGDSIM course and 163 participants from the SEOP course at CSIM Chennai. 42 students have launched NGOs on completion of the course.

Apart from training, CSIM offers customized workshops for NGOs and educational institutions on the concept of social entrepreneurship, fundraising, communications, media, leadership, and social audit.

About us

Post Graduate Diploma in Social Initiative and

Management (PGDSIM)The Tenth batch of the one-

year PGDSIM program was launched on 9th July 2010. The Chief Guests Mrs.Krishnammal Jegannathan, Founder, LAFTI and Mr.G.V. Subramanian, Founder Trustee, Swami Vivekananda Rural Community College, Pondicherry inspired the 17 students who enrolled in the one-year programme.

This course is a good combination of rigorous theory with fieldwork practice. It includes dynamic workshops and skill development programs on issues related to the development sector. At the time of course completion, the Prospective Social Entrepreneurs (PSE) present their dream project proposal, to a panel of experts. The panel critically assesses the project proposal and directs the PSEs accordingly.

The PGDSIM, a two semester program comprises of the following components: nThree-week Orientation

Program. nTheory classes on Monday,

Tuesday & Wednesday nConcurrent Field work

on Thursday, Friday, and Saturday

nOne-month Block Placement

nProject PresentationDuring the orientation program,

the PSEs’ are oriented towards the course content, taken on field visits to various NGOs’, and attend interesting guest lectures on various social issues. They also attend workshops on Group Dynamics and Street Theatre which enables them to function as an effective group during the course period.

Six core subjects and two optional subjects are handled during each semester. Both theoretical inputs and practical insights to all these subjects are provided by well-trained faculty who are academicians, social entrepreneurs, and specialized trainers. The classes for these optional subjects are held on Tuesdays for five weeks, while the rest of the days are dedicated for the core subjects.

Till date, 10 batches have completed this course and in total 124 PSEs’ have received their diplomas. 37 of them have launched 32 NGOs’; and 14 NGO heads and 55 NGO staff have been oriented on social entrepreneurship.

Social Entrepreneurship Outlook Programme (SEOP)

Social Entrepreneurship Online Programme

Social Entrepreneurship Outlook Programme (SEOP )

is a Part-time Certificate Program for existing and potential social work professionals and social entrepreneurs. It enables the participants to understand the principles and criteria of social entrepreneurship and to adopt an entrepreneurial approach in their work. Course Duration: Four months (on every Saturday, from 2:00 P.M to 6:00 P.M). Who can enroll?: NGO founders, volunteers, social change agents.

Programme details: SEOP consists of a total instruction time of about 60 hours. Modules deal with concepts of Social Entrepreneurship (legal aspects, fund development, social research, social marketing), and Management Tools (project management, finance, human resource management, accountability). Case studies are used extensively throughout the programme.

Till date, 14 batches have completed the course wherein 86 NGO heads, 45 NGO staff and 32 socially motivated individuals have enrolled.

CSIM’s online course in social entrepreneurship was launched by Prof.

M.S. Ananth, Director, IIT Madras on 7th September, 2010. Designed and developed in collaboration with Cognizant Technology Solutions, the online course in Social Entrepreneurship offered by CSIM involves the intricacies of entrepreneurship which has been tempered with a social angle.

The online course consists of modules dealing with legal aspects, fund development, social marketing, management tools, project management, finance management, and human resource management (several aspects of social entrepreneurship). Besides, short films and documentaries on successful social entrepreneurs are included as case studies. Regular webinars are conducted to interact with the participants.

Mr. Lakshmi Narayan, Vice-chairman, Cognizant, Mr. P.N.Devarajan, Founder, CSIM,

Mr. H. Narayanan, Chairperson, Academic Council, CSIM and Mr. J. S. Shekar, Executive Director, Sinar Jernih India Pvt. Ltd. participated in the event.

About 65 participants have benefitted from the course, which includes Social Entrepreneurship students from IIT, Madras. Monthly free webinars are also organised to orient people across the world on the concept of Social Entrepreneurship.

CENtrE FOr MEDIa aND DEvElOPMENt

Centre for Media and Development Communication (CMDC) was

launched with an objective to train development professionals as well as social entrepreneurs on media and communication skills.

A workshop on ‘NGO Promotion and Publicity Strategies’ was organised on 10th and 11th December, 2010 at Asha Nivas, Chennai. Faculty from Asian College for Journalism, Senior Journalists, and Media Representatives handled sessions on: The importance of Media to the work of NGOs; Effective Communication Principles and Ethics; Writing a Press Release; Handling Media Interviews; How to organize a press conference; Community Radio; and Social media.

Over 25 NGO staff, CSIM students, and corporate employees benefited from this workshop.

CommunicationUnsung Beacons — A compilation of stories featured in Conversations 2010 was published in March 2011. The foreword was authored by Dr. Irai Anbu IAS and is priced at Rs. 100 per copy. 1000 copies were printed for circulation amongst NGOS, Educational Institutions and Corporate Houses.

Publications

Development Resource Directory — a database of NGOs and their area of work was compiled by CMDC. This was a project of the second year students of B.A. Sociology studying at MOP Vaishnav College for

women, Chennai, who enrolled for module on Social Entrepreneurship in 2010-2011.

The directory has been shared with prime educational institutions as well as with NGOs.

Conversations — A monthly tabloid on

social issues has created its niche in the social as well as print media. This tabloid, which is unique in South Asia, only focuses on social issues. Articles relate to NGO profiles, CSIM alumni, stories of change makers, and celebrities who are involved in social work.

Conversations provide an opportunity for the high net worth individuals to learn more about the social work sector. The

primary readers are heads of corporate houses, foreign embassies, and

educational institutions. The tabloid is also circulated widely in business houses and leading chain of restaurants in the city.

A team of professional editors and writers compile this publication and till date we have a readership of over 50,000 all over India.

Printing is sponsored by New Indian Express and corporate and individual sponsors help CSIM to meet the distribution and overhead costs.

CorPorAte SoCiAl reSPonSibility

Two-Day Management Development P r o g r a m m e o n ‘ C o r p o r a t e

Sustainability & Responsibility’ was organized by CSIM and Business & Community Foundation on 28th and 29th June, 2011 at YWCA, Chennai.

20 participants from across India, comprising of senior and middle level managers who were engaged in CSR projects, academicians, research scholars, and senior executives from international organization+s participated in the programme.

Ms Amita, Director, BCF; Mr. Mathew, Cherian, Chief Executive, Helpage India; Mr. Brijendra Sangwaiya, Principal Consultant, Carbon Advisory Business of Emergent Ventures; Ms Aditi Haldar, Director, GRI Focal Point India;

and Ms. Latha Suresh, Director, CSIM conducted var ied sess ions r e l a t ed to CSR evolution, strategies a n d r e p o r t i n g mechanisms.

Mr. Anant G. Nadkarni, Vice President - Group Corporate Sustainability, Tata Council for Community Initiatives; Mr. S Sandilya, Chairman, Eicher Group; Ms Sheetal Mehta, Executive Director, K.C. Mahindra Education Trust; and Mr. M. Veeramallu, Project Manager, Polaris Software Lab Ltd. shared their company’s CSR initiatives with the participants.

Social Accounting and Audit (SAA), is a framework which allows

an organisation to build on existing documentation and reporting to develop a process whereby it can account for

social performance• report on that performance • draw up an action plan to • improveunderstand its impact on the • community and be accountable to its key • stakeholders.

Simply put, Social Accounting systems analyse the Social, Economic, and Environmental impact of an organization and report upon it. This report is then presented to and verified

by a representative Social Audit Panel, which then certifies the social accounts.

Understanding the growing need for adopting such tools amongst the development professionals as well as organizations, CSIM is working in partnership with Social Audit Network, UK as its knowledge partner in India, and is in the process of establishing a SAN India chapter.

A Master Class Training session was held in January 2011 at New Delhi with the training support of SAN, UK.

Organisations audited in 2010 by SAN India

nFullerton India Credit Company, Mumbai (Forprofit)

nDepartment of Social Initiatives – Forbes Marshall, Pune (CSR)

nDr Reddys Foundation for Health & Education, Hyderabad (CSR)

nIndusTree, Bangalore (Social Enterprise)

nCreative Handicrafts (Fair Trade)

nConfederation of Indian Organizations for Service & Advocacy, Chennai (NGO)

nSri Arunodayam Charitable Trust, Chennai (NGO)

nCentre for British Teachers, Hyderabad (NGO)

nMadhuram Naryanan Centre, Chennai (NGO)

Organisations audited in 2011 by SAN India

nDesi Crew, IIT Madras (for profit rural BPO)

nMafoi Foundation, Chennai (CSR)

nSevalaya, Tiruvallur (NGO)nMSDS, Chennai (NGO)nConcern De-addiction centre,

Chennai (NGO)nSmile Train Foundation,

Hyderabad (NGO)nCognizant Outreach, Chennai

(CSR)nEnable India, Bangalore (NGO)nICCW, Srivilliputhur (NGO)

SOCIal auDIt

Battle of the Buffet 2011

The way to a man’s heart is through his stomach. And that was precisely what the third edition of the Battle of the Buffet 2011 achieved with the 2,000 odd

guests, who came together to celebrate ‘giving’ at the Chennai Trade Centre in the city on 9th October 2011.

Celebrated as part of the Joy of Giving Week, the event was organized by CSIM and Oriental Cuisines Pvt. Limited. 12 leading five-star hotels in the city spread a sumptuous buffet with a wide range of cuisines. Over 51 NGOs and 31 corporate houses participated in the event. In all, 1.4 crores was raised through the sale of dinner coupons and corporate sponsorships.

for Centre for Social Initiative and Management391/1, Venkatachalapathi Nagar, Alapakkam, Chennai - 600116

Phone: 044-42805365 Email: chennai@csim.in Website: www.csim.in

Editorial: Latha Suresh and Marie BanuPrinted by: Sri Sai Suja Enterprises, Chennai

PuBlIShED By P. N. DEvarajaN

Our INItIatIvESlEducational ProgrammeslDevelopment ProgrammeslConsultancy Serviceslresearch and Developmentltranslation and PublicationlSocial accounting and auditlFellowship for aspiring Social EntrepreneurslMedia and Development Communication

287 socially conscious individuals oriented to the concept of social entrepreneurship 142 NGOs are adopting social entrepreneurial practices in Tamil Nadu. Over 55% of them are rural NGOs working for the empowerment of their villages100 NGO staff implemented new strategies in their organizations22 differently abled change agents 10 transgender entrepreneurs started 6 social enterprises15 homemakers are involved in social causesOver 16 women Self Help Group leaders launched innovative enterprises for their women groups

IMPaCt