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This is the powerpoint for a final business plan presentation in my Entrepreneurship class.
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TEAM 5CHRIS MILLER, OPERATIONAL MANAGERSTEFANIE SINGLETON, MUSIC PRODUCER
KATIE WEISMILLER, MARKETING & PRDAVID BURKE, WEB APPLICATION
DEVELOPERMATTHEW LANE, WEBSITE DEVELOPER
Down to the Wire Final Presentation
Business Description
Established musicians rely on the InternetWhat about new bands?New bands struggle with recording &
marketing
Target Market
Recording studio & web marketing consulting
Studio in West Lafayette, INMarketing services reach nationwide
Competition
No direct competitorsSome indirect competition
Recording Marketing
Protecting our market
Marketing Plan
Local Marketing Media kits for newspapers, TV stations Flyering
Web Marketing Social Media
Down to the Wire blog AdMob, Google CPC
Word of MouthEvent Hosting
Sales Strategy – Marketing and Recording
Recording $25 per hour of recording Additionally, $20 per song for 1st 6 songs recorded $10 per song after that
Marketing Package deals Customizable Refer to chart
Marketing Chart
Required Funds
Products
PackagesRecording/TrackingWebhosting/Marketing
3 Year Profit/Loss and Break Even
Break Even: $7,758
Tangible Assets
Few tangible assetsMay purchase equipment from owners
Intangible Assets
Wireboard biggest intangible assetCompany sellable
Recovering Initial Investment
Initial investment of $9,050.00Outside investment of $6,550.00Recovery of initial investment for outside
investors highest priority
Exit Strategy
Liquidation of tangible assetsSale or licensing of wireboardSale of LLC businessFirst year’s projected sales will cover entire
initial investment
Questions?