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Douglas Winfield (917) 720-0916 [email protected] @D2K
Douglas Winfield Social & Digital Media Marketing Lead New York, NY (917) 720-0916 [email protected] @D2K
I’m a who provides the vision and guidance needed to navigate the waters of professional communicator . I’m a creator of blended social media, digital marketing, influencer relations and content creation
communications, evolved influence and integrated experiences to make maximum, measureable impact. I’ve driven business development to identify prospective clients and produce proposals, budgets and specifications; and then present and sell those ideas. By truly understanding my clients’ business needs, customers, and goals; I’m able to provide solutions of greater value. I’m a leader of creative, technology and content teams that produce award-winning projects which connect audience interests with business goals. I seek a role where I can define and implement advanced tactics and strategies for social media
. engagement and influence
CAREER HISTORY
SNARK & AWE DIGITAL & SOCIAL MEDIA CONSULTANT / FREELANCE 9/2004 TO PRESENT Provide social and digital media guidance for corporations, local small businesses and nonprofits. I also organized two fundraising events and worked with Comcast to provide training for Seattle-based Twestivalnonprofits. My social media based job search campaign was a CNN Money feature story.
Clients included or Comcast, Forrester Research and Digital Influence Group
Social and digital media consulting, engagement and training.
MSLGROUP, NEW YORK, NY VICE PRESIDENT, DIGITAL & SOCIAL MEDIA 2/2010 TO 7/2011 Lead social media and digital strategist for MSLGroup’s Corporate Practice. I defined audience and influencer engagement strategies, consulted on employee social media policies and provided social media best practices and execution for integrated campaigns. I presented social and digital capabilities and proposed specific client engagements
Clients included P&G, Citibank, United Technologies, Daiichi Sankyo, Northeast Utilities
B2B and consumer social media and digital strategist for MSLGROUP and Publicis Groupe clients.
WAGGENER EDSTROM, BELLEVUE, WA VICE PRESIDENT, DIGITAL STRATEGIES 6/2007 TO 12/2008 Lead digital strategist for all Microsoft accounts. Evaluated agency digital/social fluency and provided training to raise the overall digital competency of account staff. I developed frameworks to encourage the use of search, online video, Facebook, Twitter and other types of conversational/community content to inform and amplify PR and marketing programs. I identified and owned several Microsoft client relationships which led to increased agency revenue and client buy in. I also helped to reorganize the Waggener Edstrom’s disparate services groups into the award-winning WE Studio D team.
Clients included Windows, Virtual Server, OpenXML, Internet Explorer, Office, Central Marketing and Corporate Communications.
Increased social media fluency and digital storytelling integration for Microsoft and its agencies.
DIGITAL INFLUENCE GROUP, WALTHAM, MA VICE PRESIDENT OF INTERACTIVE | STRATEGIC CONSULTANT 11/2004 TO 6/2006 I was part of the founding team of the groundbreaking Digital Influence Group. I helped define the initial products and methodologies for identification and engagement of online communities and influencers. I developed content strategies and analysis to enable the creation of viral content. I also actively proposed new business opportunities for DIG and its sister agency, Racepoint Group.
Clients included Visa International, Babson College, MIT and Akamai
Early stage social media influence practitioner.
CRAMER, NORWOOD, MA VICE PRESIDENT, INTERACTIVE 5/1995 TO 8/2004 Founder of Cramer’s interactive. Under my leadership, the group grew from a single employee to over 25 people, and produced $3.5 Million annual revenue. I hired and managed programmers, project managers, designers, video and content creators. I was also a lead in the overall agency and helped to define the company’s strategies. During my tenure, my group won numerous awards. Clients included Johnson & Johnson, Comcast, Motorola, Genzyme, HP, RadioShack, Fidelity Investments, SAAB, IBM, Boston
Scientific, Serono and Pfizer
Founder of an award-winning digital agency with Fortune 100 clients. Increased profitability during economic downturn via product and pricing strategies.
Douglas Winfield (917) 720-0916 [email protected] @D2K
EDUCATION
Northeastern University
College of Computer Science
I studied computer science and was actively involved with campus arts, communications and music groups. I combined my interests in computers,
video, and art into a focus in digital media.
CAPABILITIES & SKILLS
Social Media Engagement Influencer & Platform Identification Engagement Planning Content Distribution Measurement & Influence Analysis Product Research & Implementation Content Development Creative Briefs Technical Specifications Interface / Design Consultation Audio / Video Media Production Project Management Project Specifications Budgeting Resource Planning Project Oversight
Client Strategy & Business Development Goal Assessment Digital / Social Media Consulting Engagement Planning Proposal & Pitch Development Client / Project Team Coordination Group Management Business Planning & Budgeting Product Development Pricing Hiring & Staff Development Education & Evaluation
Project Awards Cramer “Crameronline”:
MITX/MIMC Award
E3 “E3 Insider”:
MITX/MIMC Award
Comcast “Digital Den”:
CTAM Mark Award
Continental Teves “Safely There”:
MITX/MIMC Award
Cotting School “Campus Tour”: MITX/MIMC
Award
BankRI “CampusMate Card”:
MITX/MIMC Award
Compaq “Presillionaire”:
MITX/MIMC Award
Platforms Utilized [Partial List]
VIMEO, TUMBLR, SLIDE SHARE, TWITTER, YOUTUBE, FACEBOOK, FOURSQUARE, BLOGGER, GOOGLE+, PINTEREST, MEETUP, QUORA, PODCASTS, SOUNDCLOUD, WORDPRESS, LINKEDIN, WIKIPEDIA, SCRIBD, FLICKR, ADDTHIS, INSTAGRAM, YELP…
